Snake + Herring

What Snake + Herring does

Snake + Herring is a privately held Western Australian premium wine producer founded in 2011 by Redmond Sweeney (sales and marketing) and Tony Davis (winemaker), operating from the Margaret River region. The company sources fruit from Western Australia's premium viticultural sites across Margaret River, Pemberton, Great Southern, and Geographe without regional restraint, applying a minimal-intervention winemaking approach (hand-picking, natural fermentation, minimal additions) to express individual site characteristics. The portfolio spans more than 16 wines across Chardonnay, Cabernet Sauvignon and blends, Syrah, Malbec, Tempranillo, Pinot Noir, Pinot Gris, Rosé, Sauvignon Blanc-Semillon, and Riesling, priced from A$33 to A$149 per bottle, with wines named after songs significant to the founders.

The company makes money through a multi-channel distribution model: direct-to-consumer sales via the Wilyabrup cellar door (opened December 2016), an e-commerce wine store, the Odyssey Wine Club subscription (delivering 6, 12, or 24 bottles three times yearly at 20% discount), and Yarri Restaurant + Bar in Dunsborough (a partnership with chef Aaron Carr and Sal Davis opened in 2016). Wholesale distribution is handled nationally by Red and White across all Australian states and internationally by Villeneuve Wines (UK), Quaffable Wines (Sweden), and Total Wines (USA). Revenue streams include subscription recurring revenue from the wine club, one-time bottle sales, restaurant covers, and wholesale transaction fees.

The business is founder-controlled with no disclosed external investment, headcount, or revenue. Snake + Herring has been consistently rated Five Red Stars by the Halliday Wine Companion and won Best Chardonnay at the 2016 Melbourne Wine Show for its 2014 Corduroy Chardonnay. Customers are primarily premium wine enthusiasts purchasing through DTC channels, with secondary exposure to fine-dining restaurants nationally and in three export markets.

Name

Snake + Herring

Legal name

Snake and Herring

Website

https://snakeandherring.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Snake + Herring is a privately held Western Australian premium wine producer founded in 2011, sourcing grapes across Margaret River, Great Southern, Pemberton, and Geographe and selling direct-to-consumer via cellar door, wine club, and online store, plus wholesale nationally and to UK, Sweden, and USA.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Wine Bars (CRANACAE)

Keywords

• Premium wine production
• Wine club subscription
• Cellar door retail
• Margaret River wines
• Wine distribution

Headquarters

HQ city

Dunsborough

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Wine Sales: Direct sales through the company's wine store, cellar door, and wine club membership. The Odyssey Wine Club delivers 6, 12 or 24 wines three times per year at 20% discount, with additional 20% off on all purchases.
2. Restaurant Sales: Wines showcased and sold through Yarri Restaurant + Bar partnership in Dunsborough, providing a dining experience alongside the wines.
3. Wholesale Distribution: National distribution through Red and White distribution partners across all Australian states, plus international distribution to UK (Villeneuve Wines), Sweden (Quaffable Wines), and USA (Total Wines).

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels5 records

Core offering

Snake + Herring produces and sells premium wines sourced from Western Australia's top viticultural sites (Margaret River, Great Southern, Pemberton, Geographe). The company distributes its portfolio through an online wine store, cellar door in Wilyabrup, the Odyssey Wine Club subscription service, the Yarri Restaurant + Bar hospitality partnership, national wholesale (Red and White), and international distributors in the UK, Sweden and USA.

Product overview

Snake + Herring is a Western Australian wine company offering a portfolio of premium wines and wine-related services. The core product is a diverse range of varietal and blended wines spanning white (Chardonnay, Sauvignon Blanc-Semillon, Pinot Gris, Riesling), rosé, and red varieties (Pinot Noir, Cabernet Sauvignon, Tempranillo, Syrah, Malbec). These wines are sold through multiple channels: an e-commerce wine store, a subscription wine club (Odyssey Wine Club), and a cellar door in Wilyabrup. The company has expanded into hospitality with Yarri Restaurant + Bar in Dunsborough and an on-site deli at the cellar door. The wines are named after songs and sourced from premium Western Australian regions including Margaret River, Great Southern, Pemberton, and Geographe. The company is consistently rated five red stars in the Halliday Wine Companion.

Differentiator

Problem solved

Functional benefit

Brands

• Odyssey Wine Club: Wine subscription service delivering three wine packs per year to members with 20% discount and exclusive benefits.
• Safari Range

Products and services

• Odyssey Wine Club A wine subscription service delivering three wine packs per year (March, July, November) in quantities of 6, 12, or 24 bottles. Members receive 20% discount on all purchases, free delivery in Australia, priority access to new releases, invitations to exclusive events, and access to back-vintage wines.
• Cellar Door Tasting room located at 3763 Caves Rd, Wilyabrup. Visitors can taste wines, purchase bottles, and enjoy grazing boards from the on-site deli. Open 7 days a week (Thursday-Tuesday, closed Wednesdays) with regular events hosted with local food providers.
• Yarri Restaurant + Bar Award-winning restaurant and bar in Dunsborough operated in partnership with chef Aaron Carr. Menu is inspired by the six Noongar seasons with sustainably sourced ingredients, showcasing Snake + Herring wines alongside the cuisine.
• Snake + Herring Deli Curated selection of local and international cheeses, charcuterie, condiments, and crackers available at the cellar door for creating grazing boards. Includes products from France, Italy, USA, UK, Spain, Sicily, Albania, and Scandinavia.
• Black Betty Cabernet Sauvignon - Organic Organic Cabernet Sauvignon from Shallows Vineyard in Margaret River. Shows lifted blackberry, chocolate, cassis, forest floor aromas with powerful dark fruits, berries, bay leaf, pencil shavings, and profound tannins with dark chocolate finish. Priced at $149/bottle.
• Business Time Syrah Syrah from Great Southern with satsuma, blackberry, dark chocolate, fresh earth, petrichor, raspberry bonbon, bacon smoke, and iodine. Fine sinewy tannins with savory earth and stone minerality. Priced at $89/bottle.
• Cannonball Cabernet Sauvignon Margaret River Cabernet Sauvignon (87%) with Malbec (9%) and Merlot (4%). The 2023 vintage offers blackberry, satsuma, mulberry with mouthfilling fleshy red and black fruits, dark chocolate complexity, and succulent fine tannins. Cellaring potential to 2034. Priced at $65/bottle.
• Innerbloom Malbec First standalone Malbec release, sourced from Yallingup vineyard in Gunyulgup Valley. Shows raspberry, cranberry with orange blossom and leather, opulent fine tannin, and bright acidity. Handpicked, wild fermented, aged 10 months in puncheon and barrique oak. Priced at $47/bottle.
• Dirty Boots Cabernet Sauvignon Cabernet Sauvignon blend from seven small blocks across Yallingup, Wilyabrup, Treeton, and Wallcliffe. Shows blackberry, blackcurrant, bay leaf, dark chocolate, and spicy oak with tight youthful tannins. Priced at $35/bottle.
• Perfect Day Sauvignon Blanc + Semillon White blend featuring punchy lifted guava, gooseberry, bay leaf, and lemon with intense guava and lemon curd palate, crunchy texture, and long driving lime notes. Priced at $33/bottle.
• Wide Open Road Pinot Noir Pinot Noir sourced from Mount Barker in Great Southern. The 2025 vintage features dark cherry, raspberry, licorice, and earth aromas with fleshy structure, fine silky tannins, and power-finesse balance. Made with wild fermentation including both destemmed and whole-bunch components.
• Tough Love Chardonnay Chardonnay using Gin Gin clone and four Dijon clones (76, 95, 96, 277). Shows power and restraint with lifted guava, white nectarine, fleshy melon, spice, nuts, and brioche balanced by grapefruit acidity.
• Corduroy Chardonnay Chardonnay showing grapefruit, melon, spice, white flowers with barrel fermentation complexity of almond meal, brioche, and flint. Aged 10 months in 29% new French oak with 400 dozen produced. Awarded Best Chardonnay at the 2016 Melbourne Wine Show.
• Primary Chardonnay Single-vineyard Chardonnay from Karridale sub-region of Margaret River. Features pink grapefruit, wet stone minerality, curry leaf, and lime brulee. Made from Gin Gin clone with wild fermentation in 500L puncheons, aged 10 months on fermentation lees. 220 dozen produced.
• Vamos Tempranillo Tempranillo from Geographe region. Opaque red with dark satsuma plum, cherry, florals, and brick dust savory elements with juicy textured mid palate and fine talc-like tannins.
• Tainted Love Grenache Rose European dry style rose from Grenache sourced from Frankland subregion in Great Southern. Features lifted red berries, floral notes, seaspray, with creamy lees contact and mineral savory line.
• Bizarre Love Triangle Pinot Gris Pinot Gris predominant blend (96%) with Riesling (4%). Features slatey, spicy, pear aromatics with crystalline slippery texture. Sourced from Mount Barker, Frankland River, and Porongurup. Barrel fermented in old 500L puncheons for texture.

Quantifiable outcome

• Five red stars in Halliday Wine Companion - consistent recognition
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• A Stitch in TimeminorOthersMental health charity partnership with Greg Hire. Snake + Herring supports the #RiseUp Celebrity Charity Gala aimed at changing the landscape of mental health in Australia. Redmond Sweeney stated 'To give more than you take is a great example on how to live your life.'
• Red and WhitecoreChannel Partner/ Reseller/ DistributorNational distribution partner handling wholesale distribution across all Australian states. State managers include Troy Denham (Local), Lachlan Hadfield (NSW), Bill Sideris (Victoria), Travis Watson (Queensland), Jason Baker (SA), Peter Pisko (Tasmania), and Darryl Thomas (NT).
• Villeneuve Wines (UK)coreChannel Partner/ Reseller/ DistributorUnited Kingdom distribution partner. Direct orders: +44 7831 475 090. Director Kenneth Vannan.
• Quaffable Wines (Sweden)coreChannel Partner/ Reseller/ DistributorSweden distribution partner. Direct orders: +46(0) 727 107733. Director Daniel Turpeinen.
• Total Wines (USA)coreChannel Partner/ Reseller/ DistributorUnited States distribution via Total Wines store locator. Customers can search totalwines.com for nearest outlet.
• Yarri Restaurant + BarflagshipStrategic or Co-development PartnerFull-service restaurant partnership with Sal Davis and chef Aaron Carr in Dunsborough. Yarri provides a home for Snake + Herring wines, showcasing them alongside award-winning fare inspired by Noongar seasons. The restaurant opened seven days for lunch and dinner, representing a true sensory representation of the South West.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Brown Brothers: Large multi-region Victorian/Australian producer with extensive cellar door, hospitality, and export operations. Comparable on multi-region varietal portfolio and DTC-plus-hospitality commercial model; also a prior employer of Tony Davis.
• Yalumba: Historic South Australian family-owned winery with broad varietal portfolio, cellar door, and export presence. Comparable on family-founded premium positioning, multi-region sourcing, and Tony Davis's prior winemaking tenure.
• Howard Park: Established Western Australian winery operating across Margaret River and Great Southern, with broader portfolio and wider distribution than Snake + Herring. Comparable on WA multi-region sourcing and Tony Davis's prior tenure as winemaker.

Direct peers

• Leeuwin Estate: Iconic Margaret River winery consistently rated five red stars by Halliday, with cellar door, restaurant, and an art collection. Comparable on regional source, Halliday pedigree, premium pricing, and integrated DTC-plus-hospitality brand.
• Cape Mentelle: Margaret River winery with cellar door, restaurant, and five-star Halliday pedigree, part of the LVMH-owned Möet Hennessy wine portfolio. Comparable on regional source, premium DTC experience, and fine-dining positioning.
• Moss Wood: Boutique Margaret River winery long rated among Australia's best for Cabernet Sauvignon and Chardonnay. Comparable on single-region premium focus, cellar-door DTC, and fine-wine channel presence.
• Vasse Felix: Margaret River founding winery and one of Australia's most awarded premium producers, with both cellar door and restaurant operations. Directly comparable to Snake + Herring on region, premium positioning, and DTC-plus-hospitality model; further connected via chef Aaron Carr's prior 20-year tenure as Vasse Felix head chef.
• Xanadu Wines: Margaret River winery with cellar door and broad domestic and export distribution. Comparable on regional source, multi-varietal premium portfolio, and DTC-plus-wholesale commercial model.
• Cullen Wines: Biodynamic Margaret River producer with five-star Halliday ratings and a cellar door. Comparable on minimal-intervention winemaking philosophy, premium positioning, and regional source within Margaret River.
• Deep Woods Estate: Margaret River winery with five-star Halliday ratings and a multi-region WA sourcing approach. Comparable on regional source, premium pricing, and DTC-plus-wholesale distribution strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/snakeandherring
• Instagraminstagram.com/snakeandherring
• Xx.com/snakeandherring
• LinkedInlinkedin.com/company/snake-and-herring

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snake + Herring