Bird it

What Bird it does

Bird it (legal name Bird IT) is a Brazilian consulting firm founded in 2022 and headquartered on Avenida Paulista in São Paulo (SP), operating exclusively inside the TOTVS product ecosystem. The firm employs 11–50 people and delivers implementation, sustenance, customization, environment mapping, release updates, fiscal and accounting obligation management, custom training, and Business Intelligence services primarily for TOTVS Protheus ERP, alongside adjacent support for TOTVS Fluig, GoodData, RM, Datasul, Microsiga, and TOTVS Varejo Supermercados PDV. Its technology stack is not its own; Bird it is positioned as TOTVS-independent consulting, with its core deliverable being consultant expertise applied on top of third-party TOTVS platforms, including the recently launched Protheus Insights AI analytics layer built on TOTVS Carol AI.

The company monetizes purely through professional services on three engagement structures: on-demand / body-shop (flexible, minimum 30-day notice), time bank (pre-purchased hour packages), and fixed-project scopes (well-defined deliverables and timelines). Pricing is quote-based and not publicly disclosed; inbound demand is generated via a Portuguese-language content marketing engine (blog, LinkedIn, Instagram, YouTube, newsletter) and converted through 'Falar com Especialista' CTAs, WhatsApp (11) 96399-2160, and email [email protected]. Marketing leverages topical coverage of Brazilian tax reform (LC 214/2025), fiscal obligations (SPED, ECD, DIRF, NFS-e, NNS), and Protheus release notes (12.1.2410, 12.1.2510).

Bird it serves Brazilian enterprises across BPO (NEOBPO, Grupo Konecta), general commerce (Bolamel), recreation/clubs (São Carlos Club), retail/supermarket (Petz, Copel, GPS, Coferly, Hylik, Sirio), and food & beverage (Granarolo, Polenghi). Customer acquisition is sales-led and entirely domestic, with no resellers or channel partners; there is no disclosed revenue, no funding history, no M&A activity, and no regulatory actions or leadership changes on record. Key constraints include dependency on TOTVS S.A.'s product roadmap and pricing power, placeholder zero-valued scale metrics on the website, and a small absolute headcount relative to enterprise-grade TOTVS partners.

Name

Bird it

Legal name

Bird IT

Website

https://birdit.com.br

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Bird it is a São Paulo-based TOTVS Protheus ERP specialist consultancy serving Brazilian enterprises with implementation, sustenance, customization, release management, BI, and Varejo PDV services across retail, BPO, food & beverage, and other sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services & Consulting: Bird it generates revenue through professional consulting services delivered on a project-based, time-and-materials (body shop), or hourly bank model. The company offers three primary engagement structures: (1) On-demand and Body Shop — flexible contracts with minimum 30-day notice, scaling resources as needed; (2) Time Bank — pre-purchased hour packages consumed on demand; (3) Fixed Project — well-defined scope, timeline, and budget for specific deliverables. Services span software implementation, ERP sustenance, system customization, environment mapping, release updates, fiscal compliance, and BI.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bird it is a Brazilian consulting firm that provides specialized implementation, sustenance, customization, release management, and fiscal compliance services for TOTVS ERP products, primarily Protheus, plus BI and training. It acts as an independent TOTVS ecosystem partner, helping enterprises operate, customize, and continuously improve their TOTVS environments through on-demand, time-bank, and fixed-project engagement models.

Product overview

Bird It is a specialized consulting firm focused exclusively on TOTVS ecosystem products. The company offers a portfolio of 8 core consulting services (Software Implementation, ERP Maintenance, System Personalization, Environment Mapping, Release Updates, Fiscal/Accounting Obligations, Custom Training, and Business Intelligence) along with specialized services for TOTVS Protheus ERP and TOTVS Varejo Supermercados PDV. The offering is organized as a services-plus-product-adjacent model: consulting services for implementation, customization, and maintenance of TOTVS products combined with AI-powered analytics via Protheus Insights. TOTVS products covered include Protheus, Fluig, RM, Microsiga, Datasul, and GoodData across retail, supermarket, pharmacy, and restaurant segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Implantação de Software (Software Implementation) Software implementation and ERP revitalization service for Brazilian enterprises adopting or upgrading TOTVS Protheus, ensuring greater data accuracy for decision-making and reducing costs through the elimination of manual and recurring processes.
• Sustentação ERP (ERP Sustenance) Ongoing ERP maintenance service with a structured service desk, including a request management system, dedicated TOTVS consultants, and coordination that proposes definitive solutions to avoid problem recurrence.
• Personalização de Sistemas (System Customization) Custom system personalization service tailored to specific business needs, following a success methodology with experienced development and management teams to deliver custom TOTVS enhancements.
• Mapeamento de Ambiente (Environment Mapping) Environment mapping service in which Bird it consultants analyze company processes and assist in choosing the best TOTVS solutions, with quality assurance through management review.
• Atualizações de Releases (Release Updates) Release update service that keeps TOTVS Protheus environments available and current with the latest tool functionalities, covering major version migrations such as 12.1.2410 and 12.1.2510.
• Obrigações Fiscais e Contábeis (Fiscal and Accounting Obligations) Fiscal and accounting obligations service that helps clients avoid tax issues and fines by keeping TOTVS systems updated and compliant with Brazilian obligations including SPED, ECD, DIRF, NFS-e, and NNS.
• Treinamentos sob Medida (Custom Training) Custom training service including capacity building, unit and integrated simulations, designed to ensure optimal TOTVS Protheus system operation by client teams.
• Business Intelligence BI service that helps companies use TOTVS Protheus ERP information in a friendly, real-time manner to enable valuable 'gestão à vista' management oversight, leveraging TOTVS Carol AI via Protheus Insights.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TOTVS S.A. TOTVS is Brazil's largest ERP vendor and the platform around which Bird it's entire service is built. While TOTVS is a vendor/partner rather than direct head-to-head competitor, its own direct professional services organization competes with Bird it for large implementation and sustenance engagements, making it the most consequential peer in the space.
• Linx (Stone Company): Linx is a major Brazilian retail-tech vendor (now part of Stone) competing in the POS/retail management space where Bird it offers TOTVS Varejo PDV consulting. While Linx is a broader software vendor rather than a TOTVS consultancy, it overlaps with Bird it's retail-vertical specialization.
• Senior Sistemas (a TOTVS company): Senior is a major Brazilian management-software vendor acquired by TOTVS, serving HR, ERP, and back-office. Like TOTVS itself, it competes with independent consultancies by offering direct implementation services to its installed base, and shares the same Brazilian mid-market and enterprise buyer that Bird it targets.

Direct peers

• BYDAS Sistemas: BYDAS is a Brazilian ERP consultancy with deep TOTVS Protheus expertise, providing implementation, support, and customization services to mid-market and enterprise clients — directly comparable in scope and target buyer to Bird it.
• Mult Sistemas: Mult Sistemas is a Brazilian consultancy specialized in TOTVS Protheus ERP, offering implementation, customization, training, and support — a near-identical service mix to Bird it's, targeting the same TOTVS-using mid-market and enterprise clients in Brazil.
• Consistem: Consistem is a Brazilian TOTVS-focused consulting and software-house firm offering Protheus implementation, development, and fiscal compliance services. It competes head-to-head with Bird it for TOTVS customization and sustenance engagements across Brazilian enterprises.
• Bluesoft (ERP division): Bluesoft operates a TOTVS Protheus consulting practice alongside its broader software distribution business, offering implementation, support, and licensing services to Brazilian companies. It overlaps directly with Bird it on TOTVS Protheus services while also being larger and more diversified.
• Sevilha Sistemas: Sevilha Sistemas is a Brazilian IT consultancy with a TOTVS Protheus practice, delivering ERP implementation, customization, and support services to mid-market clients. It competes directly with Bird it for the same type of body-shop and project-based engagements.

Emerging players

• Pinuts (ScienceWorks): Pinuts is a Brazilian digital consultancy with ERP and integration capabilities serving mid-market and enterprise clients, including TOTVS-related work. It is a partial overlap — broader in digital product and integration than a pure TOTVS consultancy — but competes for some of the same transformation budget.

Others

• Strategy& (PwC Brazil) — Enterprise Technology / SAP practice: Large global SIs like PwC's Strategy& and Accenture compete for large enterprise ERP transformation budgets in Brazil, including TOTVS-related engagements at the top end. They are not direct peers on body-shop sustenance but represent an alternative for large clients that might otherwise engage mid-sized consultancies like Bird it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCnyq-ZfRsdz2AGtOKS54Q2Q
• LinkedInlinkedin.com/company/birdit-br
• Instagraminstagram.com/somosbirdit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird it