Legend Brewing Company

Name

Legend Brewing Company

Legal name

Legend Brewing Co.

Website

https://legendbrewing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Beverage Manufacturing (3121)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Beer Brewing & Brands (CRADAIAA), Craft Beer Bars & Taprooms (THAFAEAG), Regional & National Breweries (THAFALAD)

Keywords

• Craft beer
• Handcrafted ales
• Brewery restaurant
• Lager production
• Specialty beers

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Brewpub/Direct Sales: Operating a 180-seat restaurant with 200-seat deck and small beer garden at their Richmond location, serving full menu and Legend beers directly to consumers. Also offers party bookings and events.
2. Commercial Beer Distribution: Distributing commercial microbrewery beers to many of the best pubs and restaurants in Richmond and other areas of Virginia since January 1994.
3. Collector Merchandise: Selling beer labels and coasters to collectors. They honor requests for labels with specific guidelines including mailing written requests with self-addressed stamped envelopes.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Legend Brewing Company is a craft brewery founded in 1994 in Richmond, Virginia, producing handcrafted unpasteurized beers including lagers, ales, IPAs, porters, pilsners, and stouts. The company operates a 180-seat on-site restaurant/pub and distributes its beers to pubs and restaurants across Virginia. It also offers specialty releases through the Urban Legend Series and a rotating seasonal lineup.

Product overview

Legend Brewing Company is a commercial microbrewery and brewpub in Richmond, Virginia, operating since January 1994. The company produces a portfolio of unpasteurized premium beers made from two-row and specialty barley malt, hops, water, and yeast. Their core year-round offerings include Lager, Pilsner, Brown Ale, Porter, IPA, and Longer Days IPA. Seasonal offerings rotate throughout the year including Hazey Days IPA, Haze Fatigue West Coast IPA, Imperial Daze, Spring Lager, Summer Bier, Oktoberfest, Winter White, Hop Frog Black Lager, Lazy Days Easy IPA, Harvest Pilsner, Chai Spiced Brown Ale, Berliner Blood Orange, Berliner Weisse, Legend Belgian Style Tripel, Cuvée De Noël, and Legend Chocolate Porter. The Urban Legend Series features specialty beers inspired by Virginia and regional urban legends, including Vampire Imperial Red Ale and collaborative releases. The company operates both a commercial brewery supplying restaurants and a brewpub with full food service.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Legend Series: A special batch series featuring beers inspired by urban legends from Virginia and the surrounding region, including stories like Fairy Crosses, Woman in Black, The Norfolk Experiment, Ghost Rider, West Point Light, Bleeding Nun, and the Richmond Vampire.

Products and services

• Handcrafted Lagers, Ales, IPAs, Porters, Pilsners, and Stouts The flagship beer lineup produced at the Richmond brewery, sold on-site and distributed to Virginia pubs and restaurants.
• Urban Legend Series A series of specialty craft beers produced as limited or rotating releases for craft beer enthusiasts.
• Seasonal Beer Lineup Rotating seasonal craft beer offerings released at different points in the year.
• On-site Restaurant and Pub A 180-seat brewery restaurant/pub located at 321 W 7th St, Richmond, VA, serving the brewery's beers along with food to walk-in customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• St. George Brewing Company (Hampton, Virginia)minorStrategic or Co-development Partner · 1 January 2014Collaboration on Teach's Oyster Stout with Andy Rathmann, Brewmaster from St. George Brewing Company. The beer is inspired by Blackbeard (Edward Teach).
• Poe MuseumminorStrategic or Co-development PartnerCollaboration on Hop Frog Black Lager - a dark German lager brewed in collaboration with the Poe Museum, featuring balanced roasted malt flavors and moderate bitterness.
• Starr Hill (Charlottesville, VA)minorStrategic or Co-development PartnerCollaboration on HooVale: A Spiced Holiday Ale. Starr Hill from Charlottesville collaborated with Legend to create this beer inspired by the urban legend that Charlottesville inspired Dr. Suess' Whoville.
• Lost Rhino Brewing CompanyminorStrategic or Co-development PartnerCollaboration on R.I.P. Ale (a Red IPA) - a tribute to the NoVA Bunny Man urban legend. Specialty malts evoke a soft, drinkable profile while Amarillo and Chinook hops add tropical aroma and piney bitterness.
• College of William & MaryminorStrategic or Co-development PartnerCollaboration on Crim Dell Abbey Dubbel - a tribute to the Crim Dell Bridge on campus, where legend says if two lovers kiss at the crest they are fated together forever.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Veil Brewing Co. Richmond, VA craft brewery with a strong taproom presence. Competes directly with Legend for Richmond craft drinkers and shares the same urban Virginia market.
• Hardywood Park Craft Brewery: Richmond, VA craft brewery operating a flagship brewpub and distributed across Virginia. Directly comparable as a same-city craft brewery competing for the same Richmond taproom and on-premise accounts.
• Starr Hill Brewery: Charlottesville, VA craft brewery with Virginia-wide distribution and a brewpub. Directly comparable to Legend as a Virginia craft brewery; the two have even collaborated on HooVale Spiced Holiday Ale.
• Triple Crossing Brewing Company: Richmond, VA craft brewery operating multiple taprooms in the city. Competes with Legend for the same Richmond craft consumer and on-premise accounts at a comparable scale.

Regional players

• Devils Backbone Brewing Company: Virginia craft brewery (Roseland/Charlottesville) with broad Virginia distribution. Comparable as a Virginia craft brewery with both brewpub and wholesale operations, though backed by Anheuser-Busch/InBev.
• Lost Rhino Brewing Company: Ashburn, VA craft brewery with regional distribution and a brewpub. Comparable to Legend as a Virginia craft brewery that has also collaborated on the R.I.P. Ale Red IPA Urban Legend Series release.

Broad incumbents

• Stone Brewing: Large national craft brewer with broad U.S. distribution. Comparable as a craft brewery operating brewpubs and producing both IPAs and lagers, but at much greater scale and reach than Legend.
• Sierra Nevada Brewing Co. Established national craft brewery with flagship brewpubs and broad distribution. Comparable to Legend as a craft producer with brewpub and wholesale channels, but at a national scale.
• Dogfish Head Brewery: Established craft brewery with broad distribution and an experiential brewpub in Delaware. Comparable to Legend as a craft brewery combining brewpub hospitality with national packaged distribution.
• Lagunitas Brewing Company: Large craft brewery (Heineken-owned) with broad distribution and taproom operations. Comparable to Legend as a craft producer combining on-premise and wholesale channels, but at significantly larger scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LegendBrewingCo
• Facebookfacebook.com/LegendBrewingCo
• Instagraminstagram.com/legendbrewingco
• LinkedInlinkedin.com/company/legend-brewing-co

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legend Brewing Company