What Premier Preneed Marketing does

Premier Preneed Marketing is a privately held, B2B marketing and distribution organization headquartered in Norfolk, Nebraska, operating as part of the Integrity group. The company connects funeral homes and licensed preneed insurance agents with four major insurance carriers — Wellabe, National Guardian Life, Global Atlantic Financial Group, and Sepio Guard — and supplies them with the marketing programs, lead-generation resources, and training required to sell preneed funeral funding policies to families. Beyond distribution, Premier provides customized marketing collateral, agent training tools, a CRM and agent portal, and state-specific continuing education such as its 2026 Wisconsin 24-hour Preneed Certification course.

The company's revenue model is primarily affiliate/referral-based: independent insurance agents affiliated with Premier earn commissions from the carrier partners when policies are sold. Funeral homes access Premier's tools, training, and carrier relationships to grow their preneed book and generate referrals beyond their at-need client base. Premier holds industry association memberships and endorsements (ICCFA, NFDA, CANA, OGR Endorsed Supplier) that function as credibility signals within the funeral services vertical.

The operating technology stack is conventional sales infrastructure — a CRM, an agent portal, and a lead-purchasing pipeline — with no proprietary AI/ML components disclosed. The company maintains a multi-jurisdiction compliance posture covering HIPAA, GLBA, CCPA, CPRA, GDPR, and CSA STAR Level 1, reflecting the regulated nature of insurance and health-adjacent lead data. With 501-1,000 employees and 50+ years of operating history, Premier is an established distributor rather than a technology disruptor.

Name

Premier Preneed Marketing

Legal name

Premier Preneed Marketing

Website

https://premierpreneed.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Premier Preneed Marketing is a Nebraska-based B2B distributor that connects funeral homes and licensed preneed insurance agents with four major insurance carriers, supplying marketing programs, lead generation, training, and state-specific continuing education to support the sale of preneed funeral funding policies.

Ownership category

akta.pro rank

Product category

Preneed Insurance Distribution

NAICS

Direct Life Insurance Carriers (524113)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Final Expense / Burial Life Insurance (FSAIABAF)

Keywords

• Preneed insurance marketing
• Funeral home services
• Insurance agent training
• Preneed distribution
• Funeral insurance products

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Insurance Product Distribution: Premier Preneed connects funeral homes and preneed agents with insurance carriers to facilitate the sale of preneed insurance policies. Agents earn commissions from insurance carriers affiliated with the company.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Premier Preneed Marketing markets and distributes preneed (pre-funded) funeral insurance products on behalf of insurance carriers, working through funeral homes and independent insurance agents. It provides customized marketing programs, materials, and agent training/tools, and delivers state-specific preneed certification and continuing education courses (e.g., Wisconsin) to support compliant agent activity.

Product overview

Premier Preneed Marketing is a B2B marketing services company that provides a suite of products for funeral homes and preneed insurance agents. The core offering includes preneed programs (insurance products that pre-fund funeral arrangements) sourced from multiple carrier partners, supported by customized marketing programs, training tools, and continuing education courses. The company acts as an intermediary, connecting funeral professionals with top insurance carriers to offer flexible preneed solutions in their communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Preneed Insurance Programs

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• WellabecoreOthersWellabe (formerly Great Western Insurance Company) is a key insurance carrier partner providing preneed insurance products distributed through Premier's network of funeral homes and agents.
• National Guardian LifecoreOthersNational Guardian Life is an insurance carrier partner offering preneed insurance products through Premier's distribution network.
• Global Atlantic Financial GroupcoreOthersGlobal Atlantic Financial Group provides preneed insurance products as a carrier partner in Premier's network.
• Sepio GuardcoreOthersSepio Guard is an insurance carrier partner offering preneed products through Premier's funeral home and agent network.
• International Cemetery, Cremation and Funeral Association (ICCFA)minorOthersPremier Preneed is a member of ICCFA, an industry association for cemeteries, cremation services, and funeral homes.
• National Funeral Directors Association (NFDA)minorOthersPremier Preneed holds membership in NFDA, a professional association for funeral directors.
• Cemetery, Cremation and Funeral Association (CANA)minorOthersPremier Preneed is associated with CANA, the industry association for cemetery, cremation, and funeral services.
• Order of the Golden Rule (OGR) Endorsed SupplierminorOthersPremier Preneed is an OGR endorsed supplier, indicating recognition by a funeral service professional organization.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Royal Neighbors of America: A fraternal benefit society issuing whole life insurance including preneed/final expense products distributed through independent agents and funeral partnerships. Competes with Premier for agent relationships and funeral home referral business.
• Lincoln Heritage Life Insurance: A preneed-focused life insurer offering the 'Life of Financial Security' final expense product sold through funeral homes and agents. Operates a comparable carrier-distributor model to Premier with strong funerary channel presence.
• CICA Life Insurance Company of North America: Final expense specialist selling simplified-issue whole life insurance to seniors primarily through independent agents; competes with Premier for agent productivity in the preneed and final expense category.
• Sellers-Parker Nationwide Insurance Services: A preneed marketing and insurance services organization that works with funeral homes and agents to sell final expense and preneed policies. Direct competitor in the funeral-preneed distribution niche.
• Senior Life Insurance Company: Final expense/whole life insurer specializing in simplified-issue policies sold to seniors, often through funeral home partnerships and independent agents. Competes with Premier for the same customer demographic and channel.
• Foresters Financial: A fraternal insurer offering whole life and final expense insurance marketed through licensed agents, including preneed positioning for funeral planning. Overlaps Premier in agent-driven life insurance distribution.
• Homesteaders Life Company: A mutual life insurance company headquartered in Des Moines, IA that underwrites preneed/final expense funeral products and partners directly with funeral homes and agents across the U.S. Closest direct competitor to Premier Preneed Marketing given the overlapping focus on funeral-preneed distribution through both funeral home and independent agent channels.
• American Memorial Life Insurance Company: Specialty preneed life insurance carrier based in Rapid City, SD, focused exclusively on funeral preneed funding. Direct competitor to Premier's core product set and agent/funeral home channel.
• Wellabe (formerly Great Western Insurance Company): A senior-focused insurance carrier providing preneed and final expense products, listed as Premier's core carrier partner. Competes directly in the same space through its own agent and funeral home networks beyond Premier's distribution.

Broad incumbents

• Integrity Marketing Group: Premier Preneed's parent organization, one of the largest independent insurance distribution platforms in the U.S. with diverse life, health, and annuity products. Comparable as the broader parent ecosystem and strategic acquirer of similar marketing organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/premier-preneed-marketing

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Preneed Marketing