Victory Creative Group
Victory Creative Group is an independent creative agency founded in 2017 that provides branding, experiential design, event production, and marketing services to Fortune 100 brands and sports organizations including Nike, NBA, and Netflix across six North American studios.
- Company typePrivate
- Founded2017
- HeadquartersVancouver, Canada
- Headcount—
- GTM typeB2B
- OfferingServices
What Victory Creative Group does
Victory Creative Group, Inc. is an independent, multidisciplinary creative agency founded in 2017 and headquartered in Vancouver, Canada. The company delivers an integrated service portfolio spanning strategy and brand positioning, experience design and experiential marketing, event production, digital content creation, branding, and advertising campaign development. Victory serves enterprise clients including Nike, Jordan Brand, the NBA, WNBA, Netflix, TikTok, Fanatics, Taco Bell, TED, NBCUniversal, Bell, EA, Converse, Robin Hood, and Figs, alongside selective startup and mid-market engagements. Its sports and entertainment franchise is the most prominent, encompassing NBA All-Star, NBA Global Games, Emirates NBA Cup, WNBA activations, the New York Liberty Championship Parade, and Fanatics Fest WWE experiences.
The agency's production stack is built on standard creative tooling — Figma, Adobe Creative Cloud, Webflow, Teamwork, Maxon, and Windows-based workflows — supporting design, video, and project management rather than proprietary technology platforms. Victory has scaled operationally to six studios across North America: Vancouver (headquarters), Portland, Los Angeles (Culver City), Toronto, New York, and Chicago. It reaches markets beyond North America through project-based engagements referencing work spanning the US, Canada, Abu Dhabi, and Macau.
Victory operates as a privately held professional services firm with project-based, quote-driven pricing customized per client engagement. Its go-to-market is sales-led and relationship-driven, targeting Fortune 100 brands and ambitious global brands directly through its six offices. In January 2025, NBA Investments, the league's strategic investment program, acquired a minority equity stake, formalizing a closer commercial alignment with the NBA/WNBA event portfolio. Mark Starkey serves as President and CEO. The company is privately held, incorporated in British Columbia, with no public listing and no other institutional investors disclosed beyond NBA Investments.
Victory Creative Group firmographics
Firmographics- Name
- Victory Creative Group
- Legal name
- Victory Creative Group, Inc.
- Website
- https://wearevictory.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- Victory Creative Group is an independent creative agency founded in 2017 that provides branding, experiential design, event production, and marketing services to Fortune 100 brands and sports organizations including Nike, NBA, and Netflix across six North American studios.
- Ownership category
- akta.pro rank
Victory Creative Group industry classification
Industry- Product category
- Creative Agency Services
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Creative & Brand Campaign Development (BPAFAAAB), Sponsorship Activation & Experiential Marketing (THAHAGAC)
Keywords
Where Victory Creative Group is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices6 records
Markets served
Victory Creative Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Victory generates revenue through providing integrated marketing services including strategy, branding, digital content creation, experiential design, and event production for major brands. Revenue is project-based and contract-driven, serving clients from startups to Fortune 100 companies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Victory Creative Group product offering
Product offeringCore offering
Victory Creative Group is an independent, multidisciplinary creative agency that delivers strategy, experience design, marketing services, branding, digital content creation, and end-to-end event production for global brands. The agency executes major campaigns and live events for clients including Nike, NBA, WNBA, Netflix, TikTok, Fanatics, Taco Bell, and other Fortune 100 companies from offices in Vancouver, Portland, Los Angeles, Toronto, New York, and Chicago.
Product overview
Victory Creative Group is an independent, multidisciplinary creative agency offering a unified portfolio of services rather than a discrete software product. The company delivers strategy, experience design, marketing services, branding, digital content creation, and event production as integrated offerings. Services are deployed across major brand campaigns and global sports entertainment events, working with clients including Nike, NBA, Netflix, TikTok, Fanatics, and Taco Bell. The agency operates from offices in Vancouver, Portland, Los Angeles, Toronto, New York, and Chicago, producing work that spans experiential activations, documentary filmmaking, campaign content, and branded experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Strategic consulting and brand positioning services that guide creative development and establish clear measures of success for campaigns, targeted at ambitious global brands.
- Experience Design Services
- Marketing Services
- Event Production
- Digital Content Creation
- Branding Services
Quantifiable outcome
- NBA Investments acquired a minority stake in Victory in January 2025, validating the company's value and growth potential
- +1 more outcomes
Companies that use Victory Creative Group
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles2 records
Victory Creative Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Victory Creative Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Victory Creative Group competitors and assessment
Company assessmentBroad incumbents
- Anomaly: Independent creative agency with comparable integrated strategy/creative/experiential model, serving major consumer brands and sports-adjacent clients at larger scale.
- 72andSunny: Larger global creative agency with deep sports, entertainment, and consumer-brand campaign work; overlaps on Nike-adjacent and entertainment client briefs but with broader geographic reach.
- Wasserman: Major sports marketing and talent representation firm that runs sponsorship consulting, event production, and branded experiences; comparable on sports event execution and league-level engagements but with broader talent/rights services.
- Wieden+Kennedy: Portland-headquartered independent creative agency and Nike's primary global agency of record; competes for Nike portfolio work and operates in the same integrated creative/experiential category.
- Droga5: Award-winning independent creative agency (Accenture Song) producing integrated campaigns for major brands including sports and entertainment clients; competes for the same ambitious, campaign-led engagements.
- Mother: Independent creative agency network with sports, entertainment, and consumer-brand work; competes for the same type of ambitious brand briefs as Victory.
- Octagon: Global sports marketing agency owned by IPG, delivering sponsorship activation, event production, and experiential work for leagues and brands; operates in the same sports-marketing and event-production category but at significantly greater scale.
Direct peers
- MKG: Experiential marketing and creative agency focused on brand experiences, events, and sports/entertainment clients; closely comparable on the experiential design and event production service lines.
- Mekanism: Independent creative agency known for sports, entertainment, and cultural campaigns, with comparable mid-size footprint and similar Fortune 500/sports client mix.
- Translation LLC: Independent, culture- and sports-focused creative agency of comparable scale, similarly targeting Nike, the NBA, and major cultural brands; same integrated strategy/creative/experiential model makes it the closest head-to-head peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Victory Creative Group social profiles
Digital presenceVictory Creative Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Victory Creative Group leadership team
Management profileNumber of profiles
Profiles1 record
Victory Creative Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Victory Creative Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Victory Creative Group
What does Victory Creative Group do?
Victory Creative Group is an independent, multidisciplinary creative agency that delivers strategy, experience design, marketing services, branding, digital content creation, and end-to-end event production for global brands. The agency executes major campaigns and live events for clients including Nike, NBA, WNBA, Netflix, TikTok, Fanatics, Taco Bell, and other Fortune 100 companies from offices in Vancouver, Portland, Los Angeles, Toronto, New York, and Chicago.
Is Victory Creative Group a public or private company?
Victory Creative Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Victory Creative Group founded?
Victory Creative Group was founded in 2017.
Where is Victory Creative Group based?
Victory Creative Group is headquartered in Vancouver, Canada, in the North America region.
How does Victory Creative Group make money?
One revenue line is on record: creative Agency Services.
Who are Victory Creative Group's main competitors?
Broad incumbents on record are Anomaly, 72andSunny, Wasserman, Wieden+Kennedy, Droga5, Mother and Octagon. Direct peers are MKG, Mekanism and Translation LLC.
Does Victory Creative Group have an API?
No public API is recorded for Victory Creative Group.
What industry is Victory Creative Group in?
Victory Creative Group's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 56192 and its SIC code is 7311.