What Berg Allum does

Berg Allum is a Norwegian strategy and marketing consultancy founded in 2010 by Per Allum and Helene Berg Allum, headquartered in Sandefjord with a weekly presence in Oslo. The firm is structured as Berg Allum Consulting AS, a private limited company owned and operated by its founders with no disclosed external funding. It employs approximately 9–12 named consultants and operates across five core service pillars — Strategy & Communications, Design, Websites, Digital Marketing, and Operational Marketing — supplemented by modular productized offerings such as Market Research (fixed-price 65,000 NOK surveys), Job Advertisement Packages (from 25,000 NOK), Social Media Workshops, Annual & Sustainability Reports, Presentations, and a public Writing Course. Pricing is project-based with detailed public price lists ranging from 25,000 NOK to 100,000+ NOK; delivery follows a consultative, sales-led model where the firm positions itself as an "extension of the client's team," including fractional outsourced marketing management at 5–50% positions for SMBs lacking internal leadership. Customers span SMBs, mid-market firms, and select large enterprises across industries including water/sewage (Norva24), agriculture (Felleskjøpet), door manufacturing (Harmonie), government/regulatory (Kystverket/NOFO TryggAksjon portal), accounting, recruitment, retail furniture, sports nonprofits, and mail services, with the largest named client (Norva24) supporting over 1,000 employees and 1 billion+ NOK in revenue. Go-to-market relies on direct consultative sales, referrals, content marketing via the firm blog, and organic social channels, with web development work delivered through a longstanding partnership with Coretrek for technical implementation. Berg Allum has no proprietary technology platform, API, or AI/ML infrastructure; its competitive positioning rests on senior consultancy talent, cross-sector experience, and embedded client relationships.

Name

Berg Allum

Legal name

Berg Allum Consulting AS

Website

https://bergallum.no

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Berg Allum is a Sandefjord-based Norwegian strategy and marketing consultancy founded in 2010, serving Norwegian SMBs and enterprises across strategy, design, websites, digital marketing, and fractional outsourced marketing management through a 9–12 person senior-consultant team.

Ownership category

akta.pro rank

Product category

Marketing & Strategy Consulting

NAICS

Marketing Consulting Services (541613), Management, Scientific, and Technical Consulting Services (5416), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Marketing consulting services
• Brand strategy consulting
• Digital marketing services
• Website design services
• Business growth consulting

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Fee-for-service professional consulting delivered through project-based engagements, hourly work, and retainers. Services span strategy, design, digital marketing, websites, operational marketing support, and training.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Berg Allum is a Norwegian strategy and marketing consulting firm that helps companies grow through a full-service portfolio covering strategy, design, website development, digital marketing, and operational marketing execution. Services are delivered by senior consultants who act as an extension of the client's team, providing concrete and actionable plans rather than lengthy reports. Offerings include brand and communication strategy, visual identity and graphic design, end-to-end website development, social media management and ads, operational marketing support, presentations, annual and sustainability reports, market research, social media workshops, and writing courses.

Product overview

Berg Allum is a Norwegian strategy and marketing consulting firm founded in 2010, offering a broad portfolio of professional services rather than a unified software product. The core offering is organized around five interconnected service pillars: Strategy (merkestrategi, kommunikasjonsstrategi, markedsplan, vekstanalyser), Design (logo/visual identity, design manuals, ads, web design), Websites (end-to-end development), Digital Marketing (social media, SEO, content marketing, CRM), and Operational Marketing (hired marketing management, copywriting, media planning, photo, video, PR, project management). These are supplemented by modular sub-services including Presentations, Annual & Sustainability Reports, Market Research (fixed-price surveys), Social Media Workshops, a Job Advertisement Package, and Writing Courses. All services are delivered by consultants based in Sandefjord, Norway, with work distributed across both Norwegian and international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Communications (Strategi) Foundational strategy consulting including brand strategy, communication strategy, market planning, growth analysis, and customer journey optimization. Serves as the basis for all other service pillars.
• Design Visual identity and graphic design services covering logo design, visual identity systems, design manuals, advertisement design (digital and print), and branded marketing materials.
• Websites (Nettsider) End-to-end website development services including strategy, keyword analysis, content writing, web design, photography coordination, and technical development delivered through partner agencies. Starting from 100,000 NOK.
• Digital Marketing (Digital markedsføring) Digital marketing services spanning social media management on Facebook, Instagram, LinkedIn and Snapchat, content marketing, SEO, newsletters, CRM/relationship marketing, and mobile apps.
• Operational Marketing (Operativt markedsarbeid) Operational marketing execution including hired marketing management (5-50% positions), copywriting, media planning, photography, video production, sales training, surveys, PR, and project management.
• Presentations (Presentasjoner)

Quantifiable outcome

• Norva24 grew from 9 local companies with separate identities to one unified Nordic billion-NOK conglomerate brand with 'Lokal kunnskap, nasjonal styrke' messaging
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bleed: Norwegian design and brand consultancy offering strategy, visual identity and digital services. Comparable in service mix (strategy + design + digital) and Norwegian SMB/enterprise target market.
• Geelmuyden Kiese: One of Norway's largest communications, PR and strategy consultancies. Directly comparable to Berg Allum in serving Norwegian enterprise clients with strategic communications, brand and advisory work, but at materially larger scale.
• TRY Reklamebyrå: Major Norwegian full-service advertising and marketing agency. Comparable as a domestic Norwegian provider of strategy, creative, digital marketing and brand-building services to enterprise clients.
• Nord DDB: Oslo-based creative and strategic agency within the DDB network. Directly competes with Berg Allum for Norwegian brand strategy, campaign and digital marketing mandates.
• ANTI (Anti Agency): Norwegian independent creative and brand agency with similar size and positioning to Berg Allum, serving mid-market and enterprise clients across strategy, design and digital.

Broad incumbents

• Snøhetta: Globally recognized Norwegian design and branding firm. Operates broadly in branding, strategy and design at much larger scale, with overlapping capabilities for enterprise clients.
• Ogilvy Norway: Global network agency operating in Norway across advertising, PR, consulting and digital. Overlaps with Berg Allum's brand strategy and digital marketing offerings as a larger, broader competitor.
• McCann Norway: Norwegian arm of global network agency offering advertising, marketing strategy and brand services. Competes for similar Norwegian enterprise marketing budgets but with broader portfolio.

Regional players

• Anorak: Nordic brand and design agency with Norwegian presence. Comparable in brand strategy and visual identity work, primarily serving Scandinavian enterprise clients.
• Netlight: Nordic management and digital consultancy with offices across Scandinavia. Comparable as a strategy/digital consultancy serving enterprise clients, though with stronger technology and IT advisory positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BergAllum
• LinkedInlinkedin.com/company/berg-allum

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berg Allum