Name

Artfarm

Legal name

Artfarm Group Ltd

Website

https://artfarm.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Luxury Hospitality

NAICS

Museums, Historical Sites, and Similar Institutions (7121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Art & Culture (Gallery/Museum) Hotels (THAGADAC)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

Keywords

• Hospitality services
• Hotel operations
• Restaurant dining
• Farm retail
• Luxury travel

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hospitality Services (Restaurants): Artfarm operates restaurants across its portfolio including Mount St. Restaurant (Mayfair), Da Costa (Somerset), Fish Shop (Ballater, Washington DC), Manuela (NYC, Los Angeles), Cantina (Menorca), Chesa Marchetta restaurant (Switzerland). These restaurants generate revenue through food and beverage sales, offering breakfast, lunch, and dinner service.
2. Hotel Accommodations: The Fife Arms Hotel in Braemar and Chesa Marchetta hotel in Switzerland provide accommodation revenue. The Fife Arms offers Culture Rooms, Croft Rooms, and Royal Suites. Revenue comes from room bookings and associated hospitality services.
3. Retail (Farm Shops): Farm Shop Somerset and Farm Shop Mayfair sell products including beef and lamb from own herds, honey, wine, cider, seasonal produce, foraged products, cheese, condiments, and artisan goods. Products are also available through online ordering with delivery.
4. Private Members Club (The Groucho Club): The Groucho Club in Soho operates as a world-renowned private members club created by predominantly women publishers. Membership fees provide recurring revenue while the club generates transaction revenue from food, beverage, and event hire.
5. Event Hire and Private Dining: Artfarm properties offer spaces for private hire including The Groucho Club's Dining Room, Soho Bar, and Snooker Room; Manuela NYC's glasshouse private dining room and garden; Mount St. Restaurant's four private rooms; Da Costa's private events and celebrations.
6. Agricultural Product Sales: Artfarm produces and sells wine (Maid of Bruton/Made of Bruton from Durslade Vineyard), cider (Medium Cider from apple orchards), honey, and artisanal products including Farm Shop Gin (distilled from kitchen waste). Products available at Farm Shops and online.
7. Hospitality and Tourism Partnerships: Artfarm partners with luxury travel companies like VistaJet for curated travel experiences as part of their hospitality ecosystem, developing immersive journeys at their properties.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Artfarm develops and operates boutique hotels, restaurants, pubs, a private members' club, and farm retail outlets, with a portfolio of 14 properties across the UK, Europe, and the United States. Its venues integrate contemporary art, distinctive architecture, and farm-to-table food and beverage, supported by its own 1,000+ acre Durslade Farm. The company is a hospitality operator and property developer, not a platform or marketplace.

Product overview

Artfarm is an independent international hospitality and development company with art at its heart, operating 14 unique properties across the UK, Europe, and USA. The portfolio includes hotels (The Fife Arms Hotel, Chesa Marchetta), restaurants (Mount St. Restaurant, Fish Shop, Da Costa, Manuela NYC, Manuela DTLA, Cantina), pubs (The Audley Public House), retail (Farm Shop Somerset, Farm Shop Mayfair), private clubs (The Groucho Club), and farm operations (Durslade Farm). Each property is unique, developed in response to local culture and customs, with art as a unifying element throughout the portfolio.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Only in-house composter in Manhattan (Manuela NYC)
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• VistaJetcoreStrategic or Co-development Partner · 30 April 2026VistaJet partnered with Artfarm as part of its Summer Private World Collection 2026, offering immersive travel experiences to Alaska, Scottish Highlands, Namibia and Madagascar, Switzerland, and Wyoming. Artfarm properties including The Fife Arms and Scottish locations are featured as destinations in VistaJet's curated luxury travel collection targeting private aviation customers seeking cool-cation travel.
• Cookson AdventurescoreStrategic or Co-development Partner · 30 April 2026Cookson Adventures collaborated with VistaJet and Artfarm on the Summer Private World Collection 2026, providing adventure travel design expertise for destinations including Alaska expeditions and African safaris combining Namibia and Madagascar.
• Black TomatominorStrategic or Co-development Partner · 30 April 2026Black Tomato partnered with VistaJet on the Summer Private World Collection 2026 as a travel designer alongside Artfarm and other partners, contributing to immersive travel experiences across multiple destinations.
• Brush Creek RanchminorStrategic or Co-development Partner · 30 April 2026Brush Creek Ranch partnered with VistaJet on the Summer Private World Collection 2026 as part of the Wyoming ranch stay experiences marking America's 250th anniversary.
• Hospital RoomsminorOthersMount St. Restaurant is a proud supporter of Hospital Rooms, a charity bringing extraordinary art and creative activity to mental health hospitals. A voluntary £1 donation is added to guest bills with all proceeds supporting this cause.
• Good Company BrutonminorOthersGood Company Bruton is a not-for-profit community interest company set up by and for the people of Bruton, Somerset. Da Costa supports this charity partner with an optional £1 donation on bills. Causes include Laptops for Learners and Brue Larder food bank.
• River Dee TrustminorOthersThe Fife Arms has been supporting the River Dee Trust since 2023 and became River Dee Guardians in January 2025, enabling tangible conservation work in North East Scotland. Guests can donate £1 to their bill to support protecting the River Dee.
• Ocean Recovery ProjectminorOthersFish Shop in Ballater supports the Ocean Recovery Project which recovers and recycles litter on beaches and developed the first UK system for processing fishing trawl nets. Guests are invited to support with a £1 donation.
• Project EatsminorOthersManuela NYC has an innovative partnership with Project EATS: the compost from 'The Rocket' enriches Project EATS' six urban gardens across NYC's five boroughs. Guests can contribute a voluntary $1 donation to their bill.
• Menorca PreservationminorOthersCantina supports Menorca Preservation with a €1 donation from every sale of the fried Menorcan prawn dish. The non-profit focuses on Land, Sea, Clean energy, and Plastic Free Menorca.
• Dreaming Out LoudminorOthersFish Shop DC supports Dreaming Out Loud, a nonprofit building opportunity and equity in the food journey. They work with farmers to increase harvest and secure livelihoods. Guests can make a voluntary $1 donation.
• SMILE PlasticsminorStrategic or Co-development PartnerManuela NYC partnered with SMILE Plastics in Swansea to upcycle old plastic bottles collected by colleagues. The plastic was washed, shredded into chips, sorted by color, and upcycled into the restaurant's bar product.
• Sustainable Restaurant AssociationcoreOthersArtfarm has been a proud member of the Sustainable Restaurant Association since 2021, demonstrating commitment to sustainability standards in hospitality operations.
• Zero Carbon ForumcoreOthersArtfarm is a member of the Zero Carbon Forum, working to help mitigate climate change effects and actively manage carbon offsetting schemes.
• Too Good To GominorOthersToo Good To Go partnership to combat food waste by selling surplus food at reduced prices through the app.
• Hog & TallowminorOthersLocal maker Hog & Tallow uses tallow, a byproduct from animals on Durslade Farm, to handmake all Farm Shop soaps, creating a circular economy within the farm operations.
• OpenBlendminorOthersOpenBlend platform used by Artfarm to allow employees to raise and prioritize development topics with line managers, supporting progression plans for personal and professional growth.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1 Hotels: Luxury lifestyle hotel brand built around sustainability, nature, and biophilic design. Comparable to Artfarm on values-led positioning (eco-credentials, farm partnerships) and on operating boutique urban properties.
• Soho House: Global hospitality and private members club operator. Closest direct peer: both companies operate private members clubs (The Groucho vs. Soho House) alongside hotels and restaurants targeting creative-professional and culturally-engaged audiences.
• Auberge Resorts Collection: Collection of boutique luxury hotels and resorts in distinctive destinations with strong culinary and experiential programming. Comparable to Artfarm's portfolio of unique, non-standardized boutique properties.
• Six Senses Hotels Resorts Spas Group: Luxury hospitality brand centered on wellness, sustainability, and locality (now part of IHG). Comparable to Artfarm on the sustainability narrative, rural/remote luxury positioning, and farm/orchard culinary integration.
• The Standard Hotels: Boutique lifestyle hotel brand known for art-integrated design, buzzy F&B programming, and design-led properties in major cities (NYC, LA, London). Highly comparable to Artfarm's Mount St./Manuela/Audley cluster.

Broad incumbents

• Rosewood Hotels & Resorts: Luxury hotel group emphasizing residential-style properties with strong design, art, and culinary credentials (e.g., Rosewood London, Hôtel de Crillon). Comparable on the art-integrated luxury positioning and high-end F&B concepts.
• Belmond (LVMH): Luxury hospitality group with iconic boutique hotels, trains, and river cruises (e.g., Cipriani, Le Manoir). Comparable to Artfarm for premium positioning, heritage properties, and farm-to-table culinary programs.
• Aman Resorts: Ultra-luxury hotel and resort operator with properties in remote, culturally rich locations. Comparable to Artfarm's The Fife Arms and Chesa Marchetta for premium rural/alpine positioning and integration with local culture.

Others

• Hauser & Wirth: International contemporary art gallery founded by the Wirths, and originator of Artfarm's art-world credibility. Artfarm restaurants and hotels (Cantina Menorca, Manuela) are co-located with Hauser & Wirth galleries, making the gallery both a founder connection and a direct adjacency.

Emerging players

• Daylesford Farmhouse: UK-based organic farm, farm shop, café, and lifestyle brand with similar Durslade-style farm-to-table supply into retail and restaurant operations. Closest functional peer to Artfarm's Durslade Farm + Farm Shop vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artfarm