KRMS

What KRMS does

KRMS (marketed as 'News/Talk KRMS - The Voice of the Lake') is a privately held AM radio station serving the Lake of the Ozarks region of central Missouri, operating under corporate parent Viper Communications Inc. and broadcasting on AM frequency since 1986 from studios in Osage Beach. The station's core product is a news/talk format that combines local coverage (crime, politics, school news, local government meetings, lake-area sports, severe weather, and community events) with national content syndicated from FOX News, FOX Sports, and FOX Health. Audience reach is concentrated in Camden, Miller, and Morgan Counties of Missouri.

The underlying technology stack is intentionally low-complexity: a licensed AM broadcast transmitter paired with online live streaming delivered through SecureNet Systems' hosted Cirrus platform, plus a WordPress-based website (krmsradio.com) carrying news articles, podcasts, and show archives. Distribution is multi-channel: traditional AM broadcast for local reach, online streaming for web/mobile listeners, social media via Facebook for audience engagement, and cross-promotion across five Viper Communications sister stations (93.5 Rocks, 104.9 Classic Country, 987 FOX Sports, TV32, and Star 94.3) under the same parent.

KRMS's revenue model is advertising-based: the station sells local airtime to small and mid-sized businesses in the Lake of the Ozarks region (evidenced sponsors include RJs Restaurant, BBHVAC, Jennings Insurance Group, California Chrysler, Christ the King Lutheran Church, and Strictly Friendly). Pricing is not publicly disclosed and is negotiated through the station's Advertise page. There is no subscription, SaaS, programmatic ad-tech, or non-advertising revenue stream identified, and no API, mobile app, or developer-facing product offering exists beyond the broadcast and stream.

Name

KRMS

Legal name

Viper Communications Inc.

Website

https://krmsradio.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

KRMS is a licensed local AM news/talk radio station in Osage Beach, Missouri, owned by Viper Communications Inc. and broadcasting since 1986 to the Lake of the Ozarks region with local news, weather, sports, and community event coverage funded primarily by SMB advertising.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro industry

PRIMARYMPABACAJ

Local News & Weather Stations

Media, Entertainment & Sports/Broadcasting (TV & Radio)/Local Broadcast Stations & Affiliates (TV & Radio)

Keywords

• Local radio broadcasting
• News talk radio
• Radio advertising sales
• Live audio streaming
• Community event coverage

Headquarters

HQ city

Osage Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Sales: KRMS generates revenue by selling advertising airtime to local businesses including restaurants, auto dealers, insurance agencies, HVAC services, and other local merchants in the Lake of the Ozarks region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

KRMS is a local news/talk AM radio station operating under Viper Communications Inc. and branded "The Voice Of The Lake." It broadcasts hyperlocal news, weather (including lake water temperatures), sports, public affairs, and community event coverage to the Lake of the Ozarks region in Missouri, supported by online live streaming via SecureNet Systems and a content network of sister stations. Revenue is generated primarily by selling advertising airtime and sponsorship placements to local Lake of the Ozarks businesses.

Product overview

KRMS (News/Talk KRMS – 'The Voice Of The Lake') is a local AM/FM radio station based in the Lake of the Ozarks area, owned by Viper Communications Inc. The station provides news/talk radio programming, sports coverage, community events coverage, and live streaming services. The primary product is the KRMS radio broadcast itself, with complementary live streaming through SecureNet Systems. The station is part of a network of sister stations (93.5 Rocks, 104.9 Classic Country, 987 Fox Sports, TV32, Star 94.3) operated by the same parent company.

Differentiator

Problem solved

Functional benefit

Products and services

• KRMS News/Talk Radio Local AM radio station broadcasting news, talk programming, sports coverage, and community events for the Lake of the Ozarks area. Targeted at residents and visitors of Camden County, Miller County, Morgan County, and surrounding Missouri regions, and monetized through advertising sales to local businesses.
• KRMS Live Streaming Live audio streaming service allowing listeners worldwide to tune in to KRMS news, talk, and sports programming online via the SecureNet Systems platform. Targeted at listeners outside the AM broadcast footprint.
• Sister Stations Network Affiliated network of complementary stations (93.5 Rocks, 104.9 Classic Country, 987 FOX Sports, KRMS TV32, Star 94.3) operated by Viper Communications Inc., enabling cross-station content syndication and broader advertiser reach across formats.

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• SecureNet SystemscoreTechnology or IntegrationSecureNet Systems provides the streaming infrastructure platform for KRMS live radio broadcasts (radio.securenetsystems.net/cirruscontent/KRMS), enabling online and mobile access to the station's programming.
• FOX NewsminorChannel Partner/ Reseller/ DistributorKRMS syndicates FOX National News content on its website and programming, providing national and international news stories alongside local Lake of the Ozarks coverage.
• FOX SportsminorChannel Partner/ Reseller/ DistributorKRMS syndicates FOX Sports content on its website and programming, providing national sports news alongside local sports coverage including Cardinals, Royals, and Mizzou football.
• FOX HealthminorChannel Partner/ Reseller/ DistributorKRMS syndicates FOX Health content on its website and programming, providing national health news alongside local health coverage for the Lake of the Ozarks region.
• Lake Area Chamber of CommerceminorStrategic or Co-development PartnerKRMS partners with the Lake Area Chamber of Commerce for community events coverage including the Young Professionals at the Lake (YPL) initiatives and local business news.
• FCCcoreOthersKRMS operates under FCC licensing and regulatory oversight, maintaining public inspection files and EEO reports as required by federal regulations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• Bonneville International: Family-owned U.S. radio broadcaster operating news/talk and music stations in select Western markets. Comparable to KRMS for its news/talk format focus and locally-focused station programming in mid-sized markets.
• Beasley Broadcast Group: Regional U.S. radio broadcaster operating clusters of stations in mid-sized markets. Comparable to KRMS for its regional cluster strategy and local news/talk/music programming targeting SMB advertisers.
• Emmis Communications: Owns and operates radio stations in select U.S. markets including news/talk formats. Comparable to KRMS as a regional multi-format radio operator with local ad-supported revenue and similar audience profile.
• Townsquare Media: Operates clusters of local radio stations in small and mid-sized U.S. markets with strong local-content focus. Comparable to KRMS for its local-market, multi-format station-cluster strategy serving similar SMB advertisers.

Broad incumbents

• iHeartMedia: Largest U.S. radio broadcaster with thousands of stations across all formats and regions. Comparable to KRMS as a multi-format, multi-market radio operator but vastly larger in scale and with national advertiser relationships.
• Audacy (formerly Entercom/CBS Radio): Major U.S. radio operator running news, talk, music, and sports stations nationwide. Comparable as a news/talk radio broadcaster with both AM and digital distribution, but operating at national scale with significantly larger resources.
• Cumulus Media: Large U.S. radio station owner with hundreds of AM/FM signals across multiple markets. Comparable to KRMS as a regional/multi-station operator but at national scale with corporate ad-sales infrastructure.

Others

• FOX News Radio: National radio news syndicator providing news/talk content to affiliate radio stations. Directly comparable to one of KRMS's existing syndication partners, illustrating an upstream content relationship.
• Westwood One: Largest national radio network in the U.S., syndicating news, talk, and sports content to affiliate stations. Comparable to KRMS's syndication partnerships (FOX News/Sports/Health) as an infrastructure/content provider feeding local broadcasters.

Direct peers

• Salem Communications: Owns and operates news/talk and Christian-formatted radio stations across U.S. regional markets. Comparable to KRMS as a news/talk AM operator with local ad-supported business model and similar SMB advertiser mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krmsradio
• Xx.com/krmsradio
• LinkedInlinkedin.com/company/viper-communications

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KRMS