RACIL

What RACIL does

RACIL is a women's ready-to-wear fashion brand founded in 2015 by Racil Chalhoub and operated through the legal entity FOURTH OF MARCH LTD, registered in England and Wales. The brand is anchored on redefined tailoring and elevated separates, with the signature 'Les Smokings' tuxedo line positioned as a permanent, timeless core collection. The assortment is organized into jackets, tops and shirts, dresses, skirts, trousers and shorts, knitwear, smokings and suits, kaftans, and accessories, with pricing ranging from approximately $290 to $1,080 per item.

The business runs exclusively on a direct-to-consumer e-commerce model via the Shopify-powered racil.com storefront, with worldwide shipping handled by DHL and UK domestic shipping by DPD. There is no wholesale or third-party retail presence. Marketing is concentrated in organic channels, primarily Instagram, email newsletters, and SEO. RACIL pursues limited co-branded collaboration capsules with designers Noor Fares (jewelry) and Olympia Le-Tan (bags), and releases curated seasonal edits such as The Summer Edit, The Wardrobe Edit, and The Foundations.

RACIL is a bootstrapped, founder-owned private company with no external institutional investors or holding structures disclosed. The global footprint covers the UK, EU, US, UAE, Singapore, Australia, Japan, France, Germany, Italy, and Canada. The target customer is a modern woman seeking feminine sophistication with a masculine edge, valuing versatility and longevity over fleeting trends. The team is described as small and diverse, and the company maintains a registered office and distribution operations in Mildenhall, Suffolk, alongside a London correspondence address.

Name

RACIL

Legal name

FOURTH OF MARCH LTD

Website

https://racil.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

RACIL is a privately held, direct-to-consumer women's fashion brand founded in 2015 by Racil Chalhoub, selling ready-to-wear tailoring, dresses, and accessories globally via its Shopify storefront with no wholesale or external retail presence.

Ownership category

akta.pro rank

Product category

Women's Ready-to-Wear Fashion

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Premium & Contemporary Apparel Brands (CRAAAAAB)

akta.pro secondary industries

Luxury & Premium Catalog Department Store Retailers (CRAGAIAL), Luxury & Designer Apparel Retail (CRAAABAI)

Keywords

• Women's ready-to-wear
• Contemporary fashion
• Tailored clothing
• Direct-to-consumer fashion
• Designer apparel

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: RACIL generates revenue through direct-to-consumer e-commerce sales of women's ready-to-wear clothing and accessories. Products are sold at full retail price with one-time purchase model. The brand offers worldwide shipping with duties and taxes unpaid for international orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

RACIL designs and sells a direct-to-consumer women's ready-to-wear collection organized into jackets, tops and shirts, dresses, skirts, trousers and shorts, knitwear, smokings and suits, and kaftans, alongside accessories (bags, scarves). The brand also offers curated seasonal edits (Summer Edit, Wardrobe Edit, Foundations, Matching Sets) and designer collaborations (RACIL x NOOR FARES, RACIL x OLYMPIA LE-TAN). Products are sold at full retail unit prices through the brand's own Shopify e-commerce storefront, shipping worldwide via DHL and DPD.

Product overview

RACIL is a women's fashion brand offering a considered ready-to-wear collection built around redefined tailoring and elevated separates. The core product is the Ready to Wear Collection, organized into sub-categories including Jackets & Blazers (e.g., JOSEPHINE JACKET), Tops & Shirts (e.g., VERUSHKA TOP, OLSEN SHIRT), Dresses (e.g., VERUSHKA DRESS, ATHENS DRESS, MINI VERUSHKA DRESS), Skirts (e.g., CARINE SKIRT, CARINE PEPLUM SKIRT), Trousers & Shorts (e.g., JAN TROUSERS, VERUSHKA SHORTY), Knitwear (e.g., CARO CROPPED JUMPER), Smokings and Suits, and Kaftans. The brand also offers Accessories including bags and scarves through collaborations. Collections are released in seasonal curated edits (The Summer Edit, The Wardrobe Edit, The Foundations) and through partnerships (RACIL x NOOR FARES, RACIL x OLYMPIA LE TAN). The signature 'Les Smokings' tuxedo line serves as the brand's timeless cornerstone.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready to Wear Collection The primary women's ready-to-wear clothing collection of the brand, organized into sub-categories including jackets, tops & shirts, dresses, skirts, trousers & shorts, knitwear, smokings & suits, and kaftans. Designed for individual women seeking versatile, timeless wardrobe pieces that transition across occasions.
• Les Smokings & Suits Signature permanent tuxedo and tailored suit collection representing the brand's cornerstone category, designed for women seeking refined, feminine-meets-masculine tailoring with wear-forever longevity.
• Accessories (Bags & Scarves) Handbags and scarves sold through the RACIL accessories collection, including collaborative bag offerings.
• RACIL x NOOR FARES Collaboration Collaborative jewelry capsule collection designed in partnership between RACIL and fine jewelry designer Noor Fares, extending the brand's ready-to-wear offering into accessorized jewelry.
• RACIL x OLYMPIA LE-TAN Collaboration Collaborative handbag and clutch collection designed in partnership between RACIL and designer Olympia Le-Tan, offered as a distinct accessory collection within the storefront.
• The Summer Edit Seasonal curated collection of summer-appropriate RACIL garments including linen dresses, floral prints, and lightweight pieces, presented as a themed edit.
• The Foundations Curated collection of core foundational wardrobe pieces designed for longevity and versatility, reinforcing the brand's slow-fashion philosophy.
• The Wardrobe Edit Curated collection of wardrobe essentials and foundational pieces, packaged as a cohesive edit for shoppers seeking core staples.
• Co-ords / Matching Sets Coordinated matching sets and outfits curated for cohesive styling, enabling shoppers to purchase a complete look as a single unit.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Two partnerships are on record, tiered minor.

• NOOR FARESminorStrategic or Co-development PartnerCollaborative collection featuring jewelry pieces designed in partnership between RACIL and Noor Fares. Part of the COLLABS section on the RACIL website.
• Olympia Le-TanminorStrategic or Co-development PartnerCollaborative collection of bags designed in partnership between RACIL and Olympia Le-Tan. Featured under RACIL x OLYMPIA LE TAN bags collection.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rixo: London-based contemporary womenswear brand with similar DTC-led growth, vintage-inspired aesthetic, and £200-£800 price band; comparable target customer and drop-driven model.
• Saloni: London-based contemporary womenswear brand with founder-led creative direction, global multicultural aesthetic (Indian heritage), and similar DTC + selective retail footprint.
• Veronica Beard: US-based contemporary womenswear brand with similar price points, tailored separates focus, and strong DTC + selective wholesale model.
• Reiss: British contemporary womenswear and menswear brand with similar premium price points and tailoring-led DNA; competes in the same 'considered workwear-to-evening' segment RACIL targets.
• Sleeper: Contemporary womenswear brand focused on elevated loungewear and occasion pieces; comparable DTC model and price architecture targeting a similar modern woman customer.
• Kitri Studio: London-based independent contemporary womenswear brand with similar founder-led DNA, considered drop model, and premium price architecture; near-direct comparable.
• Equipment: French-American contemporary womenswear brand known for elevated silk blouses and shirts - direct overlap with RACIL's tops, shirts, and elevated separates category at comparable price points.
• Self-Portrait: London-based contemporary womenswear brand known for tailored occasion pieces and dresses at similar $300-$1,000+ price points; directly comparable aesthetic and customer.
• Galvan London: London-based contemporary occasionwear brand specializing in sleek evening and tailoring pieces; comparable 'minimalistic maximalist' positioning and price band to RACIL.

Emerging players

• By Malene Birger: Scandinavian contemporary womenswear brand with similar price architecture and tailored-separates aesthetic; comparable positioning though stronger wholesale presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/racil
• Facebookfacebook.com/racilthelabel
• LinkedInlinkedin.com/company/racil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACIL