Aloja Servicios Hoteleros

What Aloja Servicios Hoteleros does

Aloja Servicios Hoteleros is a Mexico-based SaaS provider of cloud hotel management software targeting independent, primarily SMB hotels in Mexico, with stated coverage across LATAM. The company's core platform integrates a Property Management System (PMS), a Channel Manager that synchronizes inventory in real time across OTAs, a website with booking engine, and a Revenue Management module that adjusts pricing based on occupancy and demand. Around this core, Aloja sells add-on modules (Payment Processor, Automated Revenue, Restaurant System, Invoicing, and Online Collections for OTA virtual cards) and bundles operational consulting, training, and premium support into a higher-tier 'Aloja 360' plan.

Aloja monetizes via quote-based monthly subscriptions across two tiers (Esencial and Aloja 360), with no publicly disclosed pricing. The go-to-market is sales-led and digital-first: the company runs consultative sales driven by detailed contact forms on its website, complemented by organic Facebook and Instagram presence. Customer testimonials come exclusively from small Mexican hotels, and the company emphasizes Spanish-language, locally tailored positioning ('hoteles como el tuyo') and bundled human support as differentiators from pure-play software vendors. No revenue, headcount, funding, or ownership data is disclosed in the available sources.

Name

Aloja Servicios Hoteleros

Legal name

Aloja Servicios Hoteleros

Website

https://aloja.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Aloja Servicios Hoteleros is a Mexico-based SaaS provider of an integrated cloud hotel management platform—combining PMS, Channel Manager, Booking Engine, and Revenue Management—targeting independent SMB hotels in Mexico and the broader LATAM region.

Ownership category

akta.pro rank

Product category

Hotel Property Management Software

akta.pro primary industry

Hotel Revenue Management Systems (RMS) (THALAOAB)

Keywords

• Hotel management software
• Property management system
• Channel manager
• Booking engine
• Hotel revenue management

Headquarters

HQ city

Mexico

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. PMS Subscription (Esencial Plan): Base subscription including Property Management System, Channel Manager, and optional Website with Booking Engine. Includes initial configuration and implementation, plus access to additional integrations. Sold as a bundled package.
2. Comprehensive Solution (Aloja 360 Plan): Full-service package including Website with Booking Engine, OTA management, Revenue Management strategies, Operational Consulting, training, and premium support. Represents the highest tier offering with ongoing service components.
3. Additional Integrations: Modular add-on services including Payment Processor, Automated Revenue System, Restaurant System, Invoicing System, and Online Collections. These can be added to base plans for enhanced functionality.
4. Consulting Services: Operational consulting including hotel diagnostic assessments, team training, and recommendations for performance improvement. Offered as part of Aloja 360 plan.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aloja Servicios Hoteleros sells a cloud-based hotel management software platform comprising a Property Management System (PMS), Channel Manager, and website-integrated Booking Engine, supplemented by Revenue Management and Operational Consulting services for lodging operators. The platform synchronizes rates, availability, and reservations across online travel agencies and meta-search engines in real time, and supports add-on modules such as electronic invoicing and digital guest registration.

Product overview

Aloja Servicios Hoteleros offers a unified hotel management platform with core products including a PMS (Sistema de Gestión Hotelera), Channel Manager, website with booking engine, Revenue Management, and Operational Consulting. These core products work together as an integrated ecosystem: the PMS serves as the central hub managing hotel operations, the Channel Manager synchronizes inventory across online sales channels in real-time, and the website with booking engine captures direct reservations. Additional revenue-generating modules (payment processor, automated revenue system, restaurant system, billing system, and online collections) extend the core platform as add-on integrations. The company also offers two pricing tiers: the Esencial plan bundles PMS with website capabilities for basic technology needs, while the Aloja 360 plan provides the complete technology suite plus support and consulting for comprehensive hotel management.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management System (PMS)

Quantifiable outcome

• Thousands of nights sold through the platform
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SiteMinder: SiteMinder provides a hotel distribution platform including channel manager, booking engine, and revenue management. Aloja's Channel Manager + Booking Engine + Revenue Management combination directly overlaps with SiteMinder's core offering to independent hotels.
• Little Hotelier: Little Hotelier is an all-in-one hotel management platform purpose-built for small independent hotels and B&Bs, including PMS, channel manager, and booking engine. Its SMB-first positioning is the closest mirror to Aloja's target customer segment.
• Cloudbeds: Cloudbeds is a leading cloud-based hotel PMS combining property management, channel manager, and booking engine, primarily serving independent hotels and hostels globally including LATAM. It is the most direct functional overlap with Aloja's PMS + Channel Manager + Booking Engine + Revenue Management bundle.
• Hotelogix: Hotelogix delivers a cloud-based hotel PMS with channel manager, booking engine, and revenue management for independent and small-chain hotels globally. It competes in the same integrated-hotel-tech category as Aloja.
• Mews: Mews offers a cloud-native hospitality platform with PMS, booking engine, and integrated payments for hotels and hostels. It competes head-to-head with Aloja's integrated hotel technology stack, particularly for independent and boutique properties seeking an all-in-one system.
• eZee Absolute (eZee Technosys): eZee Absolute is a cloud hotel PMS with integrated channel manager, booking engine, and revenue management serving independent hotels and small chains worldwide. Its full-stack hotel platform mirrors Aloja's product architecture.

Regional players

• HotSOS (Landmark): HotSOS (now part of Amadeus) is a hotel operations and service-optimization platform with roots in the Americas hospitality market. It is comparable to Aloja in targeting hotel operational improvement, though it focuses on service-quality workflows rather than distribution/RMS.

Broad incumbents

• Sabre Hospitality: Sabre provides hotel CRS, distribution, and revenue management solutions primarily to large and mid-scale hotel chains. It overlaps with Aloja in channel distribution and RMS, though Sabre's customer base skews to enterprise chains rather than SMB independents.
• Booking.com (Booking Holdings): Booking.com is the dominant OTA and a primary distribution channel Aloja's Channel Manager integrates with. It shapes the competitive environment for independent Mexican hotels and is the de facto demand source Aloja's customers rely on.
• Oracle OPERA Cloud (Oracle Hospitality): Oracle's OPERA Cloud is the enterprise-standard hotel PMS used by large chains and resort groups globally. While it targets larger properties than Aloja's SMB focus, it represents the incumbent option that independent hotels eventually migrate from or toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100084686556057
• Instagraminstagram.com/aloja_mx
• LinkedInlinkedin.com/company/alojaservicios

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aloja Servicios Hoteleros