Alpi Group
Alpi Group is a South Tyrol-based B2B distributor of workwear, promotional textiles, and promotional items, serving hotels, restaurants, trades, industry, and healthcare customers via field sales, two Work & Passion retail stores, and the alpigifts.eu online shop, with in-house textile finishing services.
- Company typePrivate
- Founded2015
- HeadquartersSchlanders, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Alpi Group does
Alpi Group is a privately held B2B distributor and service provider headquartered in Schlanders (Silandro), South Tyrol, Italy, founded in 2015 and operating under the legal form Alpi Group v. GmbH | srls. The company supplies professional workwear (Berufsbekleidung), customizable promotional textiles (Werbetextilien), and promotional items/gadgets (Werbeartikel) to businesses across South Tyrol, and operates an in-house textile finishing (Veredelung) service covering embroidery, screen printing, DTF printing, transfer printing, woven labels, embroidered patches, textile labels, and rubber emblems. Production of finishing is carried out primarily locally in South Tyrol in cooperation with regional partners.
The company's commercial model spans three channels: a field sales force covering all of South Tyrol for direct B2B consultation, two physical retail stores under the Work & Passion sub-brand (in Schlanders and Brixen), and the alpigifts.eu online shop offering over 40,000 promotional articles. It serves a vertically diversified customer base spanning trades and industry, gastronomy and hospitality, medical and care, sports clubs and associations, and promotional/marketing buyers, with named reference customers including hotels, ski resorts, restaurants, construction firms, agricultural cooperatives, and manufacturers. The product portfolio is built around multi-brand distribution of 15+ premium workwear and teamwear suppliers, including HAKRO, GREIFF, Snickers, Kübler, Karlowsky, Engel, BP, Jako, Base, Garsport, Solid Gear, and Nimbus.
Go-to-market is sales-led and enterprise-oriented, with bundled consulting, concept design, customization, and finishing services rather than transactional self-service. Pricing is quote-based per customization and not publicly disclosed, and the company has secured supply positions with hospitality purchasing groups Hogast and Gastropool to reach Ho.Re.Ca customers at scale. The company is owner-operated by Martin Thaler (Proprietario), with Gerald Kretschmer leading sales; it has no disclosed external investors, funding rounds, or M&A activity.
Alpi Group firmographics
Firmographics- Name
- Alpi Group
- Legal name
- Alpi Group v. GmbH | srls
- Website
- https://alpi-group.eu
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alpi Group is a South Tyrol-based B2B distributor of workwear, promotional textiles, and promotional items, serving hotels, restaurants, trades, industry, and healthcare customers via field sales, two Work & Passion retail stores, and the alpigifts.eu online shop, with in-house textile finishing services.
- Ownership category
- akta.pro rank
Alpi Group industry classification
Industry- Product category
- Professional Workwear and Branded Apparel
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)
Keywords
Where Alpi Group is headquartered
LocationHeadquarters
- HQ city
- Schlanders
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Alpi Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Workwear (Berufsbekleidung): Sale of professional workwear for various industries including crafts, industry, gastronomy, hospitality, medical and care sectors. Products include work clothing, professional uniforms, and functional garments.
- Promotional Textiles (Werbetextilien): Customized promotional textiles such as T-shirts, polo shirts, jackets, branded merchandise for employees and customers. Revenue from individual customization and branding services.
- Promotional Articles (Werbeartikel/Gadgets): Sale of promotional gifts, giveaways, customer and employee gifts. Online shop alpigifts.eu offers over 40,000 promotional items.
- Textile Customization Services (Veredelung): Finishing and customization services including embroidery, screen printing, DTF printing, transfer printing, woven labels, embroidered patches, rubber emblems. Services provided primarily locally in South Tyrol.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Alpi Group product offering
Product offeringCore offering
Alpi Group distributes professional workwear, promotional textiles, and branded merchandise to businesses across South Tyrol, Italy, sourcing from brands such as HAKRO and GREIFF. The company also provides in-house textile customization services including embroidery, screen printing, DTF digital printing, transfer printing, and label production for corporate clients requiring branded apparel. Order intake is handled through dedicated field sales with personal consulting, two Work & Passion retail stores, and an online shop.
Product overview
Alpi Group is a B2B provider in South Tyrol offering a unified portfolio of workwear (Berufsbekleidung), promotional textiles (Werbetextilien), and promotional items (Werbeartikel). The core offering centers on functional occupational clothing for trades, industry, hospitality, and healthcare sectors, complemented by customizable advertising textiles and gadgets for brand promotion. The company provides in-house textile finishing services (Textilveredelung) including embroidery, screen printing, and DTF printing, with production primarily local in South Tyrol. Their portfolio includes multiple branded workwear suppliers (HAKRO, GREIFF, Karlowsky, Engel, Kübler, Snickers, BP, Nimbus, Jako, and others), complemented by physical retail stores (Work & Passion) and an online shop (alpigifts.eu) with over 40,000 promotional products.
Differentiator
Problem solved
Functional benefit
Brands
- Work & Passion: Retail stores operated by Alpi Group offering professional workwear and hunting apparel. Stores located in Schlanders and Brixen.
Products and services
- Berufsbekleidung (Professional Workwear) Multi-brand professional workwear sourced from brands such as HAKRO and GREIFF, supplied to businesses, tradespeople, gastronomy, healthcare, and other industries across South Tyrol.
- Werbetextilien (Promotional Textiles) Customizable promotional textile products including branded apparel items for marketing, events, and corporate identity purposes, supplied to corporate and marketing buyers.
- Werbeartikel (Promotional Items) Non-textile branded merchandise and promotional products sold through the alpigifts.eu online shop to corporate and marketing buyers.
- Textilveredelung (Textile Finishing Services) In-house textile customization services including embroidery (Stickerei), screen printing (Siebdruck), DTF digital printing, transfer printing, woven label production, and rubber emblem production, offered to business customers for branded apparel and merchandise.
- Work & Passion Retail Stores Branded physical retail stores in Schlanders (Vinschgau) and Brixen (Bressanone) providing in-person service, try-on, fitting support, and direct sales of professional workwear to businesses and individual customers.
Companies that use Alpi Group
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
Alpi Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Alpi Group partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- HAKROcoreHAKRO is a premium workwear brand. Alpi Group is a premium retailer of HAKRO Corporate Wear in South Tyrol (Alto Adige). The partnership includes exclusive catalog offerings and regular supplier visits for product training and updates.
- GREIFFcoreGREIFF is a workwear brand. Alpi Group distributes GREIFF workwear products. The companies maintain close working relationships with regular visits and collaborative projects.
- Snickers WorkwearcoreSnickers Workwear is a leading workwear brand for crafts and industry. Alpi Group distributes their products in South Tyrol.
- Kübler WorkwearcoreKübler Workwear is a workwear brand. Alpi Group distributes their products in South Tyrol.
- KarlowskycoreKarlowsky is a workwear brand. Alpi Group distributes their products in South Tyrol.
- Engel WorkwearcoreEngel Workwear is a workwear brand. Alpi Group distributes their products in South Tyrol.
- JakocoreJako produces teamwear and teamsport apparel. Alpi Group distributes Jako products in South Tyrol.
- BP (Med & Care, Industrial Food)coreBP offers specialized workwear for medical/care and industrial food sectors. Alpi Group distributes BP products in South Tyrol.
- GarsportminorGarsport is a footwear and workwear brand. Alpi Group distributes their products in South Tyrol.
- Solid GearminorSolid Gear is a workwear brand. Alpi Group distributes their products in South Tyrol.
- NimbusminorNimbus is a workwear brand. Alpi Group distributes their products in South Tyrol.
- BaseminorBase is a workwear brand. Alpi Group distributes their products in South Tyrol.
- HogastcoreHogast is a purchasing group for the hospitality industry. Alpi Group is a supply partner for Hogast members, providing workwear, promotional textiles and promotional articles specifically for the Ho.Re.Ca sector (Hotels, Restaurants, Catering).
- GastropoolcoreGastropool is a purchasing group for the hospitality and gastronomy sector. Alpi Group is a supply partner for Gastropool members, providing specialized products for hotels and restaurants.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Alpi Group competitors and assessment
Company assessmentBroad incumbents
- HAKRO: Premium workwear manufacturer and Alpi's flagship brand partner (Alpi is its authorized premium retailer in South Tyrol). Comparable because HAKRO sells direct via its own catalogs, competing head-on with multi-brand distributors for the same enterprise customers.
- 4imprint: One of Europe's largest online promotional-products distributors, with a multi-thousand-SKU catalog and in-house decoration across embroidery, screen and digital print - directly comparable to the alpigifts.eu online shop plus Alpi's Veredelung capability, but at continental scale.
- GREIFF: German workwear and corporate-apparel manufacturer distributed through Alpi. Comparable because it markets directly to the same enterprise customers via its own catalog and sales force.
- Engelbert Strauss: Germany's largest direct-to-customer workwear and work-shoe specialist, selling the same categories - trades, industry, gastronomy, hospitality, medical/care - that anchor Alpi's catalog. Highly comparable business model (workwear + finishing + B2B/retail mix) but at pan-European scale.
- Kübler Workwear: Mid-market German workwear manufacturer (part of the Bierbaum-Proenen group) whose full uniform range overlaps directly with Alpi's trades, industry, and corporate-apparel assortment.
- Karlowsky: German workwear specialist focused on gastronomy, hotel, medical and food-service uniforms - precisely Alpi's Ho.Re.Ca. and medical/care segments. Comparable offering, brand-side perspective.
- Engel Workwear: Danish-origin workwear brand with sustainability positioning (recycled fibers, EU manufacturing) present in Alpi's catalog. Comparable because Engel competes for the same trades and corporate-apparel briefs while escalating sustainability expectations on distributors.
- Snickers Workwear: Swedish-origin workwear brand distributed by Alpi in South Tyrol. Comparable as an upstream brand that increasingly sells direct to trades and industry, pressuring distributor margins and assortment exclusivity.
- BP (Bierbaum-Proenen): Specialist workwear brand for medical/care and industrial food sectors - two of Alpi's named verticals - which sells through both distributor partners and direct sales channels.
Direct peers
- Brand Addition: Global promotional merchandise and branded goods distributor operating its own decoration/finishing infrastructure and serving enterprise clients with customized workwear-style products - the closest large-scale analog to Alpi's promo textiles and Werbeartikel business.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alpi Group social profiles
Digital presenceAlpi Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpi Group leadership team
Management profileNumber of profiles
Profiles2 records
Alpi Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpi Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpi Group
What does Alpi Group do?
Alpi Group distributes professional workwear, promotional textiles, and branded merchandise to businesses across South Tyrol, Italy, sourcing from brands such as HAKRO and GREIFF. The company also provides in-house textile customization services including embroidery, screen printing, DTF digital printing, transfer printing, and label production for corporate clients requiring branded apparel. Order intake is handled through dedicated field sales with personal consulting, two Work & Passion retail stores, and an online shop.
Is Alpi Group a public or private company?
Alpi Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alpi Group founded?
Alpi Group was founded in 2015. It employs 11 to 50 people.
Where is Alpi Group based?
Alpi Group is headquartered in Schlanders, Italy, in the Europe region.
How does Alpi Group make money?
Four revenue lines are on record. Workwear (Berufsbekleidung) is the primary driver. The others are promotional Textiles (Werbetextilien), promotional Articles (Werbeartikel/Gadgets) and textile Customization Services (Veredelung).
Who are Alpi Group's main competitors?
Broad incumbents on record are HAKRO, 4imprint, GREIFF, Engelbert Strauss, Kübler Workwear, Karlowsky, Engel Workwear, Snickers Workwear and BP (Bierbaum-Proenen). Brand Addition is listed as a direct peer.
Does Alpi Group have an API?
No public API is recorded for Alpi Group.
What industry is Alpi Group in?
Alpi Group's product category is Professional Workwear and Branded Apparel. Its primary akta.pro industry code is CRAOADAF, Workwear, Uniforms & Corporate Apparel Wholesale. Its NAICS code is 42435 and its SIC code is 5130.