BloqUV
BloqUV is a North Miami Beach-based apparel company that designs and sells UPF 50+ sun-protective clothing for women, men, kids, and pets using its proprietary chemical-free BloqTek™ fabric, distributed via direct-to-consumer e-commerce and 50+ US retail partners.
- Company typePrivate
- Founded2009
- HeadquartersNorth Miami Beach, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BloqUV does
BloqUV is a privately held, founder-owned apparel company headquartered in North Miami Beach, Florida, founded in 2009 by Corina Biton. The company designs, manufactures, and sells UPF 50+ sun-protective apparel and accessories across women's, men's, kids', and pet (BarkUV) categories. Its core technology is the proprietary BloqTek™ fabric, which provides chemical-free UPF 50+ protection that blocks 98% of UVA/UVB rays, with the protection inherent to the fabric structure and unaffected by laundering. The fabric is tested to AATCC 183 standards through independent UV laboratories and offers additional functional benefits including moisture-wicking, quick-dry, 5-degree cooling when wet, 4-way stretch, antimicrobial/odor-resistance, and BPA/BPS-free construction.
BloqUV generates revenue through three primary streams: direct-to-consumer e-commerce sales on bloquv.com (Shopify-powered), wholesale distribution to 50+ retail partner stores across the United States, and digital gift card sales ($20-$300 denominations). Products are priced at standard MSRP ($32-$110 depending on category and item) with frequent clearance sales at 50-88% off, free shipping on US orders over $75, and international shipping available via UPS. The go-to-market motion is primarily DTC with a secondary B2B wholesale channel and corporate/team uniform programs.
The company's customer base spans outdoor enthusiasts engaged in swimming, surfing, tennis, golf, pickleball, running, and hiking, as well as sun-sensitive individuals with medical needs (e.g., lupus, melanoma history) and families seeking sun protection for children. Marketing channels include organic social media (Facebook, Instagram, YouTube, Pinterest), educational content marketing via the BloqUV blog, Klaviyo-powered email and SMS marketing, a rewards/loyalty program, and an annual 'Bloqit with BloqUV' melanoma awareness campaign. A 2024 limited-time collaboration with Jantzen extended brand reach through co-branded printed apparel. BloqUV operates without external institutional funding, maintaining an 11-50 employee base focused on product development, fulfillment from a North Miami warehouse, and direct customer service.
BloqUV firmographics
Firmographics- Name
- BloqUV
- Legal name
- BloqUV
- Website
- https://bloquv.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BloqUV is a North Miami Beach-based apparel company that designs and sells UPF 50+ sun-protective clothing for women, men, kids, and pets using its proprietary chemical-free BloqTek™ fabric, distributed via direct-to-consumer e-commerce and 50+ US retail partners.
- Ownership category
- akta.pro rank
BloqUV industry classification
Industry- Product category
- Sun Protective Apparel
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159), Textile and Fabric Finishing and Fabric Coating Mills (3133)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO)
- akta.pro secondary industries
- Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure) (CRABAHAN), Kids & Baby Sun Protection (CRABAHAE)
Keywords
Where BloqUV is headquartered
LocationHeadquarters
- HQ city
- North Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BloqUV business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: BloqUV generates revenue through direct-to-consumer online sales via bloquv.com. Products are sold at set retail prices with free shipping on orders $75+. Occasional clearance sales drive revenue on excess inventory.
- Wholesale Distribution: BloqUV sells to wholesale accounts and retailers. The company maintains a store locator with numerous retail partners across the US, indicating B2B wholesale revenue stream.
- Gift Cards: Digital gift cards sold in denominations from $20 to $300, providing another revenue stream with no expiration or service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Women's tops range from $58-$110 |
| Unit Pricing | Pay-as-you-go | Women's dresses and bottoms range from $78-$110 |
| Unit Pricing | Pay-as-you-go | Men's tops range from $72-$104 |
| Unit Pricing | Pay-as-you-go | Kids and accessories starting at $32 |
| Other | Pay-as-you-go | Free shipping on US orders $75+ |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
BloqUV product offering
Product offeringCore offering
BloqUV designs and sells UPF 50+ sun-protective apparel and accessories for women, men, kids, and pets, using its proprietary BloqTek fabric that blocks 98% of UVA/UVB rays. The chemical-free UV protection is inherent to the fabric structure and does not wash out, with product lines covering tops, bottoms, dresses, swim, running, golf, racquet sports, sun sleeves, and pet shirts. The company primarily distributes through direct-to-consumer e-commerce at bloquv.com and a wholesale network of 50+ retail partners across the United States.
Product overview
BloqUV is a UPF 50+ sun protective clothing company founded in 2009, offering a comprehensive portfolio of apparel for the entire family. The company's core technology is BloqTek™, a proprietary fabric that blocks 98% of UVA/UVB rays chemically-free. Product offerings span Women's Tops (17 styles including long sleeve sun shirts, mock zip tops, crop tops, active wear, and polo shirts), Women's Bottoms (capri leggings, skorts, training shorts, joggers), Women's Dresses (hoodie dress, active dress, cover-ups), Men's Tops and Bottoms, Kids Clothing, BarkUV pet sun shirts, and the BloqUV x Jantzen collaboration featuring printed swim and athletic wear. Specialized collections include Swim Shirts & Cover-Ups, Running Apparel, Racquet Sports Apparel (tennis, pickleball), and Golf Clothing. The company also offers Accessories (sun sleeves) and Gift Cards. Products are designed for outdoor activities including swimming, surfing, tennis, golf, pickleball, boating, hiking, running, and general outdoor wear, with moisture-wicking, quick-dry, and cooling properties.
Differentiator
Problem solved
Functional benefit
Brands
- BarkUV: Pet sun-protective clothing line for dogs, featuring UPF 50+ dog sun shirts.
- BloqUV x Jantzen
Products and services
- Women's Tops UPF 50+ sun-protective tops for women including long sleeve sun shirts, mock zip tops, crop tops, polo shirts, active wear, hoodies, and turtlenecks, priced $58–$110 and designed for golf, tennis, swimming, running, and outdoor activities.
- Women's Bottoms UPF 50+ women's bottoms including compression capri leggings, compression long leggings, skorts, capri skorts, training shorts, active shorts, and joggers made with BloqTek 50+ UPF compression fabric featuring flat-lock seams.
- Women's Dresses Sun-protective dresses available in Hoodie, Tunic, and Ruched Cover-Up styles featuring BloqTek 50+ UPF fabric, flat-lock seams, thumb holes, and wearability as dresses, swim cover-ups, or tunics.
- Men's Tops & Bottoms UPF 50+ sun-protective clothing for men including long sleeve jet tees, short sleeve crews, mock zip tops, collared shirts, polos, and performance wear, priced $72–$104.
- Kids Clothing UPF 50+ sun-protective clothing for children including crew neck tops and full zip hoodies for kids and toddlers, designed for outdoor activities and sun safety, with kids' tops starting at $38.
- BarkUV Pet Sun Shirts UPF 50+ sun-protective clothing for dogs and pets, including dog sun shirts designed to protect pets from harmful UV rays during outdoor activities, priced from $32.
- Sun Sleeves Unisex sun sleeves providing UPF 50+ protection for arms, designed to be worn over other clothing during outdoor activities, priced at $38.
- Swim Shirts & Cover-Ups UPF 50+ swim shirts and cover-ups designed for water activities with quick-dry BloqTek fabric, flattering fit, and freedom of movement for kayaking, paddle-boarding, swimming, and poolside lounging.
- Running Apparel UPF 50+ running gear with flat-seam construction, moisture-wicking properties, and reflective trim for visibility, designed for joggers and trail runners seeking sun protection.
- Racquet Sports Apparel UPF 50+ clothing for tennis, paddle ball, and pickleball featuring flattering fit, freedom of movement, flat-seam construction, and select models with ball pockets.
- Golf Clothing UPF 50+ golf apparel for men and women including collared shirts, mock zip tops, skorts, and accessories designed for sun protection on the golf course.
- BloqUV x Jantzen Collaboration Collection Limited-time collection combining Jantzen's timeless prints with BloqUV's UPF 50+ sun protection technology, including printed versions of popular styles plus a new one-piece paddle suit for enhanced water coverage.
- BloqUV Gift Card Digital gift cards available in denominations from $20 to $300, redeemable on any BloqUV product online, with no expiration and no service fees.
Companies that use BloqUV
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles6 records
BloqUV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
BloqUV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- JantzenflagshipBloqUV x Jantzen limited-time collaboration combining Jantzen's iconic prints with BloqUV's UPF 50+ sun protection technology. Collection includes popular BloqUV styles in Jantzen's signature prints. Also introduced a new paddle suit design for enhanced water coverage. Products sold at premium prices with significant clearance discounts.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
BloqUV competitors and assessment
Company assessmentEmerging players
- Coola: Coola is a premium sun-care (sunscreen and skincare) brand that increasingly intersects with BloqUV through adjacent 'sun protection' positioning. While product formats differ (topical vs. apparel), the two brands compete for the same sun-conscious consumer.
- Coolcore: Coolcore develops cooling and UPF fabric technologies marketed through partner apparel brands. While not a direct apparel retailer like BloqUV, it competes in the same fabric-technology/value proposition space (cooling + UV protection).
Direct peers
- IBKUL: IBKUL is a UPF 50+ athletic and golf apparel brand that overlaps directly with BloqUV's golf, tennis, and activewear collections. Both target the same outdoor sports consumer seeking moisture-wicking UV-protective performance wear.
- UV Skinz: UV Skinz produces UPF 50+ sun-protective clothing for adults, kids, and babies, with comparable swim shirts, rash guards, and tops. Both companies emphasize sun safety education and skin cancer prevention.
- Solbari: Solbari is an Australian sun-protective clothing brand offering UPF 50+ apparel across categories similar to BloqUV. Both brands specialize in dermatologically-recommended, chemical-free UV protection, with overlapping product positioning.
- Cabana Life: Cabana Life is a UPF 50+ clothing brand offering women's, men's, and kids' sun-protective apparel, including swimwear and cover-ups. It competes head-to-head with BloqUV across the same family-segment categories.
- Mott50: Mott50 offers UPF 50+ women's apparel and resort wear, directly overlapping with BloqUV's women's sun-protective tops, dresses, and bottoms. Both brands target the same fashion-conscious female consumer seeking stylish, functional UV-protective clothing.
- Coolibar: Coolibar is the closest direct competitor to BloqUV, specializing in UPF 50+ sun-protective apparel for women, men, and kids. Both brands compete in the same dermatologically-endorsed UPF apparel category with comparable product lines (tops, bottoms, swim) and Skin Cancer Foundation recognition.
Broad incumbents
- Athleta: Athleta, a Gap Inc. brand, is a broad incumbent in women's activewear that has introduced UPF-rated styles competing with BloqUV in the women's performance/lifestyle segment. It dwarfs BloqUV on marketing, distribution, and assortment.
- Patagonia: Patagonia is a broad outdoor apparel incumbent with UPF-rated styles across its catalog. It does not specialize in sun-protective apparel but competes indirectly in outdoor and active segments where BloqUV plays.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
BloqUV social profiles
Digital presenceBloqUV financial estimates
Financial estimateRevenue estimate
Valuation estimate
BloqUV leadership team
Management profileNumber of profiles
Profiles1 record
BloqUV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BloqUV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BloqUV
What does BloqUV do?
BloqUV designs and sells UPF 50+ sun-protective apparel and accessories for women, men, kids, and pets, using its proprietary BloqTek fabric that blocks 98% of UVA/UVB rays. The chemical-free UV protection is inherent to the fabric structure and does not wash out, with product lines covering tops, bottoms, dresses, swim, running, golf, racquet sports, sun sleeves, and pet shirts. The company primarily distributes through direct-to-consumer e-commerce at bloquv.com and a wholesale network of 50+ retail partners across the United States.
Is BloqUV a public or private company?
BloqUV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BloqUV founded?
BloqUV was founded in 2009. It employs 11 to 50 people.
Where is BloqUV based?
BloqUV is headquartered in North Miami Beach, United States, in the North America region.
How does BloqUV make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution and gift Cards.
Who are BloqUV's main competitors?
Emerging players on record are Coola and Coolcore. Direct peers are IBKUL, UV Skinz, Solbari, Cabana Life, Mott50 and Coolibar. Broad incumbents are Athleta and Patagonia.
Does BloqUV have an API?
No public API is recorded for BloqUV.
What industry is BloqUV in?
BloqUV's product category is Sun Protective Apparel. Its primary akta.pro industry code is CRABAHAO, Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats), with a secondary code of CRABAHAN, Sun Protection for Sensitive/Medical Needs (Reef-Safe, Hypoallergenic, Post-Procedure). Its NAICS code is 3159 and its SIC code is 2300.