BlephEx by Rysurg
BlephEx by Rysurg is a private medical device company that develops the FDA-regulated BlephEx system for professional in-office eyelid hygiene, serving ophthalmologists and optometrists globally through distributors, a provider network, and direct e-commerce sales of devices, consumables, and Lid Cleansers.
- Company typePrivate
- Founded2013
- HeadquartersBrentwood, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What BlephEx by Rysurg does
BlephEx by Rysurg, operating as BlephEx, LLC and headquartered in Brentwood, Tennessee, is a privately held medical device company that develops and markets the BlephEx system for professional in-office eyelid hygiene. The company's core technology is a handheld, FDA-regulated device that performs Microblepharoexfoliation (MBE), a controlled mechanical cleaning of the eyelid margin using a disposable micro-sponge tip. The procedure is designed to remove accumulated bacterial biofilm, debris, and scurf from the lid margin, addressing conditions such as blepharitis and dry eye. The product portfolio spans the BlephEx Handpiece and Charger, disposable Procedural Tip Packs, LashCam and LashCam IR WiFi magnification cameras (80X) for visualization, Lid Cleanser foam and liquid formulations with naturally derived ingredients (Manuka Honey, Dead Sea Salt), a Heated USB Eye Mask, and an Anatomical Eyelid Model for training.
The company sells through a hybrid model: an enterprise field-sales motion targeting ophthalmologists and optometrists who join the BlephEx provider network and perform the in-office procedure as a private-pay service, supplemented by a channel-partner network of regional distributors covering Australia/New Zealand, Germany, Netherlands, Republic of Ireland, Spain, and the United Kingdom. Direct e-commerce on blephex.com handles supplies, cleansers, and smaller accessories for providers and end consumers. Revenue streams consist of hardware sales (handpiece, LashCam, accessories), recurring consumable sales (procedural tip packs at $795 per box of 20, priced at roughly $40 per patient encounter), and adjunct hygiene products. The procedure itself is priced by individual providers and is not insurance-covered.
BlephEx holds granted patents on its MBE procedure and methods, and has pursued legal action to defend its brand and intellectual property. The company maintains a 20+ member advisory board (11 Ophthalmic, 8 Optometry members) anchored by Medical Director Dr. John Hovanesian, and runs what it describes as the industry's first Lid Hygienist Certification program for ocular technicians. The company is founder-controlled, with no disclosed funding rounds, no parent entity, and no institutional investors referenced in available materials.
BlephEx by Rysurg firmographics
Firmographics- Name
- BlephEx by Rysurg
- Legal name
- BlephEx, LLC.
- Website
- https://blephex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BlephEx by Rysurg is a private medical device company that develops the FDA-regulated BlephEx system for professional in-office eyelid hygiene, serving ophthalmologists and optometrists globally through distributors, a provider network, and direct e-commerce sales of devices, consumables, and Lid Cleansers.
- Ownership category
- akta.pro rank
BlephEx by Rysurg industry classification
Industry- Product category
- Ophthalmic Medical Devices
- NAICS
- Ophthalmic Goods Manufacturing (339115), Surgical and Medical Instrument Manufacturing (339112)
- SIC
- Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Dry Eye & Ocular Surface Devices (Meibography, Tear Osmolarity, IPL, Thermal Pulsation) (HLAHAJAF)
Keywords
Where BlephEx by Rysurg is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BlephEx by Rysurg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- BlephEx Device System Sales: Sales of the core BlephEx handheld device and charger for professional in-office use. Price determined by consultation (call for pricing).
- Procedural Tip Packs (Consumables): Recurring sales of disposable procedural tip packs - box of 20 patient procedural tip packs at $795. Each procedure uses two disposable tips per patient.
- Lid Cleanser Products: Sales of BlephEx Lid Cleanser Foam ($11.95) and Liquid ($13.95) for routine eyelid hygiene in both professional and personal care settings.
- LashCam Camera: Sale of LashCam WiFi camera ($4,995.00) for personal cosmetic viewing and educational use.
- Accessories and Education Tools: Sales of Heated USB Eye Mask ($29.95) for personal care and Anatomical Eyelid Model ($250) for educational/training purposes.
- Professional Procedure Fees: Eye care providers charge patients for the in-office BlephEx procedure. Pricing varies by provider and geographic location. Procedure is not covered by insurance (private pay).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | BlephEx Handpiece and Charger - Professional device system |
| Unit Pricing | Pay-as-you-go | Procedural Tip Packs - Box of 20 patient packs |
| Unit Pricing | Pay-as-you-go | LashCam WiFi Camera - 80X magnification |
| Unit Pricing | Pay-as-you-go | Lid Cleanser Foam - 1.7 oz for personal use |
| Unit Pricing | Pay-as-you-go | Lid Cleanser Liquid - 2 oz for professional use |
| Unit Pricing | Pay-as-you-go | Heated USB Eye Mask |
| Unit Pricing | Pay-as-you-go | Anatomical Eyelid Model - Educational tool |
| Other | Pay-as-you-go | In-office BlephEx Procedure |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BlephEx by Rysurg product offering
Product offeringCore offering
BlephEx by Rysurg develops and sells a professional microblepharoexfoliation (MBE) system used by eye care practitioners to clean the eyelid margin and treat blepharitis and dry eye disease. The BlephEx handheld handpiece uses precision rotation and disposable, sterile micro-sponge tips to physically debride bacterial biofilm, scurf, and debris from the eyelid margin during an in-office procedure. The product line is extended with complementary diagnostic (LashCam IR WiFi camera), home-care (lid cleansers, heated USB eye mask), and educational (anatomical eyelid model) offerings.
Product overview
BlephEx is a professional eyelid hygiene system consisting of a core handheld device (the BlephEx Handpiece) and complementary products. The core BlephEx device performs mechanical microblepharoexfoliation (MBE) procedures in clinical settings. Supporting products include the LashCam WiFi camera for magnified eyelid imaging, BlephEx Lid Cleanser (foam and liquid formulations with Manuka Honey and Dead Sea Salt) for routine hygiene, Procedural Tip Packs for the device, a Heated USB Eye Mask for personal care, and an Anatomical Eyelid Model for educational demonstrations.
Differentiator
Problem solved
Functional benefit
Brands
- LashCam: WiFi camera designed to display high-resolution, 80X magnification images for personal cosmetic viewing or educational use related to eyelid hygiene
- LashCam IR
Products and services
- BlephEx Handpiece and Charger
Quantifiable outcome
- Procedure may be repeated every 4 to 6 months as part of routine eyelid hygiene
Companies that use BlephEx by Rysurg
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
BlephEx by Rysurg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BlephEx by Rysurg partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered regional.
- OptiMed (Australia/New Zealand)regionalDedicated distributor for healthcare professionals and patients in Australia and New Zealand. Located at Unit 1a, 7-9 Orion Rd, Lane Cove, NSW 2066. Contact: 1300 657720 or +61294201133.
- bon Optic Vertriebsges. mbH (Germany)regionalDistributor in Germany offering local support and guidance to healthcare professionals interested in incorporating BlephEx. Located at Stellmacherstraße 14 23556 Lübeck Germany. Contact: 0451/80 9000.
- BlephEx Nederland (Netherlands)regionalDistributor for healthcare professionals in the Netherlands providing information and assistance regarding BlephEx. Located at W.M. Dudokweg 55 1703 DC Heerhugowaard The Netherlands. Contact: 088 9191850.
- Scopeophthalmics (Republic of Ireland)regionalTrusted distributor offering support and resources for healthcare professionals in Republic of Ireland. Located at Suite 5, Westland House, Westland Park, Willow Road, Dublin 12. Contact: 1800 816 005.
- EyeSee Solutions (Spain)regionalDistributor dedicated to providing local healthcare professionals with guidance and support for implementing BlephEx in Spain. Contact: Óscar González, Managing Director. Phone: 0034 667 155 225.
- BIB Ophthalmic Instruments (United Kingdom)regionalDistributor offering comprehensive support and resources for healthcare professionals in the United Kingdom. Located at 8 The Orbital Centre, Cockerel Close, Gunnels Wood Road, Stevenage, Herts. SG1 2NB. Contact: +014 38 740823.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
BlephEx by Rysurg competitors and assessment
Company assessmentEmerging players
- NuLids: NuLids makes a handheld, patient-use device for daily eyelid hygiene and Meibomian gland stimulation, targeting a similar blepharitis/dry eye condition. It intersects with BlephEx on the device-for-eyelid-cleaning category but is positioned for at-home rather than in-office professional use.
- Mibo Medical Group: Mibo Medical Group produces in-office dry eye and blepharitis treatment devices (e.g., Mibo Thermoflo, Mibo Blephex-related thermal systems) sold through ophthalmology and optometry channels. It is comparable as an emerging player directly competing in the in-office professional eyelid/dry eye treatment device category.
Others
- Bruder Healthcare: Bruder Healthcare sells moist heat eye compresses and ocular hygiene products sold through eye care professionals, overlapping with BlephEx's ocular surface comfort and at-home care product line. It is comparable as an adjacent seller of dry eye/blepharitis adjunctive products, not a direct competitor in in-office mechanical cleaning.
Broad incumbents
- Bausch + Lomb: Bausch + Lomb is a major global eye health company with a dry eye and ocular surface franchise (e.g., SootheXP, Biotrue) and surgical device portfolio. It serves the same ophthalmologist and optometrist customer base as BlephEx and has the scale to compete or acquire in the in-office eyelid hygiene category.
- TearScience (Johnson & Johnson Vision): TearScience, now part of J&J Vision, developed the LipiFlow thermal pulsation system for Meibomian gland dysfunction and dry eye, a condition adjacent to BlephEx's blepharitis focus. Both compete for the same ophthalmologist chair time in the dry eye/ocular surface workflow, but LipiFlow is part of a much broader J&J Vision portfolio.
- Alcon: Alcon is one of the largest global eye care companies with deep presence in ophthalmic surgical devices, contact lenses, and dry eye products (e.g., Systane). It is comparable as a broad incumbent capable of launching or acquiring competing in-office eyelid hygiene devices and reaching the same ophthalmologist customers.
- Théa Pharmaceuticals: Théa is a European ophthalmic specialty company with a strong portfolio in dry eye, lid hygiene (Blephagel, Blephaclean), and ocular surface disease. It targets the same ophthalmologist and optometry channel as BlephEx across Europe and could introduce competing in-office treatments.
Regional players
- Scope Ophthalmics: Scope Ophthalmics is a UK/Ireland-based eye care company with a portfolio of dry eye and lid hygiene products (e.g., Thealoz, Blephaclean). It is comparable as a regional player already acting as BlephEx's distributor in Ireland and partially overlapping in the eyelid hygiene category.
- I-MED Pharma: I-MED Pharma is a Canadian eye care company offering dry eye and ocular surface products (e.g., I-LID 'N LASH, I-DROP) sold through eye care professionals. It is comparable as a regional competitor in the eyelid hygiene and dry eye category with overlapping distribution to optometrists.
Direct peers
- OCuSOFT: OCuSOFT is a leading manufacturer of eyelid hygiene products (OCuSOFT Lid Scrub) and dry eye/blepharitis therapies sold through ophthalmologists and optometrists. It directly competes with BlephEx in the eyelid hygiene category, with overlapping customer base of eye care professionals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BlephEx by Rysurg social profiles
Digital presenceBlephEx by Rysurg compliance and trust
Trust signalCompliance1 record
BlephEx by Rysurg financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlephEx by Rysurg leadership team
Management profileNumber of profiles
Profiles1 record
BlephEx by Rysurg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlephEx by Rysurg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlephEx by Rysurg
What does BlephEx by Rysurg do?
BlephEx by Rysurg develops and sells a professional microblepharoexfoliation (MBE) system used by eye care practitioners to clean the eyelid margin and treat blepharitis and dry eye disease. The BlephEx handheld handpiece uses precision rotation and disposable, sterile micro-sponge tips to physically debride bacterial biofilm, scurf, and debris from the eyelid margin during an in-office procedure. The product line is extended with complementary diagnostic (LashCam IR WiFi camera), home-care (lid cleansers, heated USB eye mask), and educational (anatomical eyelid model) offerings.
Is BlephEx by Rysurg a public or private company?
BlephEx by Rysurg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlephEx by Rysurg founded?
BlephEx by Rysurg was founded in 2013. It employs 1 to 10 people.
Where is BlephEx by Rysurg based?
BlephEx by Rysurg is headquartered in Brentwood, United States, in the North America region.
How does BlephEx by Rysurg make money?
Six revenue lines are on record. BlephEx Device System Sales are the primary driver. The others are procedural Tip Packs (Consumables), lid Cleanser Products, lashCam Camera, accessories and Education Tools and professional Procedure Fees.
Who are BlephEx by Rysurg's main competitors?
Emerging players on record are NuLids and Mibo Medical Group. Bruder Healthcare is listed as an others. Broad incumbents are Bausch + Lomb, TearScience (Johnson & Johnson Vision), Alcon and Théa Pharmaceuticals. Regional players are Scope Ophthalmics and I-MED Pharma. OCuSOFT is listed as a direct peer.
Does BlephEx by Rysurg have an API?
No public API is recorded for BlephEx by Rysurg.
What industry is BlephEx by Rysurg in?
BlephEx by Rysurg's product category is Ophthalmic Medical Devices. Its primary akta.pro industry code is HLAHAJAF, Dry Eye & Ocular Surface Devices (Meibography, Tear Osmolarity, IPL, Thermal Pulsation). Its NAICS code is 339115 and its SIC code is 3851.