Ambra

What Ambra does

Ambra Sp. z o.o. is a Polish B2B distribution, marketing, and retail services company founded in 1991 and headquartered in Pszczyna, Poland. Operating exclusively within the chemistry-hygiene-cosmetics category, the company has been a subsidiary of Grupa Eurocash — Poland's largest FMCG distribution group — for over 14 years. Ambra distributes an assortment of 12,000+ products from 140 manufacturers to approximately 5,000 retail stores and 3,500 businesses across Poland daily, supported by a 6,500 m² warehouse facility, 29 delivery vehicles, and a 120-person expert team.

The company operates a hybrid business model combining wholesale distribution, a franchise network (Drogerie Koliber, with ~90 franchisees), and proprietary shelf management services. Its flagship Shelf Program uses store-in-store concept and photodetection technology to create individualized planograms and monitor shelf compliance, generating documented 10% sales growth in participant stores versus 4.4% market growth in year one. Ambra also offers third-party warehouse storage services (1.5 PLN per pallet per day plus handling fees), a B2B ordering platform (b2b.ambra.expert), and loyalty programs (Asy AMBRY and Ambra'SKI) co-organized with leading manufacturers including Henkel, L'Oréal, Unilever, Beiersdorf, Colgate-Palmolive, Reckitt Benckiser, Schwarzkopf, S.C. Johnson, and others.

Revenue is generated through wholesale distribution margins, franchise fees, trade terms with suppliers enabled by shelf management services, and warehouse storage billing. Ambra serves SMB retailers across Poland including franchisees, independent Euro and Lewiatan stores, and provides distribution access for cosmetics and household chemical manufacturers. Marketing and customer engagement channels include direct sales representatives, a website blog with educational content, social media, loyalty programs, and the Akademia Umiejętności Eurocash e-learning platform (70+ free courses). The company holds no disclosed revenue figures, has no external funding rounds, and operates as a privately held Polish limited liability company under the Eurocash corporate umbrella.

Name

Ambra

Legal name

Ambra Sp. z o.o.

Website

https://ambra.expert

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Ambra Sp. z o.o. is a Polish B2B distribution and retail services company, founded in 1991 and subsidiary of Grupa Eurocash, that distributes 12,000+ cosmetics and household chemical products from 140 manufacturers to ~5,000 stores across Poland through wholesale, a Drogerie Koliber franchise network (~90 franchisees), and a proprietary Shelf Program.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Franchise Services

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro industry

PRIMARYCRAOAEAA

Mass Beauty & Drugstore Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRAOAOAH

Product Information Management (PIM), Digital Shelf & Content Syndication Services

Consumer Products & Retail/Wholesale, Distribution & Category Management/Category Management, Merchandising & Trade Promotion Services

SECONDARYCRAOAEAJ

Oral Care Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

Keywords

• Wholesale distribution services
• Cosmetics household chemicals
• Drugstore franchise network
• Retail shelf management
• Warehouse storage services

Headquarters

HQ city

Pszczyna

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: Ambra generates revenue through wholesale distribution of cosmetics and household chemicals to retailers. The company connects producers with retail outlets, providing logistics, supply chain, and product availability. Revenue is generated through product margins and trade terms with both suppliers and retailers.
2. Franchise Fees (Drogerie Koliber): Ambra operates as the organizer of the Drogerie Koliber franchise network. Franchisees pay for access to the brand, logo, visual materials, marketing support, training, and business know-how for running a pharmacy/drugstore business.
3. Warehouse/Storage Services: Ambra offers professional storage services for goods on euro pallets in a modern warehouse in Pszczyna. Services include short-term and long-term pallet storage, handling, and fulfillment. Monthly billing at rates starting from 1.5 PLN per pallet per day plus 6 PLN for reception and 6 PLN for dispatch per homogeneous pallet.
4. Shelf Program Management: Free shelf management program for retailers. Ambra organizes shelves, creates planograms, and provides ongoing shelf management. Revenue comes indirectly through increased product volume and trade terms from suppliers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Ambra Sp. z o.o. is a Polish B2B distributor and franchise operator that delivers household chemicals and cosmetics from 140 manufacturers to ~5,000 retail stores via wholesale, field sales, and a B2B ordering platform. Beyond distribution, Ambra runs the Drogerie Koliber franchise network for independent drugstores, offers the Shelf Program (store-in-shelf concept with photodetection-based planogram compliance) for retailers, and provides professional pallet-based warehousing services from its Pszczyna facility.

Product overview

Ambra operates as a B2B distribution and services company specializing in the chemistry-hygiene-cosmetics category in Poland. The core offering is a comprehensive distribution, marketing, and retail support service that delivers cosmetic and chemical products to approximately 3,500 businesses serving thousands of consumers. The product portfolio consists of multiple interconnected service lines: the B2B distribution service as the foundation, supported by the Drogerie Koliber franchise network (providing a proven business model for independent drugstores), the Shelf Program (offering shelf management and optimization using store-in-store concept with photo detection technology), warehousing services (professional logistics with 6,500 m² facilities), and loyalty programs such as Asy AMBRY. Additionally, Ambra provides access to the Akademia Umiejętności Eurocash e-learning platform as an educational resource for clients.

Differentiator

Problem solved

Functional benefit

Brands

• Drogerie Koliber (Koliber Network): Franchise network of beauty/drug stores organized by Ambra
• Shelf Program
• Asy AMBRY
• Ambra'SKI

Products and services

• Wholesale Distribution of Cosmetics and Household Chemicals B2B wholesale supply of household chemicals and cosmetics from 140 manufacturers to ~5,000 retail stores (Sklep Euro, Lewiatan, Drogerie Koliber and other independent retailers) in Poland, with logistics, trade marketing and sales support.
• Drogerie Koliber Franchise Network Drogerie Koliber Franchise Network Franchise program for independent entrepreneurs to open and operate drugstores under the Drogerie Koliber brand, including logo and visual materials, marketing support, training, trips for franchisees, staff education and shared know-how on running a drugstore business.
• Shelf Program (Store-in-Store Shelf Management) Shelf Program (Store-in-Store Shelf Management) Shelf management service treating the chemistry and cosmetics shelf as a separate store inside the host retailer; includes individual planograms per store, shelf organization and remodeling, and photodetection-based monitoring of planogram compliance, product availability and pricing to increase sales and reduce inventory.
• Usługi Magazynowania (Pallet Warehousing Services) Usługi Magazynowania (Pallet Warehousing Services) Professional warehousing services for businesses offering short- and long-term storage of goods on euro pallets at the Pszczyna warehouse. Handles euro pallets up to 2.2m height and 800kg weight, with a 5-pallet minimum, monthly billing from 1.5 PLN per pallet per day plus 6 PLN reception and 6 PLN dispatch per homogeneous pallet.

Quantifiable outcome

• Shelf Program participants grow sales by 10% in first year vs 4.4% market growth
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Grupa Eurocash (Eurocash Group)coreStrategic or Co-development PartnerAmbra has been co-creating Eurocash Group, the largest FMCG distribution company in Poland, for over 14 years. This partnership provides Ambra with access to wide product assortment base, modern logistics, reliable transportation infrastructure, and up-to-date knowledge about modern commerce. The relationship is part of Ambra's core business structure as a subsidiary/integrated entity.
• HenkelcoreStrategic or Co-development PartnerHenkel operates globally since 1876 and holds leading market positions in consumer goods and industrial sectors through strong brands and innovative technologies. Partners with Ambra in the Asy AMBRY loyalty program and as a supplier of household chemicals and cosmetics.
• L'OréalcoreStrategic or Co-development PartnerL'Oréal has been in the beauty business for over 100 years, providing consumers with innovative cosmetic products. Partners with Ambra in the Asy AMBRY loyalty program and as a cosmetics supplier.
• UnilevercoreStrategic or Co-development PartnerGlobal FMCG company with the main goal of promoting sustainable living. Partners with Ambra in the Asy AMBRY loyalty program and as a supplier of consumer goods.
• Beiersdorf (Nivea)coreStrategic or Co-development PartnerNivea has over 100 years of expertise in skincare, gaining trust of millions of consumers in Poland and worldwide. Partners with Ambra in the Asy AMBRY loyalty program.
• Grupa Kapitałowa Global CosmedmajorStrategic or Co-development PartnerThrough a wide range of specialized household chemical and cosmetic products, Global Cosmed Group fulfills consumer needs for care, hygiene, and cleanliness in households. Partners with Ambra in the Asy AMBRY loyalty program.
• Grupa INCO S.A.majorStrategic or Co-development PartnerKnown producer of household chemicals, garden fertilizers, and plastic packaging, also active in real estate. Owner of many popular Polish brands including Ludwik, Lucek, Flesz, Buwi, Florovit, and Azofoska. Partners with Ambra in the Asy AMBRY loyalty program.
• LAKMAmajorStrategic or Co-development PartnerOne of the largest Polish manufacturers in selected branches of construction and household chemicals. Offers high-quality products meeting European standards at competitive prices. Partners with Ambra in the Asy AMBRY loyalty program.
• Colgate-PalmolivemajorStrategic or Co-development PartnerMillions of people daily use their products entrusting them with care for themselves and their loved ones. Main brands include Colgate, Palmolive, Ajax, Elmex. Partners with Ambra in the Asy AMBRY loyalty program.
• Reckitt BenckisermajorStrategic or Co-development PartnerCreates simple, innovative products that help people, families, and communities live healthier and happier lives. Partners with Ambra in the Asy AMBRY loyalty program.
• SchwarzkopfmajorStrategic or Co-development PartnerHair products brand reflecting quality, experience, and innovation for 120 years. Trusted by consumers and synonymous with innovation, reliability, quality, trust, and competence. Partners with Ambra in the Asy AMBRY loyalty program.
• Akademia Umiejętności EurocashmajorStrategic or Co-development PartnerThe largest e-learning platform in Poland offering over 70 free courses for store owners and employees. Ambra leverages this platform to provide educational content and training to its customers and franchisees, positioning itself as a thought leader in modern commerce.
• S.C. JohnsonmajorStrategic or Co-development PartnerFamily business with over 134 years of tradition, committed to making decisions that shape the future world. Partners with Ambra in the Asy AMBRY loyalty program.
• Grupa SarantisminorStrategic or Co-development PartnerLeading company in the fast-moving consumer goods sector, offering high-quality everyday use products at competitive prices. Partners with Ambra in the Asy AMBRY loyalty program.
• SofidelminorStrategic or Co-development PartnerPresent in Poland for 19 years, focusing on meeting consumer needs through regular introduction of innovative solutions. Partners with Ambra in the Asy AMBRY loyalty program.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Super-Pharm: Pharmacy-led drugstore chain in Poland offering cosmetics, household chemicals, and health products. Competes with Ambra's franchise network in the drugstore category across similar geographies.
• Lewiatan (Polish retail franchise network): Major Polish grocery franchise network whose stores are direct Ambra wholesale customers and Shelf Program participants. Lewiatan represents the type of franchise distribution channel Ambra serves with its wholesale and shelf-management offerings.
• Dr. Max: European pharmacy and drugstore chain with a growing Polish footprint. Competes with Ambra's franchise drugstore network in the OTC, cosmetics, and household chemicals retail segment.
• Rossmann (Rossmann Supermarkety Drogeryjne Polska): Largest drugstore chain in Poland with hundreds of stores selling cosmetics and household chemicals. Rossmann competes with Ambra's franchise network and serves the same end-consumers in the chemistry-hygiene-cosmetics category, though via owned retail rather than wholesale distribution.
• Hebe (Jeronimo Martins Polska): Polish drugstore chain owned by Jeronimo Martins (Biedronka's parent), rapidly expanding in Poland. Directly competes with Ambra's Drogerie Koliber franchise network for cosmetics and household chemicals retail share.

Broad incumbents

• Neuca (formerly PGF): Leading Polish pharmaceutical wholesale distributor serving pharmacies and healthcare providers. Comparable wholesale-distribution model in adjacent chemistry/hygiene categories, with broader scale and regulatory positioning in pharma.
• Makro Cash and Carry (Metro Group): Cash-and-carry wholesale operator in Poland serving HoReCa and small retailers. Comparable B2B wholesale distribution model, though with broader FMCG categories and larger-format cash-and-carry delivery versus Ambra's direct store delivery.
• Grupa Eurocash (Parent): Ambra's parent company and the largest FMCG distributor in Poland. Eurocash's wholesale operations to independent retailers overlap with Ambra's distribution business, and Ambra benefits from shared infrastructure, logistics, and education platforms within the group.
• Pelion (Pelfa, Farmacol): One of the largest healthcare and pharmaceutical distribution groups in Poland. Operates wholesale distribution networks comparable to Ambra's B2B distribution model, though focused on pharma rather than cosmetics/household chemicals.

Emerging players

• Action (Action Polska): Fast-growing European discount variety retailer expanding in Poland with low-priced household chemicals and cosmetics. Adjacent competitive pressure on Ambra's independent-retailer customers as chain discounters capture share from SMB stores.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ambra.expert
• Instagraminstagram.com/ambra.expert
• LinkedInlinkedin.com/company/ambra-expert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambra