220 Agents
220 Agents is a privately held residential real estate brokerage team operating under Coldwell Banker Howard Perry and Walston, serving home buyers and sellers across seven Triangle-area cities in North Carolina with 40+ licensed REALTORs.
- Company typePrivate
- Founded-
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 220 Agents does
220 Agents is a privately held residential real estate brokerage team operating across the Triangle region of North Carolina, serving markets in Raleigh, Durham, Cary, Wake Forest, Knightdale, Garner, and Clayton. The firm operates as a team under the Coldwell Banker Howard Perry and Walston franchise, providing buyer representation, seller representation, new construction consulting, mortgage information resources, and relocation assistance to individual home buyers and sellers. The team is led by Mark Jackson as Team Leader and is supported by a Director of Operations (Yaniely Howard), a Director of Recruiting (Kimberlee Poole), Social Media/Marketing staff, Transaction Coordinators, and 40+ licensed REALTORs. The firm states it has sold 2,797 homes in the Triangle area and has been recognized as a News and Observer "Raleigh's Best" winner for three consecutive years (2022, 2023, 2024).
The firm's revenue model is traditional real estate transaction commissions, with agents earning a percentage of transaction value on completed buy-side and sell-side deals. Pricing is not publicly disclosed and is negotiated per transaction; the firm bills on a pay-as-you-go basis tied to closings. Customer acquisition runs through a combination of direct field sales by the agent team, the Coldwell Banker franchise network, digital marketing channels (a company blog, email newsletter, social media on Facebook/Instagram/YouTube, and SEO-optimized property search), and a referral program driven by client reviews.
Underlying technology is limited: the firm maintains a property search platform at search.220agents.com with featured listings, sold property tracking, and city-specific landing pages, but offers no proprietary software products, no API, and no mobile application. Operations are centered on agent-driven service delivery supported by the Coldwell Banker franchise's technology platforms. The firm holds no patents or trademarks of its own, has no disclosed subsidiaries or parent company, has no funding rounds on record, and operates from a single headquarters at 9051 Strickland Rd, Ste 200, Raleigh, NC 27615 (with an additional listing at 4700 Homewood Court, Ste 200, Raleigh, NC 27609).
220 Agents firmographics
Firmographics- Name
- 220 Agents
- Legal name
- 220 Agents
- Website
- https://220agents.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 220 Agents is a privately held residential real estate brokerage team operating under Coldwell Banker Howard Perry and Walston, serving home buyers and sellers across seven Triangle-area cities in North Carolina with 40+ licensed REALTORs.
- Ownership category
- akta.pro rank
220 Agents industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)
- akta.pro secondary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where 220 Agents is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
220 Agents business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Real Estate Commission: Traditional real estate agent commissions earned on buying and selling transactions. Agents receive a percentage of the transaction value as commission income from completed real estate deals in the Triangle area.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction-based commission services |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
220 Agents product offering
Product offeringCore offering
220 Agents is a residential real estate brokerage team affiliated with Coldwell Banker Howard Perry and Walston, providing home buying, home selling, new construction consulting, mortgage information, and relocation services across the Triangle area of North Carolina. The team of 40+ REALTORs and support staff earns commissions on completed buy and sell transactions.
Product overview
220 Agents operates as a residential real estate brokerage under Coldwell Banker Howard Perry and Walston, providing home buying and selling services across the Triangle area of North Carolina (Raleigh, Durham, Cary, Wake Forest, Knightdale, Garner, Clayton). The company does not offer distinct software products or technology platforms—their core offering is agent-based real estate transaction services including buyer representation, seller representation, new construction consulting, mortgage information resources, and relocation assistance. The website functions as a marketing and lead generation platform displaying property listings, agent profiles, and company information rather than a standalone product offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Services
- Seller Representation Services
- New Construction Consulting Real estate advisory and representation services for buyers of new construction homes in the Triangle area, leveraging team expertise in new construction transactions.
- Mortgage Information Resources Educational mortgage information resources for clients of 220 Agents navigating home financing as part of their real estate transaction.
- Triangle Property Search Platform Online property search tool at search.220agents.com enabling home buyers to browse active listings, featured listings, and sold properties across the Triangle area (Raleigh, Durham, Cary, Wake Forest, Knightdale, Garner, Clayton).
Quantifiable outcome
- 2,797 homes sold in the Triangle area
- +1 more outcomes
Companies that use 220 Agents
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
220 Agents technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
220 Agents partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Coldwell Banker Howard Perry and Walstoncore220 Agents operates as part of Coldwell Banker Howard Perry and Walston, a Coldwell Banker affiliated brokerage. This franchise relationship provides brand recognition, training resources, technology platforms, and operational support for the real estate team.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
220 Agents competitors and assessment
Company assessmentBroad incumbents
- Coldwell Banker: National residential real estate franchise brand that 220 Agents operates under. Comparable as a broad incumbent providing brand, training, and lead infrastructure to affiliated teams across the country.
- RE/MAX: Global residential real estate franchise with established Triangle-area affiliates. Comparable as a broad incumbent offering similar agent-support and brand infrastructure to local teams.
- Keller Williams Realty: Largest U.S. residential real estate franchise by agent count with strong Triangle presence. Comparable as a broad incumbent franchise with team-based operating models competing for the same agents and clients.
- Weichert Realtors: Established residential real estate franchise with East Coast presence. Comparable as a broad incumbent offering team-affiliation options under a national brand, competing for relocating buyers in the Triangle.
- Compass: Tech-forward national residential brokerage with growing Triangle presence. Comparable as a broad incumbent pursuing agent recruitment and tech-enabled service differentiation in the same market.
Regional players
- Allen Tate Realtors: Large Carolinas-based residential brokerage with significant Triangle presence. Comparable as a regional team-based brokerage competitor targeting the same buyer/seller pool in Raleigh/Durham/Cary.
- Fonville Morisey Realty: Long-standing Triangle-area residential brokerage. Direct regional competitor offering the same buyer/seller representation services across the same geography.
- Berkshire Hathaway HomeServices York Simpson Underwood: Triangle-based franchise of Berkshire Hathaway HomeServices. Competes head-to-head with 220 Agents in the same cities under a comparable national franchise brand.
Emerging players
- eXp Realty: Cloud-based, agent-centric brokerage model rapidly recruiting traditional agents and teams. Comparable as an emerging player offering a different cost structure attractive to the same agent talent pool 220 Agents recruits from.
Direct peers
- Howard Perry and Walston: The Coldwell Banker affiliate brokerage that 220 Agents operates within. Most direct peer because 220 Agents is effectively a team under this parent, with overlapping Triangle footprint, shared brand, and shared back-office.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
220 Agents social profiles
Digital presence220 Agents financial estimates
Financial estimateRevenue estimate
Valuation estimate
220 Agents leadership team
Management profileNumber of profiles
Profiles8 records
220 Agents funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
220 Agents M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 220 Agents
What does 220 Agents do?
220 Agents is a residential real estate brokerage team affiliated with Coldwell Banker Howard Perry and Walston, providing home buying, home selling, new construction consulting, mortgage information, and relocation services across the Triangle area of North Carolina. The team of 40+ REALTORs and support staff earns commissions on completed buy and sell transactions.
Is 220 Agents a public or private company?
220 Agents is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 220 Agents founded?
220 Agents was founded in -1. It employs 11 to 50 people.
Where is 220 Agents based?
220 Agents is headquartered in Raleigh, United States, in the North America region.
How does 220 Agents make money?
One revenue line is on record: real Estate Commission.
Who are 220 Agents's main competitors?
Broad incumbents on record are Coldwell Banker, RE/MAX, Keller Williams Realty, Weichert Realtors and Compass. Regional players are Allen Tate Realtors, Fonville Morisey Realty and Berkshire Hathaway HomeServices York Simpson Underwood. eXp Realty is listed as an emerging player. Howard Perry and Walston is listed as a direct peer.
Does 220 Agents have an API?
No public API is recorded for 220 Agents.
What industry is 220 Agents in?
220 Agents's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage), with a secondary code of BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.