Youturn Health

What Youturn Health does

Youturn Health is a virtual behavioral health support platform that addresses the gap between inaction and clinical treatment for individuals dealing with stress, anxiety, depression, substance misuse, or suicidal ideation. The company operates a B2B2C model in which employers, unions, insurance providers, and public sector organizations purchase organizational access, and participating employees or members receive services at no cost. Youturn Health reports 11-50 employees and is headquartered in the Coppell/Dallas, Texas area, operating as a private company affiliated with Lucent Health.

The platform integrates three core offerings. First, peer coaching services are delivered by state-certified, NAADAC-credentialed coaches with lived experience who are matched to participants by background (for example, veteran coaches for veterans, recovery-experienced coaches for those in substance misuse recovery) using assertive engagement principles. Second, an online learning management system hosts more than 450 evidence-based educational videos covering stress management, anxiety, depression, substance use, recovery, and treatment. Third, a family support program extends peer coaching and educational access to participants' family members at no additional cost. Distribution combines direct enterprise sales with embedded content integrations through partner platforms including Edovo tablets in correctional facilities, ViaPath Inspire Tablets for incarcerated individuals, the BuildWitt construction-industry learning portal, and a flagship alliance with the National Safety Council.

The current Youturn Health entity was formed through the March 2022 merger of Heritage CARES with YouTurn, followed by a June 2022 rebranding to Youturn Health and a strategic partnership with Lucent Health. Named customers span construction (AGC, BuildWitt), corrections (U.S. Bureau of Prisons), public sector (Pinal County Sheriff's Office), healthcare (Narus Health), and technology distribution (ScanSource). The company has raised approximately $5.45 million across four disclosed funding rounds between 2019 and 2023, with the most recent rounds in late 2022 and early 2023 following the rebranding.

Name

Youturn Health

Legal name

Youturn Health, Inc.

Website

https://youturnhealth.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Youturn Health is a virtual behavioral health platform that delivers peer coaching, an online education library of 450+ videos, and family support to employees of employers, unions, insurance providers, and public sector organizations, with a focus on high-risk industries such as construction and corrections.

Ownership category

akta.pro rank

Product category

Employee Assistance Program / Virtual Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (62419)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Virtual Preventive Care & Wellness Coaching (incl. lifestyle medicine) (HLALADAK)

akta.pro secondary industries

Medication Adherence, Digital Therapeutics & Remote Coaching (condition-specific programs) (HLALAFAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Virtual behavioral health
• Peer coaching services
• Employee assistance program
• Mental health support
• Substance misuse treatment

Headquarters

HQ city

Coppell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Employer/Insurance Sponsored Access: Services are provided to participants (employees) at no cost. The company generates revenue from employers, insurance providers, or other organizational entities that purchase access to the platform for their workforce. This is a B2B2C model where the employer/insurer is the paying customer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Youturn Health provides a virtual behavioral health support program that combines one-on-one peer coaching by credentialed coaches with lived experience with an on-demand library of over 450 educational videos covering stress, anxiety, depression, substance misuse, recovery, and treatment. The program is sold on a subscription basis to employers, unions, insurance providers, and public sector organizations, who then provide access to their employees, members, and families at no cost.

Product overview

Youturn Health is a virtual behavioral health support program that offers a unified platform combining peer coaching services and online learning. The core offerings include Peer Coaching Services (provided by credentialed peer coaches with lived experience), an Online Learning platform (access to over 450 educational videos on stress management, anxiety, depression, substance use, recovery, and treatment), and Family Support (peer coaching and education for family members at no additional cost). These components work together as an integrated virtual support program designed to bridge the gap between inaction and seeking treatment for behavioral health and substance misuse issues.

Differentiator

Problem solved

Functional benefit

Products and services

• Virtual Support Program
• Peer Coaching Services

Quantifiable outcome

• Family involvement improves recovery success rates

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Lucent HealthcoreStrategic or Co-development Partner · 7 June 2022Following the merger with YouTurn, Youturn Health operates as part of the Lucent Health family. Lucent Health provides confidential access to therapist-led education and support. The rebranding from Heritage CARES to Youturn Health was accompanied by a strategic partnership with Lucent Health to better address gaps in reaching individuals with mental health and substance use issues.
• National Safety Council (NSC)flagshipStrategic or Co-development PartnerThe NSC partnership provides a comprehensive solution for employers to build a culture of resilience and overall wellbeing. The program includes training for key stakeholders, online education and risk assessments, peer coaching support, and family support for employees. NSC is the nation's leading public service organization promoting workplace health and safety.
• EdovocoreTechnology or IntegrationEdovo delivers education programming via secure tablets to inmates in jails and prisons. Through the partnership, inmates in correctional facilities using Edovo's platform have access to Youturn Health educational videos on substance misuse and mental health.
• BuildWittcoreGTM or Marketing PartnerBuildWitt delivers software, services, and storytelling to help civil contractors find, train, and retain employees. The partnership shares Youturn Health's behavioral health courses through the BuildWitt learning portal and offers discounts on Youturn Health services to BuildWitt members.
• ViaPath TechnologiescoreTechnology or IntegrationViaPath Technologies is committed to reducing recidivism through rehabilitation and education. ViaPath offers education solutions on Inspire Tablets for incarcerated individuals. Through the partnership, Youturn Health content is available to juvenile offenders, inmates, probationers, parolees, and inmates working in prison industries to support reintegration.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lyra Health: Lyra Health is a leading employer-sponsored virtual mental health platform providing therapy, coaching, and medication management to workforces. It directly competes with Youturn Health's employer-sponsored, B2B2C behavioral health model, though Lyra offers licensed clinical care at significantly larger scale.
• Spring Health: Spring Health is a comprehensive employer-sponsored mental health platform combining assessments, therapy, coaching, and psychiatry. It directly competes for the same employer buyer as Youturn Health, offering a broader clinical service mix across global populations.
• Modern Health: Modern Health is an employer-sponsored mental health platform delivering therapy, coaching, and self-guided content globally. It overlaps directly with Youturn Health's employer-led, coaching-plus-content model, with stronger AI personalization and global coverage.
• Headspace Health (Ginger): Headspace Health, formed from the merger of Headspace and Ginger, offers employer-sponsored mental health combining self-guided content, on-demand coaching, and teletherapy. It directly competes with Youturn Health in employer-led behavioral health and content-plus-coaching delivery.
• Talkspace: Talkspace is a virtual therapy and psychiatry platform serving employer, payer, and direct-to-consumer markets. While more clinically focused than Youturn Health, it competes for the same employer behavioral health budgets and benefits slots.
• Pelago (formerly QuitGenius): Pelago is a virtual substance use management platform sold to employers and health plans, offering coaching and clinician-led programs for tobacco, alcohol, and opioid use. It directly overlaps with Youturn Health's substance misuse coaching for employer populations.
• Lionrock Recovery: Lionrock Recovery delivers virtual substance use and addiction treatment, including group coaching and counseling, sold to employers and individuals. It is directly comparable to Youturn Health's substance misuse coaching focus for employer populations.

Broad incumbents

• Calm: Calm is a broad mental wellness and meditation platform with an employer/business offering covering sleep, meditation, and wellbeing content. It competes for the same employer mental health budgets as Youturn Health, though it lacks coaching and clinical services.
• EAP and behavioral health units of large benefits brokers: Large benefits brokers and insurers (e.g., Lincoln Financial, Anthem, UnitedHealth/Optum) bundle EAPs and behavioral health offerings as part of broader benefits packages, competing with Youturn Health for employer-sponsored behavioral health budgets. They are broad incumbents with deeper resources but less specialized focus on peer coaching or high-risk industry verticals.

Emerging players

• Calmerry: Calmerry is an affordable online therapy and counseling platform offering messaging-based and live sessions. It is an emerging competitor for behavioral health dollars at smaller employers and individual buyers, partially overlapping with Youturn's virtual support model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/youturnhealth
• Facebookfacebook.com/YouturnHealth
• LinkedInlinkedin.com/company/youturnhealth
• Instagraminstagram.com/youturnhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youturn Health