Alphonse et Madeleine

What Alphonse et Madeleine does

Alphonse et Madeleine is a Paris-based B2B eco-responsible corporate event caterer, founded formally in 2018 by Sophie Burgarella and Mehdi Mokhtari following a 2015 bicycle-brunch delivery origin and a 2017 partnership pivot into events. The company operates an in-house production kitchen (laboratoire de production) in Paris's 12th arrondissement and a second operational base in Marseille, preparing all food in-house (100% fait maison) from seasonal, local, and primarily organic ingredients sourced from small French producers. Service is end-to-end: food preparation, electric-vehicle delivery, on-site staffing, tableware, floral décor, scenography, and animations (culinary stations, photobooth, DJ, games), enabling single-vendor event management for clients.

The product portfolio is organized by event format — Cocktail dînatoire (18-22 pieces/person), Déjeuner Buffet, Petit-déjeuner, Pause gourmande, Journée séminaire, and shorter Cocktail apéritif/Afterwork formats — supplemented by individually delivered box products (Lunch box, Box petit-déjeuner, Box afterwork). Pricing is quote-based, varying by guest count, format, and service scope, with a minimum 72-hour order lead time. Customers range from intimate 30-guest office breakfasts to 2,000-attendee cocktail receptions, with over 750 corporate clients served and 1,800+ events organized to date.

The go-to-market is direct, content-driven, and local: a SEO-optimized blog of 30+ articles, a seasonal catalogue, a high-conversion contact form with sub-4-hour response, and earned media in Le Monde, Le Figaro Madame, and Elle. Eco-responsibility is the central differentiator: Alphonse et Madeleine was the first caterer in Île-de-France to receive 3 Ecotable badges (86/100 audit score) and holds Agriculture Biologique certification from Ecocert, supported by a zero-plastic policy, food-rescue partnerships (Linkee, Too Good To Go), and a curated ecosystem of artisan producers. The company won the 2024 Prix du Traiteur Engagé pour un Commerce Équitable.

Name

Alphonse et Madeleine

Legal name

Alphonse et Madeleine

Website

https://alphonseetmadeleine.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Alphonse et Madeleine is a Paris-based eco-responsible corporate event caterer offering in-house, organic, zero-plastic catering and full event services (staffing, décor, animations) to companies in Paris and Marseille, with Ecotable triple-badge and Agriculture Biologique certifications.

Ownership category

akta.pro rank

Product category

Corporate Event Catering

NAICS

Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Corporate & Business Event Catering (THAHAKAA)

akta.pro secondary industries

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Corporate event catering
• Eco-responsible catering
• Organic food service
• Event management services
• Traiteur evenementiel

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Corporate Event Catering: Alphonse et Madeleine generates revenue by providing fully managed catering and event services to corporate clients. Services are priced per person or as a total event package and include food preparation, delivery, service staff, equipment, decoration, and sometimes animations. Pricing is quote-based and varies by event format (breakfast, lunch buffet, cocktail, seminar), guest count, and service scope. The company also generates revenue from à la carte menu options, animations, photobooth rentals, and bar services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Alphonse et Madeleine is a Paris-based event caterer that provides fully managed, eco-responsible catering services for corporate events across formats such as cocktail dînatoire, déjeuner buffet, petit-déjeuner, journée séminaire, pause gourmande, and afterwork cocktail. All food is prepared in-house at the company's Paris production laboratory using seasonal, local, primarily organic ingredients, with delivery, on-site staffing, decoration, and animations managed by the company. The offering is sold exclusively to businesses (B2B) via quote-based pricing per person or per event package.

Product overview

Alphonse et Madeleine is a single-brand eco-responsible catering company operating as a unified service offering rather than a platform architecture. The core products are organized by event format: Cocktail dînatoire (standing dinner cocktail with 18-22 pieces), Déjeuner Buffet (buffet lunch), Petit-déjeuner (breakfast service), Pause gourmande (snack breaks), Journée séminaire (full-day seminar), and Cocktail apéritif/Afterwork (shorter cocktail format). These are complemented by add-on modules including Animations culinaires (culinary entertainment stations such as oyster bar, hot sandwich station, photobooth, and games) and Service et décoration (full staffing, furniture, tableware, and floral decoration). Sub-products include Lunch box, Box petit-déjeuner, and Box afterwork for individual delivery formats. All offerings center on bio, local, and seasonal ingredients prepared house-made from their 12th arrondissement Paris kitchen laboratory.

Differentiator

Problem solved

Functional benefit

Products and services

• Cocktail dînatoire

Quantifiable outcome

• Zero-plastic events verified by Ecotable certification
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered minor and core.

• Domaine de la Seignerie (Domaine Foucher)minorStrategic or Co-development Partner · 3 November 2023A family-owned artisanal winery in Saumur (Loire Valley) producing Saumur-Champigny AOP wines. In transition to organic viticulture since 2020. Alphonse et Madeleine visited the estate, met winemaker Alban Foucher, and featured their wines on event menus. Also certified HVE (Haute Valeur Environnementale).
• Moulin de Saint-CômeminorStrategic or Co-development Partner · 1 January 2022A family-run olive oil mill in La Cadière-d'Azur, Var, producing extra virgin olive oil and Provençal specialties. Alphonse et Madeleine visited the mill, met the artisans, and incorporates their 100% French organic olive oil into seasonal event menus.
• ÉcotablecoreStrategic or Co-development PartnerÉcotable is a label and association promoting sustainable dining. Alphonse et Madeleine was the first caterer in Île-de-France to receive 3 Ecotable badges (highest level), with bi-annual audits scoring 86/100. This certification is a core pillar of the company's brand and value proposition.
• EcocertcoreStrategic or Co-development PartnerEcocert certifies Alphonse et Madeleine's Agriculture Biologique (AB) status, auditing sourcing practices and product lists annually to verify organic certification compliance.
• Monsieur le FleuristeminorStrategic or Co-development PartnerA Paris-based artisan florist run by Gil and Nicolas (including a Meilleur Ouvrier de France). Specializes in seasonal, locally-grown flowers and bespoke floral arrangements for events. Shares Alphonse et Madeleine's eco-responsible values and provides decorative florals for company events.
• KOOVEEminorStrategic or Co-development PartnerKOOVEE provides 100% edible cutlery (breadsticks/grissini-style utensils) that serve as both serving tools and consumable food. Alphonse et Madeleine partners with KOOVEE as part of its zero-waste, zero-plastic event strategy.
• LinkeeminorStrategic or Co-development PartnerLinkee is a solidarity-based association that collects unused food from events (pre-packaged, unopened preparations) and redistributes it to nearby charitable organizations. Alphonse et Madeleine partners with Linkee to prevent food waste following events with last-minute changes in guest count.
• Too Good To GominorStrategic or Co-development PartnerAnti-food-waste app that allows surplus prepared food to be sold at discounted prices to consumers. Alphonse et Madeleine uses the platform as an outlet for surplus inventory.
• La Limonaderie de ParisminorStrategic or Co-development PartnerA Paris-based producer of craft beverages, supplying Alphonse et Madeleine with bio Paris Cola and other artisanal soft drinks served at corporate events.
• Ferme Bio MargerieminorStrategic or Co-development PartnerA long-established organic farm between Rhône and Vercors, supplying Alphonse et Madeleine with organic juices and fruit purées. Farm has been practicing organic agriculture for over 35 years.
• La Cave DaumesnilminorStrategic or Co-development PartnerA wine merchant in Paris (12th arrondissement) that curates and supplies Alphonse et Madeleine with wines from small producers, often organic or biodynamic, for corporate events.
• Biocoop RestaurationminorStrategic or Co-development PartnerA specialized organic grocery wholesale service (part of the Biocoop network) supplying Alphonse et Madeleine with organic pantry staples and groceries for event preparation.
• EmkiPopminorStrategic or Co-development PartnerAn artisanal ice pop producer based in Aubagne, Provence. Supplies seasonal, 100% natural frozen treats (80%+ fruit, no colorants or preservatives) for Alphonse et Madeleine's summer and event catering, particularly for corporate refreshment breaks.
• Les Petites FrançaisesminorStrategic or Co-development PartnerArtisanal maker of edible cups (tasses gourmandes) — bowls made to be filled with hot beverages or desserts and eaten after. Alphonse et Madeleine uses these as a zero-waste alternative to disposable cups at events.
• Pierre Legras (Champagne)minorStrategic or Co-development PartnerA small Champagne producer whose wines are featured on Alphonse et Madeleine's event menus as a sustainable, artisanal alternative to mass-market Champagne.
• Michel Marcoult (Champagne)minorStrategic or Co-development PartnerA small Champagne producer supplying Alphonse et Madeleine with artisanal Champagne for corporate events.
• Brasserie FondamentaleminorStrategic or Co-development PartnerAn artisanal brewery supplying Alphonse et Madeleine with locally produced craft beers for corporate events, aligned with the company's local and sustainable sourcing values.
• NighthawksminorStrategic or Co-development PartnerA French producer of ready-to-drink cocktails (with and without alcohol) made from premium spirits and carefully selected ingredients, without colorants or preservatives. Alphonse et Madeleine features their cocktails at events and also offers an on-site cocktail bar with live preparation.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Maison&Co: Paris-based catering and event agency offering full-service corporate event production with a curated network of chefs and producers. Comparable as a Paris-based corporate event caterer with similar service breadth, though without the explicit eco-responsible certification moat.
• Atelier Apurna: Paris-based sustainable catering and event specialist focused on plant-forward, seasonal, zero-waste offerings for corporate clients. Comparable as a Paris-based emerging eco-responsible event caterer targeting similar B2B corporate segment with sustainability positioning.

Direct peers

• Lenôtre: Iconic French luxury catering and patisserie brand offering corporate event catering, traiteur services, and event production. Comparable to Alphonse et Madeleine as a premium B2B caterer with strong brand equity, though Lenôtre operates at national scale and focuses on luxury over eco-responsibility.
• Boco: French eco-responsible bistro and catering concept emphasizing seasonal, local, organic ingredients prepared in-house. Closest comparable to Alphonse et Madeleine in eco-responsible French food positioning, though Boco operates primarily as a retail/restaurant concept with some catering.
• Traiteurs de France: French network of independent quality caterers committed to artisanal sourcing and made-in-house preparation. Comparable membership-style positioning to Alphonse et Madeleine's premium, quality-focused B2B catering, though broader in geographic coverage and not specifically eco-focused.
• Maison Rostang: High-end French caterer and event organizer based in Paris, offering full-service corporate and private event catering. Comparable in service breadth (food + staff + decor) and premium Paris positioning, though without the eco-responsible specialization.
• Potel et Chabot: Historic Parisian premium event caterer serving prestigious corporate, institutional, and private events. Directly comparable to Alphonse et Madeleine in B2B event catering for high-end corporate clients in Paris, though at significantly larger scale and longer heritage.

Broad incumbents

• Sodexo Live!: Global event and hospitality services arm of Sodexo, providing premium catering for sports venues, conferences, and corporate events. Comparable as a large-scale corporate event caterer, though at much larger event scale and broader geographic footprint than Alphonse et Madeleine.
• Sogeres: French contract catering and foodservice company serving corporate, healthcare, education, and event clients. Comparable as a corporate catering peer in France, though Sogeres focuses on recurring contract meals rather than high-end bespoke event catering.
• Elior Group: Major French-listed contract foodservice and catering group serving corporate, education, healthcare, and event segments. Provides broader context on the corporate catering market scale, though Elior competes primarily in contract catering at much larger scale rather than high-end event catering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alphonse-et-madeleine

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphonse et Madeleine