DAZN Group

What DAZN Group does

DAZN Group is a privately held global sports streaming and entertainment platform founded in 2015 and headquartered in London, United Kingdom. The company operates a direct-to-consumer service that streams live and on-demand sports content across web, mobile, and connected TV applications, with a presence in 23 countries and a workforce of over 5,200 employees. DAZN holds exclusive and non-exclusive rights to major sporting properties including boxing (UK and Ireland), NRL (international distribution across 200+ markets), CFL (six-year deal starting 2027), and partners such as Zuffa Boxing, Golden Boy Promotions, and the ARLC.

The platform layer beyond streaming integrates live betting and gaming (DAZN Bet), merchandise and ticket purchasing under a single wallet, and community features including live chat, polls, and reactions. DAZN generates revenue primarily through subscription fees, supplemented by advertising (including programmatic via The Trade Desk) and pay-per-view for marquee boxing events. Following the 2024 acquisition of Foxtel Group (approximately $2.12 billion), DAZN substantially expanded its Australian pay-TV and streaming footprint; the 2026 announced acquisition of ViewLift added a B2B2C and SaaS streaming infrastructure business serving 15 US pro sports teams and 5 Regional Sports Networks. The company is also exploring a majority stake in Main Street Sports Group (formerly Diamond Sports/FanDuel Sports Network) and launching a new DAZN Inflight division in 2027 to serve in-flight and on-ship passengers. Ownership is distributed, with News Corp holding a 6% stake (with board seat) and Telstra a 3% stake following the Foxtel transaction; the company is reported to be considering an IPO.

Name

DAZN Group

Legal name

DAZN Group Limited

Website

https://www.dazngroup.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DAZN Group is a global sports streaming platform founded in 2015 and headquartered in London, offering live and on-demand sports content to consumers across 23 countries, with rights to major leagues, integrated betting, and B2B2C streaming infrastructure for sports teams and leagues.

Ownership category

akta.pro rank

Product category

Sports Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Distribution (7822), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)

akta.pro secondary industry

Live Sports Pay-Per-View (PPV) & Event Streaming (MPAKAOAE)

Keywords

• Sports streaming platform
• Live sports broadcasting
• Sports media rights
• Direct-to-consumer streaming
• Sports entertainment service

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Subscription Streaming: DAZN generates revenue primarily through subscription fees for its sports streaming platform, offering live and on-demand sports content to consumers globally.
2. Advertising: DAZN offers programmatic advertising capabilities through partnerships like The Trade Desk, targeting sports viewers with tailored advertisements.
3. B2B2C and SaaS Streaming Services: Following the ViewLift acquisition, DAZN provides streaming infrastructure and solutions to sports teams, leagues, and regional sports networks on a B2B2C and SaaS model.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

DAZN Group operates a global direct-to-consumer sports streaming platform delivering thousands of live and on-demand sporting events to subscribers across more than 200 markets via web and mobile/TV apps. The platform integrates viewing with live betting and gaming (DAZN Bet), merchandise and ticket purchasing, and community features, and following its acquisition of ViewLift it also sells B2B2C and SaaS streaming infrastructure to sports teams, leagues, and regional sports networks.

Product overview

DAZN Group operates as a single unified sports entertainment platform offering live and on-demand streaming of sports content globally. The core product is the DAZN streaming platform, which serves as the primary direct-to-consumer offering. The platform is supplemented by DAZN Inflight, a new division launching in 2027 to serve in-flight and on-ship passengers. DAZN's platform integrates viewing with features like live betting and gaming (Play along), merchandise and ticket purchasing (Shop), and community engagement (Join the community), creating an interconnected sports entertainment experience rather than a modular architecture.

Differentiator

Problem solved

Functional benefit

Brands

• DAZN Inflight: In-flight and on-ship sports content streaming division launching in 2027
• DAZN Bet

Products and services

• DAZN Streaming Platform DAZN's primary direct-to-consumer sports streaming platform that allows users worldwide to stream thousands of live and on-demand sports events anytime, anywhere, on any device, integrated with live betting, shopping, and community features.
• DAZN Bet Integrated live betting and gaming sub-brand and platform offering that lets DAZN viewers place bets and play along as they watch sports events, spanning hundreds of sports.
• DAZN B2B2C / SaaS Streaming Solutions (ViewLift-powered) Scalable B2B2C and SaaS streaming and digital solutions for sports content owners, serving 15 major US professional sports teams, five Regional Sports Networks, and global properties including NHL and LIV Golf.
• DAZN Inflight A new DAZN division offering live sports content streaming to in-flight and on-ship passengers, designed to compete with IMG's Sport 24 in the travel entertainment sector.

Quantifiable outcome

• DAZN growing TikTok followers by nearly 200% during FIFA Club World Cup 2025 partnership
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered strategic, core, major and regional.

• Paramount+strategicChannel Partner/ Reseller/ Distributor · 15 July 2026Ryan Garcia vs Conor Benn WBC Welterweight Title fight announced as collaboration between Zuffa Boxing and Golden Boy Promotions, broadcast globally on Paramount+ and exclusively on DAZN in UK and Ireland.
• Zuffa BoxingstrategicChannel Partner/ Reseller/ Distributor · 15 July 2026Partnership for boxing fight broadcasts including Ryan Garcia vs Conor Benn, with DAZN as exclusive UK and Ireland broadcaster.
• Golden Boy PromotionsstrategicChannel Partner/ Reseller/ Distributor · 15 July 2026Partnership for boxing fight broadcasts including Ryan Garcia vs Conor Benn, with DAZN as exclusive UK and Ireland broadcaster.
• ViewLiftcoreTechnology or Integration · 30 April 2026DAZN acquired ViewLift, a leading provider of streaming and digital solutions for US sports content owners. ViewLift serves 15 major US pro sports teams and 5 Regional Sports Networks, plus global properties including NHL and LIV Golf. The acquisition enables DAZN to expand beyond direct-to-consumer into scalable B2B2C and SaaS streaming models.
• TikTokmajorGTM or Marketing Partner · 29 December 2025DAZN partnered with TikTok during FIFA Club World Cup 2025, growing its TikTok followers by nearly 200% and driving over 500,000 fans to its platform. DAZN is leveraging TikTok GamePlan product suite for sports fan discovery and engagement.
• The Trade DeskstrategicTechnology or Integration · 11 December 2025DAZN partnered with The Trade Desk to bolster its programmatic advertising offering as part of its ambition to build a global digital platform combining sports viewing with betting and fan engagement.
• News CorpcoreStrategic or Co-development Partner · 23 December 2024News Corp sold its Foxtel Group stake to DAZN for approximately $2.12 billion (AU$3.4 billion). News Corp received full repayment of AU$578 million shareholder loans and retained a 6% equity stake in DAZN with a board seat.
• DAZN Soccer JapanregionalOthersDAZN suspended new subscriptions to DAZN Soccer package in Japan after identifying issues with how plan details and contract terms were presented to customers. No timeline for resuming subscriptions provided.
• Main Street Sports GroupstrategicStrategic or Co-development PartnerDAZN is exploring acquiring a majority stake in Main Street Sports Group (formerly Diamond Sports, operating FanDuel Sports Network), which would give DAZN access to regional sports broadcast rights for MLB, NBA, and NHL teams.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Amazon Prime Video: Amazon Prime Video streams Thursday Night Football and other major sports rights in the US and internationally. It competes with DAZN for premier rights and viewer attention, and represents the deep-pocketed tech-giant entrant that can subsidize sports as part of a broader ecosystem.
• Netflix: Netflix has aggressively moved into live sports with NFL Christmas Day games, the WWE Raw deal, and boxing. As a globally dominant streaming incumbent expanding into sports, it is a primary competitive threat to DAZN's growth narrative and pricing power.
• Peacock (NBCUniversal): Peacock streams exclusive NFL Sunday Night Football playoff games, Premier League in the US, and WWE/MLB content. As an NBCUniversal streaming product bundling sports with entertainment, it competes for the same US sports subscriber wallet as DAZN.
• ESPN (Disney): ESPN is the largest US sports media platform with linear channels, ESPN+ DTC streaming, and deep rights across NFL, NBA, MLB, and college sports. It is DAZN's closest broad incumbent competitor as both companies race to scale DTC sports streaming globally, with ESPN recently launching flagship content on Disney+.
• Paramount+ (Paramount Global): Paramount+ holds UEFA Champions League rights and is co-distributing certain DAZN boxing PPV events globally. It is both a partner and a competitor in the sports streaming space, particularly for premium soccer and boxing.
• YouTube / YouTube TV: YouTube holds NFL Sunday Ticket in the US and is expanding into more live sports globally. YouTube TV provides sports-focused linear streaming bundles. It is a major competing distribution rail for live sports and could outbid DAZN for marquee rights.
• Apple TV+: Apple TV+ holds the 10-year MLS Season Pass global rights and is investing in additional sports properties. It competes directly with DAZN for global soccer and sports streaming subscribers, leveraging Apple's ecosystem and balance sheet.

Direct peers

• IMG (Sport 24): IMG's Sport 24 is the incumbent in-flight and on-ship live sports channel that DAZN Inflight will directly compete with starting 2027. Both serve airlines and cruise lines with bundled live sports rights, making Sport 24 the most directly comparable peer in DAZN's new vertical.
• Sky Sports: Sky Sports is a premium pay-TV sports broadcaster with deep Premier League and UK/European football rights, plus F1, golf, and cricket. It is a direct competitor to DAZN in the UK and Ireland sports-rights market, particularly for boxing and European football.
• FuboTV: FuboTV is a sports-first US live TV streaming platform carrying RSN content and major sports networks. It is a direct DTC sports streaming peer to DAZN, particularly relevant as regional sports networks consolidate and FanDuel Sports Network comes back into the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dazngroup
• LinkedInlinkedin.com/company/dazn
• Instagraminstagram.com/dazngroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAZN Group