ViewLift
ViewLift operates an end-to-end cloud-based OTT streaming platform that enables professional sports teams, leagues, regional sports networks, and media companies to launch, distribute, and monetize direct-to-consumer streaming services across 16+ device platforms with AI-powered analytics and support.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What ViewLift does
ViewLift, founded in 2008 and headquartered in New York, operates a cloud-based end-to-end OTT streaming platform that enables content owners — primarily professional sports teams, leagues, and regional sports networks (RSNs) — to launch, manage, and monetize direct-to-consumer streaming services across web, mobile, smart TVs, gaming consoles, and MVPD platforms. The platform is modular, composed of Video CMS, App CMS, Data & Analytics, Monetization (AVOD, SVOD, TVOD, and hybrid models), Distribution, Personalization, and Live modules, with 9+ monetization options and 100+ customization capabilities. Distribution spans 16+ device platforms and channel partners including Comcast Xfinity and Xumo, with FAST channel and EPG distribution via Gracenote and VEVR. The company serves 16 US professional sports teams (including NHL franchises such as Vegas Golden Knights, Tampa Bay Lightning, Florida Panthers, Washington Capitals, and Colorado Avalanche — 6 of the last 7 Stanley Cup champions — plus NBA teams like the Denver Nuggets, Washington Wizards, and Houston Rockets), 6 RSNs (NESN, Altitude, Monumental, Space City Home Network, ROOT SPORTS, Scripps Sports), and media/entertainment clients such as LIV Golf, PFL, MyOutdoorTV, NBC, and TEGNA. The company reports 3.5 billion worldwide streams annually and 190+ employees across offices in the US, India (Gurgaon, Noida), and the UK (London).
ViewLift generates revenue primarily through SaaS platform licensing to enterprise content owners, complemented by shared subscription (SVOD), advertising (AVOD), transactional (TVOD), and hybrid monetization on client deployments. Customers range from $39.99 multi-year content bundles to $66/season subscriptions (e.g., Tampa Bay Lightning's 2025-2026 season pass). The company has progressively layered an AI product suite onto the platform: Data Insights Pro (conversational analytics), FanAssist AI (multilingual automated support claiming ~90% ticket reduction during peak events), Conversational AI Search (vector + RAG), CMS Generate with AI, and Google Vertex AI-powered recommendations, leveraging AWS, Google Cloud, Harmonic, and Bitmovin infrastructure partners. On April 30, 2026, DAZN Group announced an agreement to acquire ViewLift for approximately $100 million, with ViewLift to operate as a business unit within DAZN. Investors prior to the DAZN transaction included NEA, Comcast Ventures, Revolution, and others; cumulative venture funding since 2011 totaled approximately $45 million.
ViewLift firmographics
Firmographics- Name
- ViewLift
- Legal name
- ViewLift, Inc.
- Website
- https://viewlift.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ViewLift operates an end-to-end cloud-based OTT streaming platform that enables professional sports teams, leagues, regional sports networks, and media companies to launch, distribute, and monetize direct-to-consumer streaming services across 16+ device platforms with AI-powered analytics and support.
- Ownership category
- akta.pro rank
ViewLift industry classification
Industry- Product category
- OTT Video Streaming Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Enterprise/Creator Video Hosting & OTT SaaS Platforms (MPACAAAL)
- akta.pro secondary industries
- Device & App Lifecycle Management (Build, QA, Release, A/B Testing) (MPAHAJAE), Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where ViewLift is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
ViewLift business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Licensing: ViewLift provides its end-to-end streaming platform as a service to content owners (sports teams, leagues, media companies), enabling them to launch and operate DTC streaming products. Revenue is generated through platform fees, typically as recurring subscriptions or usage-based pricing.
- Subscription Revenue (SVOD): ViewLift supports subscription-based monetization models where end consumers pay recurring fees (monthly/annual) to access content. Platform handles subscription management, billing, and retention.
- Advertising Revenue (AVOD): Free ad-supported streaming model where ViewLift's platform serves targeted advertisements and generates advertising revenue share with content owners. Supports growing AVOD monetization with targeted ad placements.
- Transaction-Based (TVOD): Pay-per-view or transactional video-on-demand model supporting individual content purchases or rentals.
- Hybrid Monetization: ViewLift offers hybrid models combining multiple monetization approaches (e.g., freemium with AVOD + premium SVOD upgrades) to maximize revenue from different user segments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tampa Bay Lightning Season Pass |
| Subscription | Multi-year contract | Vegas Golden Knights Blackjack Bundle |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
ViewLift product offering
Product offeringCore offering
ViewLift provides an end-to-end cloud-based OTT streaming platform that enables sports teams, leagues, regional sports networks, broadcasters, and media companies to launch and operate direct-to-consumer streaming services across web, mobile, and 16+ connected TV device platforms. The platform bundles a Video CMS, App CMS, Data & Analytics, Multi-Model Monetization (AVOD, SVOD, TVOD, hybrid), Multi-Platform Distribution, Personalization, and Live streaming modules with a suite of proprietary AI products (Data Insights Pro, FanAssist AI, Conversational AI Search).
Product overview
ViewLift is an end-to-end streaming platform and technology provider for sports, media, and entertainment content owners. The platform is built as a modular architecture centered on a proprietary core streaming platform offering Video CMS, App CMS, Data & Analytics, Monetization (AVOD, SVOD, TVOD, and hybrid models), Distribution, Personalization, and Live streaming capabilities. On top of the core platform, ViewLift offers a suite of AI-powered add-on modules including Data Insights Pro™ (real-time conversational analytics), FanAssist AI™ (multilingual automated customer support), Conversational AI Search (semantic intent-based content discovery using vector search and RAG), CMS Generate with AI (AI-assisted content management), and Personalization with AI powered by Google Vertex AI (advanced content recommendations). The platform integrates with Google Cloud, AWS, Harmonic, Bitmovin, Stripe, and HubSpot, and distributes content across 16+ digital device platforms. ViewLift serves 15 US top professional sports teams including NHL teams, 5 Regional Sports Networks, the Professional Fighters League, LIV Golf, World Racing Group, and media clients including Versant, TEGNA, and Kroenke Sports & Entertainment's MyOutdoorTV (MOTV).
Differentiator
Problem solved
Functional benefit
Products and services
- ViewLift OTT Streaming Platform End-to-end video streaming platform enabling content owners (sports teams, leagues, media companies, RSNs) to launch, manage, and monetize direct-to-consumer streaming services across web, mobile, and 16+ connected TV devices. Bundles Video CMS, App CMS, Data & Analytics, Monetization, Distribution, Personalization, and Live streaming modules.
- Data Insights Pro Conversational AI analytics tool that delivers personalized, real-time insights via text to content owners' executives. Functions as a virtual data analyst providing summaries of key metrics and interpreting follow-up questions for actionable business intelligence on streaming trends, viewer behavior, content performance, and monetization.
- FanAssist AI AI-powered automated multilingual customer support platform that integrates with client ticketing systems, resolves inquiries across multiple languages and channels, intelligently categorizes tickets, suggests optimal responses using a 3+3+1 AI decision engine, and executes automated tasks.
- Conversational AI Search AI-powered natural language and semantic search feature for streaming platforms that interprets user intent and delivers meaning-based content discovery beyond keyword matching, combining vector search with retrieval-augmented generation (RAG) to analyze titles, metadata, and transcripts.
- CMS Generate with AI AI-powered content management system feature that assists with generating content metadata, descriptions, and management tasks using artificial intelligence to streamline content operations.
- Personalization with AI (Google Vertex AI) AI-powered content recommendations engine integrated with Google Vertex AI, combining machine learning models trained on behavioral and content metadata to deliver personalized content suggestions across all devices.
Quantifiable outcome
- Over 3.5 billion worldwide streams annually
- +4 more outcomes
Companies that use ViewLift
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles2 records
ViewLift technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability10 records
Feature9 records
ViewLift partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, core and minor.
- DAZN GroupflagshipDAZN acquired ViewLift for approximately $100 million. ViewLift will operate as a business unit within DAZN, enabling DAZN to shift from DTC-only model to scalable B2B2C and SaaS platform for US sports market expansion.
- MyOutdoorTV (MOTV)coreJoint launch of ViewLift Conversational AI Search feature for outdoor content discovery. Platform uses semantic intelligence combining vector search with RAG to interpret user intent. Available on web with CTV voice support coming soon.
- Monumental Sports & Entertainment (MSE)coreStrategic alliance to create comprehensive broadcast and streaming solution for professional sports teams across the U.S. Combines MSE's in-house production capabilities and media platform (MNMT, Monumental+) with ViewLift's OTT technology and multi-platform distribution. Builds on existing collaboration since MSE's 2022 purchase of NBC Sports Washington's local broadcast rights.
- Comcast Xfinity and XumocoreViewLift-powered apps (Monumental+, Altitude+) launched on Comcast's Xfinity X1, Xfinity Flex, Xumo TV, and Xumo Stream Box, extending distribution to millions of households.
- NESNcoreNESN selected ViewLift to power NESN 360, the direct-to-consumer streaming home for Boston Red Sox, Boston Bruins, and other New England sports programming.
- Seattle Mariners / ROOT SPORTScoreViewLift launched new ROOT SPORTS Stream app for Seattle Mariners, delivering games and ROOT SPORTS programming directly to fans across Pacific Northwest.
- Caliente TVcoreMexico's leading sports media platform partnered with ViewLift to create DTC streaming service for UEFA Champions League, Ligue 1, Liga MX content for Mexican fans.
- World Racing Group / DIRTVisioncorePartnership to stream thousands of dirt track racing events directly to fans on OTT devices. Migration completed in 6 weeks. Reported double-digit growth in new fans and nearly 2x time spent viewing.
- Google CloudcoreCloud infrastructure partner for ViewLift's streaming platform. Google Cloud provides foundational compute and storage capabilities.
- Amazon Web Services (AWS)coreAWS partnership for AI tools. Initial client for AWS Elemental Inference AI tool suite for automated social media clip creation from live sports broadcasts.
- HarmoniccoreVideo encoding and live streaming technology partner. Harmonic's VOS360 Media SaaS serves as ViewLift's streaming video pipeline for live sports events.
- BitmovincoreMulti-year partnership for video encoding and streaming optimization to enhance global audience viewing experiences.
- Google Vertex AIcoreIntegration with Google Vertex AI powering ViewLift's advanced recommendations engine for personalized content suggestions.
- Scripps SportscorePartnership for linear sports broadcast integration with ViewLift's streaming platform. Used for Vegas Golden Knights and Tampa Bay Lightning local broadcasts.
- N3xt SportsminorSystem integrator partner for sports streaming solutions.
- NexGen SportsminorSystem integrator partner for sports technology implementations.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
ViewLift competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ViewLift social profiles
Digital presenceViewLift compliance and trust
Trust signalCompliance2 records
ViewLift financial estimates
Financial estimateRevenue estimate
Valuation estimate
ViewLift leadership team
Management profileNumber of profiles
Profiles16 records
ViewLift funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ViewLift M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ViewLift
What does ViewLift do?
ViewLift provides an end-to-end cloud-based OTT streaming platform that enables sports teams, leagues, regional sports networks, broadcasters, and media companies to launch and operate direct-to-consumer streaming services across web, mobile, and 16+ connected TV device platforms. The platform bundles a Video CMS, App CMS, Data & Analytics, Multi-Model Monetization (AVOD, SVOD, TVOD, hybrid), Multi-Platform Distribution, Personalization, and Live streaming modules with a suite of proprietary AI products (Data Insights Pro, FanAssist AI, Conversational AI Search).
Is ViewLift a public or private company?
ViewLift is a private company. It is classified as venture growth investor backed and is currently operating.
When was ViewLift founded?
ViewLift was founded in 2008. It employs 101 to 250 people.
Where is ViewLift based?
ViewLift is headquartered in New York, United States, in the North America region.
How does ViewLift make money?
Five revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are subscription Revenue (SVOD), advertising Revenue (AVOD), transaction-Based (TVOD) and hybrid Monetization.
Does ViewLift have an API?
No public API is recorded for ViewLift.
What industry is ViewLift in?
ViewLift's product category is OTT Video Streaming Software. Its primary akta.pro industry code is MPACAAAL, Enterprise/Creator Video Hosting & OTT SaaS Platforms, with a secondary code of MPAHAJAE, Device & App Lifecycle Management (Build, QA, Release, A/B Testing). Its NAICS code is 51621 and its SIC code is 7372.