yes. every kid.
yes. every kid. is a 501(c)(4) non-profit advocacy organization, founded in 2019, that lobbies for education freedom policies including Education Savings Accounts, school choice, and tax credit scholarships across 30+ U.S. states, operating within the Stand Together philanthropic community.
- Company typePrivate
- Founded2019
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What yes. every kid. does
yes. every kid. is a 501(c)(4) non-profit advocacy organization founded in 2019 and headquartered in Arlington, Virginia, that lobbies for education freedom policies across the United States. Its work centers on three branded policy initiatives: Fund Every Kid (student-centered funding following the child), No More Lines (public school access regardless of residence), and Education Your Way (family-driven customization of education). The organization also operates a rolling grants program that funds 501(c)(4)-eligible organizations whose research and advocacy align with its policy pillars, effectively building a coalition of aligned advocacy groups across more than 30 states.
The organization has no proprietary technology product. Its core "platform" is policy analysis, direct lobbying of state legislatures and governors, coalition building with partner organizations, and a multi-channel communications apparatus spanning blog content, social media (Instagram, Facebook, X, YouTube), email newsletters, podcast appearances, and earned media. Its underlying technical capability is human expertise in education policy legislation drafting and review, with team members noted for advising on bills in 15+ states and helping secure $325 million in state grant awards.
Revenue is not publicly disclosed. As a 501(c)(4), the organization is funded through charitable contributions and grants, and operates as part of the Stand Together community, a philanthropic network founded by Charles Koch. Its primary leadership includes President Andrew Clark, Executive Director Craig Hulse (formerly policy/government affairs at Tesla and Uber), COO Erica Jedynak, and Vice President of Strategy Matt Frendewey (former senior advisor to U.S. Secretary of Education Betsy DeVos). The organization measures success primarily through legislative outcomes—state adoptions of Education Freedom Accounts, tax credit scholarships, and the federal Education Freedom Tax Credit program—rather than financial metrics.
yes. every kid. firmographics
Firmographics- Name
- yes. every kid.
- Legal name
- YES. EVERY KID.
- Website
- https://yeseverykid.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- yes. every kid. is a 501(c)(4) non-profit advocacy organization, founded in 2019, that lobbies for education freedom policies including Education Savings Accounts, school choice, and tax credit scholarships across 30+ U.S. states, operating within the Stand Together philanthropic community.
- Ownership category
- akta.pro rank
yes. every kid. industry classification
Industry- Product category
- Education Policy Advocacy
- NAICS
- Child and Youth Services (62411)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Education Policy, Research & Advocacy Organizations (Nonprofit) (BPAGADAN)
- akta.pro secondary industry
- Education Policy Advocacy & Lobbying Organizations (EDADADAB)
Keywords
Where yes. every kid. is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Markets served
yes. every kid. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels5 records
yes. every kid. product offering
Product offeringCore offering
yes. every kid. is a 501(c)(4) non-profit advocacy organization that conducts policy analysis and direct lobbying to transform U.S. education policy from a top-down standardized model to a bottom-up, family-first approach. Its work centers on three branded policy initiatives — Fund Every Kid (student-centered funding), No More Lines (open public school access), and Education Your Way (customized learning) — and is supported by a rolling grants program that funds external 501(c)(4) organizations advancing student-centered education policies.
Product overview
yes. every kid. is a 501(c)(4) non-profit advocacy organization, not a traditional software product company. Its primary offerings consist of three interconnected policy initiatives: Fund Every Kid (advocating student-centered funding), No More Lines (expanding public school access), and Education Your Way (enabling family customization of education). The organization also operates a Grants Program that funds external organizations advancing these policy goals. These offerings work together as a unified advocacy framework to transform American education from a top-down standardized model to a bottom-up, family-first approach.
Differentiator
Problem solved
Functional benefit
Brands
- Fund Every Kid: Policy initiative focused on empowering families to control their children's educational funding and spend it to design an education system that suits their unique needs.
- No More Lines
- Education Your Way
Products and services
- Fund Every Kid
Quantifiable outcome
- 30 states have opted into the federal Education Freedom Tax Credit program (ECCA)
- +2 more outcomes
Companies that use yes. every kid.
Customer profileSegments1 record
Ideal customer profiles3 records
yes. every kid. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
yes. every kid. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Stand Togethercoreyes. every kid. is part of the Stand Together community, a philanthropic organization founded by Charles Koch that addresses pressing issues facing the nation. The organization is a 501(c)(4) non-profit within this community.
Recent moves4 records
Expansion highlights5 records
yes. every kid. competitors and assessment
Company assessmentBroad incumbents
- Heritage Foundation: Large conservative think tank whose education policy work promotes parental choice and opposes federal education bureaucracy. Adjacent to yes. every kid.'s mission and a contributor to the broader federal policy and legal arguments underpinning state-level school-choice wins.
- Cato Institute (Education Policy): Libertarian think tank with an active K–12 education policy program advocating school choice, ESAs, and education deregulation. Comparable in producing the underlying research and federal policy arguments that state advocacy organizations like yes. every kid. operationalize.
Direct peers
- Americans for Prosperity (AFP): Koch-network grassroots advocacy organization with state chapters running education freedom campaigns alongside yes. every kid. As sister organizations within the Stand Together community, AFP and yes. every kid. coordinate lobbying and grassroots mobilization on overlapping policy priorities.
- EdChoice: 501(c)(3) research and advocacy organization promoting universal school choice via ESAs, vouchers, and tax-credit scholarships. Direct peer in both the ESA/school-choice policy platform and the public opinion research used to support those policies.
- American Federation for Children (AFC) / Americans for Children: Premier school-choice advocacy organization operating across 25+ states to advance Education Savings Accounts and parental choice legislation. Direct competitor for the same policymaker mindshare, donors, and coalition partners; one of yes. every kid.'s legislative directors previously served as Senior Director of State and Federal Policy at AFC.
- ExcelinEd (Foundation for Excellence in Education): Education policy organization founded by Jeb Bush focused on student-centered funding, education choice, and personalized learning. Direct policy overlap; yes. every kid.'s VP of Strategy Matt Frendewey previously worked at ExcelinEd, and a current Legislative Director came from ExcelinEd's advocacy program.
- StudentsFirst: School-choice and teacher-quality advocacy organization where yes. every kid. Executive Director Craig Hulse held leadership roles earlier in his career. Direct policy overlap on parental choice, charter/expansion, and teacher accountability.
Regional players
- Independence Institute: Colorado free-market think tank that has historically run school-choice advocacy and where a yes. every kid. team member previously interned. Comparable in policy positioning but at a single-state footprint.
- ReadyColorado: Colorado-based school-choice advocacy organization on whose board Executive Director Craig Hulse currently serves as Chair. Operates at a state level against the same policy backdrop; relevant comparison for yes. every kid.'s state-by-state field model.
- School Choice Wisconsin: Wisconsin-focused school-choice advocacy group with policy goals that overlap Fund Every Kid / ESA-related advocacy. Useful comparison for yes. every kid.'s state-level engagement strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
yes. every kid. social profiles
Digital presenceyes. every kid. financial estimates
Financial estimateRevenue estimate
Valuation estimate
yes. every kid. leadership team
Management profileNumber of profiles
Profiles16 records
yes. every kid. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
yes. every kid. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about yes. every kid.
What does yes. every kid. do?
yes. every kid. is a 501(c)(4) non-profit advocacy organization that conducts policy analysis and direct lobbying to transform U.S. education policy from a top-down standardized model to a bottom-up, family-first approach. Its work centers on three branded policy initiatives — Fund Every Kid (student-centered funding), No More Lines (open public school access), and Education Your Way (customized learning) — and is supported by a rolling grants program that funds external 501(c)(4) organizations advancing student-centered education policies.
Is yes. every kid. a public or private company?
yes. every kid. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was yes. every kid. founded?
yes. every kid. was founded in 2019. It employs 11 to 50 people.
Where is yes. every kid. based?
yes. every kid. is headquartered in Arlington, United States, in the North America region.
Who are yes. every kid.'s main competitors?
Broad incumbents on record are Heritage Foundation and Cato Institute (Education Policy). Direct peers are Americans for Prosperity (AFP), EdChoice, American Federation for Children (AFC) / Americans for Children, ExcelinEd (Foundation for Excellence in Education) and StudentsFirst. Regional players are Independence Institute, ReadyColorado and School Choice Wisconsin.
Does yes. every kid. have an API?
No public API is recorded for yes. every kid..
What industry is yes. every kid. in?
yes. every kid.'s product category is Education Policy Advocacy. Its primary akta.pro industry code is BPAGADAN, Education Policy, Research & Advocacy Organizations (Nonprofit), with a secondary code of EDADADAB, Education Policy Advocacy & Lobbying Organizations. Its NAICS code is 62411 and its SIC code is 8300.