Universal Water
Universal Water is a privately held Mexican water-treatment specialist, founded in 2004 and headquartered in Zapopan, Jalisco, that distributes, designs, installs, and maintains filtration, reverse osmosis, UV, ozone, pumping, and wastewater systems for industrial, commercial, residential, agricultural, and municipal customers across Mexico through direct sales and an online store.
- Company typePrivate
- Founded2004
- HeadquartersGuadalajara, Mexico
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Universal Water does
Universal Water (GRUPO UNIWATER S.A. de C.V.) is a privately held Mexican water-treatment specialist founded in 2004 and headquartered in Zapopan, Jalisco. The company sells, designs, installs, and maintains water-purification and wastewater-treatment systems for residential, commercial, industrial, agricultural, and municipal customers across Mexico, with industrial as its primary segment.
The company's technology stack is conventional industrial water treatment: sediment and activated-carbon filtration cartridges, reverse osmosis membranes (residential/commercial 4-inch and industrial 8-inch from Hydranautics, GE Power & Water, LG Chem, Dupont, Hydron, Vontron), FRPV membrane housings, UV sterilization, ozone generation, AZUD self-cleaning disc and mesh filtration skids with PLC/HMI control, filter-press and screening equipment for wastewater, chemical dosing (Walchem, Aquatrol, Pulsafeeder), and a broad pump portfolio (Goulds, Altamira, Shurflo, Aquatrol) covering multistage centrifugal, jet, submersible, and deep-well configurations. Industrial RO systems are built to PEMEX RA26/RA28 anti-corrosive standards.
Universal Water makes money through two streams: (1) hardware distribution of components and integrated skids via direct sales (quote-based) for industrial customers and via an own e-commerce storefront (uniwaterstore.com.mx) for consumer/SMB buyers; and (2) project services covering consulting, custom design, installation, training, and preventive/corrective maintenance. Pricing on industrial equipment is quote-based ('Sobre pedido'), while consumer peripherals carry listed prices online. Operations are single-country (Mexico), with a registered Universal Water trademark and no disclosed subsidiaries, external investors, or M&A activity.
Universal Water firmographics
Firmographics- Name
- Universal Water
- Legal name
- GRUPO UNIWATER S.A. de C.V.
- Website
- https://universalwater.com.mx
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Universal Water is a privately held Mexican water-treatment specialist, founded in 2004 and headquartered in Zapopan, Jalisco, that distributes, designs, installs, and maintains filtration, reverse osmosis, UV, ozone, pumping, and wastewater systems for industrial, commercial, residential, agricultural, and municipal customers across Mexico through direct sales and an online store.
- Ownership category
- akta.pro rank
Universal Water industry classification
Industry- Product category
- Water Treatment Equipment & Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Pumps & Pumping Equipment (3561), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro industry
- Water Softener, Filtration & Treatment System InstallationReplacement Filter Cartridges & ConsumablesConsumer Products & Retail/Household Products & Cleaning Supplies/Water Filtration & Household Water TreatmentWater Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems)Consumer Products & Retail/Consumer Electronics & Appliances Retail/Home Appliance Retail (Major Appliances)
Keywords
Where Universal Water is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Universal Water business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Equipment Sales: Sale of water treatment equipment, filtration systems, pumps, membranes, valves, and components for residential, commercial, and industrial applications. Products are sold through direct sales and an online store.
- Project Services: Complete and personalized services including specialized consulting, custom project design, professional installation, training, preventive and corrective maintenance, and rehabilitation of existing water treatment systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Industrial equipment pricing - custom quotes based on specifications |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Universal Water product offering
Product offeringCore offering
Universal Water sells an integrated catalog of water treatment and purification hardware — filters, cartridges, reverse osmosis membranes and housings, industrial RO skids, self-cleaning disc and mesh filtration skids, UV sterilizers, ozone generators, dosing systems, sensors, chemical treatment inputs, wastewater separation equipment and a broad range of multistage, centrifugal, jet, submersible and deep well pumps — paired with consulting, custom design, installation, training, preventive/corrective maintenance, and rehabilitation services for residential, commercial, industrial, agricultural, and municipal customers in Mexico.
Product overview
Universal Water is a Mexican water treatment company offering an integrated portfolio of water purification, filtration, wastewater treatment, chemical treatment, and pumping solutions for residential, commercial, and industrial applications. The core product lines include Filtros y Cartuchos (sediment, carbon, inline, and bag filters), Membranas (RO membranes from GE, Hydranautics, LG Chem, Dupont, Hydron, Vontron), Ósmosis Inversa Industrial (industrial reverse osmosis systems), and Portamembranas (membrane housings). Supporting products include UV sterilization systems, ozone generators, filter media, tanks, dosing pumps, sensors, valves, and hose fittings. Industrial filtration offerings comprise self-cleaning disc and mesh filtration skids from Azud, industrial membranes, and membrane housings. Wastewater treatment products include filter presses, bar screens, solid separators, blowers, and mixers. Chemical treatment includes film-forming amines, anti-foam agents, coagulants, and flocculants. Pumping solutions span multistage centrifugal pumps (Goulds GB, Altamira SCALA/LOTUS/STEP/TECNO/ONIX/PRISMA), centrifugal jet pumps (FIX/PET), submersible pumps (AMA/KANKI PLUS/SIGMA/ACUARIA/KIN/LIFT/ROBUSTA/STRONG), deep well pumps (MAX P/MAX/KOR/KAN/NX/TASK), Shurflo pumps, Aquatrol pumps, and pump switches. The company also offers solar energy solutions including photovoltaic panels and inverters. The products are primarily distributed through their website and physical store in Zapopan, Jalisco, Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Water Filters and Cartridges (Filtros y Cartuchos)
Companies that use Universal Water
Customer profileSegments5 records
Ideal customer profiles3 records
Universal Water technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Universal Water partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Universal Water competitors and assessment
Company assessmentBroad incumbents
- Kurita Water Industries: Japanese global provider of industrial water and process treatment systems and chemicals. Comparable to Universal Water in industrial and municipal water treatment scope, but at much larger scale with proprietary chemistry and full-stack offerings.
- Ecolab: Global water treatment chemicals and services provider serving industrial, commercial, and institutional markets. Comparable to Universal Water in chemical treatment (coagulants, flocculants, anti-foam) and service contracts, but with a much broader portfolio and global footprint.
- Xylem: Large global water technology company spanning pumps, treatment, metering, and digital water solutions. Competes with Universal Water in industrial water treatment and pumping but operates at much greater scale with proprietary products and services.
- Veolia Water Technologies: Global water services and technology giant offering treatment systems, chemicals, and digital solutions across industrial and municipal markets. Overlaps with Universal Water's industrial and municipal water treatment business but at a vastly larger scale.
- 3M Purification: Industrial filtration and separation business within 3M, supplying membranes, cartridges, and filter housings worldwide. Comparable through the membrane and cartridge product categories Universal Water distributes, though 3M operates as a global OEM rather than integrator.
Direct peers
- Pentair: Global manufacturer of water treatment and filtration equipment including membranes, pumps, and RO systems. Directly comparable to Universal Water in product portfolio, though Pentair operates as an OEM rather than a regional integrator and serves a global customer base.
- Grupo Rotoplas: Mexico-listed water solutions company offering storage, treatment, and flow products for residential, commercial, and industrial use. Most directly comparable peer given shared Mexican market footprint and overlapping residential-to-industrial water treatment offering.
- Pure Aqua: US-based water treatment equipment supplier specializing in RO systems, filtration, and custom-engineered solutions for industrial and commercial clients. Directly comparable to Universal Water in product mix and project-based sales motion, with similar scale and integrator positioning.
- Culligan International: Global water treatment company operating through a dealer network selling filtration, softening, and RO systems with associated service. Comparable to Universal Water's combination of equipment sales plus installation, maintenance, and recurring consumable revenue.
- Watts Water Technologies: Manufacturer of water treatment, plumbing, and flow-control products serving residential, commercial, and industrial markets. Comparable to Universal Water in offering filtration, valves, and treatment components across multiple end-markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Universal Water social profiles
Digital presenceUniversal Water financial estimates
Financial estimateRevenue estimate
Valuation estimate
Universal Water leadership team
Management profileNumber of profiles
Profiles1 record
Universal Water funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Universal Water M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Universal Water
What does Universal Water do?
Universal Water sells an integrated catalog of water treatment and purification hardware — filters, cartridges, reverse osmosis membranes and housings, industrial RO skids, self-cleaning disc and mesh filtration skids, UV sterilizers, ozone generators, dosing systems, sensors, chemical treatment inputs, wastewater separation equipment and a broad range of multistage, centrifugal, jet, submersible and deep well pumps — paired with consulting, custom design, installation, training, preventive/corrective maintenance, and rehabilitation services for residential, commercial, industrial, agricultural, and municipal customers in Mexico.
Is Universal Water a public or private company?
Universal Water is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Universal Water founded?
Universal Water was founded in 2004. It employs 11 to 50 people.
Where is Universal Water based?
Universal Water is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Universal Water make money?
Two revenue lines are on record. Equipment Sales are the primary driver. The others are project Services.
Who are Universal Water's main competitors?
Broad incumbents on record are Kurita Water Industries, Ecolab, Xylem, Veolia Water Technologies and 3M Purification. Direct peers are Pentair, Grupo Rotoplas, Pure Aqua, Culligan International and Watts Water Technologies.
Does Universal Water have an API?
No public API is recorded for Universal Water.
What industry is Universal Water in?
Universal Water's product category is Water Treatment Equipment & Services. Its primary akta.pro industry code is HSAOAAAH, Water Softener, Filtration & Treatment System Installation, with a secondary code of CRAJAJAH, Replacement Filter Cartridges & Consumables. Its NAICS code is 42372 and its SIC code is 3561.