Alzheimerfonden

What Alzheimerfonden does

Alzheimerfonden is a Swedish charitable foundation (stiftelse) headquartered in Stockholm that operates as the country's largest private financier of dementia research. Registered with Länsstyrelsen i Stockholms Län under foundation number 1010165, the foundation collects donations and distributes research grants, scholarships, and prizes to Swedish researchers and institutions working on Alzheimer's disease and other dementia disorders. Its operations are enabled by royal patronage from H.M. Queen Silvia, a large ambassador network spanning actors, athletes, and influencers, and an established brand recognized across Swedish media.

The foundation's revenue model is donation-based across six primary streams: individual giving (one-time, monthly via Swish, memorial gifts, testamentary bequests, stock gifts), corporate partnerships (Quality Hotel View, Garantum, Vagabond Shoemakers Foundation, Hamburgerkedjan Bröderna, Svenska Ishockeyförbundet), lottery revenue from Postkodlotteriet, event fundraising (Alzheimerloppet running events, golf tournaments, ESA e-sport events, concerts, family camps), merchandise sales through a dedicated webshop, and named research grants. In 2024, the foundation collected 81 million SEK, a meaningful step-up from prior benchmarks (e.g., 42 million SEK cited as a previous fundraising total).

Operationally, the foundation runs digital platforms including its main website (alzheimerfonden.se), a webshop (alzheimerfondenshop.com), and partnership-driven services such as Minnesmottagningen.se — a remote memory assessment tool developed with Geras Solutions — and YTAN, a support platform for young relatives (13-30) of neurodegenerative disease patients. It also maintains strategic research partnerships with AlzeCure Pharma, Alzinova, and BioArctic, and co-runs family support programs with Demensförbundet. Distribution and engagement span podcasts (Alzheimerpodden, Alzheimer Life-podden), running events across multiple Swedish cities, digital and in-person events, and broad media presence on TV4, SVT, and P4 Radio Stockholm. All operations are domestic to Sweden, with no disclosed international fundraising footprint.

Name

Alzheimerfonden

Legal name

Alzheimerfonden

Website

https://alzheimerfonden.se

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

Alzheimerfonden is a Swedish charitable foundation that funds Alzheimer's and dementia research across Sweden through individual donations, corporate partnerships, lottery grants, and events. It serves Swedish donors, funded researchers, and families affected by dementia, including young relatives and working-age families.

Ownership category

akta.pro rank

Product category

Charitable health research foundation

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industry

Dementia Care Coordination & Care Planning (HSABAEAJ)

Keywords

• Dementia research funding
• Charitable foundation donations
• Alzheimer research grants
• Family caregiver support
• Awareness fundraising

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Others, Marketing or Sales, Personnel, Operations

Revenue model

1. Individual Donations: One-time gifts, monthly giving programs via Swish, memorial gifts (Minnesgåva), congratulatory gifts, and stock gifts from individual donors in Sweden. This constitutes the primary revenue stream for funding Alzheimer's research.
2. Corporate Partnerships: Corporate donations and partnerships with businesses including Quality Hotel View, Garantum, Hamburgerkedjan Bröderna, Vagabond Shoemakers Foundation, and others for cause marketing and sponsorship.
3. Lottery and Raffle Revenue: Revenue from Postkodlotteriet which has donated significant amounts including 7 million SEK and 5 million SEK grants specifically for the 'Familjer mitt i livet' project.
4. Testamentary Bequests: Ideellt sparande (charitable savings/testamentary gifts) as a planned giving program for long-term supporters.
5. Event Fundraising: Revenue from events including Alzheimerloppet (running events), digital Alzheimerloppet, golf tournaments (Hjärnslaget), e-sport events (ESA), concerts, and charity runs.
6. Merchandise Sales: Webshop sales of merchandise including the MEMORIES magazine and books like Hjärnhälsa.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels13 records

Core offering

Alzheimerfonden is a Swedish charitable foundation that raises funds through individual donations, corporate partnerships, lottery proceeds, and events to finance Alzheimer's and dementia research grants in Sweden. It operates donor-engagement platforms (website and webshop), supports affected families via programs such as 'Familjer mitt i livet' family camps and the YTAN young-relatives platform, and runs a digital memory assessment service (Minnesmottagningen.se) in partnership with Geras Solutions.

Product overview

Alzheimerfonden is a Swedish charitable foundation dedicated to funding research for Alzheimer's disease and other dementia disorders. The organization's primary offerings consist of fundraising campaigns and donor engagement through its website (alzheimerfonden.se), a merchandise webshop for supplemental fundraising, and partnership with Minnesmottagningen.se—a digital memory assessment platform developed by Geras Solutions that enables remote cognitive evaluations. The foundation also provides support programs including family camps ('Familjer mitt i livet'), the Ytan platform for young relatives of neurodegenerative disease patients, and distributes research grants to scientists. The organization does not offer a technology product per se, but facilitates digital health services and maintains an informational web presence.

Differentiator

Problem solved

Functional benefit

Products and services

• Alzheimerfonden Website & Donation Platform
• Alzheimerfonden Webshop
• Minnesmottagningen.se Digital Memory Assessment

Quantifiable outcome

• 81 million SEK collected in 2024 for dementia research
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• European Speedrunner Assembly (ESA)minorGTM or Marketing Partner · 1 January 2025E-sport organization partnership to engage younger audiences in Alzheimer's research fundraising. ESA Summer 2025 collected 530,000 SEK. Also raised over 1 million SEK and 600,000 SEK from various e-sport events.
• YTAN (Youth Together Against Neurodegenerative Diseases)coreStrategic or Co-development Partner · 1 January 2024Platform for young relatives aged 13-30 with family members affected by neurodegenerative diseases. Arvsfondsprojekt in collaboration with Riksförbundet Huntingtons sjukdom (RHS), Nationellt kompetenscentrum anhöriga (NKA), and Spinocerebellära ataxier (SCA). Includes podcasts, videos, forums, and digital support groups.
• Alzecure PharmacoreStrategic or Co-development PartnerAlzheimerfonden supported AlzeCure Pharma when AstraZeneca closed their Södertälje research facility, maintaining innovative Alzheimer's research in Sweden. The foundation has a 'We will not leave here until we have succeeded' commitment to the company. AlzeCure also received 28 million SEK in EU funding for NeuroRestore project.
• AlzinovacoreStrategic or Co-development PartnerResearch funding recipient developing ALZ-101 vaccine candidate with potential to revolutionize Alzheimer's disease treatment. Alzheimerfonden has been supporting their work.
• Quality Hotel ViewminorGTM or Marketing PartnerLong-term collaboration with Quality Hotel View for fundraising and awareness activities.
• Geras SolutionscoreTechnology or IntegrationPartnership for digital memory assessment platform Minnesmottagningen.se enabling remote dementia screening from home, reducing barriers to early diagnosis.
• GarantumminorGTM or Marketing PartnerPartnership involving ringing the bell on Nasdaq and fundraising activities. Michelle Garpenlöv from Garantum discusses the important partnership.
• Hamburgerkedjan BrödernaminorGTM or Marketing PartnerRestaurant chain that donated 172,340 SEK to Alzheimerfonden through fundraising activities.
• DemensförbundetcoreOthersPartnership with Demensförbundet (Dementia Association) for family camps for families 'mitt i livet' (in the middle of life) where a parent has dementia. Repeat success program.
• BioArcticcoreStrategic or Co-development PartnerBioArctic's founder and CEO donated large prize sum to Alzheimerfonden. BioArctic is a research company focused on Alzheimer's disease treatments.
• Äldre- och socialförsäkringsminister Anna TenjeminorStrategic or Co-development PartnerGovernment minister visited AlzeCure Pharma together with Alzheimerfonden, showing political support for dementia research initiatives.
• Svenska IshockeyförbundetminorGTM or Marketing PartnerSwedish Ice Hockey Association donated 50,000 SEK to Alzheimerfonden.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BrightFocus Foundation: US nonprofit funding research into Alzheimer's and other brain diseases. Comparable in grantmaking focus and donor-driven revenue model, though serving a different geography.
• Hjärnfonden: Sweden's other major brain and neuroscience research foundation. Directly comparable as a Swedish nonprofit grantmaker funding brain/dementia research through public donations and corporate partnerships, competing for the same donor base as Alzheimerfonden.
• Cancerfonden: Sweden's largest disease-specific research foundation. Directly comparable operating model — research grantmaking funded by individual donations, monthly givers, and corporate CSR — but in oncology rather than dementia.
• Alzheimer's Society (UK): UK dementia charity combining research funding, caregiver support, and information services. Closely analogous to Alzheimerfonden's blended model of research grants and family/community programs.
• Alzheimer's Research UK: The UK's leading dementia research charity. Directly comparable in core mission of funding biomedical dementia research through public donations, and a benchmark for European peer organizations of similar scope.
• Demensförbundet: Sweden's national dementia patient and caregiver association. Closely comparable in mission (dementia support and advocacy) and an active co-delivery partner on family camps; competes for the same Swedish donor and member pool.
• Cure Alzheimer's Fund: US nonprofit focused exclusively on funding dementia research with a high-net-worth donor model. Directly comparable as a research-only grantmaker without service-delivery overhead.
• Hjärt-Lungfonden: Swedish heart and lung research foundation with a national fundraising apparatus nearly identical to Alzheimerfonden's (Swish, monthly givers, events, corporate partnerships). Closely comparable peer in scale and GTM.

Broad incumbents

• Alzheimer's Association (US): The largest global Alzheimer's nonprofit, operating research grantmaking, advocacy, and patient services across the US. Overlaps with Alzheimerfonden's research funding mission but at vastly greater scale and with broader service portfolio.

Regional players

• Forska! Sverige: Swedish research advocacy and funding coalition operating in the same domestic ecosystem. Comparable as a Swedish nonprofit funding and advocating for medical research, with overlapping corporate partner and government relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Alzheimerfonden
• Facebookfacebook.com/Alzheimerfonden

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alzheimerfonden