Adventure Menu

What Adventure Menu does

Adventure Menu s.r.o. is a Czech direct-to-consumer food company founded in 2011 and headquartered in Prague, with a secondary contact site in Trutnov. It produces ready-to-eat meals, snacks, jerky, emergency food rations, and flameless heating capsules aimed at outdoor recreation, family travel, and crisis-preparedness use cases. The company's primary buyers are individual consumers purchasing through its own online storefronts rather than through retail or wholesale channels; named segments include hikers and trekkers (primary), families with children, emergency-preparedness buyers, and general consumers seeking shelf-stable meals.

The product portfolio is built on two food-processing technologies: a proprietary "Vacuum-Dried/Tasty" freeze-drying method that reduces meal weight by up to 80% while preserving flavor and nutrition, and traditional canning/sterilization techniques adapted with modern equipment to deliver a minimum three-year ambient shelf life. The range spans a "Lightweight" vacuum-dried line (Chicken Korma, Tikka Masala, Pasta Bolognese, Chilli con Carne, Tandoori Quinoa), a sterilized "MRE" line (Beef Goulash, Venison Ragout, 100% MEAT Roastbeef and Turkey), a children's line (Mac & Cheese), snack and jerky items, the PRO-RATION Emergency pack, and a Samoohřevy line of exothermic flameless heater capsules sold both individually and as multi-pack sets. Recipe breadth, including traditional Czech dishes and international variants, is a stated differentiator.

Adventure Menu operates exclusively through direct-to-consumer e-commerce, running a Czech/Slovak storefront with CZK pricing and a separate EU storefront with EUR pricing, both built on the Shoptet platform. Pricing is unit-based and ranges from roughly 45 CZK (single flameless heater) to 879 CZK (emergency food/water pack), with most core meals in the 179-329 CZK band. The company is privately held with no disclosed external funding, parent company, subsidiaries, or M&A activity, and reports no management team details, awards, patents, or regulatory actions in the source data.

Name

Adventure Menu

Legal name

Adventure Menu s.r.o.

Website

https://adventuremenu.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Menu s.r.o. is a Czech direct-to-consumer food company that produces vacuum-dried and sterilized ready-to-eat meals, snacks, jerky, flameless heaters, and emergency food packs for outdoor enthusiasts, families, and emergency-preparedness consumers across the Czech Republic and the wider European Union.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Foods

NAICS

All Other Specialty Food Retailers (445298)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)

Keywords

• Outdoor adventure meals
• Vacuum-dried food
• Ready-to-eat meals
• Emergency food rations
• Flameless heating

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Adventure Menu generates revenue through direct-to-consumer sales of prepared meals and snacks via their own e-commerce websites. Customers purchase products at listed prices in CZK or EUR currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Adventure Menu manufactures and sells ready-to-eat meals, snacks, and flameless heating products for outdoor activities and emergency preparedness. Its core lines are vacuum-dried (Lightweight) meals that reduce weight by up to 80% and sterilized (MRE) meals with at least a 3-year unrefrigerated shelf life, complemented by children's meals, jerky snacks, self-heating capsules, and emergency food packs, sold through its own Czech and EU e-commerce stores.

Product overview

Adventure Menu is a Czech outdoor adventure food company offering a portfolio of ready-to-eat meals for outdoor activities including hiking, trekking, and emergency preparedness. The core product lines include: (1) Vakuově sušená jídla | Lightweight - vacuum-dried meals using proprietary Vacuum-Dried/Tasty technology that reduces weight by up to 80% while preserving natural flavor; (2) Sterilovaná jídla | MRE - sterilized meals with 3+ year shelf life using traditional canning methods; (3) Dětská jídla - children's meals with 100% natural ingredients; (4) Snacky - including high-protein jerky products; (5) PRO-RATION Emergency - emergency food supplies; (6) Samoohřevy - flameless heating capsules using exothermic chemical reactions for fire-free heating. The company also operates ESHOP EU for European customers. Key products include various regional Czech and international dishes (Chicken Korma, Beef Goulash, Venison Ragout, Tandoori Quinoa vegan option) and specialty items like 100% MEAT pure meat products with high protein content.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacuum-dried meals (Vakuově sušená jídla | Lightweight) Vacuum-dried outdoor meals (Lightweight) for hikers, trekkers, and travelers who need low-weight, ready-to-prepare food; rehydrated by adding hot water.
• Sterilized meals (Sterilovaná jídla | MRE) Ready-to-eat sterilized MRE-style meals with at least 3 years of unrefrigerated shelf life, intended for outdoor use, travel, and emergency preparedness.
• Children's meals (Dětská jídla) Ready meals formulated for children with 100% natural ingredients, designed for travel and outdoor use with family.
• Snacks (Snacky) Lightweight snack products such as high-protein natural dried-meat jerky for outdoor and on-the-go consumption.
• Flameless heating capsules and sets (Samoohřevy) Flameless self-heating capsules (30g/60g) and heating sets that warm ready meals without fire using an exothermic chemical reaction, intended for outdoor and emergency use.
• PRO-RATION Emergency food packs Emergency food rations and complete food/water packs designed for crisis preparedness and long-term food storage.
• Gift packages (Kopec jídla v dárkovém balení) Pre-packaged gift bundles containing a variety of Adventure Menu meals, marketed as 'Mountain of Food' gift packaging.
• Gift vouchers (Dárkové poukazy) Gift vouchers that can be purchased and redeemed by recipients for Adventure Menu products via the e-commerce store.
• ESHOP EU storefront EU-specific e-commerce storefront providing Adventure Menu's vacuum-dried meals, sterilized meals, kids' meals, snacks, and flameless heaters to customers across the European Union in EUR pricing.

Quantifiable outcome

• Shelf life of at least 3 years without refrigeration for sterilized products
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ShoptetcoreTechnology or IntegrationShoptet provides the e-commerce platform infrastructure powering Adventure Menu's online stores. Both the Czech domestic storefront and EU storefront are built on Shoptet's platform, enabling product listings, shopping cart functionality, customer accounts, and order processing.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Augason Farms: Augason Farms produces long-shelf-life freeze-dried and dehydrated emergency preparedness foods. It directly competes with Adventure Menu's PRO-RATION Emergency and sterilized meal lines on shelf-stable emergency positioning.
• AlpineAire Foods: AlpineAire produces freeze-dried and dehydrated meals and outdoor snacks for camping, backpacking and emergency use. It is a direct peer to Adventure Menu in product format and outdoor/emergency customer segments.
• Peak Refuel: Peak Refuel makes freeze-dried outdoor meals with a focus on high-protein recipes. It directly competes with Adventure Menu's lightweight line on positioning (premium outdoor nutrition) and through similar D2C e-commerce channels.
• Tactical Foodpack: Tactical Foodpack produces freeze-dried and lightweight outdoor and tactical meals across Europe. It is a direct European peer to Adventure Menu with similar vacuum-dried product technology and outdoor/expedition customer focus.
• Wise Company: Wise Company sells long-shelf-life emergency and outdoor meals, including freeze-dried entrees and emergency food kits. It directly overlaps Adventure Menu's PRO-RATION Emergency line and sterilized 3+ year shelf-life positioning.
• Real Turmat: Real Turmat is a Norwegian outdoor meal brand producing freeze-dried meals for hiking and expeditions. It is a direct European peer to Adventure Menu with overlapping product technology (vacuum/freeze drying), customer base, and specialty food retail positioning.
• Mountain House: Mountain House is the leading US freeze-dried outdoor meal brand, offering lightweight RTE meals for hiking and emergency use. It is a direct competitor to Adventure Menu's vacuum-dried Lightweight line, serving the same outdoor enthusiasts with the same freeze-dry technology and SKU format.
• Backpacker's Pantry: Backpacker's Pantry produces lightweight, freeze-dried and dehydrated outdoor meals for backpackers and campers. It is a direct peer to Adventure Menu in product format, customer base (outdoor enthusiasts), and D2C/retail distribution model.
• FirePot: FirePot is a UK-based producer of freeze-dried outdoor meals for hikers and campers. It is a direct European peer to Adventure Menu, with comparable lightweight meal formats and outdoor/adventure customer focus.

Emerging players

• SOS Food Lab: SOS Food Lab produces freeze-dried and lightweight outdoor meals in Europe, including children's meal ranges. It is an emerging European peer to Adventure Menu, with a narrower menu but similar technology and an overlapping kids/outdoor focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AdventureMenuCZSK
• LinkedInlinkedin.com/company/adventure-menu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Menu