What RePure does

RePure is a privately held US LLC (founded 2019, headquartered in Mount Kisco, New York) that operates an integrated "Healthy Home OS" platform combining hardware devices and software to monitor and address indoor air and water quality for residential customers. The company's core technology aggregates best-in-class third-party hardware — SecureAire's Active Particle Control (APC) whole-house air purifier, DROP Connect's smart water management system, Bluewater reverse osmosis purifiers, Airthings and Awair air quality monitors, and Pure Ionic / Santa Fe filtration — into a unified system controlled via the RePure iOS/Android app and integrated with Crestron Home, Google Assistant, Amazon Alexa, and IFTTT. Proprietary differentiation centers on the APC technology (sourced from semiconductor cleanroom and hospital operating-room applications) plus the integrated ecosystem and credentialed advisory practice around WELL and Fitwel healthy-building certifications.

The business model is predominantly hardware-driven (one-time product sales priced from $15 to $4,599), supplemented by recurring consumable revenue from replacement filters and a subscription-style mobile app for monitoring and alerts. Go-to-market combines a direct-to-consumer Shopify storefront with a B2B channel consisting of professional home integrators, home builders, architects, and wellness professionals — formalized through the RePure Pro partner program and a national distribution relationship with PureTech Alliance covering all 50 US states. Dedicated international contact offices in China, India, Germany, and South Korea extend the channel footprint beyond North America. RePure is bootstrapped/self-funded with no disclosed venture or private equity backing, operates with approximately 5 employees, and serves primarily health-conscious homeowners alongside trade professionals who specify healthy-home systems into new construction and renovation projects.

Name

RePure

Legal name

RePure LLC

Website

https://repure.io

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

RePure is a privately held US company operating an integrated Healthy Home OS platform that aggregates third-party air purifiers, water treatment systems, and monitoring devices into a unified app-controlled ecosystem for health-conscious homeowners, professional home integrators, builders, and architects.

Ownership category

akta.pro rank

Product category

Indoor Environmental Quality Systems

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Electric Housewares & Fans (3634), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

akta.pro secondary industries

HVAC Air Filtration & Air Purifier Installation (HSAOAIAC), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), HVAC & Air Treatment Appliance Retail (Air Conditioners, Heat Pumps, Air Purifiers/Dehumidifiers) (CRACACAE), Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• Indoor air quality
• Water filtration systems
• Air purification technology
• Smart home monitoring
• Healthy home solutions

Headquarters

HQ city

Mount Kisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of air purifiers, water filtration systems, leak detectors, air quality monitors, and related accessories. One-time hardware purchases with varying price points from $15 to $4,599.
2. Subscription/App Services: RePure app available on iOS and Android provides health and wellness monitoring, alerts, and remote control of connected devices.
3. Dealer/Pro Partner Program: Professional home integrators purchase products through the dealer network for installation in residential projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

RePure sells and integrates a unified ecosystem of indoor air and water quality hardware and software, including the RePure Connected Whole House Air Purifier (powered by SecureAire APC technology), DROP Connect smart water management systems, Bluewater reverse osmosis purifiers, and Airthings air quality monitors. The RePure Healthy Home OS platform and iOS/Android app unify these devices with real-time monitoring, leak detection, and smart home integration. Products are sold through professional home integrators and a direct Shopify e-commerce storefront.

Product overview

RePure is an integrated healthy home ecosystem combining hardware devices and software platform (Healthy Home OS) to monitor and improve indoor air and water quality. The core product portfolio includes: (1) Air quality solutions featuring RePure's Connected Whole House Air Purifier powered by SecureAire's Active Particle Control technology, plus air quality monitoring devices from Airthings (View Plus, View Pollution, View Radon) and Awair; (2) Water quality solutions including DROP Connect smart water management system (Hub, Reverse Osmosis, Smart Water Softener, City Smart Water Softener, Whole House Cartridge Filter, Whole House Backwashing Filter, Home Protection Valve, Leak Detectors, Remote) and Bluewater reverse osmosis purifiers (Pro, Spirit, Cleone Classic, Cleone Balance); (3) The RePure App for iOS and Android provides unified monitoring and control of connected devices with alerts and remote access. All products are distributed through professional home integrators and can be combined with RePure's WELL and Fitwel healthy building certification consulting services.

Differentiator

Problem solved

Functional benefit

Products and services

• RePure Connected Whole House Air Purifier (powered by SecureAire) Whole-house air purification unit using SecureAire's Active Particle Control (APC) technology to remove airborne particulates, pathogens, and toxic VOCs at point of entry with MERV 14+ efficiency and WiFi connectivity. Available in 16x25 and 20x25 sizes at $3,249.
• DROP Hub Central smart hub for the DROP water management system priced at $415. Connects and controls all DROP devices via DROP Link low-frequency mesh radio for local and remote monitoring through the DROP app.
• DROP Reverse Osmosis System Under-sink reverse osmosis water purification system priced at $1,995 (with DROP Hub). Includes built-in leak protection, UV disinfection, TDS monitoring, WiFi connectivity, and real-time filter change notifications via the DROP app.
• DROP Home Protection Valve Kit Smart water shut-off valve kit priced at $2,309 with Hub and 2 Leak Detectors. Detects continuous flow, leaky toilets, and small leaks through built-in flow meter and pressure sensors for comprehensive water damage prevention. NSF/ANSI/CAN 61 certified.
• DROP Leak Detectors 2-pack of low-profile leak detectors priced at $313 with 5-year battery life. Integrates with the DROP smart water system to safeguard homes from leaks and pipe bursts, sending alerts via text, email, or push notification.
• DROP Remote Handheld remote priced at $189 that enables one-touch water shut-off and extends DROP-Link wireless network coverage across the home for seamless connectivity.
• DROP Smart Water Softener Smart water softener priced at $2,989 with two-piece construction that eliminates hardness from calcium and magnesium. Available in 32,000, 48,000, and 64,000 grain capacities with demand-initiated regeneration and remote management via DROP Hub.
• DROP City Smart Water Softener Smart water softener priced at $3,876 designed for municipal water. Removes chlorine and chloramine using catalytic carbon and ion exchange resin, with integrated leak protection through the DROP system.
• DROP Whole House Cartridge Filter Whole-house cartridge filter that removes chlorine and chloramine from municipal water at up to 25 GPM flow rate, with DROP leak protection and water conditioning benefits. Controllable via DROP app.
• DROP Whole House Backwashing Filter Professional-grade whole-house filter that removes organic solids, chlorine, THMs, and pesticides with periodic backwashing cycle for extended filter life up to 10 years. Controllable via DROP app.
• Bluewater Pro High-performance reverse osmosis water purifier priced at $4,599 using SuperiorOsmosis technology. Removes up to 99.7% of impurities including microplastics, bacteria, viruses, heavy metals, and pharmaceutical residues at up to 6 liters per minute (6,912 liters/day). NSF 58 certified.
• Bluewater Spirit Compact under-sink reverse osmosis water purifier priced at $2,499 delivering up to 3,380 liters of purified water per day. Removes chemical contaminants, toxic chemicals, and pathogenic bacteria with easy installation.
• Bluewater Cleone Classic Classic reverse osmosis water purifier priced at $999 that removes chlorine and most chemical and biological contaminants, delivering cleaner, healthier water from the kitchen tap with easy DIY installation.
• Bluewater Cleone Balance Reverse osmosis water purifier priced at $1,099 with integrated remineralization cartridge that adds beneficial minerals and raises pH, providing healthier alkaline water while removing contaminants.
• Bluewater 3-way Kitchen Faucet Premium stainless steel kitchen faucet priced at $150 that delivers reverse osmosis purified water alongside hot and cold untreated water from the same fixture with no risk of cross-contamination.
• Airthings View Plus Advanced WiFi-connected air quality monitor priced at $299 with 7 sensors including radon, PM2.5, CO2, VOC, humidity, temperature, and pressure. Features NDIR CO2 sensor and smart home integrations with Google Assistant, Amazon Alexa, and IFTTT.
• Airthings View Pollution WiFi-connected indoor pollution monitor priced at $199 measuring PM2.5 particulate matter, humidity, and temperature with laser scattering optical particle counter and hub functionality.
• Airthings View Radon

Quantifiable outcome

• Up to 5x more polluted indoor air than outdoors
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• SecureAire TechnologiescoreTechnology or Integration · 24 August 2023Strategic partnership announced August 24, 2023 in Health and Wellness for the Integrated Home. SecureAire's proprietary Active Particle Control (APC) technology represents breakthrough air purification technology proven to eliminate ultrafine contaminants. RePure integrates SecureAire's technology into their Whole House Air Purifier. Partnership adds credibility to making a healthy difference in indoor air quality.
• PureTech AlliancecoreChannel Partner/ Reseller/ Distributor · 24 August 2023National sales and service organization delivering health & wellness technology solutions to integrators in the CI channel. Covers all 50 US states through best regional sales organizations. PureTech Alliance management team includes Peter Dyroff, Seth Kaplan and David Thomas.
• BluewatercoreTechnology or IntegrationSwedish water purification company providing products including Bluewater Spirit, Bluewater Cleone, and Bluewater Pro. Products use reverse osmosis technology to deliver purified water. RePure sells Bluewater products through their ecosystem.
• DROP ConnectcoreTechnology or IntegrationWater treatment innovation company with over 40 years experience and more than 40 patents. Products include smart water softeners, reverse osmosis systems, leak detectors, and whole house filtration. All DROP products are proudly made in the USA.
• AirthingscoreTechnology or IntegrationGlobal tech company (established 2008) led by scientists and engineers developing accessible technology for radon and indoor air contaminant detection. Products include View Plus, View Pollution, View Radon, and Corentium Plus monitors.
• Crestron HomecoreTechnology or IntegrationIntegration partnership with Crestron Home smart home system. The plugin ($2,500) provides seamless integration between RePure air quality monitoring and Crestron Home automation, displaying home health data in intuitive user interface.
• FedExminorImplementation/ SI/ Consulting PartnerShipping partner for order fulfillment, delivering products to customers within the USA.
• UPSminorImplementation/ SI/ Consulting PartnerShipping partner for order fulfillment, delivering products to customers within the USA.
• WELL CertificationcoreStrategic or Co-development PartnerRePure offers consultation and official certifications through WELL framework. They work with clients through the entire certification process from review to certification to maintenance.
• Fitwel CertificationcoreStrategic or Co-development PartnerRePure offers consultation and official certifications through Fitwel framework focused on health and wellness in indoor spaces.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Coway: Korean home appliance leader in air purifiers, water purifiers, and bidets. RePure operates a Seoul contact office and competes in similar connected home wellness categories globally.

Direct peers

• Blueair (Unilever): Premium residential air purifier brand owned by Unilever, offering WiFi-connected purification across multiple price tiers. Competes with RePure in connected, design-forward air purifiers for health-focused consumers.
• Airthings: Norwegian smart indoor air quality monitor company (radon, CO2, PM2.5, VOCs) whose products RePure resells. Comparable in connected air quality monitoring and overlaps with RePure's 'Healthy Home OS' data layer.
• IQAir: Swiss-based premium air purifier company competing directly with RePure in the high-end residential and professional indoor air quality market. Both brands target health-conscious consumers with claims around ultrafine particle, allergen, and VOC removal, and both sell through specialty/professional channels.
• Molekule: Premium air purifier company using proprietary PECO technology to destroy pollutants at the molecular level. Comparable to RePure in emphasizing novel purification technology beyond traditional HEPA filters and targeting health-conscious premium buyers.
• Austin Air: US manufacturer of medical-grade air purifiers positioned for allergy and chemical sensitivity sufferers, directly competing with RePure's whole-house air purifier in the premium residential health-focused segment.
• Rabbit Air: US designer of premium air purifiers with smart connectivity (AeraMax, MinusA2) sold through specialty retail and pro channels. Directly comparable to RePure's smart, design-conscious, premium-priced air purifier positioning.
• Alen Corporation: Texas-based premium air purifier brand sold primarily through professional channels (hospitals, schools, residential) with customizable designs. Comparable to RePure in pro-channel focus and premium health positioning.

Emerging players

• Delos (DARWIN Home Wellness): Wellness-focused home platform operator that pioneered the WELL building standard. RePure offers WELL consulting directly, making Delos both a partner-adjacent peer and potential competitor in wellness-as-a-service for residential and light commercial spaces.
• Awair: US indoor air quality monitoring company whose products RePure resells. Comparable in smart air quality sensing and consumer/prosumer wellness positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RePureGlobal
• YouTubeyoutube.com/channel/UCNyr8W9LVCQgA0AQMDk_LlA
• Instagraminstagram.com/repureglobal
• LinkedInlinkedin.com/company/repure

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RePure