Hollie Gazzard Trust

What Hollie Gazzard Trust does

Hollie Gazzard Trust is a UK-registered charitable organization established in 2014 in Gloucester by Nick Gazzard in memory of his daughter Hollie Gazzard. It operates the Hollie Guard personal safety smartphone application, a freemium consumer and B2B product designed to protect individuals — particularly women, stalking and domestic-abuse survivors, travellers, students, and lone workers — through shake-activated alerts, real-time GPS tracking, audio and video evidence capture (CPS-compliant for use in legal proceedings), journey tracking, meeting timers, accident detection, and a discreet 'mask mode' that disguises the app as an everyday utility.

The product spans three tiers: a free core application; Hollie Guard Extra, a paid subscription (£7.99/month or £79.99/year, ~17% annual discount) that adds 24/7 police-approved professional monitoring with Unique Reference Number (URN) escalation to emergency services; and Hollie Guard for Business, a commercial volume-licensing offering for police forces, local authorities, and employers that includes a management dashboard, reporting, and bespoke deployment for duty-of-care and lone-worker compliance. A physical Hollie Guard Gift Box product offers a year of 24/7 monitoring as a one-time purchase. The monitoring centre holds BS 8484, ISO 27001, Cyber Essentials Plus, and Secured by Design accreditations, and reported uptime is 99.9%.

The company runs a freemium, multi-channel GTM motion: direct consumer acquisition through the Apple App Store and Google Play, paired with institutional procurement relationships with all UK police forces, UK local authorities (for VAWG strategy support), and employers across retail, healthcare, housing, social care, and professional services. A portion of proceeds is routed back to the Trust to fund domestic-abuse and stalking education programmes. No external institutional funding or parent company has been disclosed; revenue figures are not publicly reported.

Name

Hollie Gazzard Trust

Legal name

Hollie Gazzard Trust

Website

https://hollieguard.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hollie Gazzard Trust operates Hollie Guard, a UK personal safety smartphone app offering shake-activated alerts, GPS tracking, CPS-compliant evidence capture, and a 24/7 police-approved monitoring subscription (£79.99/year), serving individuals, UK police forces, local authorities, and employers.

Ownership category

akta.pro rank

Product category

Personal Safety Application

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Guard Tour / Lone Worker / Duress & Panic Alarm Monitoring (BPAKAFAF)

Keywords

• Personal safety app
• Lone worker protection
• Domestic abuse support
• Police-approved monitoring
• Evidence capture app

Headquarters

HQ city

Gloucester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Consumer Subscriptions (Hollie Guard Extra): Premium subscription service offering 24/7 police-approved monitoring centre with URN escalation. Core app is free with premium features as paid upgrade.
2. Annual Subscription: Annual subscription at £79.99/year (equivalent to £6.67/month), offering 17% savings compared to monthly billing.
3. Business/Employer Licenses: Volume licensing for organisations including police forces, local authorities, and employers for lone worker protection and duty of care compliance.
4. Gift Box Sales: Physical gift box product offering 24/7 personal safety protection for one year, sold as a consumer product.

Pricing tiers

Distribution channels6 records

Marketing channels6 records

Core offering

Hollie Gazzard Trust operates the Hollie Guard personal safety smartphone application, which provides shake-activated emergency alerts, real-time GPS tracking, audio/video evidence capture, journey tracking, meeting timers and mask-mode concealment. A premium subscription tier (Hollie Guard Extra) adds a 24/7 police-approved monitoring centre with URN escalation, while a B2B commercial licensing program (Hollie Guard for Business) supplies lone worker protection and duty-of-care compliance to police forces, local authorities and employers.

Product overview

Hollie Gazzard Trust operates the Hollie Guard personal safety platform, which consists of a free core mobile application (Hollie Guard) offering shake-activated alerts, GPS tracking, audio/video evidence capture, journey tracking, meeting timer, and mask mode features, and a premium subscription tier called Hollie Guard Extra that adds 24/7 police-approved professional monitoring centre access with URN (Unique Reference Number) escalation to police and CPS-compliant evidence packaging. A separate commercial offering, Hollie Guard for Business, provides volume licensing, a management dashboard, and bespoke deployment for organisations including police forces, local authorities, and employers to protect lone workers and staff experiencing domestic abuse. The core app is free to download, while Extra subscriptions are priced at £7.99/month or £79.99/year, and business licences are sold separately as volume packages.

Differentiator

Problem solved

Functional benefit

Brands

• Hollie Guard for Business: Commercial licences for organisations including police, councils, and employers for employee safety and lone worker protection.
• Hollie Guard Extra
• Hollie Guard Gift Box

Products and services

• Hollie Guard A next-generation personal safety smartphone application offering shake-activated alerts, GPS tracking, audio and video evidence capture, journey tracking, meeting timer, mask mode, and incident reporting. The core app is free to download and is intended for individuals, lone workers, and survivors of domestic abuse or stalking.
• Hollie Guard Extra Premium subscription tier priced at £7.99/month or £79.99/year that adds 24/7 police-approved professional monitoring centre access with trained operatives, URN escalation to police for priority response, CPS-compliant evidence capture, accident detection, live location sharing, and direct chat with monitoring operatives.
• Hollie Guard for Business Commercial licensing solution for organisations including police forces, local authorities, and employers. Includes volume licensing, management dashboard with reporting, bespoke deployment and onboarding, police-approved monitoring integration, and CPS-compliant evidence capture for duty of care compliance and lone worker protection.
• Hollie Guard Gift Box Physical gift box product sold online providing one year of 24/7 police-approved personal safety protection for a loved one, with a portion of proceeds supporting the Hollie Gazzard Trust charity.

Quantifiable outcome

• 750,000+ individuals protected nationwide
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• Hollie Gazzard TrustcoreStrategic or Co-development PartnerThe Hollie Gazzard Trust was established by Hollie's father Nick Gazzard in memory of Hollie Gazzard, who was tragically murdered by her ex-partner in February 2014. A portion of all Hollie Guard proceeds goes directly to the Trust, supporting their mission to raise awareness and fund education programmes for domestic abuse prevention.
• UK Police ForcescoreStrategic or Co-development PartnerAll UK police forces use Hollie Guard for victim protection. The platform provides police-approved monitoring with URN (Unique Reference Number) escalation for priority police response.
• Local AuthoritiescoreStrategic or Co-development PartnerPartnerships with local authorities for VAWG (Violence Against Women and Girls) strategy support and community safety initiatives.
• Employers and OrganisationscoreChannel Partner/ Reseller/ DistributorVolume licensing for employers providing lone worker protection and duty of care compliance. Organisations include retail, healthcare, housing, social care, and professional services.
• NetflixflagshipGTM or Marketing PartnerHollie's story was featured in the Netflix documentary series 'My Lover My Killer', which has raised global awareness of the devastating impact of domestic abuse and coercive control.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Securitas: Global security services provider with growing digital/monitoring offerings including lone-worker and remote monitoring solutions. Relevant as a broad incumbent that could bundle app-based personal safety into enterprise security contracts in competition with Hollie Guard for Business.
• ADT: Large UK/US security services incumbent offering monitored alarms, lone-worker solutions, and police escalation workflows. Not a direct app competitor but a broad incumbent in monitored personal security that Hollie Guard competes against in the B2B duty-of-care market.

Direct peers

• bSafe: Personal safety smartphone app with SOS alerts, live GPS streaming, follow-me journey tracking, and fake call features. Direct feature-level competitor to Hollie Guard's shake activation, journey tracking, and meeting timer.
• React Mobile: Workplace and hotel safety app with panic button, duress alerting, and location streaming. Competes with Hollie Guard for Business in employer and hospitality duty-of-care use cases.
• Noonlight: US-based personal safety app that combines a panic button, real-time location sharing, and a 24/7 professional monitoring centre that dispatches emergency services. Closest direct functional analogue to Hollie Guard Extra's police-approved monitoring model.
• Citizen: Personal safety app providing real-time crime and safety alerts, location sharing, and an in-app safety agent feature (Protect). Competes with Hollie Guard for the same consumer personal-safety occasion and overlap with US police alerting ecosystems.
• Silent Beacon: Personal safety device and app that sends instant alerts to emergency contacts and 911 dispatchers with GPS location. Consumer-grade safety product comparable to Hollie Guard's core alert and location-sharing features.
• StaySafe (lone worker): Lone-worker safety app with panic alerts, man-down detection, GPS monitoring, and BS 8484-accredited monitoring centre — directly comparable to Hollie Guard for Business's employer/lone-worker proposition.
• SoloProtect: UK-based lone-worker safety solution combining dedicated devices/apps, 24/7 monitoring, and BS 8484 compliance. Comparable employer-facing product to Hollie Guard for Business, especially in healthcare, housing, and social care.

Emerging players

• Life360: Family location-sharing and safety app with SOS, crash detection, and emergency dispatch features. Competes for the same 'everyday safety' consumer occasion, though more family-centric than Hollie Guard's VAWG focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/HollieGazzardT

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hollie Gazzard Trust