Lincoln Heritage Life Insurance

What Lincoln Heritage Life Insurance does

Lincoln Heritage Life Insurance Company is a Phoenix, Arizona-based final expense life insurance carrier founded in 1963 and operating as a subsidiary of Londen Insurance Group, Inc. The company targets Americans aged 40–85 through its flagship Funeral Advantage program, a simplified-issue whole life insurance policy underwritten on form ICC13FEAPPR that requires no medical examination and qualifies most applicants via a brief health questionnaire. Coverage and premiums are fixed at issue and the carrier cannot cancel the policy while premiums are paid; the product is not available in New York or Washington.

The core product bundles the insurance benefit with Family Support Services delivered through a registered partnership with the Funeral Consumer Guardian Society (FCGS), in which a live representative assists surviving family members with post-death and funeral coordination at no additional cost. Underwriting and distribution are supported by an agent-website platform operated by third-party vendor Skyhook Interactive: independent licensed agents and Managing General Agents (MGAs) register through a self-service portal to generate personalized, bilingual (English/Spanish) branded websites with quote forms, bio content, and contact details, with website-subscription fees billed monthly.

Revenue is generated through two streams: recurring premium payments from Funeral Advantage policyholders and monthly agent website subscription fees paid to Skyhook Interactive (which is party to the agent contract rather than Lincoln Heritage). The company holds an A.M. Best A- (Excellent) financial strength rating and a Better Business Bureau A+ accredited business rating. Trust signals, simplified-issue qualification, multi-state carrier status (48 jurisdictions), and the agent-channel model constitute the company's primary market differentiators.

Name

Lincoln Heritage Life Insurance

Legal name

Lincoln Heritage Life Insurance Company

Website

https://funeraladvantageagent.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

1–10 employees

Short description

Lincoln Heritage Life Insurance is a Phoenix-based, family-owned final expense life insurer founded in 1963, offering the Funeral Advantage simplified-issue whole life product to Americans aged 40–85 through a nationwide independent-agent channel.

Ownership category

akta.pro rank

Product category

Final Expense Life Insurance

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Final Expense / Burial Life Insurance (FSAIABAF)

akta.pro secondary industries

Simplified Issue (No-Exam) Term Life Insurance (FSAIAAAH), Whole Life Insurance (FSAIABAA)

Keywords

• Final expense insurance
• Burial insurance
• Simplified issue life insurance
• Funeral cost coverage
• Pre-need life insurance

Headquarters

HQ city

Powder Springs

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Final Expense Life Insurance Premiums: Recurring premium payments from life insurance policies designed to cover funeral and final expense costs. Policies are issued on form ICC13FEAPPR with benefit amounts selected by policyholders based on age, gender, and health factors. Premiums remain fixed and coverage cannot be cancelled as long as payments are maintained.
2. Agent Subscription Services: Agent website services provided by Skyhook Interactive are billed on a monthly subscription basis. Independent agents pay subscription fees to maintain their branded agent websites representing Funeral Advantage.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Lincoln Heritage Life Insurance underwrites and sells the Funeral Advantage final expense life insurance program — a simplified-issue whole life policy issued on form ICC13FEAPPR that provides a cash benefit to cover funeral and other end-of-life costs for Americans ages 40-85. Applicants qualify through a one-page application answering a few health questions with no medical exam required; premiums are fixed, never increase, and coverage cannot be cancelled as long as payments are maintained. The product is bundled with complimentary Family Support Services delivered through the Funeral Consumer Guardian Society (FCGS). The policy is not available in New York or Washington.

Product overview

Lincoln Heritage Life Insurance Company operates as a final expense insurance provider founded in 1963, offering the Funeral Advantage program—a unified final expense life insurance product for Americans ages 40–85. The core Funeral Advantage product combines a simplified-issue life insurance cash benefit (underwritten on form ICC13FEAPPR, not available in NY or WA) with integrated Family Support Services delivered through the Funeral Consumer Guardian Society (FCGS). No medical examination is required; most applicants qualify by answering a few health questions. The company also provides independent insurance agents with a website platform to represent the Funeral Advantage program.

Differentiator

Problem solved

Functional benefit

Brands

• Funeral Advantage: Final expense life insurance program offering cash benefit with easy qualification and streamlined application process, targeting Americans ages 40-85. Includes Family Support Services through Funeral Consumer Guardian Society (FCGS).

Products and services

• Funeral Advantage Final Expense Life Insurance A simplified-issue whole life insurance cash benefit program designed for Americans ages 40-85 to cover funeral and other final expenses. Applicants qualify via a one-page application answering a few health questions — no medical exam required. Premiums are fixed, never increase, and coverage cannot be cancelled as long as payments are maintained. The policy is bundled with complimentary Family Support Services through the Funeral Consumer Guardian Society (FCGS). Not available in New York or Washington.
• Agent Website Subscription Service A monthly subscription service provided to independent licensed insurance agents and MGAs representing Lincoln Heritage Funeral Advantage. Subscribers receive a personalized bilingual (English/Spanish) agent website with their contact info, bio, business hours, and a quote form, plus automatic renewal billing. The service agreement is between Skyhook Interactive and the agent.

Quantifiable outcome

• Most applicants qualify for full, immediate coverage based on answers to health questions without requiring medical examination
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Funeral Consumer Guardian Society (FCGS)coreStrategic or Co-development PartnerFuneral Consumer Guardian Society provides Family Support Services to all Funeral Advantage policyholders at no additional cost. Upon the death of a policyholder, a live FCGS representative assists surviving loved ones in coping with funeral-related details and coordination. This partnership provides a differentiated post-sale support experience that extends beyond the insurance product itself.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Mutual of Omaha: Large mutual insurer offering final expense whole life as part of a broad portfolio (life, disability, Medicare Supplement). Comparable product (Living Promise final expense), but with substantially deeper financial backing, more distribution channels, and higher brand recognition.
• Transamerica: Major life insurer with a direct-to-consumer and agent-sold final expense product. Competes in the same 50-85 demographic but offers a far broader product suite and significantly larger marketing budget.
• AIG / Corebridge Financial: Major life insurer with final expense and simplified-issue products in its portfolio. Substantially larger scale and broader distribution; competes for the same agent relationships.

Direct peers

• Gerber Life Insurance: Sells small-face-value whole life policies (including final expense-adjacent products for adults) through agent and direct channels. Comparable simplified-issue approach and demographic focus.
• Globe Life: Public insurer whose core franchise is small-face-value life insurance sold through agent networks to middle-income Americans — the same customer profile and channel as Lincoln Heritage Funeral Advantage. Direct product overlap and distribution model overlap.
• American Amicable Life Insurance: Specialty carrier focused almost exclusively on final expense and simplified-issue life insurance distributed through independent agents. Closest direct comp to Lincoln Heritage in product mix, target customer, and GTM.
• National Western Life: Specialty life insurer with a meaningful final expense and simplified-issue book distributed through independent agents. Overlaps directly with Lincoln Heritage on product and distribution model.
• Royal Neighbors of America: Fraternal benefit society that issues small-face-value whole life policies to women, including final expense coverage. Competes in the same niche for a similar demographic with simplified-issue underwriting.
• Columbian Life Insurance Group: Mutual insurance holding company focused on serving middle-income Americans with simplified-issue final expense and whole life products through independent agents.
• Foresters Financial: Fraternal life insurer with a strong final expense product line distributed through independent agents. Similar simplified-issue positioning and middle-income senior target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lincoln-heritage-life-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lincoln Heritage Life Insurance