WayGone Brewery
WayGone Brewery is a Henrico, Virginia craft microbrewery producing gluten-reduced beers, wine, cider, and food for direct-to-consumer sale at its single taproom. Operating publicly since 2023, it relies on recurring event programming to drive customer acquisition.
- Company typePrivate
- Founded2016
- HeadquartersVirginia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What WayGone Brewery does
WayGone Brewery operates a single craft microbrewery and taproom at 10612 Patterson Avenue in Henrico, Virginia. Founded in 2016, the company began commercial sales and opened to the public in 2023. The business serves adult consumers in the Henrico market with handcrafted beers, a curated wine and cider selection, and a food menu featuring 10-inch Billy Pie Pizzas and bar snacks, alongside non-alcoholic beverages. Operating hours are Tuesday–Thursday 4–9pm, Friday–Saturday 12–10pm, and Sunday 12–8pm, with the business closed on Mondays.
All of the brewery's beers are produced using a gluten reduction process, a domain specialization that targets consumers with gluten sensitivities within the local craft beer market. The product portfolio spans three interconnected lines: Beer/Seltzer (the core offering, handcrafted since 2016), Wine/Cider (curated offerings including Sol Summit canned wines, a 2024 Château L'Orangerie Bordeaux Blanc, a 2020 Robert Wessman Raven Blood, Tenuta Sant'Anna Prosecco, and Angry Orchard hard cider), and Food & Snack Menu (in-house pizzas plus allowances for outside food from nearby partner restaurants including Shoreline Seafood Market, European Taste, Rare Olde Times, and Chez Max).
Revenue is generated entirely through direct-to-consumer transactions at the taproom via a pay-as-you-go pricing model with no tiers or subscriptions. The go-to-market strategy is event-driven, with weekly happy hours (Tuesdays 4–6pm, offering $5 off 4-packs and $1 off draft pours), an open mic night hosted by Greg Turner, and recurring live music performances by local and tribute artists. Distribution is limited to on-premise draft pours, packaged 4-packs of canned beer for off-premise consumption, and food sales. The company employs 1–10 staff, has no disclosed external funding, and operates as an independent private business with no parent, subsidiaries, or M&A activity.
WayGone Brewery firmographics
Firmographics- Name
- WayGone Brewery
- Legal name
- WayGone Brewery
- Website
- https://waygonebrewery.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WayGone Brewery is a Henrico, Virginia craft microbrewery producing gluten-reduced beers, wine, cider, and food for direct-to-consumer sale at its single taproom. Operating publicly since 2023, it relies on recurring event programming to drive customer acquisition.
- Ownership category
- akta.pro rank
WayGone Brewery industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Microbreweries & Craft Breweries (THAFALAC)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK)
Keywords
Where WayGone Brewery is headquartered
LocationHeadquarters
- HQ city
- Virginia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WayGone Brewery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- On-site beverage sales: Direct sales of draft beer, wine, hard cider, and seltzer to customers visiting the taproom during operating hours.
- Food sales: Sale of food items including pizzas (10-inch Billy Pie Pizzas) and snacks (pretzels, peanuts, jerky, chips) to taproom customers.
- Packaged beer sales: Sale of 4-packs of canned beer for off-premise consumption, with happy hour discounts ($5 off 4 packs).
- Wine and cider sales: Sale of wine by the glass (can), bottle, or 200ml prosecco, as well as hard cider in cans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 10-inch pizzas ranging from $15-$16 |
| Unit Pricing | Pay-as-you-go | Snack items priced from $1-$7 |
| Unit Pricing | Pay-as-you-go | Wine and cider items from $7-$24 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
WayGone Brewery product offering
Product offeringCore offering
WayGone Brewery is a craft microbrewery that brews and sells gluten-reduced handcrafted beers, seltzers, wine, hard cider, and a food menu (pizzas, snacks, and non-alcoholic beverages) directly to consumers through its single taproom in Henrico, Virginia. The brewery opened to the public in 2023 after brewing since 2016, and combines beverage sales with live entertainment programming including happy hours, open mic nights, and live music performances.
Product overview
WayGone Brewery is a craft brewery and tasting room established in 2016, offering its products to the public since 2023. The brewery operates three interconnected product lines: a core Beer/Seltzer selection featuring handcrafted, gluten-reduced beers; a Wine/Cider menu with canned wines, bottled selections, prosecco, and hard cider; and a Food & Snack Menu offering 10-inch Billy Pie Pizzas in multiple varieties, bar snacks, and non-alcoholic beverages. The establishment allows outside food and maintains regular business hours for tasting experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer/Seltzer Handcrafted beers and seltzers brewed since 2016, with all beers being gluten-reduced. Available for on-site tasting (draft pours) and off-premise consumption in 4-pack cans. Targeted at adult consumers in the Henrico, Virginia area, including gluten-sensitive craft beer drinkers.
- Wine/Cider Curated wine and hard cider selection including Sol Summit canned wines (Red Blend, Sauvignon Blanc, Rose), bottled wines (2024 Château L'Orangerie Bordeaux Blanc, 2020 Robert Wessman Raven Blood), Tenuta Sant'Anna Prosecco 200ml, and Angry Orchard Hard Cider 16oz cans. Sold to taproom customers for on-site consumption.
- Food & Snack Menu Food and snack offerings including 10-inch Billy Pie Pizzas in multiple varieties (Cheese, White Pizza, Pepperoni, Sausage, Margherita, Mushroom Calabrian Chili, White Calabrian Chili, White Mushroom Ricotta, Gluten Free Cheese priced $15–$16), bar snacks (Soft Pretzels, Whitley's Peanuts, Cheese Straws, Beef Jerky, Chips, Candy priced $1–$7), and non-alcoholic beverages (Sierra Nevada N/A Beer, Soda, TopoChico, Juice Boxes, Bottled Water priced $1–$5). Customers may also bring outside food from nearby partner restaurants.
Companies that use WayGone Brewery
Customer profileSegments2 records
Ideal customer profiles3 records
WayGone Brewery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WayGone Brewery partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
WayGone Brewery competitors and assessment
Company assessmentDirect peers
- Starr Hill Brewery: Virginia craft brewery with taprooms in Charlottesville and Richmond serving draft beer, packaged beer, and food. Comparable Virginia craft producer with similar on-premise tasting room model.
- Hardywood Park Craft Brewery: Richmond, VA craft brewery operating taprooms with food, live events, and packaged beer distribution. Directly comparable as a Virginia-based craft producer with an event-driven, food-inclusive taproom model similar to WayGone.
- Center of the Universe Brewing Company: Ashland, VA microbrewery (near Henrico) operating a taproom with food and live entertainment. Comparable small Virginia craft brewery with a community/event-driven taproom model.
- Legend Brewing Company: Richmond-based craft brewery with an on-site pub serving house beers alongside food and live music. Comparable single-market brewery/taproom hybrid in the same metro as WayGone.
- Fine Creek Brewing Company: Virginia craft brewery with a taproom and food program serving the greater Richmond market. Comparable regional craft producer with on-premise tasting room and packaged sales.
- Bingo Beer Co: Richmond, VA craft brewery operating a taproom and event space. Comparable regional microbrewery competing for the same Henrico/Richmond on-premise traffic.
- Triple Crossing Beer: Richmond, VA craft brewery with a downtown taproom and additional locations offering draft pours, packaged beer, and food. Closely comparable as a Virginia microbrewery operating a tasting-room-centric, event-driven model.
- Garden Grove Brewing & Urban Winery: Richmond, VA hybrid brewery and winery taproom offering beer, wine, and food. Comparable single-location concept with the same on-premise beverage diversity WayGone employs.
Broad incumbents
- New Belgium Brewing Company: National craft brewery (owned by Kirin) operating taprooms and broad distribution. Comparable as a craft beer producer but operates at vastly larger scale and with distribution that WayGone does not yet have.
- Sierra Nevada Brewing Company: Large craft brewer offering year-round and seasonal beer plus a non-alcoholic beer that WayGone explicitly resells on tap ($5). Comparable as a craft brewery category leader and indirect partner through shared N/A beer SKU.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
WayGone Brewery social profiles
Digital presenceWayGone Brewery financial estimates
Financial estimateRevenue estimate
Valuation estimate
WayGone Brewery leadership team
Management profileNumber of profiles
WayGone Brewery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WayGone Brewery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WayGone Brewery
What does WayGone Brewery do?
WayGone Brewery is a craft microbrewery that brews and sells gluten-reduced handcrafted beers, seltzers, wine, hard cider, and a food menu (pizzas, snacks, and non-alcoholic beverages) directly to consumers through its single taproom in Henrico, Virginia. The brewery opened to the public in 2023 after brewing since 2016, and combines beverage sales with live entertainment programming including happy hours, open mic nights, and live music performances.
Is WayGone Brewery a public or private company?
WayGone Brewery is a private company. It is classified as unknown and is currently operating.
When was WayGone Brewery founded?
WayGone Brewery was founded in 2016. It employs 1 to 10 people.
Where is WayGone Brewery based?
WayGone Brewery is headquartered in Virginia, United States, in the North America region.
How does WayGone Brewery make money?
Four revenue lines are on record. On-site beverage sales are the primary driver. The others are food sales, packaged beer sales and wine and cider sales.
Who are WayGone Brewery's main competitors?
Direct peers on record are Starr Hill Brewery, Hardywood Park Craft Brewery, Center of the Universe Brewing Company, Legend Brewing Company, Fine Creek Brewing Company, Bingo Beer Co, Triple Crossing Beer and Garden Grove Brewing & Urban Winery. Broad incumbents are New Belgium Brewing Company and Sierra Nevada Brewing Company.
Does WayGone Brewery have an API?
No public API is recorded for WayGone Brewery.
What industry is WayGone Brewery in?
WayGone Brewery's product category is Craft Beer. Its primary akta.pro industry code is THAFALAC, Microbreweries & Craft Breweries, with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.