Bellon Sales Associates
Bellon Sales Associates is an Indianapolis-based manufacturers' representative agency, founded 1980, that sells disposable foodservice packaging and allied products on commission to distributors and end users across Indiana and Kentucky on behalf of its manufacturer principals.
- Company typePrivate
- Founded1980
- HeadquartersIndianapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bellon Sales Associates does
Bellon Sales Associates (legal entity: Bellon Sales, Inc.) is an independent manufacturers' representative agency founded in August 1980 by Bourbon E. Bellon in Indianapolis, Indiana. The firm markets and sells disposable foodservice packaging and allied products — including labels, napkins, paper and plastic bags, gloves, aprons, polypropylene flexible packaging, laminated films, and stand-up pouches — on behalf of its manufacturer principals to distributors and end users in Indiana and Kentucky. It also covers U.S.-wide markets for international principals and serves adjacent verticals such as janitorial/sanitation, safety, C-store/grocery, and industrial/allied markets. The customer base includes major foodservice distributors (BUNZL, Gordon Foodservice, Clark Foodservice, McFarling Foods, Stanz Foodservice, Wabash Foodservice) as well as enterprise end users (Steak N Shake, Marsh Supermarkets) and regional restaurant/retail suppliers.
The agency's operations are supported by a custom technology stack developed in-house beginning in 1982 — including a proprietary sales tracking and order entry system, the Bellon Intranet System, interactive CD-ROM product catalogs with web integration, and web-based product data access tools that allow distributor and end-user access to manufacturer product information by category and supplier. Distribution is delivered through an enterprise field-sales model (three-person team conducting field visits, work-withs, and trade show attendance) combined with an inside-sales office (9am-5pm, toll-free support), direct mail programs with daily-updated mailing lists, and a monthly newsletter.
The business earns revenue solely through transaction-fee commissions on sales generated for its manufacturer principals — pricing is not set or disclosed by Bellon. The three-person team (Bourbon Bellon, Louise Bellon, Michael Benz CPMR) carries over 50 combined years of foodservice sales experience. The firm is privately held, with no disclosed venture capital, private equity, or parent-company ownership. Operating status is active; the company maintains a current website, contact lines, and ongoing manufacturer relationships dating back to 1981–1986.
Bellon Sales Associates firmographics
Firmographics- Name
- Bellon Sales Associates
- Legal name
- Bellon Sales, Inc.
- Website
- https://bellonsales.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bellon Sales Associates is an Indianapolis-based manufacturers' representative agency, founded 1980, that sells disposable foodservice packaging and allied products on commission to distributors and end users across Indiana and Kentucky on behalf of its manufacturer principals.
- Ownership category
- akta.pro rank
Bellon Sales Associates industry classification
Industry- Product category
- Manufacturers' Representative Services
- NAICS
- Other Grocery and Related Products Merchant Wholesalers (42449)
- SIC
- Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Broadline Foodservice Supplies Wholesale (AFAIALAA)
- akta.pro secondary industry
- Broadline Foodservice Distribution (CRAOABAA)
Keywords
Where Bellon Sales Associates is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bellon Sales Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Manufacturers' Representative Commissions: As a manufacturers' representative agency, Bellon Sales Associates earns commissions on sales of products for their principal manufacturers. They market and sell products to distributors and end users on behalf of international manufacturers and converters.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Bellon Sales Associates product offering
Product offeringCore offering
Bellon Sales Associates is a manufacturers' representative agency that sells disposable foodservice plastics, paper products, packaging, janitorial/sanitation, safety, industrial, C-store, grocery, and allied market products on behalf of international manufacturers and converters across Indiana, Kentucky, and the United States. The firm provides field sales representation, marketing services, and limited warehousing support to its manufacturing principals.
Product overview
Bellon Sales Associates is a sole proprietorship sales agency founded in 1980, specializing in the sales and marketing of disposable food packaging and allied products. The company operates as a single unified service offering (not a software platform) and markets a portfolio of disposable products including labels, napkins/placemats/doilies, paper bags/pan liners, plastic gloves/aprons/bags, head covers, polypropylene flexible packaging, and laminated films/pouches. These products are complemented by agency services including sales representation, customer service support, sales forecasting, market surveys, direct mail programs, and trade show participation. The company covers the Central Midwest territory (Indiana and Kentucky) and serves institutional, retail foodservice, jan/san, safety, party goods, and grocery markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Manufacturers' Sales Representation Field sales representation on behalf of international manufacturers and converters across Indiana, Kentucky, and the broader United States, covering disposable foodservice plastics, paper products, packaging, janitorial/sanitation, safety, industrial, C-store, grocery, and allied market products.
- Marketing Services for Principals Marketing support provided to manufacturing principals, delivered through proprietary tools such as Interactive CD-ROM Product Catalogs, Web-Based Product Data Access, and the Bellon Intranet System.
- Limited Warehousing Services Limited warehousing support offered to manufacturing principals and customers in conjunction with the firm's sales representation activities.
Companies that use Bellon Sales Associates
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles2 records
Bellon Sales Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bellon Sales Associates partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Polytherm PlasticscoreManufacturer represented since 1981; Bellon was the first company selling disposable foam packaging alternatives in their foodservice markets
- Handgards Inc.coreManufacturer represented since 1985 for high density saddle pack sandwich and food bags and polyethylene foodservice gloves
- Clearshield NationalcoreManufacturer represented since 1986 for low-cost polypropylene cutlery alternatives
- RollpackcoreManufacturer represented since 1985; Bellon was the first to introduce can liners on a hand held roll
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Bellon Sales Associates competitors and assessment
Company assessmentOthers
- Sysco: Largest U.S. broadline foodservice distributor and a household name in the same channel Bellon serves. Adjacent rather than competitive — Sysco is one of the downstream distributor/end-user counterparties Bellon's principals ultimately reach through rep coverage.
- KeHE Distributors: Large U.S. broadline foodservice distributor. Not a direct competitor to Bellon, but operates as part of the same foodservice distribution channel — KeHE is the type of broadline distributor that Bellon's principals sell into and that Bellon's rep activity supports.
- Repsly: Cloud-based retail execution and field-sales-rep management software platform. Not a competing agency, but a technology enabler that increasingly powers how manufacturers' reps like Bellon execute field sales, share product data, and report on distributor activity.
Broad incumbents
- Advantage Solutions: Public sales and marketing services company spanning retail, foodservice, and consumer goods. Comparable to Bellon as a contracted sales-representation and merchandising services provider, with a much larger geographic and category footprint.
- Daymon Worldwide: Sales and marketing services firm (now part of Advantage Solutions) historically focused on private label and retail brand representation. Shares the manufacturers' representative business model with Bellon, but at global scale and with broader service offerings.
- Crossmark: National retail services and sales agency providing in-store sales, merchandising, and brand representation. Directly comparable to Bellon's rep-agency model, although Crossmark operates at significantly larger scale and across retail channels rather than foodservice specialization.
- Acosta Sales & Marketing: One of the largest U.S. sales and marketing agencies serving foodservice, CPG, and retail. Operates the same rep-agency / brokerage business model as Bellon, but at vastly larger national scale and across a far broader portfolio of manufacturers and categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bellon Sales Associates social profiles
Digital presenceBellon Sales Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bellon Sales Associates leadership team
Management profileNumber of profiles
Profiles3 records
Bellon Sales Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bellon Sales Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bellon Sales Associates
What does Bellon Sales Associates do?
Bellon Sales Associates is a manufacturers' representative agency that sells disposable foodservice plastics, paper products, packaging, janitorial/sanitation, safety, industrial, C-store, grocery, and allied market products on behalf of international manufacturers and converters across Indiana, Kentucky, and the United States. The firm provides field sales representation, marketing services, and limited warehousing support to its manufacturing principals.
Is Bellon Sales Associates a public or private company?
Bellon Sales Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bellon Sales Associates founded?
Bellon Sales Associates was founded in 1980. It employs 1 to 10 people.
Where is Bellon Sales Associates based?
Bellon Sales Associates is headquartered in Indianapolis, United States, in the North America region.
How does Bellon Sales Associates make money?
One revenue line is on record: manufacturers' Representative Commissions.
Who are Bellon Sales Associates's main competitors?
Others on record are Sysco, KeHE Distributors and Repsly. Broad incumbents are Advantage Solutions, Daymon Worldwide, Crossmark and Acosta Sales & Marketing.
Does Bellon Sales Associates have an API?
No public API is recorded for Bellon Sales Associates.
What industry is Bellon Sales Associates in?
Bellon Sales Associates's product category is Manufacturers' Representative Services. Its primary akta.pro industry code is AFAIALAA, Broadline Foodservice Supplies Wholesale, with a secondary code of CRAOABAA, Broadline Foodservice Distribution. Its NAICS code is 42449 and its SIC code is 5140.