What Matka does

Matka (株式会社Matka) is a Japanese career-consulting firm founded in December 2020 by Shoko Nakano (中野祥子) in Takarazuka, Hyogo Prefecture, that specializes in training and developing career advisors at recruitment agencies and HR companies. The company operates two distinct product lines: a B2B service for HR/staffing firms comprising "Career Advisor Development Support" (a customized training program covering strategic planning, problem diagnosis, candidate progression methodology, and role-play) and "Career Consulting Support" (1-on-1 consulting sessions and consulting-room setup assistance); and a B2C service under the "Cari Mone" brand (formerly "Rough Cari," relaunched June 2022) that combines career coaching with financial/asset planning for professionals in their 20s–30s, delivered through three course tiers priced at ¥5,500–¥11,000 each.

The underlying "technology" is a human-delivered consulting and coaching methodology rather than a software product. The B2B offering differentiates through bespoke program design — built per-client after individual issue diagnosis — rather than packaged curricula, with documented customer outcomes including 170% average sales growth at client companies in H1 2022, 148% YoY growth and onboarding-time reduction from ~6 months to 2 months at a major HR client, and approximately 300% growth at Evand Inc. within 1.5 years. The B2C service uses proprietary self-analysis worksheets, 90-minute career counseling sessions, and two 90-minute asset-planning sessions incorporating NISA, insurance, and iDeco.

Matka's revenue model is professional services on both sides: enterprise B2B contracts with HR companies (custom/quoted pricing, with intensive on-site engagement of 3–4 visits per week for anchor clients) and B2C course fees at fixed price points. GTM is sales-led direct engagement supported by content marketing (case-study interviews on the company website), PR exposure via PR Times, and an online self-service platform (roughcari.com) for the Cari Mone line. Operating geographies cover Kansai (HQ) and Kanto (Tokyo) regions of Japan. The company was acquired by Tokyo-based HR-sector operator Gaiax (株式会社ガイアックス) in February 2026, driven by the founder's stated resource constraints for further expansion and difficulty balancing management with raising children.

Name

Matka

Legal name

株式会社Matka

Website

https://matka.co.jp

Company type

Private

Founded year

2020

Operating status

Acquired

Short description

Matka is a Japanese career-consulting firm founded in 2020 that provides customized career-advisor training and consulting for recruitment agencies and HR companies, plus a B2C online career-and-asset-planning service (Cari Mone) for professionals in their 20s–30s. Acquired by Gaiax in February 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Takarazuka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. 法人向けサービス (B2B Services for HR Companies): Provides career advisor training and development support services to recruitment agencies and HR companies. Services include strategic planning, coaching, and ongoing support for improving advisor productivity.
2. Cari Mone - Individual Career Coaching: Online career and financial planning consultation services for individual consumers (20-30 year old professionals). Course-based pricing with multiple tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Matka provides B2B training and consulting services to recruitment agencies and HR companies, including career advisor development support and career consulting support. The company also offers Cari Mone, a B2C online career and asset planning consultation service targeting 20-30 year old professionals that combines career coaching with financial planning. Services are delivered through custom programs, coaching methodology, and proprietary worksheets.

Product overview

Matka provides B2B services specifically for recruitment agencies, consisting of two main product lines: (1) Corporate support services including Career Advisor Development Support for training recruitment consultants with proven 170% sales growth results, and Career Consulting Support providing 1-on-1 consulting sessions; (2) Consumer-facing Cari Mone brand offering online career and asset planning consultation for 20-30 year old professionals, delivered through three course tiers. The services are integrated under the career x coaching theme, with Matka's proprietary methodology combining career consulting with financial/asset planning.

Differentiator

Problem solved

Functional benefit

Brands

• Cari Mone: Online career and asset planning consultation service for working professionals aged 20-30, helping them plan their career path and financial future.

Products and services

• Career Advisor Development Support (キャリアアドバイザー育成支援) Training and development service for recruitment agency career advisors. Includes strategic planning, problem identification, job seeker support methodology, and role-play exercises tailored to each company and advisor's needs. Targets HR companies and recruitment consultancies seeking to improve advisor productivity.
• Career Consulting Support (キャリアコンサルティング支援) Career consulting services for HR companies, provided by Matka's in-house career consultants with expertise in the recruitment industry. Includes 1-on-1 sessions, career consulting interviews, and support for establishing career consultation rooms. Targets HR companies facing issues such as repeated turnover or needing to develop executive candidates.
• Cari Mone (キャリ money) - キャリアとお金で人生を前へ Online career and asset planning consultation service targeting 20-30 year old professionals. Combines career coaching with financial/asset planning to help users define ideal career paths and create asset portfolio plans including NISA, insurance, and iDeco. Offers three course types: current job career up/job change (¥11,000), entrepreneurship/independence/side business (¥11,000), and self-analysis simple course (¥5,500).

Quantifiable outcome

• 170% average sales growth at client companies within 6 months of service implementation (2022 H1 results)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Emerging players

• HRBrain: Japanese HR-tech vendor offering HR-data, evaluation, and organizational consulting solutions. Operates in an adjacent HR consulting/operations niche serving Japanese employers and recruiters.
• ワンキャリア (One Career): Career-education platform supporting new-grad and early-career job seekers in Japan. Comparable to Matka's Cari Mone in serving career-transitioning professionals with structured guidance.
• ビズリーチ (BizReach): Mid-career / executive hiring platform with growing agency and recruiting-services offerings. Partially overlaps with Matka's HR-company buyer base and increasingly competes for career-advisory mindshare.
• Wantedly: Japanese recruitment platform emphasizing employer branding and culture-fit hiring. Targets the same Japanese white-collar job-change audience as Matka's Cari Mone service.

Direct peers

• リンクアンドモチベーション (Link and Motivation): Japan-listed organizational consulting and engagement-services firm where Matka's CEO previously worked. Provides motivation/HR consulting to corporates, overlapping directly with Matka's HR-firm advisory and engagement-improvement mandate.

Broad incumbents

• エン・ジャパン (en Japan): Major Japanese HR services company operating job-board, staffing, and HR-tech brands (en world, AMBI). A broad incumbent serving the same recruitment-agency end market that Matka supports with training.
• リクルート (Recruit Holdings): Japan's largest HR conglomerate, parent of Recruit Career where Matka's CEO built her track record. Operates Indeed, Rikunabi, and multiple job platforms; sets the competitive context for advisor productivity in Japan.
• パーソルキャリア (Persol Career / doda): Major Japanese career-change platform (doda) and staffing operator. Same recruitment/HR buyer base as Matka and operates internal advisor training at scale, making it both a potential client and a benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matka