PureTech
PureTech is a US national sales alliance that represents health, wellness, and environmental quality technology manufacturers exclusively through the CEDIA custom integration channel, aggregating regional reps to deliver integrated air, water, and lighting solutions to luxury residential integrators.
- Company typePrivate
- Founded2020
- HeadquartersNational, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What PureTech does
PureTech (also referred to as PureTech Alliance) is a US national sales alliance that represents health, wellness, and quality-of-life technology manufacturers exclusively through the CEDIA custom integration channel. Founded to bring environmental wellness products into the custom integrator channel, the company aggregates regional representative firms to provide manufacturers with nationwide sales coverage, training, deployment support, uniform messaging, and supply chain efficiencies. Its portfolio spans three core categories - clean air, pure water, and artificial and natural light - curated through partner brands including the Overture Indoor Air Quality System (with Broan-NuTone) and RePure (air and water purification with leak detection and automatic shut-off).
Underlying the alliance is an integrated Healthy Home dashboard that unifies monitoring and control of air quality, water quality, leak detection, automatic water shut-off, and lighting through a single connected interface. Sensor-driven automation (threshold-based detection of CO2, VOCs, humidity, PM2.5) triggers ventilation fans, while local network-dependent leak detection can shut off water supply independently of internet connectivity. Products are specified for the luxury residential segment and made available exclusively through certified custom integration professionals and, by extension, the architects and builders who specify them.
PureTech generates revenue by operating as the manufacturer's representative arm for its vendor partners, providing sales representation, training, and channel support across US territories. Pricing is project-based, quoted through integrator partners rather than directly to end users. End customers are segmented into CEDIA channel integrators (primary), architects and builders (secondary), and luxury homeowners (final beneficiary). PureTech is privately held with three disclosed executive team members (Peter Dyroff, Seth Kaplan, and David Thomas) and no public revenue, funding, or institutional investment disclosures in the source data.
PureTech firmographics
Firmographics- Name
- PureTech
- Legal name
- PureTech
- Website
- https://puretech-alliance.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- PureTech is a US national sales alliance that represents health, wellness, and environmental quality technology manufacturers exclusively through the CEDIA custom integration channel, aggregating regional reps to deliver integrated air, water, and lighting solutions to luxury residential integrators.
- Ownership category
- akta.pro rank
PureTech industry classification
Industry- Product category
- Home Wellness Technology
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)
- akta.pro secondary industries
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)
Keywords
Where PureTech is headquartered
LocationHeadquarters
- HQ city
- National
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PureTech business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Marketing or Sales, Supply Chain, Operations
Revenue model
- Sales Alliance / Distribution: PureTech operates as a national sales organization for manufacturers of health and wellness technologies. The company functions as a sales representative alliance that provides vendor partners with sales performance while minimizing internal resources typically required to oversee each region.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PureTech product offering
Product offeringCore offering
PureTech distributes and supports a connected home wellness platform composed of indoor air quality monitoring and ventilation systems, water purification and leak detection with automatic shut-off, and circadian lighting controls, unified through an integrated cloud-connected dashboard. The company operates as a national sales alliance curating these technologies from partner manufacturers and delivering them exclusively through the CEDIA custom integration channel to residential projects specified by architects, builders, and homeowners.
Product overview
PureTech is a connected home wellness platform offering integrated solutions across three core categories: Clean Air, Pure Water, and Artificial & Natural Light. The core offering is the Healthy Home Integrated Dashboard, which unifies monitoring and control of air quality, water quality, leak detection, automatic water shut-off, and lighting. Key branded products include Overture™ (a cloud-connected whole-home IAQ monitoring and ventilation system) and RePure (an integrated air and water contamination management system with automatic leak detection and shut-off). PureTech serves homeowners and custom integrators through partnerships with manufacturers like Broan-NuTone.
Differentiator
Problem solved
Functional benefit
Brands
- RePure: Best-in-class health and wellness solutions for residential applications, offering integrated systems of hardware and software that measure and remove harmful contaminants in air and water.
- Overture
Products and services
- Healthy Home Integrated Dashboard Integrated dashboard interface that intelligently measures and controls air quality, water quality, leak detection, automatic water shut-off, and lighting quality while removing harmful contaminants, providing homeowners with tools to monitor and control their entire home system.
- Overture™ Indoor Air Quality System The first fully integrated and cloud-connected whole home indoor air quality monitoring and ventilation system that uses sophisticated sensor technology to detect air pollutants and automatically activate ventilation fans to eliminate pollutants while bringing in fresh air. Offered through PureTech's partnership with Broan-NuTone.
- RePure Health & Wellness Ecosystem An integrated system of hardware and software that intelligently measures and removes harmful contaminants in air and water for residential applications, providing visibility and smart control with alerts for leaks and air quality issues, including automatic water shut-off capabilities.
- Clean Air Solutions Indoor air quality monitoring and purification solutions addressing carbon dioxide levels, airborne viruses, smoke, radon gas, and contaminants from building materials and cleaning supplies, delivered through partnerships with innovative ventilation and air quality monitoring manufacturers.
- Pure Water Solutions Home water purification systems using filtration and reverse osmosis technologies to remove impurities including PFAS, bacteria, viruses, heavy metals, and chemicals, providing clean water for drinking, cooking, cleaning, and bathing.
- Artificial & Natural Light Solutions Lighting solutions providing wellness benefits including improved mental health, focus, and productivity through circadian lighting systems that adjust color temperature and brightness throughout the day to mimic natural sunlight.
Companies that use PureTech
Customer profileSegments3 records
Ideal customer profiles3 records
PureTech technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
PureTech partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- RePurecoreRePure offers best-in-class health and wellness solutions for residential applications, including an integrated system of hardware and software that intelligently measures and removes harmful contaminants in air and water. RePure's ecosystem provides visibility and smart control with alerts for leaks and air quality issues. The brand was previously known as Pure365.
- Broan-NuTonecoreBroan-NuTone provides ventilation fans, range hoods, and fresh air systems. Through the partnership, PureTech offers Overture, the first fully integrated and cloud-connected whole home monitoring and ventilation system that uses sophisticated sensor technology to monitor indoor air quality and automatically ventilate.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
PureTech competitors and assessment
Company assessmentDirect peers
- Control4 (Snap One): Smart home automation platform distributed almost exclusively through authorized custom integrators. Operates in the same CEDIA channel as PureTech and addresses integrated whole-home control and monitoring.
- Crestron Electronics: Manufacturer of integrated smart home automation systems sold primarily through the custom integration channel. Competes with PureTech's hardware partners in whole-home control and shares the same CI-channel GTM motion.
- AVAD: Custom installation distributor in the CEDIA channel. Founded by Peter Dyroff (PureTech executive), AVAD operated as a national distributor of CI-channel products, making it the closest direct analog to PureTech's rep alliance model.
- Moen (Flo by Moen): Smart water monitoring and automatic shut-off solutions sold through plumbing and CI channels. Direct overlap with PureTech's leak detection and automatic water shut-off RePure portfolio.
Broad incumbents
- Google Nest: Mass-market smart home ecosystem with Nest Protect smoke/CO sensing and Home app dashboard. Competes with PureTech at the consumer wellness-monitoring layer but reaches consumers via retail/DIY rather than the CEDIA channel.
- Lutron Electronics: Premium lighting control systems (Caseta, RA, HomeWorks) sold through CI integrators. Comparable because PureTech's lighting/wellness product competes for the same lighting-control footprint inside CEDIA projects.
- Resideo (Honeywell Home): Provider of Honeywell Home thermostats, IAQ and water filtration products. Overlaps with PureTech's air-quality and water-quality product categories but sells primarily through pro HVAC/plumbing channels rather than dedicated CI alliance.
- Sonos Home Sound: Connected home audio brand widely deployed via custom integrators. Comparable as a CI-channel-distributed smart home lifestyle product that PureTech integrators may bundle alongside wellness offerings.
Emerging players
- Awair: Connected indoor air quality monitor and smart home integration platform. Direct competitor on the IAQ sensing/dashboard layer that PureTech's integrated Healthy Home dashboard addresses.
Others
- Broan-NuTone: Core technology partner manufacturing the Overture connected IAQ/ventilation system distributed through PureTech. Comparable because it produces the smart air-handling equipment that PureTech curates, and competes in residential ventilation.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PureTech social profiles
Digital presencePureTech financial estimates
Financial estimateRevenue estimate
Valuation estimate
PureTech leadership team
Management profileNumber of profiles
Profiles3 records
PureTech funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PureTech M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PureTech
What does PureTech do?
PureTech distributes and supports a connected home wellness platform composed of indoor air quality monitoring and ventilation systems, water purification and leak detection with automatic shut-off, and circadian lighting controls, unified through an integrated cloud-connected dashboard. The company operates as a national sales alliance curating these technologies from partner manufacturers and delivering them exclusively through the CEDIA custom integration channel to residential projects specified by architects, builders, and homeowners.
Is PureTech a public or private company?
PureTech is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PureTech founded?
PureTech was founded in 2020. It employs 51 to 100 people.
Where is PureTech based?
PureTech is headquartered in National, United States, in the North America region.
How does PureTech make money?
One revenue line is on record: sales Alliance / Distribution.
Who are PureTech's main competitors?
Direct peers on record are Control4 (Snap One), Crestron Electronics, AVAD and Moen (Flo by Moen). Broad incumbents are Google Nest, Lutron Electronics, Resideo (Honeywell Home) and Sonos Home Sound. Awair is listed as an emerging player. Broan-NuTone is listed as an others.
Does PureTech have an API?
No public API is recorded for PureTech.
What industry is PureTech in?
PureTech's product category is Home Wellness Technology. Its primary akta.pro industry code is HSAHAGAJ, Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations, with a secondary code of HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors). Its NAICS code is 334512 and its SIC code is 3822.