Nava Dee
Nava Dee designs and distributes fine jewelry (rings, necklaces, earrings, bangles, bracelets) in 14K/18K gold with diamonds and rare gemstones, serving US luxury consumers directly and jewelry retailers via trade shows, operating as a brand under AOD Jewelry Co. (founded 1962, NYC).
- Company typePrivate
- Founded1962
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nava Dee does
Nava Dee is a fine jewelry brand that designs and distributes rings, necklaces, earrings, bangles, and bracelets crafted primarily in 14K and 18K gold (yellow, white, and pink variants) accented with diamonds and precious gemstones including Australian opals, black diamonds, emeralds, rubies, sapphires, lapis, onyx, and pearls. The company operates as a consumer-facing brand under the AOD Jewelry Co. parent, which was founded in 1962 by David A. as a trusted quality jewelry house specializing in rare stones and diamonds; the "Nava Dee by AOD" logo is the active brand identity in market today. All products are priced by material specifications (gold karat, total diamond weight, gemstone type) on a quote basis rather than via public list pricing.
The business runs a dual go-to-market: direct-to-consumer via the navadee.com Squarespace storefront, toll-free phone orders (800-522-4065), and Instagram, alongside a wholesale/retail-buyer channel through sustained participation at five major US jewelry trade shows (Luxury JCK Las Vegas, JA New York, Centurion Show Arizona, Prime Jewelry Show, and Select Jewelry Shows). Beyond core fine jewelry, the company markets specialty collections — Italian Bracelets, Australian Opal, and Black Diamond — to differentiate within the segment.
Nava Dee is a privately held, founder-owned enterprise headquartered at 50 W 47th St STE 1504 in New York City's Diamond District with 11-50 employees, serving individual luxury jewelry consumers (primary segment) and jewelry retailers/boutique buyers (secondary segment) across the United States. There is no public revenue disclosure, no outside funding, and no disclosed M&A activity.
Nava Dee firmographics
Firmographics- Name
- Nava Dee
- Legal name
- AOD Jewelry Co.
- Website
- https://navadee.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nava Dee designs and distributes fine jewelry (rings, necklaces, earrings, bangles, bracelets) in 14K/18K gold with diamonds and rare gemstones, serving US luxury consumers directly and jewelry retailers via trade shows, operating as a brand under AOD Jewelry Co. (founded 1962, NYC).
- Ownership category
- akta.pro rank
Nava Dee industry classification
Industry- Product category
- Fine Jewelry
- NAICS
- Jewelry Retailers (458310), Jewelry Retailers (45831)
- SIC
- Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)
- akta.pro industry
- Fine Jewelry Wholesale & TradingConsumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)Fine Jewelry Sets & Collections (Parures/Matched Sets)Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)
Keywords
Where Nava Dee is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nava Dee business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Fine Jewelry Retail Sales: Direct-to-consumer sales of fine jewelry products through e-commerce website, phone orders, and trade show purchases. Products include rings, necklaces, earrings, bracelets, and bangles in precious metals with gemstones.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fine jewelry products with varying price points based on materials and design |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels1 record
Nava Dee product offering
Product offeringCore offering
Nava Dee designs, crafts, and distributes fine jewelry collections including rings, necklaces, earrings, bangles, and bracelets made from 14K and 18K gold set with diamonds and precious gemstones (Australian opals, black diamonds, emeralds, rubies, sapphires, pearls). Products are sold directly to consumers through the navadee.com e-commerce site, phone orders, and to retail buyers at major U.S. jewelry trade shows.
Product overview
Nava Dee is a fine jewelry company founded in 1962, operating as a brand under AOD Jewelry Co. The company offers a comprehensive fine jewelry portfolio including Rings, Necklaces, Earrings, Bangles, and Italian Bracelets as core product categories. Specialty collections include the Australian Opal Collection featuring opal and diamond pieces in 14K/18K gold, and the Black Diamond Collection showcasing black diamond jewelry. All products are crafted primarily in 14K and 18K gold (yellow, white, and pink variants) with diamond accents, precious gemstones (emeralds, rubies, sapphires, opals, lapis, onyx, pearls), and priced by total diamond weight (TDW). The company operates from New York City and participates in major jewelry trade shows including JCK Las Vegas, JA New York, and Centurion Show Arizona.
Differentiator
Problem solved
Functional benefit
Companies that use Nava Dee
Customer profileSegments2 records
Ideal customer profiles2 records
Nava Dee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nava Dee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AOD Jewelry CocoreNava Dee is operated by AOD Jewelry Co, the parent company founded in 1962. The logo on the website shows 'NAVA DEE by AOD' indicating AOD Jewelry Co as the parent/affiliated company behind the Nava Dee brand.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Nava Dee competitors and assessment
Company assessmentDirect peers
- Gurhan: Designer fine jewelry brand specializing in 24K and 18K gold pieces with gemstones, sold DTC and through boutiques; comparable in precious-metal fine jewelry positioning and small-brand DTC structure.
- Konstantino: Fine jewelry brand crafting 18K gold pieces with Greek-inspired motifs, diamonds, and colored gemstones, distributed via DTC and specialty retailers; comparable as a design-driven precious-metal fine jewelry brand.
- Ippolita: Premium fine jewelry brand known for 18K gold designs with colored gemstones, selling through its own DTC site and select retailers; directly comparable in materials, price tier, and channel mix to Nava Dee.
- Gabriel & Co. NYC-based fine jewelry designer and manufacturer offering engagement, fashion, and bridal pieces in 14K/18K gold with diamonds and gemstones; comparable as a Diamond District fine jewelry house serving retailers and consumers.
- David Yurman: American fine jewelry brand designing and retailing rings, necklaces, bracelets, and earrings in precious metals with diamonds and colored gemstones, directly comparable to Nava Dee's product mix and gold-and-gemstone craftsmanship.
- Roberto Coin: Italian fine jewelry house producing 18K gold pieces with diamonds and signature gemstone accents, distributed through boutiques and select retailers globally; comparable in precious-metal fine jewelry design and retail/wholesale model.
Emerging players
- Mejuri: DTC-native fine jewelry brand focused on 14K/18K gold and diamond essentials sold online with transparent pricing; comparable as a fine jewelry brand targeting similar consumers but competing with Nava Dee's pricing model through transparent DTC pricing.
Broad incumbents
- Tiffany & Co. Global luxury jewelry incumbent with a broad portfolio of fine jewelry in gold and platinum with diamonds and gemstones; comparable as a competing fine jewelry retailer but operates at materially larger scale and brand reach.
- Blue Nile: Large online diamond and fine jewelry retailer offering transparent pricing across gold and diamond pieces; comparable as a competing fine jewelry channel but with much greater scale and pricing transparency than Nava Dee.
- Signet Jewelers: Largest specialty jewelry retailer in the US (Kay, Zales, Jared), selling gold and diamond fine jewelry through thousands of doors; comparable as a competing fine jewelry retail channel at vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Nava Dee social profiles
Digital presenceNava Dee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nava Dee leadership team
Management profileNumber of profiles
Profiles1 record
Nava Dee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nava Dee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nava Dee
What does Nava Dee do?
Nava Dee designs, crafts, and distributes fine jewelry collections including rings, necklaces, earrings, bangles, and bracelets made from 14K and 18K gold set with diamonds and precious gemstones (Australian opals, black diamonds, emeralds, rubies, sapphires, pearls). Products are sold directly to consumers through the navadee.com e-commerce site, phone orders, and to retail buyers at major U.S. jewelry trade shows.
Is Nava Dee a public or private company?
Nava Dee is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nava Dee founded?
Nava Dee was founded in 1962. It employs 1 to 10 people.
Where is Nava Dee based?
Nava Dee is headquartered in New York, United States, in the North America region.
How does Nava Dee make money?
One revenue line is on record: fine Jewelry Retail Sales.
Who are Nava Dee's main competitors?
Direct peers on record are Gurhan, Konstantino, Ippolita, Gabriel & Co., David Yurman and Roberto Coin. Mejuri is listed as an emerging player. Broad incumbents are Tiffany & Co., Blue Nile and Signet Jewelers.
Does Nava Dee have an API?
No public API is recorded for Nava Dee.
What industry is Nava Dee in?
Nava Dee's product category is Fine Jewelry. Its primary akta.pro industry code is CRAKAAAL, Fine Jewelry Wholesale & Trading, with a secondary code of CRAKAAAF, Fine Jewelry Sets & Collections (Parures/Matched Sets). Its NAICS code is 458310 and its SIC code is 3911.