Una Vita, Inc.

What Una Vita, Inc. does

Una Vita, Inc. is a privately-held, New Mexico-headquartered healthcare advisory firm founded in 2003 that specializes in perinatal safety and women's and children's health program design for U.S. hospitals and integrated healthcare systems. The company is co-led by Diana Domenica Bruno (President & Senior Principal) and Joseph T. Calvaruso (Senior Principal), both former health system executives and Malcolm Baldrige National Quality Award examiners, and it operates a boutique model that deliberately takes on a limited number of clients per year, working consultatively with C-suite, quality, and clinical leadership.

The firm's commercial offering centers on two proprietary products. The Una Vita Perinatal Gap Analysis™ (PGA), launched in March 2021, is a methodology-driven assessment in which national experts in Maternal Fetal Medicine, Obstetrics, Nursing, and Organizational Leadership conduct on-site or virtual gap evaluations against national benchmarks, producing customized roadmaps for culture-of-safety, birth equity, and zero-harm objectives. The Una Vita Perinatal Database™ (PDB), co-launched with Cedaron Medical in March 2024, layers patented real-time analytics, EHR interoperability, self-serve enterprise dashboards, and morbidity risk calculations onto a maternal health registry, supported by Cedaron's 50+ clinical-registry track record. A broader portfolio of add-on services — including High-Reliability Organization creation, women's and children's program development, Lean Six Sigma performance improvement, facility design, and training — extends the engagement beyond the two core products.

Una Vita monetizes through a mix of bespoke professional-services engagements (multi-year contracts with quote-based pricing) and a nascent recurring subscription/software component via the Cedaron partnership, distributed through direct enterprise sales to hospital leadership and through Cedaron's OEM/embedded channel. The company has no disclosed institutional funding, operates only in the United States, and is differentiated less by technology than by the depth of its expert bench and the selectivity of its client engagements.

Name

Una Vita, Inc.

Legal name

Una Vita, Inc.

Website

https://una-vita.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Una Vita, Inc. is a privately-held, New Mexico-based boutique advisory firm that helps U.S. hospitals and healthcare systems improve perinatal safety through expert gap analyses, real-time maternal health analytics, and culture-of-safety consulting.

Ownership category

akta.pro rank

Product category

Perinatal Safety Consulting / Maternal Health Advisory

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industry

Maternal–Fetal & Neonatal Care Pathways (HLACAGAI)

Keywords

• Perinatal safety consulting
• Maternal health advisory
• Perinatal gap analysis
• Healthcare quality improvement
• Women's health services

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Healthcare Advisory and Consulting Services: Una Vita provides advisory services to hospitals and healthcare systems for perinatal safety improvement. The company offers the Perinatal Gap Analysis engagement, which is a comprehensive assessment and recommendation service delivered through on-site or virtual engagements. Services include executive advisory, leadership consulting, and specialized program development for women's and children's healthcare services.
2. Software/Subscription Access (Perinatal Database): The Una Vita/Cedaron Perinatal Database is a software platform that provides hospitals with access to real-time data, enterprise dashboards, and benchmarking tools. Users receive customized data analysis and implementation guides as part of the subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Una Vita provides expert-led perinatal safety advisory services and a maternal health data registry to U.S. hospitals and healthcare systems. Its two flagship offerings are the Perinatal Gap Analysis™ (PGA), a proprietary expert-driven assessment that identifies gaps in perinatal care delivery against national benchmarks and produces customized improvement roadmaps, and the Perinatal Database™ (PDB), a maternal health registry powered by Cedaron Medical's real-time analytics platform that enables benchmarking, morbidity risk calculation, and adverse-event prevention. The firm supplements these with additional women's and children's healthcare consulting services.

Product overview

Una Vita, Inc. offers a unified perinatal safety solution comprising two core products: the Perinatal Gap Analysis™ (PGA), an on-site/virtual expert assessment that identifies gaps in perinatal care and creates sustainable safety cultures, and the Perinatal Database™ (powered by Cedaron Medical), a real-time data analytics registry for benchmarking and risk reduction. These are supplemented by a broad portfolio of advisory services for women's and children's healthcare including program development, facility design, performance improvement, and staff training.

Differentiator

Problem solved

Functional benefit

Brands

• Una Vita Perinatal Database™: A maternal health registry that uses real-time data to help prevent adverse events in perinatal care, powered by Cedaron Medical's data analytics platform.
• Una Vita Perinatal Gap Analysis™

Products and services

• Una Vita Perinatal Gap Analysis™ (PGA) A proprietary assessment platform that deploys national medical experts in Maternal Fetal Medicine, Obstetrics, Nursing, and Organizational Leadership to evaluate delivery of perinatal care against national benchmarks, providing detailed gap analysis and customized recommendations for improving perinatal safety culture. Delivered through on-site or virtual HIPAA-compliant engagements including interviews, analysis, reporting, and recommendations. Targeted at U.S. hospitals and healthcare systems seeking to build sustainable perinatal High Reliability Organizations.
• Una Vita Perinatal Database™ (PDB) A maternal health registry powered by Cedaron Medical's data analytics platform that uses real-time data and patient-care dashboards to help hospitals benchmark performance, identify quality improvement areas, and reduce risk of perinatal morbidity and mortality. Includes sophisticated morbidity risk calculations, self-serve reporting without SQL expertise, and EHR interoperability. Targeted at hospital administrators, physicians, and quality improvement staff.
• Una Vita Other Services A portfolio of additional advisory services for hospitals and healthcare systems covering women's and children's healthcare, including High-Reliability Organization creation, women's and children's program development, evidence-based facility design, feasibility studies, family-centered maternity care, Lean Six Sigma performance improvement, specialized gender-specific product assessments, Breast Center development, Women's Medical Spas, healthcare management intensives, and training/education design.

Quantifiable outcome

• 60% of maternal deaths are preventable (CDC estimate)
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Cedaron Medical, Inc.coreTechnology or Integration · 21 March 2024Una Vita and Cedaron Medical formed an innovative partnership to create the Una Vita/Cedaron Perinatal Database (PDB). Cedaron provides the data analytics platform infrastructure, supporting over 50 clinical registries since the 1990s. The partnership combines Una Vita's women's healthcare expertise with Cedaron's technical prowess in real-time analytics and registry management. PDB users receive Una Vita's proprietary Perinatal Gap Analysis combined with Cedaron's data platform capabilities.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Maven Clinic: Maven Clinic is a virtual women's and family health platform providing fertility, pregnancy, and postpartum care, often contracted by employers and health systems. It is comparable to Una Vita because it sells into the same women's and maternal health buying motion at hospitals and health plans, though from a clinical care delivery angle rather than advisory.
• Babyscripts: Babyscripts is a digital maternity care platform offering virtual care, remote monitoring, and education for expectant mothers, often sold to hospitals and providers. It is comparable to Una Vita as a technology-enabled perinatal safety and maternal outcomes offering targeting the same hospital buyers, though with a patient-facing rather than advisory-led model.

Broad incumbents

• GE HealthCare: GE HealthCare offers enterprise perinatal IT and monitoring products (e.g., Centricity Perinatal) that hospitals rely on for obstetric clinical workflows and data. It is comparable to Una Vita because its perinatal data platform sits adjacent to and partially overlaps with the Perinatal Database's benchmarking and analytics use case for hospital perinatal programs.
• The Joint Commission: The Joint Commission is the dominant U.S. healthcare accreditation body and increasingly offers perinatal quality and safety advisory resources. It is comparable to Una Vita because it influences and shapes the same hospital perinatal safety standards and is increasingly a vendor of related advisory services.

Direct peers

• Hicuity Health: Hicuity Health provides tele-ICU, tele-OB, and tele-NICU services to U.S. hospitals, combining remote clinical expertise with continuous monitoring. It overlaps with Una Vita in deploying national perinatal specialists to support hospital teams on maternal-fetal safety and outcomes improvement.
• Vizient: Vizient is a healthcare performance improvement company that provides advisory, analytics, and benchmarking to hospitals and health systems. It overlaps directly with Una Vita in delivering perinatal and women's health quality improvement advisory paired with benchmarking data analytics.
• Premier Inc. Premier operates a healthcare performance improvement alliance serving thousands of U.S. hospitals with consulting, benchmarking, and quality improvement services — including maternal health initiatives. It is directly comparable to Una Vita because it sells enterprise advisory and data-driven improvement to hospital C-suites across overlapping perinatal and quality use cases.
• Institute for Healthcare Improvement (IHI): IHI is a leading healthcare quality improvement organization that runs national perinatal safety initiatives (e.g., Perinatal Improvement Community) and deploys expert-led improvement programs to hospitals. It is comparable to Una Vita as a mission-driven, expert-driven advisory focused on perinatal safety culture and outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dianadbruno
• Facebookfacebook.com/perintalculture
• LinkedInlinkedin.com/company/una-vita-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Una Vita, Inc.