2nd Opportunity
2nd Opportunity provides a five-course video-based re-entry education and life-skills program for justice-impacted individuals, delivered via an online platform and DVD to U.S. correctional facilities, courts, probation departments, and treatment centers on an annual license basis, with direct-to-consumer enrollment and bilingual (English/Spanish) content.
- Company typePrivate
- Founded2018
- HeadquartersElmhurst, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 2nd Opportunity does
2nd Opportunity, operating as 2NDOPP MEDIA GROUP LLC, is a privately held U.S. company founded in 2018 that delivers a structured re-entry education and life-skills program for justice-impacted individuals and the agencies that serve them. The product is a five-course video curriculum — A Path Forward (employment readiness, trauma, conflict resolution), A Path to Financial Freedom, Values-Aligned Goal Setting, A Path to Advanced Skills (apprenticeships), and A Path to Higher Education — delivered through an e-learning platform built on the LearnWorlds LMS, supplemented by Companion Workbooks, a Personal Re-Entry Plan activity book, optional supplemental courses, and The Path Forward Podcast. A Spanish-language version of the full program launched in 2024. Content is available online, on tablet, smartphone, computer, LAN, and via a Facilitated DVD Model for facilities without reliable internet, and the platform supports both English and Spanish.
The business operates a hybrid B2B/B2C model. Justice-system agencies (jails, prisons, courts, probation, treatment centers, juvenile justice) purchase annual licenses priced per projected participant and selected delivery method, with administrative dashboards for case management and progress reporting. Individuals can self-enroll directly at courses.2ndopp.com for a one-time purchase of the 20-hour program, or start with a free 5-minute introductory course. Named customers and endorsers include Kane County Jail (IL), Kendall County Jail (IL), and the Cook County Sheriff's Office, with City Colleges of Chicago, The Phoenix, Youturn Health, and other organizations listed as referral partners. Documented customer outcomes from a 2019-2021 Kane County case study include an 89% reduction in opioid overdose outcomes, recidivism cut from 49% to 18%, and $4.9M in taxpayer savings over three years.
2nd Opportunity firmographics
Firmographics- Name
- 2nd Opportunity
- Legal name
- 2NDOPP MEDIA GROUP LLC
- Website
- https://2ndopp.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 2nd Opportunity provides a five-course video-based re-entry education and life-skills program for justice-impacted individuals, delivered via an online platform and DVD to U.S. correctional facilities, courts, probation departments, and treatment centers on an annual license basis, with direct-to-consumer enrollment and bilingual (English/Spanish) content.
- Ownership category
- akta.pro rank
2nd Opportunity industry classification
Industry- Product category
- Re-Entry Education Services
- NAICS
- Educational Services (611), Educational Support Services (611710), All Other Schools and Instruction (61169)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Adult Literacy, Numeracy & Second-Chance Education (BPADAKAF)
- akta.pro secondary industries
- Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF), College & Career Transition Services (Bridge Programs, Dual Enrollment Pathways) (EDAAABAK), Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)
Keywords
Where 2nd Opportunity is headquartered
LocationHeadquarters
- HQ city
- Elmhurst
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
2nd Opportunity business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Annual Facility License: Government agencies, correctional facilities, treatment centers, and courts purchase an annual license based on a projected number of participants and selected course content. Pricing is quote-based and varies by number of licenses and delivery method.
- Individual Course Purchase: Individuals enroll directly and pay for the program via credit card, debit card, or PayPal. The 20-hour full program is a one-time purchase (per person) that includes a companion workbook.
- Introductory Course: A free 5-minute introductory course previews the program and drives conversion to paid enrollment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Agency License — Annual subscription based on number of participants and selected content |
| One time/ perpetual license | Pay-as-you-go | Individual Direct Purchase — Per-person enrollment |
| Freemium | Pay-as-you-go | Free Introduction — 5-minute course preview |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
2nd Opportunity product offering
Product offeringCore offering
2nd Opportunity delivers a five-course video-based re-entry curriculum covering employment readiness, financial literacy, values-aligned goal setting, advanced skills/apprenticeships, and higher education access. The program is sold to justice system agencies (jails, prisons, probation, courts, treatment centers) as an annual license, and directly to individuals via an online course platform, with optional Companion Workbooks, a Facilitated DVD Model, and workshops.
Product overview
2nd Opportunity is an e-learning platform and re-entry program provider built on the LearnWorlds LMS, offering a suite of five core video-based courses (A Path Forward, A Path to Financial Freedom, Values-Aligned Goal Setting, A Path to Advanced Skills, and A Path to Higher Education) plus an Introduction preview course. The program is available in both English and Spanish, delivered as online courses, facilitated DVD sessions, or group workshops. Add-on offerings include Companion Workbooks, Personal Re-entry Plans, Optional Supplemental Courses, and Workshops. Supporting the core courses is The Path Forward Podcast, all aimed at employment readiness, financial literacy, life skills, career development, and re-entry support for justice-impacted individuals.
Differentiator
Problem solved
Functional benefit
Brands
- The Path Forward Podcast: A podcast hosted by Augie Ghilarducci featuring conversations with guests who have walked the path of re-entry, providing inspiration, hope, and resources for individuals on the inside and their families outside.
Products and services
- A Path Forward First core re-entry course covering employment readiness, interview preparation, communication skills, conflict resolution, rational thinking, and the long-term impacts of trauma. Aimed at currently and formerly incarcerated individuals and the agencies that serve them.
- A Path to Financial Freedom Financial literacy course covering budgeting, credit management, banking basics, housing, predatory lending, insurance, and taxes. Targeted at re-entry populations and agencies.
- Values-Aligned Goal Setting Goal-setting course helping individuals identify their values and establish meaningful short-term and long-term goals, covering goal types, bedrock goals, self-discipline, time management, habits, and rewards.
- A Path to Advanced Skills Awareness course on apprenticeship programs available in state and federal prisons and upon release, covering advanced skills, career paths, Department of Labor resources, and job centers.
- A Path to Higher Education Higher education guidance course explaining options for currently and formerly incarcerated individuals, including Pell Grants, FAFSA, and types of educational programs available.
- Introduction to the 2nd Opportunity Program Free introductory course providing sample sections from the full re-entry program as a preview and conversion tool for paid enrollment.
- 2nd Opportunity Program (Español) Spanish-language version of the full 5-course re-entry program covering employment readiness, financial literacy, life skills, career paths, and re-entry barriers, presented by Ulises Valdez.
- The Path Forward Podcast Podcast hosted by Augie Ghilarducci featuring conversations with guests who have walked the path of re-entry, providing inspiration, hope, and resources for justice-impacted individuals and their families.
Quantifiable outcome
- 89% reduction in opioid overdose outcomes; zero opioid overdose deaths among releases in 2021; recidivism reduced from 49% to 18%; average jail population reduced from 550 to 325; saved taxpayers $4.9 million over 3 years; 80% reduction in violence incidents
Companies that use 2nd Opportunity
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
2nd Opportunity technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
2nd Opportunity partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Youturn Health, LLCcoreYouturn Health is a trusted partner that brings behavioral health and substance misuse education programs inside correctional facilities. Their program is the only clinically-reviewed peer support program in the country. They provide virtual support programs and peer coaching that complement the 2nd Opportunity re-entry curriculum.
- End Permanent PunishmentsminorA campaign hub designed for individuals directly affected by the criminal legal system to unite, create a movement, and spearhead advocacy campaigns to address the enduring consequences of a criminal record post-incarceration.
- City Colleges of ChicagocoreThe seven City Colleges of Chicago provide associate degrees, certificates, complimentary GED courses, and free English as a second language (ESL) classes. Listed as a Friend of 2nd Opp, referring program graduates for continued education.
- The PhoenixcoreThe Phoenix promotes recovery from substance use disorder through physical fitness and community support. By offering free events and activities such as group fitness, yoga, climbing, and social events, The Phoenix creates a supportive, sober community. Featured on the 2nd Opportunity resources page as a referral partner.
- Giving Others Dreams (G.O.D.)minorA non-profit organization led by Celia Colón providing direct re-entry pathway training, job readiness programming, coaching, and mentoring services. Immediate mutual aid relief is provided by their emergency basic needs care package. Recognized as a Friend of 2nd Opp.
- McHenry County WorkforceminorMcHenry County Workforce offers employment opportunities, training, and relevant services tailored to meet the needs of both residents and employers in McHenry County. Listed as a Friend of 2nd Opp referral partner.
- Restore Justice FoundationminorThe Restore Justice Foundation focuses on reforming the criminal legal system in Illinois by advocating for fairer laws, supporting impacted communities, and providing educational resources. Listed as a Friend of 2nd Opp.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
2nd Opportunity competitors and assessment
Company assessmentOthers
- Safer Foundation: Safer Foundation is an Illinois reentry nonprofit providing employment, education, and case-management services to justice-impacted individuals. It addresses the same reentry outcomes (employment readiness, recidivism reduction) in 2nd Opportunity's home geography, serving as an ecosystem peer rather than a direct technology competitor.
- The Fortune Society: The Fortune Society is a New York-based reentry nonprofit offering education, employment, housing, and life-skills programming to formerly incarcerated individuals. It addresses overlapping reentry needs (employment readiness, life skills) and is a comparable ecosystem participant, though delivered in-person and as a nonprofit.
Direct peers
- The Change Companies: The Change Companies publishes evidence-based life-skills, re-entry, and behavioral-change curricula (e.g., journaling-based programs) sold to correctional agencies, treatment centers, and case managers. It is a direct peer in re-entry and life-skills curriculum sold to justice system agencies.
- American Prison Data Systems (APDS): APDS delivers secure tablets and education/communication content to state departments of corrections and county jails. It is comparable to 2nd Opportunity as a correctional ed-tech platform serving incarcerated populations with structured learning content.
- Edovo: Edovo provides educational, vocational, and rehabilitative content on secure tablets to incarcerated individuals in U.S. correctional facilities. It is the closest direct competitor to 2nd Opportunity's re-entry/life-skills curriculum, targeting the same agency buyers with a broader content library on hardware.
- Prison Professors: Prison Professors delivers re-entry planning and life-skills content to incarcerated individuals and people leaving prison, founded by people with direct incarceration experience. It overlaps with 2nd Opportunity's re-entry curriculum and lived-experience positioning.
Broad incumbents
- Apex Learning: Apex Learning provides online credit-recovery and alternative education curricula used by schools, juvenile justice programs, and correctional settings. It overlaps with 2nd Opportunity in credit-recovery/alternative education paths for justice-involved youth and adults.
- JPay / Aventiv Technologies: JPay (now part of Aventiv/Wellpath's technology stack) is the dominant provider of inmate tablets, communications, and content inside U.S. correctional facilities. While broader than 2nd Opportunity, it competes for the same agency education/content budget and bundles access to third-party curricula.
Emerging players
- Honest Jobs: Honest Jobs operates a fair-chance employment marketplace connecting formerly incarcerated individuals with employers. It addresses the post-release employment-readiness outcome that 2nd Opportunity's curriculum targets, making it an adjacent emerging player in the re-entry ecosystem.
Regional players
- Center for Employment Opportunities (CEO): CEO provides transitional employment, job-readiness coaching, and reentry services to people returning from incarceration, primarily in select U.S. cities/states. It is comparable as a reentry-focused program serving formerly incarcerated individuals with employment-readiness content, though delivered in-person rather than via LMS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
2nd Opportunity social profiles
Digital presence2nd Opportunity financial estimates
Financial estimateRevenue estimate
Valuation estimate
2nd Opportunity leadership team
Management profileNumber of profiles
Profiles2 records
2nd Opportunity funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2nd Opportunity M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2nd Opportunity
What does 2nd Opportunity do?
2nd Opportunity delivers a five-course video-based re-entry curriculum covering employment readiness, financial literacy, values-aligned goal setting, advanced skills/apprenticeships, and higher education access. The program is sold to justice system agencies (jails, prisons, probation, courts, treatment centers) as an annual license, and directly to individuals via an online course platform, with optional Companion Workbooks, a Facilitated DVD Model, and workshops.
Is 2nd Opportunity a public or private company?
2nd Opportunity is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2nd Opportunity founded?
2nd Opportunity was founded in 2018. It employs 1 to 10 people.
Where is 2nd Opportunity based?
2nd Opportunity is headquartered in Elmhurst, United States, in the North America region.
How does 2nd Opportunity make money?
Three revenue lines are on record. Annual Facility License is the primary driver. The others are individual Course Purchase and introductory Course.
Who are 2nd Opportunity's main competitors?
Others on record are Safer Foundation and The Fortune Society. Direct peers are The Change Companies, American Prison Data Systems (APDS), Edovo and Prison Professors. Broad incumbents are Apex Learning and JPay / Aventiv Technologies. Honest Jobs is listed as an emerging player. Center for Employment Opportunities (CEO) is listed as a regional player.
Does 2nd Opportunity have an API?
No public API is recorded for 2nd Opportunity.
What industry is 2nd Opportunity in?
2nd Opportunity's product category is Re-Entry Education Services. Its primary akta.pro industry code is BPADAKAF, Adult Literacy, Numeracy & Second-Chance Education, with a secondary code of EDANAJAF, Alternative Education & Dropout Prevention / Re-Engagement Programs. Its NAICS code is 611 and its SIC code is 8200.