Belvitur Viagens

What Belvitur Viagens does

Belvitur Viagens e Turismo S.A. is a Brazilian travel agency founded in 1963 in Belo Horizonte, Minas Gerais, operating as a multi-brand tourism services platform under the BeFly corporate umbrella — an integrated tourism ecosystem Belvitur co-founded in 2021 that is described as the largest in Latin America. The company sells leisure travel packages, corporate travel management, currency exchange, themed cruises, Formula 1 Grand Prix São Paulo packages, Disney vacation packages, and serves as the official ticketing agency for Instituto Inhotim, one of the world's largest open-air contemporary art museums. Belvitur also distributes niche adventure travel through its acquired Desviantes sub-brand. The company holds industry credentials including IATA accreditation, ABAV and Abracorp memberships, Cadastur registration, Bureau Veritas certification, and PCI compliance.

The company distributes through 13+ physical retail storefronts concentrated in shopping malls across Belo Horizonte (Shopping Sete Lagoas, Del Rey, Minas Shopping, Estação BH, Boulevard Shopping, Diamond Mall, Meeting Shops, Itaú Power Shopping, and an on-site office at Instituto Inhotim in Brumadinho), Rio de Janeiro (Shopping Rio Sul), and São Paulo (Alameda Campinas), complemented by direct digital sales via belvitur.com.br and WhatsApp commerce powered by a conversational sales assistant called "Bel." The technology stack relies on standard Global Distribution Systems (GDS), proprietary customer relationship management (CRM), and BACEN-regulated currency exchange operations through its Correspondente Cambial relationship with Banco Daycoval under Resolution CMN 4.935/2021. No proprietary AI capabilities, public APIs, SDKs, or novel technology stack are publicly disclosed.

Revenue is generated through transaction fees on bundled travel packages (flights, accommodation, transfers, and experiences sold per-person with installment options up to 10x without interest), currency exchange spreads across 20+ foreign currencies, corporate travel management fees via Belvitur Corporativo, commissions on themed cruise packages and Disney bookings, affiliate referral commissions on travel insurance sold through the Melhor Seguro marketplace, and ticket margins on Inhotim and F1 official agency services. The company serves two primary customer segments: individual leisure travelers and families (the dominant B2C segment) and corporate/business clients requiring managed travel, MICE services, and event execution.

Name

Belvitur Viagens

Legal name

Belvitur Viagens e Turismo S.A.

Website

https://belvitur.com.br

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

101–250 employees

Short description

Belvitur Viagens is a Brazilian multi-brand travel agency founded in 1963, offering leisure packages, corporate travel, currency exchange, and official agency services for Inhotim and F1 São Paulo across 13+ retail stores in Brazil under the BeFly ecosystem.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Travel Agencies (561510), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Travel Super-Apps & Multi-Service Marketplaces (THAKAAAM)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ), Group Travel Payments & Billing (Central Billing, Virtual Cards) (THACAFAK)

Keywords

• Leisure travel packages
• Corporate travel management
• Currency exchange services
• Theme park travel packages
• Adventure tourism bookings

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Travel Packages and Package Tours: Belvitur generates primary revenue through the sale of bundled travel packages combining flights, accommodation, transfers, and experiences. Packages range from domestic Brazilian destinations to international travel. Pricing is sold at tiered per-person rates with installment options (up to 10x without interest).
2. Currency Exchange (Câmbio): Belvitur operates as a registered currency exchange house (Correspondente Cambial do Banco Daycoval) offering purchase and sale of over 20 foreign currencies, prepaid international cards, global account cards, and foreign currency delivery services. Revenue derived from exchange rate spreads on currency transactions.
3. Theme Park and Attraction Tickets: Sale of tickets and bundled packages for Disney parks (Walt Disney World, Disney Cruise Line), Inhotim museum (as official agency), Formula 1 Grand Prix São Paulo, and themed cruise packages. Revenue from ticket margins and package markups.
4. Corporate Travel and Events Management: Belvitur Corporativo provides managed travel services and event organization for business clients, including travel management, airport assistance, hotel booking, and premium event execution. Revenue from service fees and commissions on booked corporate travel.
5. Inhotim Museum Services: As the official travel agency for Inhotim (Instituto Inhotim), Belvitur sells tickets, organized visits with mediators (in Portuguese, Spanish, and English), internal transport via carts, transfer from Belo Horizonte, and restaurant reservations for the museum. Revenue from ticket sales margins and service fees.
6. Insurance / Travel Insurance: Travel insurance products are sold through the Melhor Seguro platform, a specialized insurance marketplace. Belvitur earns commissions on insurance policies sold to traveling customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels6 records

Core offering

Belvitur is a Brazilian multi-brand travel agency that sells bundled leisure travel packages (domestic and international flights + hotels + transfers), corporate travel management and event services, and retail currency exchange across 20+ foreign currencies. It also operates as the official sales agency for Instituto Inhotim museum visits, Formula 1 Grand Prix São Paulo packages, Disney parks and cruises, and themed cruise experiences, supported by 13+ physical retail storefronts and a WhatsApp-driven digital channel.

Product overview

Belvitur Viagens is a multi-brand travel agency operating as part of the BeFly tourism ecosystem, offering a comprehensive portfolio of travel services. The core offering consists of Belvitur Lazer (leisure packages with flights, hotels, transfers, and insurance) and Belvitur Corporativo (corporate travel management). Specialized verticals include Disney vacation packages, Inhotim museum official agency services, Desviantes adventure travel brand, themed cruises, and GP São Paulo F1 packages. Supporting services include Belvitur Câmbio (currency exchange with 20+ currencies, prepaid cards, and delivery) and BePark airport parking. The company operates multiple physical store locations across Brazil with over 60 years of market history.

Differentiator

Problem solved

Functional benefit

Brands

• Belvitur Lazer: Leisure travel services including packages, airline tickets, transfers, and travel insurance.
• Belvitur Corporativo
• Belvitur Câmbio
• Belvitur Disney

Products and services

• Belvitur Lazer (Leisure Travel Packages)
• Belvitur Corporativo (Corporate Travel and Events)
• Belvitur Câmbio (Currency Exchange)
• Disney Vacation Packages
• Inhotim Official Agency Services
• Desviantes Adventure Travel
• Themed Cruises (Navios Temáticos)
• GP São Paulo F1 Packages
• Travel Insurance (Seguros)
• BePark Estacionamento (Airport Parking)

Quantifiable outcome

• Installment payment up to 10x without interest available on all packages
• +3 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• BeFlycoreStrategic or Co-development Partner · 1 January 2021In 2021, Belvitur participated in the founding of BeFly, described as the largest tourism ecosystem in Latin America. BeFly integrates major travel companies to create a unified network of solutions for travelers. Belvitur remains a subsidiary operating under the BeFly corporate umbrella, sharing brand identity while benefiting from cross-company synergies, centralized leadership, and ecosystem-wide marketing.
• Banco DaycovalcoreStrategic or Co-development PartnerBelvitur operates as a Correspondente Cambial (Currency Correspondent) of Banco Daycoval, in compliance with BACEN Resolution CMN 4.935 of July 29, 2021. This partnership authorizes Belvitur to conduct foreign exchange operations including currency purchase/sale, prepaid card loading, and international money transfers, under the regulatory framework of the bank.
• Instituto InhotimcoreStrategic or Co-development PartnerBelvitur is the official travel agency for Instituto Inhotim, one of the world's largest open-air contemporary art museums and botanical gardens. This exclusive relationship grants Belvitur the right to sell Inhotim tickets, organize guided visits, provide internal museum transport, offer transfer services from Belo Horizonte, and manage restaurant reservations. The partnership positions Belvitur as the preferred and official gateway for Inhotim visitors.
• ABAV (Associação Brasileira de Agências de Viagens)minorOthersBelvitur is a member of ABAV, the Brazilian Association of Travel Agencies, which provides industry representation, networking, and credibility through collective membership.
• AbracorpminorOthersBelvitur holds membership in Abracorp, a Brazilian travel agency association serving corporate travel sector members.
• PCI (Payment Card Industry)minorOthersBelvitur maintains PCI compliance certification for secure payment card data handling.
• IATA (International Air Transport Association)minorOthersBelvitur holds IATA accreditation, the international standard for travel agencies issuing airline tickets and accessing global distribution systems.
• CadasturminorOthersBelvitur is registered with Cadastur, Brazil's official government registry for tourism service providers.
• Bureau VeritasminorOthersBelvitur maintains certification from Bureau Veritas, an international quality and compliance inspection organization.
• Melhor SegurominorGTM or Marketing PartnerBelvitur sells travel insurance through the Melhor Seguro platform (melhorseguro.com.br), a specialized insurance marketplace. Belvitur earns referral commissions on policies sold, connecting customers to the best coverage options for their trips.
• DesviantesminorStrategic or Co-development PartnerBelvitur acquired Desviantes, an adventure travel brand specializing in off-the-beaten-path Brazilian destinations including Jalapão, Chapada Diamantina, Chapada dos Veadeiros, Amazônia, and Bolivia. Desviantes continues operating as a distinct brand under the Belvitur/Belvi umbrella, expanding Belvitur's reach into the adventure/niche travel segment.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Booking.com: Booking Holdings is the global OTA leader with massive presence in Brazil — competing with Belvitur's hotel and package booking business through dominant digital presence and aggressive pricing.
• LATAM Travel: LATAM Travel is the airline-affiliated travel agency network in Brazil — comparable to Belvitur in offering packaged air-inclusive travel, currency exchange-adjacent services, and multi-store distribution.
• BeFly (parent ecosystem): BeFly is the parent tourism ecosystem co-founded by Belvitur in 2021 — described as the largest tourism ecosystem in Latin America, integrating multiple travel brands into a unified network of solutions.
• Club Med: Club Med operates all-inclusive resorts globally with strong presence in Brazil — competes with Belvitur's premium leisure package segment (especially beach resorts like Porto de Galinhas and international packages) on aspirational travel experiences.

Direct peers

• Decolar.com (Despegar): Decolar is the leading OTA in Latin America, offering flights, hotels, and package bookings online — the principal digital-native competitor that pressures traditional agencies like Belvitur on price transparency and convenience.
• Flytour Viagens: Flytour is a major Brazilian corporate and leisure travel agency with similar multi-channel distribution and corporate division — comparable to Belvitur in targeting both B2C leisure and B2B managed travel.
• Hurb (Hotel Urbano): Hurb is a Brazilian OTA specializing in discounted travel packages and last-minute deals — competing directly with Belvitur on the leisure package segment serving the same Brazilian consumer base.
• Visual Turismo: Visual Turismo is a long-established Brazilian travel agency offering leisure and corporate travel packages with a similar multi-store retail and digital model — comparable in size and target customer to Belvitur.
• CVC Brasil: CVC is the largest travel and tourism operator in Latin America, offering packaged tours, flights, hotels, and exchange services across Brazil — directly comparable to Belvitur in both leisure package model and multi-service retail footprint.

Others

• Abracorp (corporate travel association): Abracorp is a Brazilian corporate travel association of which Belvitur is a member — indicative of the broader corporate travel agency peer set in which Belvitur Corporativo competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Belvitur
• LinkedInlinkedin.com/company/belvitur-viagens
• Instagraminstagram.com/belvitur

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Belvitur Viagens