Wine & Spirits Purveyors

What Wine & Spirits Purveyors does

Wine & Spirits Purveyors (WASP) is a Santa Rosa, California-based online wine retailer and importer that curates wines from international producers and sells them directly to California consumers through its e-commerce platform at drinkwasp.com. The company was founded in 2018 (the website carries a 2019 copyright), operates with 1–10 employees, and is privately held with no disclosed funding, parent, or executive team. The portfolio centers on Spanish wines from partner wineries across five DOs — Rueda (Palacio de Bornos), Ribera del Duero (Bodegas Lleiroso), Rioja (Bodegas y Viñedos Martinez Corta), Navarra (Señorío de Sarriá), and Priorat (Mas d'en Blei) — alongside a Guelbenzu estate wine from Finca La Lombana whose 2010 Lautus red blend received a 94-point Wine Enthusiast rating. The catalog has since broadened to include Italian producers such as Ca Botta, Bersano, Tenuta Mara, and Pedrotti Spumanti.

WASP runs a direct-to-consumer commerce operation through drinkwasp.com, with account management, order tracking, and shipping fulfilled via UPS Ground, UPS Second Day Air, UPS Three-Day Select, and FedEx. Sales are restricted to California addresses and require adult signature (21+) on delivery. Beyond individual consumers, the company operates a trade distribution channel serving on-premise (restaurants, bars) and off-premise (retail) accounts in California, accessed through a dedicated trade contact form and the [email protected] inbox. Marketing is concentrated on an email newsletter / mailing list, which is also used to offer subscribers early access to limited-quantity and rare wines.

The technical footprint is intentionally lean: the storefront is built on GoDaddy's hosted commerce platform (img1.wsimg.com asset hosting, generic GoDaddy account artifact in the demo state), with no native mobile app, no public API, no proprietary technology, and no AI-driven functionality. Revenue figures, customer counts, and pricing are not publicly disclosed. WASP carries no patents, certifications, awards, regulatory actions, or M&A history; partnerships are exclusively supplier-level importer relationships with the wineries whose products fill the catalog.

Name

Wine & Spirits Purveyors

Legal name

Wine & Spirits Purveyors

Website

https://drinkwasp.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)

akta.pro secondary industries

Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Online wine retail
• Wine import services
• Curated wine sales
• Trade wine distribution
• Wine ecommerce

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine E-commerce Sales: Direct transaction-based wine sales through the company's e-commerce website at drinkwasp.com. Customers purchase wines online and receive shipments via UPS or FedEx. Individual bottle and case purchases.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Wine & Spirits Purveyors (WASP) is a California-based online wine retailer and importer that curates and sells wines sourced primarily from Spanish and Italian partner wineries. It sells individual bottles and cases directly to consumers in California through its drinkwasp.com e-commerce storefront with UPS shipping, and it separately supplies on-premise restaurants and off-premise retail accounts via direct outreach. A subscriber mailing list provides early access to limited-quantity wines that are typically only offered to the list.

Product overview

Wine & Spirits Purveyors (WASP) operates an ecommerce platform (drinkwasp.com) that curates and sells Spanish wines from partner wineries directly to consumers in California. The core product is the online store featuring user account management, order processing, and shipping logistics. The portfolio includes six Spanish wine partner brands: Palacio de Bornos (Rueda DO), Bodegas Lleiroso (Ribera del Duero DO), Bodegas y Viñedos Martinez Corta (Rioja DOCa), Señorío de Sarría (Navarra DO), Guelbenzu (Finca La Lombana), and Mas d'en Blei (Priorat DOCa). The company also offers a separate trade distribution service for on-premise and off-premise restaurant and retail accounts in California.

Differentiator

Problem solved

Functional benefit

Products and services

• WASP Online Wine Store Direct-to-consumer e-commerce storefront at drinkwasp.com selling curated individual bottles and cases of Spanish and Italian wines to California customers, with user account registration, order tracking, and UPS shipping.
• WASP Mailing List (Limited Release Access) Newsletter subscription offering early access and exclusive allocation of limited-quantity wines that are typically only offered to mailing list subscribers.
• WASP Trade Distribution Service Direct distribution service supplying on-premise restaurants, bars, and off-premise retail establishments in California with curated Spanish and Italian wines for their programs. Interested accounts contact via trade form and [email protected] for availability and pricing.
• WASP Curated Spanish & Italian Wine Portfolio Retail and trade offering of curated wines sourced from Spanish partner wineries (Palacio de Bornos/Rueda, Bodegas Lleiroso/Ribera del Duero, Bodegas y Viñedos Martinez Corta/Rioja Alta, Señoría de Sarriá/Navarra, Guelbenzu, Mas d'en Blei/Priorat) and Italian producers, including producers featured in the trade tools section such as Ca Botta, Terra-D-Aligi, Lunadoro, Gorghi Tondi, Bersano, Tenuta Moganazzi, Pedrotti Spumanti, Cornelio Dinastia, Tenuta Mara, Bucrana, and Corte dei Venti.

Quantifiable outcome

• 94 points Wine Enthusiast rating for 2010 Lautus red blend

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor.

• Palacio de BornosminorOthersSpanish winery from Rueda DO. Founded in 1976, specializes in Verdejo grape wines including still and traditional method sparkling wines. WASP offers their Verdejo, Sauvignon Blanc, La Caprichosa, and Sparkling Verdejo Brut.
• Bodegas LleirosominorOthersSpanish winery from Ribera del Duero DO. Founded in 2001, located in Valbuena de Duero's 'Golden Mile'. Produces top-end wines reflecting Ribera del Duero traditions. WASP offers Luz Millar, Crianza, Reserva, and Joan Miro Reserva.
• Bodegas y Viñedos Martinez CortaminorOthersFamily winery in Rioja Alta, Uruñuela. Four generations of vine-growing heritage. Produces wines from Najerilla river bank vineyards. WASP offers Finca Iriarte, Crianza, and Reserva.
• Señorío de SarríaminorOthersSpanish winery from Navarra DO. Founded in 1951, located at key site on Camino de Santiago at Puente La Reina. Vineyards with 60+ year old vines. WASP offers Rose, Crianza, Viñedo Uno, Reserva, and Reserva Especial.
• GuelbenzuminorOthersFamily estate at foot of Moncayo mountain. Eight generations of winemaking history. Produces wines from native Tempranillo and Graciano blended with Cabernet Sauvignon, Merlot, and Syrah. WASP offers Vierlas, Azul, Evo, and Lautus (94 points Wine Enthusiast).
• Mas d'En BleiminorOthersSpanish winery from Priorat DOCa. Acquired by Ferrús Guasch family in 2006 in Poboleda village. 14.5 acres under vine. Garnacha and Carignan varieties from slate soils. WASP offers Petit Blei, Blei, Clos Martina, and Setze Brots.
• Ca BottaminorOthersItalian wine producer featured in WASP's trade tools partner section.
• Terra-D-AligiminorOthersItalian wine producer featured in WASP's trade tools partner section.
• LunadorominorOthersItalian wine producer featured in WASP's trade tools partner section.
• Gorghi TondiminorOthersWine producer featured in WASP's trade tools partner section.
• BersanominorOthersItalian wine producer featured in WASP's trade tools partner section.
• Tenuta MoganazziminorOthersWine producer featured in WASP's trade tools partner section.
• Pedrotti SpumantiminorOthersItalian spumante producer featured in WASP's trade tools partner section.
• Cornelio DinastiaminorOthersSpanish wine producer featured in WASP's trade tools partner section.
• Tenuta MaraminorOthersItalian wine producer featured in WASP's trade tools partner section.
• BucranaminorOthersWine producer featured in WASP's trade tools partner section.
• Corte dei VentiminorOthersItalian wine producer featured in WASP's trade tools partner section.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Bright Cellars: Bright Cellars is a wine subscription club that curates bottles for consumers based on preferences. It is a direct peer to WASP's mailing-list-based limited wine offering, operating a similar recurring-purchase / allocation model online.
• Firstleaf: Firstleaf is a wine subscription and DTC retailer offering curated bottles to U.S. consumers. Its subscription/membership mechanic and curated international selection position it as a direct peer to WASP's mailing-list-driven curation model.
• Wine Access: Wine Access is a curated wine retailer and wine club shipping to multiple U.S. states, with a focus on limited-availability, high-rated bottles. It directly mirrors WASP's model of curated international wine plus allocation-style limited releases to subscribers.
• Plonk Wine Club: Plonk is a small-batch curated wine club specializing in hard-to-find and under-the-radar bottles. Its focus on limited-availability international wines closely aligns with WASP's positioning around rare, curated Spanish and Italian finds.
• K&L Wine Merchants: K&L Wine Merchants is a specialty wine retailer with strong California roots, an extensive imported European catalog, and a notable trade/restaurant sales arm. It is a direct peer to WASP across both D2C curation and California trade distribution.

Broad incumbents

• Drizly: Drizly (owned by Uber) is a large alcohol delivery marketplace operating across U.S. states. While not a wine specialist, it competes for the same California DTC alcohol customer with faster last-mile delivery, pressuring WASP's signature-required model.
• Wine.com: Wine.com is the largest U.S. online wine retailer with multi-state shipping and an extensive curated catalog. It is a broader incumbent competitor to WASP's D2C wine curation model, offering comparable Spanish/Italian assortments but at vastly greater scale.
• Wine Spectator Wine Shop: Wine Spectator's Wine Shop sells allocation and high-rated wines online leveraging the publication's editorial brand. It is a broader incumbent peer competing with WASP for premium/rare wine buyers who follow critic ratings like the 94-point Lautus feature.
• Sherry-Lehmann: Sherry-Lehmann is a long-established New York specialty wine retailer offering curated imports and serving both consumers and trade accounts. It is a broader incumbent comparable to WASP in curated Spanish/Italian assortment and trade-channel focus.

Emerging players

• Vivino: Vivino is a wine marketplace app with scanning, ratings, and DTC wine sales. It is an emerging player whose marketplace model and growing DTC offering intersect with WASP's curated Spanish/Italian wine discovery and purchase flow.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/drinkwasp
• LinkedInlinkedin.com/company/drinkwasp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wine & Spirits Purveyors