What Education Elephant does

Education Elephant Ltd. is an Ireland-based private company that develops psychology-led educational assessment tools and professional training programmes for schools, educators, and specialist assessors across the UK and Ireland. Its core product portfolio includes SWIFT (a digital group assessment platform for ages 11–18 hosted on Prometric infrastructure), SPaRCS (a standardised group test of reading fluency, spelling, and processing speed for ages 13–18, validated on over 2,000 students), the Woodcock-Johnson IV and V cognitive and achievement batteries (distributed under licence from Riverside Insights), the Tests of Dyslexia (TOD) suite, and WIIIP, a report-generation software that maps WJ IV results to over 1,000 evidence-based interventions and personalised learning plans. The company also offers BPS-verified professional qualifications (CCET, ETAAC, and Access Arrangements Training) and a Teachable-hosted library of 54 online courses covering ADHD, dyslexia, maths, and mental health, plus a school-wide Knowledge Network subscription.

The business operates a sales-led, account-gated direct-to-consumer model via educationelephant.ie, with qualification-verified purchasing for restricted assessment products, phone-based inside sales in Ireland and the UK, and physical kit fulfilment via courier. Revenue is generated through three streams: one-time/perpetual licences and kit sales for assessment tools (typically €19–€2,080 per SKU, with WJ IV Value Bundles at €2,813.90), recurring subscriptions for the Knowledge Network SEN package and WIIIP renewals, and course/qualification fees (e.g., €149 course bundles, €971.17 initial WIIIP licence). Pricing is euro-denominated, inclusive of tax and UK/Ireland shipping, with invoice/PO support for organisation accounts. The company does not serve the US market and has no disclosed external institutional investment.

Customer reach includes 7,000+ schools supported, 10,000+ assessors trained, and 4,000+ schools reported as active customers in 2025 marketing materials, with named testimonials from individual SENCOs, access-arrangements assessors, and dyslexia specialists rather than large institutional logos. The company was founded by educational psychologists Dr. Kate James, Trevor James, and Rebecca Good, who cite 60+ years of combined experience working with UK and Irish schools. Technology delivery relies on third-party platforms: Prometric hosts SWIFT, Riverside Insights hosts Woodcock-Johnson scoring, Teachable delivers courses, and HubSpot and Stripe support CRM and payments respectively.

Name

Education Elephant

Legal name

Education Elephant Ltd.

Website

https://educationelephant.ie

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Education Elephant is an Ireland-based education company that sells psychology-led standardised assessment tools (SWIFT, SPaRCS, Woodcock-Johnson, TOD), BPS-verified professional qualifications, and online courses to schools, SENCOs, and assessors across the UK and Ireland.

Ownership category

akta.pro rank

Product category

Educational Assessment & Training

NAICS

Educational Support Services (611710), Educational Services (611), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Assessment Analytics & Item/Question Intelligence (IRT, Item Banks, Diagnostic Insights) (EDAFAFAG), Assessment & Item Writing / Test Content Development (EDAGAKAE), Assessments, Quizzes & Learning Analytics Tools (MPACALAK), Autism Assistive Technology & Learning Tools (Educational) (EDAKAKAM)

Keywords

• Educational assessment tools
• Professional training qualifications
• Special education testing
• Online professional development
• School assessment services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Assessment Tools and Test Kits: One-time purchase of physical and digital assessment products including SPaRCS, Woodcock-Johnson V, Woodcock-Johnson IV, TOD (Test of Dyslexia), and related scoring materials. Products are sold as kits, response books, scoring credits, and training materials.
2. Online Courses and Training: Subscription and one-time purchase access to professional development courses on ADHD, Autism, Dyslexia, Maths support, Mental Health, and assessment training. Delivered via Teachable platform.
3. Professional Qualifications: Certificate programmes including CCET (Certificate of Competence in Educational Testing) and Level 7 ETAAC (Education Testing and Access Arrangements Certificate) for educator certification.
4. Knowledge Network Subscription: SEN subscription package providing schools access to over 40 expert courses for teachers and parents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Education Elephant develops and distributes psychology-led educational assessment tools (SWIFT, SPaRCS, Woodcock-Johnson V/IV, Tests of Dyslexia, WIIIP report-writing software) and delivers BPS-verified professional qualifications (CCET, ETAAC, AAT) plus online training courses to schools, SENCos, educational psychologists, and parents across the UK and Ireland. Sales are conducted through an account-verified e-commerce storefront, with assessment kits shipped as physical products and digital courses delivered via the Teachable platform.

Product overview

Education Elephant offers a unified platform combining educational assessment tools and professional training qualifications. The core product portfolio includes SWIFT (digital group assessment), SPaRCS Test (reading/spelling/processing assessment), Woodcock-Johnson V and IV assessment batteries (cognitive and achievement testing), Tests of Dyslexia (TOD), and WIIIP software for report generation. These are complemented by professional qualifications (CCET, ETAAC, AAT) and an online course platform on Teachable offering 54 courses in ADHD, dyslexia, maths, and mental health. The Knowledge Network subscription provides school-wide access to training resources. All products are psychology-led and designed for schools and assessors across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• SWIFT A fast digital group assessment that helps schools identify learning needs with clarity and speed. Delivers instant results for students aged 11-18 and is built by psychologists for use in real classrooms.
• SPaRCS Test A group test measuring Reading Fluency, Spelling and Processing Speed to support fair access decisions in exams. Designed for students aged 13-18 and administered in under 40 minutes.
• Woodcock-Johnson V A trusted cognitive and achievement battery that provides deep insight into learner strengths and key processing skills. Distributed by Education Elephant as authorised partner of Riverside Insights.
• Woodcock-Johnson IV: Tests of Achievement (UK/Ireland Edition) Diagnostic assessment evaluating learning strengths and challenges in reading, writing and maths, localised for the UK and Ireland market.
• Woodcock-Johnson IV: Tests of Cognitive Abilities Comprehensive assessment measuring intellectual abilities for diagnostic decision-making, used by educational psychologists and specialist assessors.
• WIIIP (WJ IV Interpretation and Instructional Interventions Program) Software that personalises interventions and writes reports for assessors based on WJ IV results. Generates data analysis, written performance descriptions, and over 1,000 evidence-based intervention recommendations in WORD, PDF or web formats.
• Tests of Dyslexia (TOD) Comprehensive battery of assessments designed to evaluate dyslexia and related skills in individuals, with both comprehensive kits and online screener versions available.
• Certificate of Competence in Educational Testing (CCET) BPS-verified professional certificate qualification for educators administering and interpreting standardised educational tests.
• Level 7 Qualification in Education Testing and Access Arrangements (ETAAC) Level 7 qualification training assessors in Access Arrangements testing to meet JCQ requirements.
• Access Arrangements Training (AAT) Practical Access Arrangements Training that helps SENCOs and teachers understand the JCQ process and make confident, fair decisions for students who need support.
• Knowledge Network (Schools) SEN subscription package providing schools with access to over 40 expert courses for teachers and parents.
• Online Courses (Teachable Platform) Self-paced online courses covering ADHD, Dyslexia, Maths, Mental Health, Autism, Access Arrangements, and teacher training. Includes 54 products across various masterclass series.

Quantifiable outcome

• Whole-class assessments can be run in minutes with instant results
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Riverside Insights LLCcoreTechnology or IntegrationRiverside Insights is the publisher of Woodcock-Johnson assessment products. Education Elephant is an authorised distributor of WJ IV and WJ V products in the UK and Ireland. Education Elephant shares customer account data with Riverside to enable platform access and order fulfilment. WJ IV and WJ V are hosted on Riverside platforms (riversidescore.com).
• PrometriccoreTechnology or IntegrationPrometric acts as sub-processor for hosting and delivery of the SWIFT assessment platform. Student data is processed through Prometric infrastructure with Education Elephant providing support services.
• TeachablecoreTechnology or IntegrationTeachable is the course delivery platform for Education Elephant's online professional development courses. Hosts all courses, enrolments, and learning management system functionality.
• ADHD IrelandminorStrategic or Co-development PartnerADHD Ireland collaborated with Education Elephant on the development of the Understanding and Supporting ADHD in Young Children course bundle. ADHD Ireland is an Irish advocacy organisation for people with ADHD.

Scale indicators6 records

Expansion highlights6 records

Direct peers

• Twinkl: UK-based digital educational resources and subscription platform for teachers and schools. Comparable in selling subscription teaching resources and SEN-specific content to UK schools, addressing overlapping teacher and SENCO buyer personas.
• GL Assessment: UK-based provider of standardised educational assessments and testing tools for schools. Directly comparable as a competitor in the UK/Ireland school assessment market, offering overlapping cognitive and achievement test products such as CAT4, NVR, and Lucid Cognitive series.
• National Foundation for Educational Research (NFER): UK-based educational research organisation that develops standardised assessments and tests for schools. Comparable as a UK-focused assessment publisher with locally validated test products serving the same SENCO and school buyer base.
• Nessy Learning: UK/US provider of dyslexia-focused educational software and teacher training. Comparable in addressing the same SEND buyer segment in schools, with overlapping product offerings in dyslexia screening and intervention tools.
• Hodder Education: UK educational publisher producing assessment materials and qualifications support for schools. Comparable to Education Elephant's educator training and school assessment work, particularly around GCSE/A-Level access arrangements and SEN resources.

Broad incumbents

• Renaissance Learning: Global educational assessment and analytics provider (Star Reading, Accelerated Reader). Comparable in delivering digital assessment and learning analytics to schools, though broader in scope across literacy and maths rather than specialist psychoeducational assessment.
• Cambridge Assessment: Part of the University of Cambridge, offering a broad portfolio of educational assessments and qualifications. Comparable in providing standardised assessments validated on UK populations, though operating at much larger scale across mainstream and specialist testing.
• Pearson Clinical & Talent Assessment: Major publisher of psychological and educational assessments including WISC, WAIS, and access arrangements tools. Comparable as the most significant incumbent in the psychoeducational assessment category, with overlapping offerings for SENCOs and educational psychologists.

Emerging players

• Lexplore: AI-driven reading and dyslexia screening platform for schools. Comparable as an emerging digital assessment player targeting UK and European schools for early identification of literacy difficulties, with overlapping SENCO and school decision-maker buyers.

Others

• Hogrefe: European publisher of psychological and educational assessments. Comparable as a publisher of assessment tools used by educational psychologists, with overlapping distribution to UK/Ireland clinics and assessor networks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Edu_Elephant
• YouTubeyoutube.com/@educationelephantltd2244
• Facebookfacebook.com/EducationElephant
• LinkedInlinkedin.com/company/education-elephant
• Instagraminstagram.com/educationelephant

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Education Elephant