Whitmores

What Whitmores does

Whitmores is a family-owned landscape services company founded in 1945 on the East End of Long Island, New York, providing design, installation, and maintenance of custom outdoor environments for high-end residential properties. The company operates through offices in East Hampton (headquarters and Tree Farm), with satellite locations in Southampton, Riverhead, and Newport, Rhode Island. Its customer base consists primarily of affluent residential homeowners in the Hamptons market, with secondary relationships with landscape architects, designers, and contractors who act as project collaborators and referral channels.

The company offers a comprehensive suite of twelve-plus service lines including landscape design, construction, gardens, lawn care, plant health care, irrigation, tree care, masonry, carpentry, nature-based services, tree farm sales, and greenhouse operations. A core competitive asset is the Whitmores Tree Farm, spanning over 200 acres across two locations with greenhouses and container operations that supply homegrown balled-and-burlapped and container plants to both internal projects and external retail/wholesale customers. The underlying technology is conventional horticultural and landscape practice, with limited digital instrumentation (digital/WIFI irrigation controllers). The firm also recently integrated Piazza Horticultural as a distinct department, adding nature-based design and organic land care capabilities led by Cornell-educated Tony Piazza.

Whitmores generates revenue through project-based professional services fees for design and installation, recurring maintenance contracts, and retail/wholesale plant sales. Pricing is quote-based and project-specific with no public disclosure. The go-to-market motion is enterprise field sales targeting high-end residential property owners via direct outreach, project inquiry forms, a website portfolio, and Instagram. Distribution is field-based service delivery at customer properties complemented by a public Tree Farm retail storefront. Leadership is multi-generational family ownership (Whitmore family, sole owners since the 1970s) with professionalized C-suite additions including a COO and CFO alongside departmental managers for each service line. No external institutional investors, parent companies, or funding rounds are disclosed.

Name

Whitmores

Legal name

Whitmores Inc.

Website

https://whitmoresinc.com

Company type

Private

Founded year

1945

Operating status

Operating

Short description

Whitmores is a family-owned landscape services company founded in 1945 on Long Island's East End, providing design, installation, maintenance, masonry, carpentry, and tree care for high-end residential properties, supported by a 200+ acre in-house tree farm.

Ownership category

akta.pro rank

Product category

Landscape Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (541320)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Landscape Design (HSAIABAA)

akta.pro secondary industries

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Residential Landscaping & Lawn Care (BPABADAB), Commercial Landscape Design & Installation (HSAIABAJ), Landscape Architecture & Site Design (BPAHAKAC), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

Keywords

• Landscape design services
• Landscape construction
• Tree farm operations
• Plant health care
• Garden maintenance

Headquarters

HQ city

East Hampton

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Landscape Design and Installation Services: Project-based fees for custom landscape design and full-scale landscape installation including plantings, hardscapes, irrigation, and specialty features for high-end residential properties.
2. Landscape Maintenance Services: Ongoing maintenance contracts for gardens, lawns, irrigation, and plant health care services.
3. Tree Farm and Greenhouse Sales: Retail and wholesale sales of homegrown trees, shrubs, perennials, and tropical plants. Both B&B and container plants available. Overwintering services for client tropical plants.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Whitmores provides full-service high-end residential landscape solutions including custom design, full-scale installation, and ongoing maintenance of gardens, lawns, trees, irrigation, masonry, and specialty features. The company also operates a 200+ acre tree farm and greenhouse growing homegrown trees, shrubs, perennials, and tropicals for retail and wholesale sales. Nature-based and sustainable landscape services are delivered through its Piazza Horticultural department.

Product overview

Whitmores is a landscape services company offering a comprehensive suite of outdoor services including landscape construction, landscape design, gardens, lawn care, plant health care, irrigation, tree care, masonry, carpentry, and nature-based services. The company operates a Tree Farm with over 200 acres of production fields offering retail and wholesale sales of homegrown trees, shrubs, and perennials. A Greenhouse operation provides locally grown plants, specialty orders, and overwintering services. The portfolio is organized around core service lines rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Piazza Horticultural: Nature-based landscape design/build/maintain firm operating as a distinct department within Whitmores, specializing in native planting, meadow design, reforestation, and environmentally conscious landscape practices

Products and services

• Landscape Construction Full-scale landscape installation including sitework, soil science, plantings, hardscapes, and irrigation for residential, commercial, and public projects of all sizes.
• Landscape Design Residential, commercial, and public landscape design covering schematic design, design development, construction drawings, drafting, rendering, and construction administration.
• Gardens Garden design, installation of perennials, annuals, and tropicals, plus routine garden care and maintenance including custom vegetable and cutting gardens.
• Lawn Care New lawn installation, sod and seeding, mowing and robotic mowers, core-aeration, overseeding, composting, fertilizations, and disease prevention.
• Plant Health Care Plant health assessments, disease and pest monitoring, traditional and organic treatments, deep root fertilization, and winter plant protection.
• Irrigation Irrigation system design and installation, monitoring programs, maintenance and repairs, rain and moisture sensors, and digital/WIFI controllers.
• Tree Care Tree and shrub pruning, risk assessment and removal, land clearing, emergency storm work, tree support systems, stump grinding, and hedge shearing.
• Masonry New construction and historic restoration using stone, brick, stucco, cement, and precast concrete for patios, driveways, walls, outdoor fireplaces, and water features.
• Carpentry Custom woodwork and specialty fabrication including custom planters, gates, fences, and pergolas.
• Nature-Based Services Organic, toxin-free, and sustainable landscape solutions including invasive plant remedies, native plants and meadows, and wildlife habitats. Delivered through the Piazza Horticultural department.
• Tree Farm Retail and wholesale sales of homegrown trees, shrubs, and perennials including balled and burlapped and container plants, specimen plants, and installation services from a 200+ acre farm.
• Greenhouse Locally grown perennials and annuals, specialty orders for specimen and tropical plants, native plant growing programs, and overwintering services for client tropical plants.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Piazza HorticulturalcoreStrategic or Co-development PartnerPiazza Horticultural, a Southampton-based landscape design and maintenance firm specializing in nature-based practices, has joined Whitmores as a distinct department. Founded by Tony Piazza in 1998, the firm brings expertise in native planting, meadow design, reforestation, and chemical-free environments. Tony Piazza holds a horticulture degree from Cornell University and is a NEON Organic Farm Association-certified organic land care practitioner. The partnership expands Whitmores' nature-based service capabilities.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• TruGreen: National lawn care service provider offering fertilization, weed control, and maintenance programs. Overlaps with Whitmores' lawn care and plant health care services for residential customers, though operates a franchised, mass-market model rather than custom design-build.
• Monrovia Nursery Company: National wholesale grower of premium container plants, shrubs, and trees sold through garden centers and landscape professionals. Comparable as a plant material supplier source competitor and as a benchmark for branded nursery operations at scale.
• BrightView Holdings: Largest U.S. commercial landscaping services company offering design, development, maintenance, and tree care nationally. Comparable service portfolio including landscape maintenance and tree care, but focused on commercial accounts rather than ultra-high-end residential.
• Davey Tree Expert Co. Employee-owned national tree care, environmental services, and landscape management company. Directly comparable in tree care, plant health care, and arboriculture services, but operating at national scale across both residential and utility/commercial segments.

Regional players

• Hoffman Landscapes: Long Island-based residential and commercial landscape design, installation, and maintenance firm serving affluent Nassau and Suffolk County clients. Closely comparable in target geography, customer profile, and full-service landscape platform.
• Atlantic Nurseries: Long Island-based nursery and landscape supplier serving residential and commercial customers in a similar geography to Whitmores. Comparable in that it combines nursery stock with landscape services on Long Island, though it does not specialize in the same ultra-high-end Hamptons residential niche.
• Hicks Nurseries: Family-owned Long Island nursery and landscaping operation with similar multi-generational heritage and retail-plus-services model. Overlaps with Whitmores in plant material sourcing and landscape installation, with comparable customer demographics across Long Island.
• Saratoga Horticultural Services: Northeast regional landscape and horticultural services provider operating in a comparable climate and customer profile. Similar offerings in design, installation, and maintenance for residential and institutional clients.

Direct peers

• John Mini Distinctive Landscapes: New York metro-area landscape design, installation, and maintenance firm focused on commercial properties, rooftops, and high-end urban environments. Comparable in delivering full-service design-build-maintenance for premium clientele with in-house horticultural expertise.

Emerging players

• Christensen's Plant Center: Mid-Atlantic wholesale nursery and landscape supplier with comparable plant production and retail/wholesale hybrid model. Overlaps with Whitmores' tree farm and plant material supply operations though serving different customer channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/whitmoresinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitmores