3B

Name

3B

Website

https://3b4sf.com

Company type

Private

Founded year

2017

Headcount range

51–100 employees

Short description

3B is a London-based, privately-held software company founded in 2017 that sells the 3B4SF End-to-End Staffing Suite — a Salesforce-native platform providing onboarding, workforce management, AI automation, forms, VMS, and portals to staffing firms.

Ownership category

akta.pro rank

Product category

Staffing Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Workforce management software
• Staffing management platform
• Onboarding software
• Vendor management system
• AI staffing automation

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

3B provides 3B4SF, an end-to-end staffing suite built natively on Salesforce that combines onboarding, workforce management, AI automation, digital forms, Vendor Management System (VMS) capabilities, and self-service portals. The product is aimed at organizations that need to manage the full staffing lifecycle within a single unified platform.

Differentiator

Problem solved

Functional benefit

Products and services

• 3B4SF - End to End Staffing Suite A comprehensive Salesforce-native software suite that provides end-to-end staffing capabilities, including onboarding, workforce management, AI automation, digital forms, Vendor Management System (VMS) functionality, and self-service portals for staffing organizations and enterprises managing contingent labor.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• JobAdder: JobAdder provides recruitment CRM, ATS, and workforce management software for staffing agencies and in-house teams across APAC, UK, and North America. It competes with 3B in the same end-to-end staffing workflow category for similar mid-market staffing customers.
• Bullhorn: Bullhorn is the dominant staffing and recruitment CRM platform serving staffing agencies globally with ATS, CRM, and workflow automation. It is a direct competitor to 3B's end-to-end staffing suite in the same customer segment, although Bullhorn is not Salesforce-native.
• Loxo: Loxo is a recruitment CRM and talent intelligence platform that combines ATS functionality with AI-driven candidate matching and workflow automation. It competes with 3B on the AI automation and end-to-end staffing workflow dimensions for similar recruitment agency buyers.
• Crelate: Crelate is a recruiting and staffing CRM/ATS platform built for agencies and search firms, offering pipeline management, onboarding, and workflow automation. It overlaps directly with 3B's onboarding, workforce management, and portal capabilities for staffing customers.
• Vincere: Vincere is a Salesforce-native CRM and operations platform built specifically for staffing and recruitment firms, covering front-office through back-office workflows. It is the closest direct comparison to 3B because both are Salesforce-native end-to-end staffing suites targeting the same buyer persona.

Broad incumbents

• Greenhouse: Greenhouse is a leading enterprise ATS and recruiting platform serving both staffing firms and corporate talent acquisition teams. It is a broader incumbent than 3B, with overlapping applicant tracking and onboarding functionality but a wider product portfolio.
• Workable: Workable is a widely-used recruiting and applicant tracking platform with AI-powered candidate sourcing and onboarding automation. It competes with 3B on AI automation and onboarding for staffing and SMB recruiting customers, though it serves a broader buyer base.
• Lever: Lever is a talent acquisition and ATS platform combining CRM, ATS, and analytics for corporate and staffing recruiting teams. It overlaps with 3B on onboarding and workflow automation but is positioned as a broader HR-adjacent platform rather than a staffing-specific suite.

Emerging players

• Textkernel: Textkernel provides AI-powered matching, parsing, and labor market intelligence technology used by staffing firms and ATS vendors. It is an emerging, AI-focused player that intersects with 3B's AI automation capability, though it sells infrastructure rather than a full suite.
• Sense: Sense is a Salesforce-native talent engagement and automation platform for staffing and recruiting firms, offering AI-driven candidate communication and workflow automation. It is an emerging Salesforce-native peer directly comparable to 3B's positioning and ecosystem fit.

Market position

Customer concentration

• LinkedInlinkedin.com/company/3bsoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3B