What Adapt Ability does

Adapt Ability is a UK-based private mobility vehicle distributor founded by Matt Walker (T10 paraplegic) and Cristian Brownlee (T4 paraplegic), who serve as Directors. The company distributes two self-balancing wheelchair platforms across the UK, Ireland and broader Europe: the Omeo (a two-wheel, gyro-balanced personal mobility device with hands-free Active Seat Control via body movement, £21,950 ex-VAT, 50-60km range, 20km/h top speed) and the Hoss (a single-axis, joystick-controlled self-balancing wheelchair with mobile-app-tunable sensitivity). Both products are designed for all-terrain use across grass, gravel, sand, snow and uneven surfaces, and incorporate safety features such as automatic stabilising legs and a proximity-keyed InfoKey controller.

Adapt Ability operates an exclusively direct-to-consumer model via its own website (myadaptability.co.uk), with a mandatory trial-first sales motion: free Try Me Days across 20+ UK and Ireland locations, free Come To Us sessions at Bracknell and Leeds, and paid Home Trials at £150 plus mileage (refundable on purchase). Each Omeo or Hoss unit is sold with a £295 delivery and mandatory ~2-hour Product Safety Training, and customers can spread the purchase via Ideal4Finance at 9.99% APR over 36-60 months. The company actively assists buyers with DWP Access to Work grant applications and maintains a charitable referral partnership with the Spinal Injuries Association.

Revenue mechanics combine hardware sales (new Omeo/Hoss units and pre-loved Omeo units from £17,500), finance introducer arrangements, paid home trials, the £399 Hoss London Tour experience, and 3% donations paid to the SIA on SCI-channel sales. The business is small (1-10 employees, ~7 named), privately held, with only £40,000 of disclosed external equity (£800,000 post-money, Feb 2023 Dragons' Den), and relies heavily on earned media (BBC Dragons' Den, Channel 4 Paralympics, BBC Click, BBC Radio 4), community ambassadors, and trade-show presence (e.g., NAIDEX) for demand generation.

Name

Adapt Ability

Legal name

Adapt Ability Limited

Website

https://myadaptability.co.uk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Adapt Ability is a UK-based distributor of Omeo and Hoss self-balancing mobility wheelchairs, selling direct-to-consumer to wheelchair and ambulatory users across the UK, Ireland, and Europe via a trial-first sales motion.

Ownership category

akta.pro rank

Product category

Mobility Aids / Self-Balancing Wheelchairs

NAICS

Home Health Equipment Rental (532283), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Self-balancing wheelchairs
• Mobility devices
• Assistive technology
• All-terrain mobility
• Wheelchair distribution

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Mobility Vehicle Sales (Omeo and Hoss): One-time sale of self-balancing mobility vehicles. Omeo priced at £21,950 ex-VAT; pre-loved units available from £17,500. Product Safety Training is mandatory upon delivery. Order fulfilment takes approximately 8-10 weeks with delivery within 1 week of assembly completion.
2. Finance Partnership Revenue: Partnership with Ideal4Finance enables customers to spread purchase cost via fixed finance at 9.99% APR over 36, 48 or 60 months. Company earns via introducer arrangement as Appointed Representative of Ideal Sales Solutions Ltd.
3. Experience Tours: Hoss London Tour offered at £399 per person for a 3-hour guided experience through London's landmarks. Revenue generated from paid experience sessions.
4. Home Trials: Home Trial sessions charged at £150 plus mileage, refundable upon purchase of an Omeo or Hoss.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Adapt Ability distributes and supports self-balancing mobility vehicles (the Omeo two-wheel hands-free device and the Hoss joystick-controlled wheelchair) across the UK, Ireland and Europe. The company sells these devices directly to consumers, offers trial experiences (Try Me Days, Come To Us, Home Trials), facilitates finance through Ideal4Finance, and assists customers in accessing DWP Access to Work and charitable funding.

Product overview

Adapt Ability specializes in innovative self-balancing mobility vehicles designed to enhance independence for wheelchair and ambulatory users. The core product portfolio consists of two self-balancing wheelchairs: the Omeo (hands-free, two-wheel gyro-balanced personal mobility device with Active Seat Control) and the Hoss (single-axis joystick-controlled wheelchair with mobile app). Both products share self-balancing technology enabling terrain traversal previously inaccessible to standard wheelchairs. The company supplements these products with trial services (Try Me Days, Come To Us, Home Trial), financing options through Ideal4Finance, funding assistance programs, pre-loved vehicle sales, and the Hoss London Tour experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Omeo A self-balancing two-wheel personal mobility device with hands-free Active Seat Control steering, designed for permanent and ambulatory wheelchair users. Enables all-terrain traversal (grass, gravel, sand, snow, mud, woodland), reaches up to 60km range and 20km/h top speed, fits standard 28-30 inch doorways, and is transportable in standard car boots, WAVs, public transport, and aircraft.
• Hoss A self-balancing wheelchair built on single-axis technology with joystick control and mobile app integration. Combines indoor agility and a tight turning circle with off-road capability across multiple terrains, suitable for wheelchair users seeking a compact all-terrain alternative to the Omeo.
• Pre-Loved Vehicles Refurbished and serviced pre-owned Omeo Evo v1.3 wheelchairs sold with a 3-month warranty at reduced prices ranging from £17,500 to £18,500, with mileages from under 20 miles to 125 miles and optional armrest colour changes on selected units.
• Try Me Days Free trial events held across 20+ UK and Ireland locations where prospective customers experience Omeo or Hoss vehicles in real-life conditions, with one-to-one personalised sessions covering transfers, gyro balancing, steering, terrain navigation, and safety features.
• Come To Us Trial Free one-hour personalised trial sessions at Adapt Ability's base locations in Bracknell or Leeds, where customers learn to navigate various terrains, master transfers, and understand the gyro balancing technology with staff support.
• Home Trial At-home trial service where Adapt Ability brings the mobility vehicle to the customer's chosen location, priced at £150 plus mileage. The trial fee is refundable upon purchase of an Omeo or Hoss, providing a fast-track trial option.
• Hoss London Tour A three-hour guided experience tour through London's landmarks using Hoss all-terrain wheelchairs, priced at £399 per person. Includes safety training, guided tour of major attractions (Buckingham Palace, Houses of Parliament, South Bank), and a street food stop.
• Finance Options Fixed-rate finance offering via a partnership with Ideal4Finance at 9.99% APR over 36, 48, or 60 months, enabling customers to spread the cost of Omeo or Hoss purchases through monthly payments. Adapt Ability acts as an Introducer Appointed Representative of Ideal Sales Solutions Ltd.
• Funding Assistance Guidance and support service connecting customers with funding options including DWP Access to Work grants, GoFundMe and JustGiving crowdfunding platforms, and charitable organisations such as the Spinal Injuries Association and Aspire for spinal cord injury patients.

Quantifiable outcome

• Up to 60km battery range on single charge
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Spinal Injuries Association (SIA)coreStrategic or Co-development PartnerCharitable partnership where 3% of every Omeo or Hoss purchase price is donated to SIA when sold to a spinal cord injury patient referred through SIA. SCI patients also receive a free gift (Off Road Kit for Omeo, Cane Holder & Panier Bag for Hoss). Linked by Matt Walker's personal story as an SIA beneficiary.
• AutochairminorOthersHoist company recommended by Omeo customers for fitting vehicle hoists into car boots. Mentioned in transporting guide but not a formal commercial partnership.
• Aspire (Spinal Cord Injury Charity)minorGTM or Marketing PartnerNational charity providing assistance to people with spinal cord injuries across the UK. Listed as a funding option alongside other condition-specific and general charities on the funding page. Not a formal commercial partnership.
• Accessibility PartnersminorGTM or Marketing PartnerOrganisation providing free support for navigating Access to Work grant applications. Referenced by customer Michaela as helping her apply for the government scheme to fund her Omeo and support worker.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Segway-Ninebot: Global leader in self-balancing two-wheel vehicle platforms. Comparable through shared self-balancing technology lineage (Adapt Ability even sells Segway batteries), though Segway-Ninebot targets consumer micromobility rather than the disability/mobility-aids segment.

Broad incumbents

• Ottobock: Global DME and prosthetics incumbent with a wide power wheelchair and rehabilitation portfolio, including the OBSS crutch and various powered mobility lines. Comparable as a mobility aids distributor serving similar wheelchair-user customers, though at much greater scale and breadth.
• Sunrise Medical: Global wheelchair and mobility aids manufacturer (Quickie, Sopur, ZIPPIE brands). Overlaps with Adapt Ability on power wheelchair distribution and UK DME channels, though its product set is broader and more clinically oriented.
• Permobil: Manufacturer of premium power wheelchairs, seating and positioning solutions sold through clinical and dealer channels. Comparable in serving advanced mobility needs of long-term wheelchair users, though focused on clinical rather than all-terrain consumer use cases.
• Pride Mobility: Large US-based manufacturer of power wheelchairs, mobility scooters and lift chairs distributed globally. Comparable in product category (powered mobility chairs for end users) but operates at significantly greater scale and through dealer networks.

Direct peers

• WHILL: WHILL designs and sells self-balancing, AI-enabled personal mobility devices for wheelchair users globally. Direct competitor to the Omeo and Hoss, with overlapping all-terrain and hands-free use cases and similar premium positioning, though with broader geographic coverage.

Regional players

• TGA Mobility: UK specialist in powered wheelchairs, mobility scooters and wheelchair power-packs. Comparable as a UK regional mobility distributor serving similar end customers, though focused on scooters and add-on power rather than self-balancing platforms.
• Betterlife Healthcare: UK retailer of mobility aids, daily living equipment and DME, including powered wheelchairs and scooters. Comparable as a UK channel for adaptive mobility products, though it stocks mainstream brands rather than self-balancing platforms.

Emerging players

• Batec Mobility: Spanish manufacturer of handbike-style power add-ons and all-terrain mobility attachments for manual wheelchairs. Comparable as an emerging European player expanding wheelchair users' outdoor and off-road capability, though with a different form factor.
• Magic Mobility: Australian manufacturer of extreme all-terrain power wheelchairs (Frontier, X8). Comparable in the niche of rugged, off-road power wheelchairs for active users, though focused on joystick-controlled AT rather than self-balancing platforms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myadaptability
• LinkedInlinkedin.com/myadaptability
• Instagraminstagram.com/myadaptability
• Xx.com/myadaptability

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapt Ability