Alfabétiko

What Alfabétiko does

Alfabétiko is a communications, public relations, and digital marketing agency headquartered in Madrid, Colombia, operating with a headcount in the 11-50 range. Its stated specialization is tourism and lifestyle brands, and it is a member of the TLN (Travel Lifestyle Network) worldwide network of travel-marketing agencies, which gives it cross-border distribution capacity beyond a typical single-market Colombian agency.

The agency's service offering spans the full marketing stack: communications and PR, content creation, social media management, branded content, web design, and CRM marketing, together with paid-media execution across Facebook, Instagram, TikTok, Spotify, Amazon, native and geo-targeted advertising. It also lists inbound marketing and marketing automation, indicating an intent to operate beyond top-of-funnel brand work into full-funnel demand generation.

Alfabétiko's business model is a fee-for-service agency model, monetizing through project and retainer engagements with tourism and lifestyle clients rather than through a software/SaaS product, marketplace, or proprietary technology. There is no disclosed app, API, or platform; the core deliverable is human-driven campaign execution, content production, and media buying. No management team, revenue, funding, or certification data is publicly disclosed.

Name

Alfabétiko

Legal name

Alfabetiko

Website

https://alfabetiko.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfabétiko is a communications, PR, and digital marketing agency based in Madrid, Colombia, that serves tourism and lifestyle brands through TLN network partnerships and a full-stack service portfolio spanning paid media, content, and CRM.

Ownership category

akta.pro rank

Product category

Marketing and Public Relations Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Communication agency services
• Public relations services
• Digital marketing agency
• Social media management
• Content creation services

Headquarters

HQ city

Madrid

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Marketing channels14 records

Core offering

Alfabétiko is a communications, public relations and digital marketing agency that sells strategic communication, PR, content creation, social media management, paid multi-platform digital advertising, web design, CRM marketing, marketing automation, inbound marketing, video marketing and branded content services. Its client base is concentrated in tourism and lifestyle brands, and it delivers these services globally through its membership in the TLN (Travel Lifestyle Network) agency network.

Product overview

Alfabétiko is a communications, public relations, and digital marketing agency offering a comprehensive portfolio of services. The core offerings include Communication Services, Public Relations, and Content Creation as the primary service pillars, supported by specialized advertising and digital marketing modules. These service modules include Social Media Management (Facebook Ads, Instagram Ads, TikTok Advertising, Spotify Ads), e-commerce advertising (Amazon Advertising, Native Ads), location-based advertising (Geo Advertising), web development (Web Design), customer engagement tools (CRM Marketing, Marketing Automation), and content marketing (Video Marketing, Inbound Marketing, Branded Content). The agency positions itself as a global and digital-first organization, part of the TLN (Travel Lifestyle Network) worldwide network of lifestyle agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Communication Services Strategic communication services connecting brands with audiences through digital channels and public relations activities; targeted at brand and business clients.
• Public Relations Public relations services for building and maintaining brand reputation and media relationships; for brand and business clients.
• Content Creation Creative content development services for brand storytelling and audience engagement across digital platforms; for brand and business clients.
• Social Media Management Management of brand presence across social media platforms including content scheduling, community engagement and performance analytics; for brand and business clients.
• Paid Digital Advertising Paid advertising services across Facebook Ads, Instagram Ads, TikTok Advertising, Spotify Ads, Amazon Advertising, Native Ads and Geo Advertising; includes campaign strategy, creative development and performance optimization for brand and business clients.
• Web Design Website design and development services for brand digital presence and user experience optimization; for brand and business clients.
• CRM Marketing Customer relationship management marketing services including audience segmentation, campaign personalization and lifecycle management; for brand and business clients.
• Marketing Automation Automated marketing workflow services including email automation, lead nurturing and triggered campaign management; for brand and business clients.
• Video Marketing Video content marketing services including production, optimization and distribution across digital platforms; for brand and business clients.
• Inbound Marketing Inbound marketing strategy services focused on attracting audiences through relevant content and value-driven engagement; for brand and business clients.
• Branded Content Custom branded content creation that integrates brand messaging seamlessly into engaging media experiences; for brand and business clients.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TLN (Travel Lifestyle Network)coreStrategic or Co-development PartnerAlfabétiko is part of TLN (Travel Lifestyle Network), a renowned worldwide platform of communication, public relations and marketing agencies focused on lifestyle and travel sectors. This network enables effective collaboration and service delivery in any market globally, providing clients with access to international expertise and resources.

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• TBWA\\Worldwide: Global creative agency network with strong Latin American presence, providing advertising, branded content, and digital campaign services that overlap with Alfabétiko's core offering.
• Publicis Groupe: Global communications holding company offering advertising, PR, content, and digital marketing services; competes for the same lifestyle and tourism brand retainers Alfabétiko targets.
• Dentsu: Major global advertising and marketing services group whose digital and CX practices directly overlap with Alfabétiko's paid social, CRM, and marketing automation capabilities.
• BBDO Worldwide: Global creative agency network providing advertising, content, and digital marketing services overlapping with Alfabétiko's full-service offering; competes for the same brand mandates at scale.
• Ogilvy: Global advertising and PR network offering the same digital marketing services (paid social, content, CRM) that Alfabétiko provides, but at vastly greater scale and with multinational client mandates.
• DDB Worldwide: Global creative network providing advertising and brand communications with strong digital and content capabilities that overlap with Alfabétiko's service mix.
• McCann Worldgroup: Global advertising and communications network offering PR, content, social media management, and paid media execution — directly comparable services to those Alfabétiko provides to its brand clients.

Direct peers

• Weber Shandwick: Global PR and integrated marketing agency particularly strong in lifestyle and travel sectors, directly comparable to Alfabétiko's positioning as a communications/PR agency for tourism and lifestyle brands.
• MullenLowe SSP3: Colombia-headquartered creative and communications network within MullenLowe Global; directly comparable to Alfabétiko as a regional, mid-sized communications agency offering advertising, PR, and digital marketing to brands in Latin America.
• VMLY&R: Globally integrated brand and customer experience agency combining advertising, CRM, commerce, and digital marketing — closely mirroring Alfabétiko's integrated services stack, especially on CRM marketing and marketing automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfabétiko