House Keeping
Housekeeping Co is a Dubai-based, MOHRE-licensed Tadbeer Service Center (founded 2011) that recruits, trains, sponsors, and places full-time live-in maids, nannies, and caregivers for expatriate and Emirati/GCC families across the UAE, operating two physical centers, a residential training academy, and a mobile-app-enabled platform.
- Company typePrivate
- Founded2011
- HeadquartersDubai, United Arab Emirates
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What House Keeping does
Housekeeping Co (legal entity: Housekeeping Domestics Workers Services LLC) is a Dubai-headquartered, MOHRE-licensed domestic worker recruitment and placement agency founded in 2011, operating primarily in the UAE under the regulated Tadbeer Service Center framework. The company recruits, trains, sponsors, and places full-time live-in maids, nannies, housekeepers, and professional caregivers for two primary customer segments: expatriate households in Dubai and across the UAE, and Emirati/GCC national families requiring government-typed visa sponsorship and Tadbeer services. As of the latest disclosures, the firm has served over 21,000 customers since inception and maintains a candidate database of 20,000+ trained and certified domestic workers sourced from the Philippines, Ethiopia, Kenya, Myanmar, Uganda, and Sri Lanka.
The technology stack is a CRM-integrated web platform (housekeepingco.com) paired with a branded mobile app on Android (com.hkc.helpDeskMobile) and iOS (id1599068161), enabling candidate profile browsing, contract management, visa application tracking, training module access, and a helpdesk ticketing system. The firm operates two physical Tadbeer Service Centers in Dubai (Sheikh Zayed Road and Uptown Mirdiff Mall), a residential training centre (est. 2021, aligned to UK Level 3 standards), and supports a wholly-owned Housekeeping Institute (training) and HKC HR Consultancy (recruitment) subsidiary. WhatsApp is the dominant customer communication and conversion channel, supported by phone, social media, and a long-running blog for SEO and authority positioning.
The business model combines one-time placement and recruitment fees, recurring monthly subscription packages for live-in workers (AED 2,300–4,500+/month), government visa and typing fees (professional services), on-demand per-booking fees, and managed HR/payroll services including WPS salary processing. Premium-tier offerings include a Premium Visa Package, Expat Sponsor 2-year residency packages, and Professional Caregiver packages starting at AED 4,500/month, supported by 90-day guarantees and free replacement terms on full-time live-in contracts.
House Keeping firmographics
Firmographics- Name
- House Keeping
- Legal name
- Housekeeping Domestics Workers Services LLC
- Website
- https://housekeepingco.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Housekeeping Co is a Dubai-based, MOHRE-licensed Tadbeer Service Center (founded 2011) that recruits, trains, sponsors, and places full-time live-in maids, nannies, and caregivers for expatriate and Emirati/GCC families across the UAE, operating two physical centers, a residential training academy, and a mobile-app-enabled platform.
- Ownership category
- akta.pro rank
House Keeping industry classification
Industry- Product category
- Domestic Worker Placement Services
- NAICS
- Private Households (81411), Other Residential Care Facilities (6239)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Recurring Housekeeping for Seniors/In-Home Support (HSAEAAAL)
- akta.pro secondary industries
- Mother’s Helper + Light Housekeeping (HSAAAGAC), Light Housekeeping & Home Upkeep (Non-Medical) (HSABAAAD)
Keywords
Where House Keeping is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices3 records
Markets served
House Keeping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Domestic Worker Placement (Recruitment & Sponsorship): One-time placement and recruitment fees for hiring domestic workers (maids, nannies, housekeepers, caregivers, cooks) sourced directly from countries including Philippines, Ethiopia, Myanmar, Kenya, Uganda, and Sri Lanka. Families can sponsor workers under direct/family sponsorship or company-sponsored visa packages (Package 3 under Tadbeer system). Fees include same-day placement fees and are non-refundable.
- Full-Time Live-In Monthly Packages: Recurring monthly fees for full-time live-in domestic worker packages, including company-sponsored workers with visa, Emirates ID, medical insurance, and WPS salary processing. Packages start from AED 2,300/month for live-in unskilled workers, with semi-skilled and skilled categories commanding higher rates. Caregiver packages start from AED 4,500/month.
- Visa Services (Entry, Renewal, Cancellation): Fees for government typing, visa entry permits, renewals, and cancellation services for domestic workers. Includes 2-year expat domestic worker residency with full sponsorship, medical insurance, and VIP guest relations guidance throughout the visa process. TADBEER-registered center services for Emirati and GCC sponsors.
- On-Demand (Part-Time) Services: Per-booking or short-term service fees for part-time maid, nanny, and caregiving services. Services are booked online with flexible scheduling, targeting families seeking instant solutions without long-term commitment.
- HR & Payroll Management Services: Monthly salary processing and payroll management for domestic workers under company sponsorship, including WPS (Wage Protection System) transfers, medical insurance management, and Emirates ID monthly processing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full-Time Live-In Maid/Nanny — Live-In, Company-Sponsored (Package 3) |
| Subscription | Monthly | Full-Time Live-In Caregiver — Certified & Experienced |
| One time/ perpetual license | Multi-year contract | Direct Recruitment / Direct Hire (Family Sponsorship) |
| Subscription | Monthly | Cleaning Services — Full Time Housekeeping (General) |
| Subscription | Annual | Expat Sponsor Visa — 2-Year Domestic Worker Residency |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
House Keeping product offering
Product offeringCore offering
Housekeeping Co is a MOHRE-authorized Tadbeer Service Center that recruits, places, and sponsors domestic workers — maids, nannies, housekeepers, and caregivers — for families across the UAE. The company provides full-time live-in packages, direct recruitment from source countries, on-demand part-time services, professional caregivers, and visa processing under both Expat and Emirati/GCC sponsorships. All services are supported by a mobile app for candidate browsing, contract management, and visa tracking.
Product overview
Housekeeping Co operates as a domestic worker placement agency offering a unified service portfolio centered on recruiting, placing, and managing full-time live-in domestic workers. The core offering comprises Full-Time Live-In placements, Recruitment (direct hire from source countries), On-Demand Services (part-time), Visa Services (Expat Sponsor and Emirati & GCC Sponsor), and Professional Caregivers. The company provides a Mobile App for client management and offers Training Programs including the 30-day settling programme and Parent & Nanny Programme to ensure UK Level 3 standards. All services are offered through their licensed Tadbeer Service Center authorized by MOHRE.
Differentiator
Problem solved
Functional benefit
Products and services
- Full-Time Live-In Full-time domestic worker placement service providing live-in maids, nannies, and caregivers with flexible contracts, company-sponsored visa, Emirates ID, and free replacement guarantee. Packages start from AED 2,300/month (unskilled), AED 3,500/month (semi-skilled), and AED 4,500/month for emergency cover, targeting families needing year-round in-home domestic help.
- Recruitment (Direct Hire) Direct hiring and recruitment of domestic workers from Philippines, Ethiopia, Myanmar, Kenya, Uganda, and Sri Lanka under family/direct sponsorship, with assisted visa processing. Salaries start from AED 1,200/month. Designed for families who prefer to sponsor workers directly rather than through company sponsorship.
- On-Demand Services Part-time, hourly services for cleaning, childcare, and caregiving without long-term commitment. Provides trained and skilled professionals for instant solutions anytime, targeting families needing flexible or one-off support.
- Expat Sponsor Visa Service 2-year domestic worker residency with full sponsorship and 2-year insurance, VIP guest relations guidance throughout the visa process, MOHRE employment contract, WPS salary protection, and flexible payment plans. Targeted at expatriate families in the UAE sponsoring a household worker.
- Emirati & GCC Sponsor Visa Service Government typing, visa entry permits, renewals, and cancellations for nannies and maids in Dubai for Emirati and GCC citizen sponsors, leveraging the company's MOHRE-authorized Tadbeer Service Center status.
- Professional Caregivers Full-time live-in certified and experienced caregivers for maternity and newborn care, elderly care, and special needs care. Packages start from AED 4,500/month, targeted at families with specialized care requirements for vulnerable family members.
- Training Programs Structured training programs aligned to UK Level 3 standards, including a 30-day settling programme, Parent & Nanny Programme, and Domestic Worker Training (P1) modules, delivered through a dedicated residential training centre. Supports skill development for childcare, caregiving, English language, and pediatric first aid.
Quantifiable outcome
- Over 21,000 customers served since 2011
- +3 more outcomes
Companies that use House Keeping
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
House Keeping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
House Keeping partnerships and signals
Strategic signalScale indicators7 records
Recent moves7 records
Expansion highlights5 records
House Keeping competitors and assessment
Company assessmentOthers
- Mumzworld: UAE-based e-commerce platform serving mothers and families, with adjacent content and services in the childcare and parenting space. An ecosystem participant rather than a direct competitor, but reaches the same expat family demographic in the UAE.
Regional players
- Domestina: Saudi-based domestic worker placement and domestic services platform serving a market with similar demand drivers (large expat population, regulated sponsorship framework). Useful comparable for understanding GCC expansion dynamics.
- TidyChoice: UK-based online platform connecting households with vetted domestic cleaners and nannies. Comparable in its use of a digital marketplace to deliver in-home domestic services, though operating under a different regulatory environment.
Broad incumbents
- Care.com: Global online marketplace for caregiving, childcare, and household services. Operates a much broader portfolio (nannies, senior care, special needs) but addresses the same household help and caregiver needs as Housekeeping Co's professional caregiver vertical.
- ServiceMarket: UAE-headquartered home services marketplace covering cleaning, maid, and nanny bookings among other household services. Operates a broader, more diversified portfolio but overlaps with Housekeeping Co's on-demand cleaning and home maintenance services.
Direct peers
- Maid For You: UAE-based domestic worker placement and visa services agency operating in the same Tadbeer-regulated market as Housekeeping Co, offering comparable live-in maid and nanny placement to expat and Emirati families in Dubai.
- JustMop: UAE-headquartered on-demand home cleaning services platform that allows users to book vetted cleaners online. Directly comparable to Housekeeping Co's on-demand cleaning vertical in delivery model and Dubai customer base.
- Yana Domestic Workers Services: MOHRE-licensed Tadbeer service center in the UAE providing direct-hire and live-in domestic worker placement, visa processing, and on-demand services — directly competing with Housekeeping Co on the same regulatory and service model.
Emerging players
- Mashyek: Emerging digital platform operating in the domestic worker and household services space in Saudi Arabia, representing the kind of digital-native entrant that could pressure traditional Tadbeer-style operators over time.
- Helpling: Global online marketplace for home cleaning and domestic services with a presence in the Middle East. While primarily digital and on-demand in focus, Helpling competes for the same cleaning-services customer wallet in the UAE.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
House Keeping social profiles
Digital presenceHouse Keeping financial estimates
Financial estimateRevenue estimate
Valuation estimate
House Keeping leadership team
Management profileNumber of profiles
House Keeping subsidiaries and ownership
Company hierarchySubsidiaries3 records
House Keeping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
House Keeping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about House Keeping
What does House Keeping do?
Housekeeping Co is a MOHRE-authorized Tadbeer Service Center that recruits, places, and sponsors domestic workers — maids, nannies, housekeepers, and caregivers — for families across the UAE. The company provides full-time live-in packages, direct recruitment from source countries, on-demand part-time services, professional caregivers, and visa processing under both Expat and Emirati/GCC sponsorships. All services are supported by a mobile app for candidate browsing, contract management, and visa tracking.
Is House Keeping a public or private company?
House Keeping is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was House Keeping founded?
House Keeping was founded in 2011. It employs 5,001 to 10,000 people.
Where is House Keeping based?
House Keeping is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does House Keeping make money?
Five revenue lines are on record. Domestic Worker Placement (Recruitment & Sponsorship) is the primary driver. The others are full-Time Live-In Monthly Packages, visa Services (Entry, Renewal, Cancellation), on-Demand (Part-Time) Services and HR & Payroll Management Services.
Who are House Keeping's main competitors?
Mumzworld is listed as an others. Regional players are Domestina and TidyChoice. Broad incumbents are Care.com and ServiceMarket. Direct peers are Maid For You, JustMop and Yana Domestic Workers Services. Emerging players are Mashyek and Helpling.
Does House Keeping have an API?
No public API is recorded for House Keeping.
What industry is House Keeping in?
House Keeping's product category is Domestic Worker Placement Services. Its primary akta.pro industry code is HSAEAAAL, Recurring Housekeeping for Seniors/In-Home Support, with a secondary code of HSAAAGAC, Mother’s Helper + Light Housekeeping. Its NAICS code is 81411 and its SIC code is 8050.