Beweeg Wijs

What Beweeg Wijs does

Beweeg Wijs B.V. is a Dutch private limited company headquartered in Neede, Netherlands that develops and implements a scientifically registered methodology for structured outdoor play and movement-based learning in schools and care settings. Founded by Ron ten Broeke and active for more than 20 years, the company delivers a two-year implementation trajectory covering primary education, secondary education (VMBO focus), special education, toddlers/childcare, and senior care, anchored by the proprietary kleurenzones (colour-zone) behavioural framework developed in partnership with Erik Boot.

The core technology is the Online Pleinprogramma (OPP), a web-based planning platform containing more than 1,500 structured play activities with associated videos, e-learning modules for junior coaches, and integration with classroom instruction. Supporting tools include the Beweeg Wijs app (beweeg-wijs.app), mathematical outdoor learning tools (Rekenvierkant and Rekenslang), and a dedicated implementation curriculum. The company holds official recognition as a 'Wetenschappelijk geregistreerde methodiek' (scientifically registered methodology) within the RIVM/Centrum Gezond Leven Gezonde School framework, plus an 'Erkende Interventie' for toddlers, and a TNO feasibility study validating the Pauzesport programme.

Beweeg Wijs monetises through multiple revenue streams: custom-priced two-year implementation trajectories per school (offerte op maat), fixed-price on-site workshops (€700–€1,250), bi-annual training days (€299/participant), annual subscriptions for the OPP included with implementation, and standalone product sales such as the Koningsspelen Draaiboek playbook (€99–€174.95) and physical goods. Distribution is primarily direct via province-level regional coordinators and a regional training hall in Neede, with international expansion handled through the 1tomove partnership covering Germany, Austria, and Switzerland. The business is bootstrapped and founder-owned with no external funding.

Name

Beweeg Wijs

Legal name

Beweeg Wijs B.V.

Website

https://beweegwijs.nl

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Beweeg Wijs is a Dutch methodology developer that delivers structured outdoor play and movement-based learning programmes to schools, childcare centres, and senior care facilities, supported by the proprietary Online Pleinprogramma platform with 1,500+ activities.

Ownership category

akta.pro rank

Product category

School Physical Education & Movement Methodology Services

NAICS

Sports and Recreation Instruction (611620), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

K–12 Instructional Design & Curriculum Development Services (EDAGAKAA), IEP/IFSP-Aligned Curriculum & Lesson Materials (EDAGAMAA), Learning Strategy, Instructional Design & Content Development (BPACANAG)

Keywords

• School movement programs
• Outdoor play methodology
• Physical education curriculum
• Embodied learning programs
• Playground intervention design

Headquarters

HQ city

Neede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Complete Implementation Trajectories: Full two-year implementation programme per school including training, playground redesign, colour zones, support and the Online Pleinprogramma licence. Custom-priced (offerte op maat).
2. Workshops and Training: On-site workshops (1.5h, 2h, or 3h) for school teams covering energizers, bovenbouwspelen, pleinpret, and Beweeg Wijs intervention methodology. Prices range from €700 to €1,250 per workshop.
3. Koningsspelen Draaiboek (Ready-Made Playbooks): Ready-to-use playbook for Koningsspelen (King's Games) at €149 (€99 for licensed schools), or €174.95/€124.95 including custom playground map. Physical products (stoepkrijt) sold separately at €4/unit.
4. Online Pleinprogramma (Annual Subscription): Digital platform subscription included with implementation. Standalone online access available with annual subscription for €700-€1,250 per workshop bundle. Includes 1500+ activities, videos, and planning tools.
5. Update and Refresher Courses: Bi-annual update training days for speelbegeleiders and beweegteam members at €299 per participant, including lunch. Also available: assistent speelbegeleider 8-session training for persons distant from labour market.
6. Group Activities & Team Events: Corporate group activities (teamuitjes) offered in the Beweeg Wijs hall in Neede, priced at €15-€25 per person. Includes 'Ik hou van Holland', Casino, Pubquiz, Escaperoom, and more. Catering available separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Beweeg Wijs develops and implements a scientifically registered methodology for structured outdoor play and movement in Dutch schools, childcare, secondary education, special education, and senior care. Its two-year implementation trajectory combines colour-coded playground zoning (kleurenzones), the proprietary Online Pleinprogramma digital platform with 1,500+ activities, certified speelbegeleider training, and tailored annual programmes. The offering is complemented by on-site workshops, training days, embodied mathematics tools, and event organisation services such as Koningsspelen (King's Games).

Product overview

Beweeg Wijs is an education-focused organization offering a scientifically registered methodology for structured outdoor play and movement in schools. The portfolio consists of a core methodology platform (Beweeg Wijs Methodiek) supported by the Online Pleinprogramma (OPP) digital tool with 1500+ activities, complemented by specialized modules for different age groups (toddlers, primary, secondary, special education, seniors) and use cases (movement math, dynamic school day, pause-sport). Additional offerings include workshops, training programs, event organization services (Koningsspelen/Sportdag), and the Pleinpret entry-level module. The methodology is implemented over two years with ongoing annual support.

Differentiator

Problem solved

Functional benefit

Products and services

• Beweeg Wijs Methodiek (Complete Implementation) The complete scientifically registered Beweeg Wijs methodology for implementing structured outdoor play and movement programmes in schools, delivered as a two-year implementation trajectory with annual follow-up support. Sold to Dutch primary schools as a custom-quoted engagement.
• Online Pleinprogramma (OPP)

Quantifiable outcome

• More movement: children achieve more daily physical activity and schools meet the mandatory 90 minutes per week of movement education (2x per week, legally required since 2023)
• +5 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• 1tomovecoreChannel Partner/ Reseller/ Distributor1tomove is the exclusive international distribution partner for Beweeg Wijs in Germany, Austria, and Switzerland (DACH region). The partner operates as 'Regiocoördinator 1tomove' and manages the methodology's adaptation and implementation in German-speaking markets. The partnership includes a dedicated website section in German (1tomove.com) and coordinated regional coordinator roles.
• Halo JobbingminorChannel Partner/ Reseller/ DistributorHalo Jobbing serves as a regional coordinator for Zuid-Holland and also collaborates with Beweeg Wijs on the 'Gezonde School / Bewegen en Sport' programme. Their logo appears in the Beweeg Wijs footer. The partnership extends distribution reach in Zuid-Holland and connects to the broader Gezonde School ecosystem.
• E4 RealisatiecoreStrategic or Co-development PartnerE4 Realisatie is a partner for 'Dynamische Schoolomgeving' (Dynamic School Environment). The partnership involves co-development of inclusive school playground designs that integrate with the Beweeg Wijs methodology. E4 handles the physical construction and redesign of schoolyards while Beweeg Wijs provides the programme methodology.
• Sport81minorGTM or Marketing PartnerSport81 partners with Beweeg Wijs on the 'Educatie' (Education) programme. Sport81 promotes the Beweeg Wijs methodology within its education-oriented sports and movement offerings.
• Platform Dynamische SchooldagminorStrategic or Co-development PartnerThe Platform Dynamische Schooldag is an ecosystem partner aligned with Beweeg Wijs's mission to make the school day more dynamic. Collaboration involves mutual promotion and alignment on the concept of the 'dynamische dag' within schools.
• GGDNOG (GGD Noord- en Oost-Gelderland)minorStrategic or Co-development PartnerGGDNOG co-developed the 'Leef Wijs' programme (healthy nutrition and lifestyle) with Beweeg Wijs. This programme is delivered by Beweeg Wijs specialist Mascha Warnshuis and addresses nutrition and healthy cooking awareness for schoolchildren and parents, in addition to the movement methodology.
• Erik BootcoreStrategic or Co-development PartnerErik Boot developed the concept of 'kleurgedragszones' (colour behaviour zones) which forms the theoretical and practical foundation of the Beweeg Wijs kleurenzones methodology. This is a credited intellectual contribution that underpins the entire methodology.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 1tomove: International channel partner that deploys the Beweeg Wijs methodology in Germany, Austria, and Switzerland; operates as a regional coordinator and is the most direct extension of Beweeg Wijs's offering into the DACH region.
• The Daily Mile Foundation: UK-founded global initiative that gets primary-school children running or walking for 15 minutes a day; addresses the same problem of insufficient daily movement in schools but through a simpler, free, non-commercial format.
• Marathon Kids: Global school-based running programme that combines physical activity, tracking, and rewards for primary-school children; competes for the same school physical-activity budget and partnerships.
• Imoves: UK movement-based learning company providing structured activity programmes, lesson plans, and teacher training for primary schools; directly comparable to Beweeg Wijs's combination of methodology, teacher training, and activity library.

Regional players

• JOGG (Jongeren Op Gezond Gewicht): Dutch national programme (backed by the Ministry of Health) that supports municipalities in promoting healthy weight among youth; overlaps with Beweeg Wijs's healthy-school positioning and school-based movement focus.
• Sportbedrijf (municipal sports companies, e.g. Sportbedrijf Arnhem): Dutch municipal sports organisations that run school PE, after-school sport, and community movement programmes; comparable providers of structured movement services at the local level that Beweeg Wijs must compete against for school contracts.
• Kenniscentrum Sport & Bewegen: Dutch national knowledge centre for sport and physical activity that develops evidence-based interventions and advises municipalities and schools; adjacent ecosystem player that shapes the policy and research environment in which Beweeg Wijs operates.

Broad incumbents

• GoNoodle: US-based movement-break and mindfulness platform widely used in primary classrooms; addresses classroom energizers and embodied learning via digital video content, overlapping with Beweeg Wijs's Beweeg Uitjes and OPP modules but at much larger scale.
• Heutink: One of the largest Dutch suppliers of educational materials, furniture, and playground equipment to primary schools; a broader incumbent that could bundle or replicate Beweeg Wijs-style structured-play offerings through its school-customer base.
• Malmberg: Major Dutch K–12 educational publisher (part of Sanoma) producing curriculum, learning materials, and digital platforms; a broader incumbent with the scale and school relationships to develop competing movement or dynamic-day curricula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/beweeg-wijs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beweeg Wijs