Voyager RV Centre

What Voyager RV Centre does

Voyager RV Centre is a family-owned and operated recreational vehicle dealership headquartered in Winfield, British Columbia, Canada, founded in 1984 and operating from a single location at 9250 Hwy 97 in the Okanagan Valley. The company positions itself as B.C. Interior's largest RV dealer, carrying seven major OEM brands (Jayco, Grand Design, Winnebago, Northern Lite, Keystone, Roadtrek, and Lance) across the full RV product spectrum: Class A, B, and C motorhomes; travel trailers; fifth wheels; truck campers; toy haulers; destination trailers; and tent trailers. It also holds exclusive Lance dealer territory for Southern BC, and has expanded into premium and adventure segments with the Grand Design Lineage Series M/F and the Winnebago Revel 4x4.

The business operates a vertically integrated retail model spanning five revenue streams: new RV sales, used RV sales, a parts department (including an online RVC store), a 26-bay service and repair centre staffed by red seal technicians (the largest in the Okanagan), and financing facilitation. Pricing is per-unit with new RVs ranging from approximately $47,000 to over $380,000 CAD and used RVs from $7,000 to $130,000+. The company sells exclusively to individual consumers across three primary segments: families and couples seeking recreational vehicles, outdoor enthusiasts pursuing off-grid adventures, and extended-stay or full-time RVers seeking luxury fifth wheels and motorhomes.

Go-to-market combines traditional dealership walk-ins with a dedicated RV Outfitter sales team conducting in-person, phone, and virtual appointments, supported by a multi-channel digital presence (Facebook, Instagram, YouTube, Google Business Profile) and proprietary tools including an RV Finder search tool, an RV Matchmaker questionnaire, and a New Arrival Alerts email subscription. The company is part of the RV Care network of 200+ dealerships across North America. Voyager RV Centre Ltd. remains privately held under family ownership with no disclosed institutional investors, subsidiaries, or M&A activity, and has accumulated industry recognition including RV Business Top 50 Dealership in North America (2025), RVDA Canadian Dealer of the Year (2023), Winnebago Flying W Award (2024), and the Sherman Goldenberg Award for Excellence in Digital Marketing.

Name

Voyager RV Centre

Legal name

Voyager RV Centre Ltd.

Website

https://voyagerrv.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Voyager RV Centre is a family-owned RV dealership in Winfield, BC, founded 1984 and operating as B.C. Interior's largest RV dealer, selling new and used recreational vehicles across seven major brands with full-service sales, financing, parts, and 26-bay service capabilities for individual consumer buyers.

Ownership category

akta.pro rank

Headquarters

HQ city

Winfield

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New RV Sales: Sale of new recreational vehicles including travel trailers, fifth wheels, motorhomes, truck campers, and toy haulers from manufacturers like Jayco, Grand Design, Winnebago, Keystone, Northern Lite, Roadtrek, and Lance
2. Used RV Sales: Resale of pre-owned recreational vehicles including various RV types
3. Parts Department: Sale of RV parts, accessories, and supplies through both physical store and RVC Online Parts Store
4. Service and Repairs: RV maintenance services including winterizing, summerizing, general repairs, and pre-delivery inspections
5. Financing Services: RV financing, credit applications, pre-approval services, and warranty products facilitated through the dealership

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Voyager RV Centre is a family-owned RV dealership operating since 1984 in Winfield, BC, selling new and used recreational vehicles from brands including Jayco, Grand Design, Winnebago, Northern Lite, Keystone, Roadtrek, and Lance. The company also operates a 26-bay RV Care Service Centre for maintenance and repairs, an in-store and online parts department, and provides RV financing solutions.

Product overview

Voyager RV Centre is B.C. Interior's Largest RV Dealer, located in Winfield (north of Kelowna), British Columbia, operating since 1984. The company is an RV CARE dealer offering a comprehensive portfolio of new and used recreational vehicles across multiple product categories: Class A Motorhomes, Class B+ & Vans (including Roadtrek and Winnebago Class B coach vans), Class C Motorhomes (including Jayco, Winnebago, and Grand Design Lineage), Travel Trailers (including Lance, Keystone Passport, Jayco), 5th Wheels, Truck Campers (including Northern Lite and Lance truck campers), Toy Haulers, Destination Trailers, and Tent Trailers. The company carries seven major brands: Jayco, Grand Design RV, Winnebago, Northern Lite, Keystone, Roadtrek, and Lance. Beyond vehicle sales, Voyager RV Centre provides a full-service ecosystem including a 26-bay RV Care Service Centre, an online and in-store parts department, RV financing solutions, and exclusive digital tools such as an RV Finder search tool and RV Matchmaker quiz to assist customers in selecting the right vehicle. Notable sub-brands and products include the Winnebago Revel 4x4 adventure motorhome, the Grand Design Lineage Series M (Class C on Mercedes-Benz Sprinter 4500 chassis) and Lineage Series F (Super C Class C on Ford F-600 chassis). The company has received numerous awards including RV Business Top 50 Dealership in North America for 2025, RVDA Canadian Dealer of the Year 2023, and Winnebago Flying W Award for 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Jayco RVs Jayco travel trailers, motorhomes, and other RV products from the largest family-owned and operated RV manufacturer in the nation, including Greyhawk, Redhawk SE, Swift, Solstice, Terrain, and Melbourne Prestige Class C motorhomes. Available to individual RV buyers.
• Grand Design RVs Grand Design luxury and extended-stay RVs including the Lineage Series M (Class C motorhome on Mercedes-Benz Sprinter 4500 chassis) and Lineage Series F (Super C Class C on Ford F-600 chassis). Available to individual RV buyers seeking premium motorhomes.
• Winnebago Motorhomes Winnebago Class A, B, and C motorhomes from the #1 manufacturer of motorhomes, including Ekko, Navion, Revel, Solis, Spirit, Sunstar, Sunflyer, and View models. Available to individual RV buyers.
• Northern Lite Truck Campers Fiberglass truck campers from Northern Lite, a family-owned Kelowna, BC manufacturer including Special Edition, Limited Edition, and Sportsman Series models. The only 5-Star rated slide-in truck camper in North America. Available to individual RV buyers seeking off-grid capability.
• Keystone RVs Keystone travel trailers including the Springdale Classic Collection and Passport GT & SL series from one of the top-selling RV brands in North America. Available to individual RV buyers.
• Roadtrek Class B Motorhomes Class B motorhomes built on Mercedes and Ram ProMaster chassis, including the Play, Zion Slumber, Zion SRT, Zion, Chase, and SS Agile models. Available to individual RV buyers seeking compact motorhomes.
• Lance Travel Trailers Award-winning ultra-light travel trailers in lengths from 15 to 25 feet with dry weights starting at 2,600 lbs. Voyager RV Centre is the exclusive Lance dealer in Southern BC. Available to individual RV buyers.
• RV Service and Repair Maintenance and repair services at the 26-bay RV Care Service Centre, the largest in the Okanagan, staffed by red seal technicians. Includes service appointments, winterizing, summerizing, and general repairs for all RV types. Available to RV owners.
• RV Financing RV financing solutions including credit applications, pre-approval, and competitive rates and terms for purchasing new and used RVs, travel trailers, fifth wheels, motorhomes, truck campers, and camper vans. Available to individual RV buyers.
• RV Parts Store In-store parts department and an online parts store (RVC Online Parts Store via shop.rvcare.ca) offering parts, accessories, and maintenance supplies for all RV types. Available to RV owners.
• Sell Your RV Consignment and trade-in service allowing RV owners to sell their used RVs through the dealership. Available to individual RV owners.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• RV CarecoreChannel Partner/ Reseller/ DistributorVoyager RV is an RV Care Dealer providing customers with support from a network of 200+ dealerships across North America. This partnership offers customers the RV CARE Customer Care Promises Card providing service support and discounts at partner locations.
• Jayco RVcoreChannel Partner/ Reseller/ DistributorAuthorized Jayco dealer offering the full line of Jayco travel trailers, motorhomes, and other RV products. Jayco is the largest family-owned and operated RV manufacturer in the nation.
• Grand Design RVcoreChannel Partner/ Reseller/ DistributorAuthorized Grand Design RV dealer offering luxury and extended stay RVs. Grand Design is a privately owned company with founders having over 25 years of experience in the RV industry.
• Winnebago IndustriescoreChannel Partner/ Reseller/ DistributorAuthorized Winnebago dealer offering Class A, B, and C motorhomes. Winnebago is the #1 manufacturer of motor homes with over 50 years of experience.
• Northern LitecoreChannel Partner/ Reseller/ DistributorExclusive Lance dealer in Southern BC for the highest quality and most innovative ultra-light travel trailers, winners of the Dealer Satisfaction Award from RVDA.
• Keystone RVcoreChannel Partner/ Reseller/ DistributorAuthorized Keystone dealer offering Springdale Classic Collection and Passport travel trailers. Keystone is one of the top selling RV brands in North America.
• Roadtrek MotorhomessecondaryChannel Partner/ Reseller/ DistributorAuthorized Roadtrek dealer offering quality Class B motorhomes built on Mercedes and Ram ProMaster chassis.
• Lance RVcoreChannel Partner/ Reseller/ DistributorExclusive Lance dealer in Southern BC for the highest quality and most innovative ultra-light travel trailers, winners of the Dealer Satisfaction Award from RVDA.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• General RV Center: One of the largest family-owned RV dealership groups in the U.S., with multiple supercenter locations carrying major brands and operating large service departments. Directly comparable to Voyager in family ownership and full-service dealership model.
• Bish's RV: U.S. multi-location RV dealership chain carrying major brands like Jayco, Grand Design, and Keystone with integrated service and parts. Comparable as a multi-brand RV supercenter competing for the same premium OEM relationships.
• Camping World Holdings: Largest publicly-traded RV retailer in the United States, operating hundreds of dealership locations across the U.S. Directly comparable as a multi-brand RV retailer serving recreational vehicle buyers with sales, service, and parts.
• National Indoor RV Centers (NIRVC): U.S. RV dealer network with indoor showroom facilities and full-service capabilities including consignment, service, and parts. Comparable to Voyager as a premium-service-oriented multi-brand RV retailer.
• Holiday World RV: Multi-location U.S. RV dealership group selling new and used motorhomes, travel trailers, and fifth wheels from major manufacturers. Comparable as a multi-brand full-service RV retailer.
• RV One Super Stores: U.S. multi-state RV dealership chain carrying premium brands with dedicated service and parts departments. Directly comparable as a multi-brand RV retailer with similar inventory breadth and service-led value proposition.
• Lazydays RV: U.S.-based RV dealership chain offering new and used motorhomes, travel trailers, and fifth wheels alongside service and parts. Comparable as a full-service multi-brand RV retailer with premium service-center infrastructure.
• Explore USA RV Centers: U.S. RV dealership chain offering new and used motorhomes, fifth wheels, and travel trailers alongside service operations. Comparable to Voyager as a multi-brand full-service RV retailer focused on the same premium OEM brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/voyagerrv
• YouTubeyoutube.com/user/voyagerrvcentre
• Facebookfacebook.com/voyagerrv
• Instagraminstagram.com/voyager_rv
• LinkedInlinkedin.com/company/voyager-rv-centre

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voyager RV Centre