Amanda Reynal Interiors

What Amanda Reynal Interiors does

Amanda Reynal Interiors is a privately held, founder-owned interior design firm headquartered in West Palm Beach, Florida, founded in 2001 by principal designer Amanda Reynal. The firm provides full-service residential interior design, including decorating, remodeling, and new construction projects, with each engagement initiated through a site visit and client questionnaire and led personally by Amanda Reynal. Services also include one-hour virtual consultations delivered via Zoom, a published book ('Designing Rooms with Joie De Vivre,' Abrams, 2023), and a small direct-to-consumer retail line consisting of two signature candles (ARI Signature and ARI Palm Beach) sold through the firm's e-commerce storefront.

The firm's core offering is project-based professional services revenue, with each engagement custom-quoted based on scope; retail candle revenue is a secondary stream at $40 per 9 oz unit, and book revenue flows through major retailers (Amazon, Barnes & Noble, Books-A-Million, Bookshop, Indigo, and Abrams). Technology usage is limited to industry-standard design software for floor plans, drawings, electrical plans, and custom woodwork elevations, with no proprietary AI or platform capabilities disclosed. Work is delivered by a small team (1–10 employees) and has been nationally published in outlets including The New York Times, The Wall Street Journal, Veranda, House Beautiful, Elle Decor, and HGTV.

Customer reach is domestic (US), with project presence in Florida, the Northeast, the Midwest (including Iowa and Texas), and Connecticut, alongside a flagship hospitality engagement (Casa Marina / Curio Collection by Hilton in Key West). Distribution and demand generation rely on Instagram, Pinterest, Houzz, a content blog ('Style Sketchbook'), email newsletter, and prestige event participation including the Kips Bay Decorator Show House in Palm Beach (2022, 2025) and Dallas (2023). The firm has no disclosed external funding, no subsidiaries, and no M&A activity.

Name

Amanda Reynal Interiors

Legal name

Amanda Reynal Interiors

Website

https://amandareynalinteriors.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Amanda Reynal Interiors is a West Palm Beach, Florida boutique interior design firm founded in 2001, offering full-service decorating, remodeling, new construction, and virtual consultations to affluent residential clients nationwide, with ancillary revenue from a candle line and a published book.

Ownership category

akta.pro rank

Product category

Residential Interior Design Services

NAICS

Interior Design Services (54141)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG)

Keywords

• Interior design services
• Residential decorating
• Custom home design
• New construction design
• Virtual design consulting

Headquarters

HQ city

West Palm Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Full-Service Interior Design & Decorating: Comprehensive interior design services from conception through installation. Addresses every detail from wall colors to lighting and decor, including custom furnishings, luxurious textiles, and handpicked antiques. Project-based fees with scope defined per client engagement.
2. Remodeling & New Construction: Collaborative approach partnering with builders, architects, and subcontractors. Guides clients through the entire construction process from initial concepts to final touches.
3. Virtual Consultation: One-hour tailored virtual consultation via Zoom where clients receive customized design solutions directly from Amanda Reynal.
4. Signature Candle Products: ARI Signature Candle ($40, 9 oz with notes of white tea and thyme) and ARI Palm Beach Candle ($40, 9 oz with notes of green tea and lemon zest). Available through e-commerce on the company website.
5. Book Sales: Book titled 'Designing Rooms with Joie De Vivre: A Fresh Take on Classic Style' sold through major book retailers including Amazon, Barnes & Noble, Abrams, Books-A-Million, Bookshop, and Indigo.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Amanda Reynal Interiors is a residential interior design firm offering full-service decorating, remodeling and new construction support, and one-hour virtual consultations. The firm manages projects from conception through installation, handling design schemes, technical plans, materials lists, furnishing orders, construction oversight, and final touches. In addition to design services, the firm sells ARI Signature and ARI Palm Beach branded candles through its e-commerce shop and distributes a published design book through major retailers.

Product overview

Amanda Reynal Interiors is an interior design studio offering a portfolio of services centered on full-service decorating, remodeling and new construction, and virtual consultations. The company operates from Palm Beach, Florida, and was founded in 2001 by principal designer Amanda Reynal. The product portfolio includes three core service offerings (Full-Service Decorating, Remodeling & New Construction, and Virtual Consultation) alongside two retail candle products (ARI Signature Candle and ARI Palm Beach Candle) sold directly through the company's shop, and one published book ("Designing Rooms with Joie De Vivre"). The services emphasize a layering of pattern, scale, and texture with clean-lined furniture forms and custom upholstery to create original and functional spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Decorating Comprehensive interior design service addressing every detail from wall colors to lighting and decor, including custom furnishings, luxurious textiles, and handpicked antiques for residential clients seeking personalized room and whole-home decorating.
• Remodeling & New Construction Interior design service partnering with builders, architects, and subcontractors to manage new construction and remodeling projects from initial concepts through final touches for residential clients.
• Virtual Consultation One-hour tailored virtual consultation via Zoom with a pre-consultation questionnaire, providing direct access to Amanda Reynal for customized design solutions and creative guidance for remote clients.
• ARI Signature Candle Branded candle with notes of white tea and thyme, available in 9 oz. and 11 oz. sizes (SKU: ARCANDLES001), sold direct-to-consumer via the company's e-commerce shop.
• ARI Palm Beach Candle Branded candle with notes of green tea and lemon zest in a 9 oz. size (SKU: ARCANDLE003), priced at $40 and sold direct-to-consumer via the company's e-commerce shop.
• Designing Rooms with Joie De Vivre: A Fresh Take on Classic Style Amanda Reynal's first published book celebrating spaces for busy households, guiding readers through key rules of interior design with a focus on color, pattern, and joyful spaces. Distributed via Abrams, Amazon, Barnes & Noble, Books-A-Million, Bookshop, and Indigo.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Casa Marina (Curio Collection by Hilton)flagshipStrategic or Co-development Partner · 1 January 2026Amanda Reynal curated the 'Stay Like Lilly Pulitzer' suites for Casa Marina, a Curio Collection by Hilton hotel in Key West, Florida. The suites feature Lilly x Lee Jofa fabrics, Vintage Vault prints, custom wall coverings, a bespoke Benjamin Moore palette, and Circa Who furnishings. This represents a high-profile hospitality design collaboration.
• The Wakonda ClubminorGTM or Marketing PartnerVenue for book launch party and signing event on October 17, 2023 in Des Moines, Iowa.
• Meg Braff DesignsminorGTM or Marketing PartnerHost venue for book signing and breakfast event on November 2, 2023 in West Palm Beach, Florida.
• Kips Bay Decorator Show HousecoreGTM or Marketing PartnerParticipation in prestigious Kips Bay Decorator Show House programs in Palm Beach (2022, 2025) and Dallas (2023). These are major industry visibility events featuring top interior designers.
• Oomph HomeminorGTM or Marketing PartnerHost venue for Q&A and book signing event on November 9, 2023 in Greenwich, Connecticut.
• Rooms with a ViewminorGTM or Marketing PartnerHost venue for showroom book signing event on November 11, 2023 in Southport, Connecticut.
• Eden BotanicalsminorGTM or Marketing PartnerHost venue for book signing event on December 2, 2023 in Des Moines, Iowa.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Suzanne Kasler: Atlanta-based luxury interior designer with national press, a product line, and a similar boutique founder-led model serving affluent residential clients across multiple U.S. regions.
• Mark D. Sikes: Nationally published interior designer known for traditional American interiors with pattern, color, and a lifestyle-brand sensibility (fabric and product lines). Comparable in scale, founder-led model, and brand-extension strategy.
• Alessandra Branca: High-end interior designer with a traditional aesthetic layered with pattern and color, operating a boutique studio with strong national press and a similar client demographic of affluent residential homeowners.
• Meg Braff Designs: Palm Beach-based interior designer with a similar traditional-meets-colorful aesthetic, similar boutique team size, and overlapping Kips Bay Decorator Show House participation. Meg Braff is explicitly cited as a book-signing partner of Amanda Reynal, indicating a peer-level relationship in the same niche.
• Amanda Lindroth: Palm Beach-based interior designer with a colorful, traditional-meets-coastal aesthetic and a similar boutique-scale, founder-led operating model. Direct competitor for the same affluent Palm Beach residential client base.
• Celerie Kemble: Nationally published interior designer with a colorful, pattern-forward aesthetic and a similar founder-led, project-based luxury residential model. Comparable in media presence, scale, and target clientele.
• Palmer Weiss: San Francisco-based interior designer with a colorful, eclectic-traditional style and a comparable boutique founder-led practice targeting affluent residential clients with national press.

Broad incumbents

• Bunny Williams: Established, nationally recognized interior designer with a larger team, a broader portfolio, and a long-running product line. Comparable in residential luxury positioning and traditional aesthetic, but at meaningfully greater scale and brand maturity.

Others

• Lilly Pulitzer: Lifestyle brand whose fabrics and prints were used in Amanda Reynal's Casa Marina collaboration. Functions as an enabling partner/brand whose aesthetic licensing has powered a marquee project; comparable as a brand-collaboration counterpart in the luxury residential and hospitality design ecosystem.
• Houzz Pro: Software platform used by interior designers for client management, visualization, and lead generation. Amanda Reynal maintains a Houzz professional profile, indicating it as both a referral channel and an adjacent ecosystem player serving the same designer customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reynal_amanda
• Facebookfacebook.com/amandareynalinteriors
• Instagraminstagram.com/amandareynalinteriors
• Pinterestpinterest.com/areynal
• LinkedInlinkedin.com/company/reynal-interiors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amanda Reynal Interiors