Lexplore
Lexplore is a Stockholm-based EdTech company that sells AI- and eye-tracking-based reading assessments and a systematic reading development SaaS platform to primary and secondary schools and municipalities across Europe.
- Company typePrivate
- Founded2015
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lexplore does
Lexplore AB is a Stockholm-based EdTech company that provides an AI- and eye-tracking-based reading assessment and systematic reading development platform for primary and secondary schools. Founded in 2015 and commercially launched in 2017 by Karolinska Institutet researchers Gustaf Öqvist Seimyr and Mattias Nilsson Benfatto, the company combines proprietary computer vision (eye movement capture), predictive ML models (validated at 97% accuracy across grades 2–8 by the University of Memphis), and a recommendation engine that drives personalized book and fluency-practice suggestions. The platform comprises three core modules: Lexplore Assessment (the screening instrument, now available in both hardware and webcam-based web variants launched September 2025), Lexplore Insights (an analytics dashboard spanning individual, class, school, and organization levels), and Lexplore Read (a reading development app with e-books, fluency exercises, and reading diary), supported by Lexplore Academy (teacher training) and Lexplore Flex (guardian-facing extension). Content is sourced via publisher partnerships (Samlaget, Aschehoug, Gyldendal, Egmont, Bayard, Davvi Girji, Favola) and the 2021-acquired Norwegian platform Lesemester.
The company sells through enterprise SaaS subscriptions on annual or multi-year terms to two main tiers: School Organisation agreements (municipalities and multi-school groups, the bestseller) and Single School agreements. Pricing is quote-based, with dedicated customer success management and onboarding methodology embedded for organization-level deals. The go-to-market is primarily sales-led enterprise field sales targeting municipalities and school districts, supplemented by a self-serve motion enabled by the September 2025 webcam-based web assessment. The company holds two legal entities (Lexplore AB in Sweden and Lexplore Analytics Limited in the UK), is GDPR-compliant with EU/EEA data residency, and operates in Sweden, Norway, the UK, Germany, and the US. Disclosed funding totals approximately $12.7 million across three rounds between 2016 and 2021, led by Sparkmind.vc and Pomona Group, with no external investor involvement publicly disclosed since 2021. The current CEO is Anna Kraft.
Lexplore firmographics
Firmographics- Name
- Lexplore
- Legal name
- Lexplore AB
- Website
- https://lexplore.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lexplore is a Stockholm-based EdTech company that sells AI- and eye-tracking-based reading assessments and a systematic reading development SaaS platform to primary and secondary schools and municipalities across Europe.
- Ownership category
- akta.pro rank
Lexplore industry classification
Industry- Product category
- Educational Reading Assessment Software
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Literacy & Reading Intervention Technology (EDAJAMAF)
- akta.pro secondary industries
- Early Literacy & Reading Intervention Programs (EDAGAAAD), Literacy & Reading Intervention (Phonics, Fluency, Comprehension) (EDAKADAA), Diagnostic & Adaptive Assessment Content (Skills/Readiness) (EDAGADAJ), Reading Fluency & Speed Reading Programs (EDAMAJAK)
Keywords
Where Lexplore is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lexplore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription - School Organization/Municipality Contracts: Annual or multi-year subscription model for municipalities and school organizations. Pricing is provided through custom quotes based on organization size and scope. Includes assessment tools, insights portal, reading library, and professional development courses.
- SaaS Subscription - Single School: Subscription model for individual schools wanting to implement Lexplore. Includes assessment, insights, reading activities, and support for systematic reading development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Municipality Agreement - Best seller option for school organizations |
| Subscription | Annual | School Agreement - For individual schools |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Lexplore product offering
Product offeringCore offering
Lexplore provides an AI and eye-tracking based reading assessment platform for schools and municipalities, combined with analytics dashboards, automated book recommendations, and fluency practice exercises. The SaaS service delivers objective reading ability measurement in minutes using machine learning models trained on 30+ years of research from Karolinska Institutet. The platform supports systematic reading development across organization, school, class, and individual pupil levels, with a separate webcam-based web assessment option launched in September 2025.
Product overview
Lexplore is an all-in-one service for systematic reading development, combining three core components: Assessment (AI and eye-tracking based reading screening), Insights (visual analytics dashboard), and Read (personalized reading development activities). The service is delivered as a unified SaaS platform with web-based and hardware-based assessment options, a digital library with age-appropriate book recommendations, fluency practice exercises, and teacher training through Lexplore Academy. School organizations can implement the complete solution for systematic quality work, while Lexplore Flex extends support to guardians. The platform acquired the Norwegian e-book service Lesemester in 2021 to strengthen its reading content offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Lexplore Assessment Award-winning AI and eye-tracking based reading assessment that objectively measures reading ability in minutes, providing instant results for decoding, comprehension, fluency, and reading speed. Used by schools and municipalities to screen and identify students needing reading support.
- Lexplore Insights Visual dashboard delivering instant, easy-to-understand reading insights at organization, school, class, and individual pupil levels, enabling data-driven decision making and early intervention for school leaders and teachers.
- Lexplore Read Reading development module with automated book recommendations, fluency practice exercises, digital library, and reading diary for tracking progress across reading levels. Personalized for each pupil based on Lexplore Score from assessment.
- Lexplore Web Assessment Browser-based reading assessment that uses a webcam instead of specialized eye-tracking hardware, making reading screening more flexible and accessible while maintaining reliable objective results.
- Lexplore Flex Reading support offering for guardians and families, providing resources and guidance for supporting children's reading development at home, with progress tracking and reading activity suggestions.
- Lesemester Norwegian e-book reading platform acquired in 2021, now integrated into Lexplore's reading service to provide books matched to student reading levels, primarily serving Norwegian and Swedish markets.
Quantifiable outcome
- 5 percentile points improvement in reading ability during first year, 10 percentile points by third year when schools work systematically with Lexplore assessments
- +4 more outcomes
Companies that use Lexplore
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles2 records
Lexplore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature8 records
Lexplore partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LesemestercoreIn 2021, Lexplore acquired Lesemester, a popular Norwegian reading platform. Together, the products form a powerful reading service designed to motivate pupils, empower teachers, and create impact on reading journeys. The acquisition expanded Lexplore's e-book library and integrated reading content with assessment results for personalized recommendations.
- SamlagetminorPublisher providing e-books for Lexplore's digital library. Books synchronized from partnered publishers with quality checks by Lexplore before publication.
- AschehougminorPublisher providing e-books for Lexplore's digital library.
- GyldendalminorPublisher providing e-books for Lexplore's digital library.
- EgmontminorPublisher providing e-books for Lexplore's digital library.
- FavolaminorPublisher providing e-books for Lexplore's digital library.
- BayardminorPublisher providing e-books for Lexplore's digital library, serving Norwegian and Swedish markets.
- Davvi GirjiminorPublisher providing e-books in Sami languages for Lexplore's digital library.
- Karolinska InstitutetcoreLexplore was founded based on research from the Marianne Bernadotte Center at Karolinska Institutet in Stockholm. The technology was developed by researchers Gustaf Öqvist Seimyr and Mattias Nilsson Benfatto. Ongoing research collaboration opportunities exist.
- University of MemphiscoreUS study conducted with verification at University of Memphis. The study confirmed 97% accuracy across grades 2-8 and 85% test-retest reliability for Lexplore's assessment technology.
Scale indicators6 records
Recent moves2 records
Expansion highlights6 records
Lexplore competitors and assessment
Company assessmentDirect peers
- Lexia Learning (Cambium Learning): Lexia is a leading K-12 literacy intervention platform combining adaptive assessment, personalized practice and teacher reporting — directly comparable to Lexplore's assessment-plus-practice subscription model for schools and districts.
- Scientific Learning (Fast ForWord): Fast ForWord delivers neuroscience-based reading and language intervention software to schools, targeting struggling readers including dyslexic students — directly overlapping Lexplore's evidence-based intervention positioning.
- Nessy Learning: Nessy is a dyslexia-focused digital reading platform offering screening, structured literacy instruction and games to schools and parents — overlapping directly with Lexplore's dyslexia-detection and reading-intervention positioning.
- Reading Plus: Reading Plus provides adaptive online reading instruction focused on fluency, comprehension and silent-reading efficiency for K-12 — a comparable SaaS model targeting districts with measurable reading-ability improvement claims.
Broad incumbents
- Renaissance Learning: Renaissance is an established K-12 EdTech incumbent whose Star Reading and Star Early Literacy screeners are widely deployed in US/UK schools — competes with Lexplore for the same assessment and progress-monitoring budgets.
- Amplify (mClass / DIBELS): Amplify offers DIBELS-based early literacy screening (mClass) as part of a broad K-8 instructional suite — a large incumbent with overlapping reading-screening use cases for schools and districts.
- Imagine Learning (Imagine Language & Literacy): Imagine Learning provides adaptive literacy and language instruction for K-12, including assessment-driven personalized practice — a broader incumbent operating in the same school procurement category as Lexplore.
Emerging players
- Microsoft Immersive Reader: Microsoft's Immersive Reader offers free reading-support features (fluency, comprehension aids) integrated into Office and Edge — an adjacent, partially-overlapping tool that schools may adopt alongside or instead of paid screening platforms.
- Heggerty: Heggerty provides phonemic-awareness curriculum and assessments widely used in K-2 literacy instruction; an adjacent reading-screening and intervention player competing for similar instructional-leadership budgets.
Others
- IRIS Connect / OrCam (assistive reading technology): OrCam and similar AI-driven reading-assistive device makers target dyslexic and struggling readers in education — adjacent assistive-tech vendors that could evolve into screening or intervention alternatives to Lexplore's eye-tracking approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Lexplore social profiles
Digital presenceLexplore compliance and trust
Trust signalCompliance2 records
Lexplore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lexplore leadership team
Management profileNumber of profiles
Profiles4 records
Lexplore subsidiaries and ownership
Company hierarchySubsidiaries1 record
Lexplore funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lexplore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lexplore
What does Lexplore do?
Lexplore provides an AI and eye-tracking based reading assessment platform for schools and municipalities, combined with analytics dashboards, automated book recommendations, and fluency practice exercises. The SaaS service delivers objective reading ability measurement in minutes using machine learning models trained on 30+ years of research from Karolinska Institutet. The platform supports systematic reading development across organization, school, class, and individual pupil levels, with a separate webcam-based web assessment option launched in September 2025.
Is Lexplore a public or private company?
Lexplore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lexplore founded?
Lexplore was founded in 2015. It employs 11 to 50 people.
Where is Lexplore based?
Lexplore is headquartered in Stockholm, Sweden, in the Europe region.
How does Lexplore make money?
Two revenue lines are on record. SaaS Subscription - School Organization/Municipality Contracts are the primary driver. The others are saaS Subscription - Single School.
Who are Lexplore's main competitors?
Direct peers on record are Lexia Learning (Cambium Learning), Scientific Learning (Fast ForWord), Nessy Learning and Reading Plus. Broad incumbents are Renaissance Learning, Amplify (mClass / DIBELS) and Imagine Learning (Imagine Language & Literacy). Emerging players are Microsoft Immersive Reader and Heggerty. IRIS Connect / OrCam (assistive reading technology) is listed as an others.
Does Lexplore have an API?
No public API is recorded for Lexplore.
What industry is Lexplore in?
Lexplore's product category is Educational Reading Assessment Software. Its primary akta.pro industry code is EDAJAMAF, Literacy & Reading Intervention Technology, with a secondary code of EDAGAAAD, Early Literacy & Reading Intervention Programs. Its NAICS code is 611710 and its SIC code is 7372.