8SIAN

What 8SIAN does

8SIAN is a Kuala Lumpur-based Web3 lifestyle media brand founded in 2021, operating as a privately held, founder-led company (Nicole Yap, Founder & Editor-in-Chief) with 11-50 employees. Its core offering is a physical magazine covering Web3 founders, projects, art, technology, and culture, distributed through a direct-to-consumer e-commerce store with worldwide shipping and a $120/year subscription club (8SIAN Club) that delivers four issues plus exclusive merchandise. The company monetizes through five streams: annual subscriptions, one-off magazine purchases ($24.99-$54.99), limited-edition physical collectibles (including a $4,000 Royal Selangor pewter figurine capped at 100 pieces), IP licensing royalties with fashion and lifestyle brands, and NFT drops.

The underlying technology stack is an NFT and Web3 digital asset platform built around the Lady 8SIAN intellectual property — a stylized Asian female character used across NFTs, merchandise, and licensed collaborations. Notable technical and commercial outputs include a 1,300-NFT collection with Vogue Singapore (February 2023), bespoke NFTs for Miss Universe Malaysia crowned winners, and a Charles & Keith virtual summer house on The Sandbox. The platform does not integrate AI/ML capabilities; differentiation rests on the Lady 8SIAN IP, the curated content library across three magazine issues and ongoing video content, and the engaged NFT-holder community of 5,000+ members.

The go-to-market combines product-led growth through the subscription club, community-led growth via NFT-holder activations and exclusive events (e.g., the Barbie Movie Night community meetup), and a portfolio of brand partnerships functioning as both revenue (licensing royalties) and distribution channels (UNIQLO Malaysia physical retail, CIDER e-commerce). Brand collaborations span global fashion and luxury names — UNIQLO, Vogue Singapore, Charles & Keith, Royal Selangor, CIDER, Tatler GENT, Golden Dao, Stoned & Co, and Miss Universe Malaysia — providing credibility and access to mainstream retail while keeping the company itself lean and digitally distributed.

Name

8SIAN

Legal name

8SIAN

Website

https://8sian.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

8SIAN is a Kuala Lumpur-based Web3 lifestyle media brand founded in 2021, publishing a physical magazine, operating a $120/year subscription club, and licensing its Lady 8SIAN IP for NFTs, fashion collaborations, and limited-edition collectibles aimed at Web3 enthusiasts and fashion/lifestyle brands across Southeast Asia and globally.

Ownership category

akta.pro rank

Product category

Web3 Lifestyle Media Publishing

NAICS

Hobby, Toy, and Game Retailers (459120)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

In-Game Asset Standards & Infrastructure (NFT items, marketplaces, royalties, asset registries) (FSAPAGAE)

akta.pro secondary industry

Creator Merchandise & Print-on-Demand Platforms (MPACAFAE)

Keywords

• Lifestyle magazine publishing
• Web3 media brand
• NFT digital collectibles
• IP licensing partnerships
• Subscription media club

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. 8SIAN Club Membership: Annual subscription model providing 4 physical magazine issues per year plus bonus editions and exclusive 8SIAN merchandise. Worldwide shipping included. Priced at $120/year.
2. Physical Magazine Sales: One-time purchases of physical magazine issues. Issue 1 and 2 priced at $24.99 each, Issue 3 priced at $54.99. Worldwide shipping included.
3. Limited Edition Collectibles: Premium physical products including the 8SIAN Jade Lady x Royal Selangor pewter figurine ($4,000), Mid Autumn Blindbox Collectible Toys ($9.90), and Mooncake Sets ($30).
4. IP Licensing: Licensing of Lady 8SIAN IP artworks to fashion and lifestyle brands for exclusive collaborations including UNIQLO Malaysia, CIDER, Charles & Keith, and Royal Selangor.
5. NFT Sales: Digital collectibles sold as NFTs, including the Vogue Singapore collection (1,300 NFTs), CIDER collaboration NFTs, and brand partnership digital collectibles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

8SIAN publishes a Web3-focused physical lifestyle magazine featuring founders, projects, art, technology, and culture, anchored by its Lady 8SIAN intellectual property. Its commercial core is the 8SIAN Club annual subscription (USD $120/year) delivering four physical magazine issues plus exclusive merchandise worldwide, supported by single-issue magazine sales, limited-edition collectibles (Royal Selangor pewter figurines, mooncake sets, blindbox toys), NFT drops, and Lady 8SIAN IP licensing to fashion and lifestyle brands.

Product overview

8SIAN is a Web3 lifestyle media brand operating a portfolio of products centered around its Lady 8SIAN intellectual property. The core offerings include 8SIAN Magazine (physical issues covering Web3 news, founders, and tech), the 8SIAN Club subscription service (delivering physical magazines and exclusive merchandise), and various collectible products including limited-edition pewter figurines, mooncake gift sets, and blindbox toys. The brand licenses its Lady 8SIAN IP for NFT collections and fashion collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• Lady 8SIAN: The central IP character of 8SIAN - a cultural icon representing Asian elegance, featured across collaborations, NFTs, and merchandise.
• 8SIAN Club

Products and services

• 8SIAN Magazine A Web3-focused physical lifestyle magazine covering founder highlights, innovative projects, art, technology, and culture. Published as individual issues available for one-time purchase (Issues 1 and 2 at USD $24.99; Issue 3 (ApeFest Edition) at USD $54.99) with worldwide shipping included. Targeted at Web3-curious readers and lifestyle consumers.
• 8SIAN Club Annual subscription club priced at USD $120/year delivering four physical magazine issues per year plus bonus editions and exclusive 8SIAN merchandise to members' doorsteps worldwide, with free shipping included. Targeted at Web3 enthusiasts, NFT collectors, and lifestyle subscribers.
• 8SIAN Jade Lady x Royal Selangor Pewter Figurine Limited-edition pewter collectible figurine featuring Lady 8SIAN in qipao attire with a jade theme and phoenix motif, crafted by Royal Selangor. Limited to 100 pieces worldwide at USD $4,000 each. Targeted at luxury and lifestyle collectors.
• Mid Autumn 8SIAN Mooncake Set Mid Autumn collaboration gift box with Golden Dao, containing Jade Custard mooncakes, Pure Lotus mooncakes, tea leaves, and a blindbox toy figurine, presented in a wood-theme Lunar gift box. Made in Malaysia and pork-free. Priced at USD $30. Targeted at lifestyle consumers, gift buyers, and cultural collectors.
• 8SIAN Mid Autumn Blindbox Collectible Toy Mid Autumn-themed blindbox collectible toy set featuring Lady 8SIAN and Chang Er figurines. Includes 1 Common Lady 8SIAN figure and 1 Rare Chang Er figure per box. Priced at USD $9.90 per set. Targeted at lifestyle collectors and gift buyers.
• 8SIAN NFT Collection Curated digital collectible NFT series anchored by the Lady 8SIAN IP, including the 1,300-piece Vogue Singapore Love Chain drop, bespoke Miss Universe Malaysia winner NFTs, the Charles & Keith Summer's Calling NFT partnership on The Sandbox, and complimentary NFTs bundled with CIDER outfit drops. Targeted at Web3 enthusiasts and NFT collectors.

Quantifiable outcome

• First NFT collection with Vogue Singapore - 1,300 exclusive NFTs
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Vogue SingaporeflagshipStrategic or Co-development PartnerIn February 2023, 8SIAN collaborated with Vogue Singapore's Love Chain to launch 1,300 exclusive NFTs, marking the first NFT collection with Vogue. This groundbreaking partnership made waves in the Web3 space, setting a new standard for digital innovation.
• UNIQLO MalaysiaflagshipOEM/ Whitelabel/ Licensing PartnerIn August 2022, 8SIAN licensed its Lady 8SIAN IP artworks to UNIQLO for an exclusive two-year collaboration. This partnership brought unique T-shirt and tote bag designs to physical stores across Malaysia, blending 8SIAN's cultural artistry with UNIQLO's global fashion presence.
• CIDERcoreStrategic or Co-development PartnerIn October 2022, an exclusive collaboration with Shop CIDER created 30 limited-edition outfits available for purchase on their online store. Each outfit included a complimentary 8SIAN x CIDER NFT, seamlessly blending fashion with digital art.
• Charles & KeithcoreStrategic or Co-development PartnerIn July 2023, a bespoke NFT partnership titled Summer's Calling with Charles & Keith celebrated the season's wonders through an immersive virtual summer house on The Sandbox. This collaboration featured quests highlighting the Charlot bag.
• Royal SelangorflagshipStrategic or Co-development PartnerIn October 2024, 8SIAN and Royal Selangor launched the exquisitely crafted 8SIAN Jade Lady pewter figurine. Limited to 100 exclusive pieces, the statue features Lady 8SIAN in jade green with phoenix, masterfully crafted by the world-renowned Royal Selangor.
• Miss Universe MalaysiacoreStrategic or Co-development Partner8SIAN crafted bespoke Lady 8SIAN NFTs to honor and celebrate past crowned winners during the Miss Universe Malaysia event. This partnership merges the elegance of Miss Universe Malaysia with the cultural richness of 8SIAN.
• Stoned & CominorOEM/ Whitelabel/ Licensing PartnerIn partnership with Stone & Co, a renowned Malaysian streetwear brand, four exclusive T-shirt designs featuring Lady 8SIAN were introduced.
• Tatler GENTcoreGTM or Marketing PartnerIn August 2023, 8SIAN hosted a Barbie Movie Night activation for 5,000 NFT holders in partnership with Tatler Asia Magazine's Gen.T division, creating a vibrant community meetup in Malaysia.
• Golden DaocoreStrategic or Co-development Partner8SIAN collaborated with Golden Dao for the Mid Autumn 8SIAN Mooncake Set, featuring wood-theme packaging with Lunar Sticker pack, Red Packets, and Greeting Card presented in a Wooden Gift Box.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Decrypt: Decrypt is a Web3-focused media company producing daily news, long-form journalism, and educational content aimed at making crypto and Web3 accessible to mainstream audiences — directly comparable to 8SIAN's mission of 'smashing barriers to make Web3 fun, accessible and engaging.'
• Azuki: Azuki is a Web3 IP brand that extends a core character/IP into apparel, collectibles, anime, and lifestyle products, with global brand collaborations — closely comparable to 8SIAN's Lady 8SIAN IP extension across fashion, collectibles, and culture.
• NFT Now: NFT Now is a Web3 culture and media brand covering NFT art, music, fashion, and culture, with a strong creator/IP storytelling layer — comparable to 8SIAN's positioning at the intersection of Web3, lifestyle, and fashion collaborations (Vogue, Charles & Keith, CIDER).
• Pudgy Penguins: Pudgy Penguins is a Web3-native IP brand that has built licensed merchandise, collectibles, and brand partnerships off a single IP character — the closest analog to 8SIAN's Lady 8SIAN IP licensing and physical product strategy.

Broad incumbents

• RTFKT (acquired by Nike): RTFKT is a digital fashion and NFT brand that partners with major fashion houses (Nike, Tiffany) on digital-physical collectibles — comparable to 8SIAN's Charles & Keith and CIDER collaborations that bridge physical fashion with digital/NFT drops.
• CoinDesk: CoinDesk is the largest Web3-focused media operation covering news, research, and events — a broader incumbent that overlaps with 8SIAN's editorial focus on Web3 founders, projects, and culture.
• Yuga Labs (BAYC): Yuga Labs is the largest Web3 IP conglomerate (BAYC, Otherside, CryptoPunks) operating branded IP, metaverses, and licensed merchandise — comparable to 8SIAN in extending a single IP across multiple commercial surfaces and brand partnerships.

Emerging players

• Doodles: Doodles is a Web3 NFT IP brand with growing licensing partnerships (adidas, Camp) and physical product extensions — a comparable emerging player extending a single art IP into fashion and lifestyle collaborations.
• Frank DeGods (DeGods): DeGods is a Web3 NFT IP brand that has expanded into apparel (Deadgods), art, and physical products — comparable to 8SIAN's expansion from Web3 media into branded physical products.
• Cool Cats: Cool Cats is a Web3 NFT IP brand that has licensed its character IP into toys, apparel, and media partnerships — overlapping with 8SIAN's IP-licensing and collectibles strategy (blindbox toys, figurines).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/8sianMagazine
• Instagraminstagram.com/8sianmagazine
• Facebookfacebook.com/8SIAN-100077588586565
• LinkedInlinkedin.com/company/8sian

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 8SIAN