Bckr

What Bckr does

BCKR is an Austin, Texas-based apparel company that designs and sells premium technical outerwear and headwear for college sports fans. The company was incorporated in 2023, began public selling in late 2024, and currently operates with 1–10 employees, headquartered at a single warehouse/fulfillment site in Austin with product design team members in Boulder and Steamboat Springs, Colorado. It is privately held by founder Corey Maynard and a small group of friends-and-family investors, with no institutional venture capital, public listing, or parent company disclosed.

The company's core product is a modular three-jacket system — Dry One (Toray Dermizax 3-layer, 20,000mm waterproof shell), Warm One (PrimaLoft Gold Active+ insulated jacket), and Cool One (UPF 50+ brrr°-cooled pullover) — plus matched Dry/Warm/Cool headwear. All products use Tier-1 outdoor-industry materials sourced through partnerships with Toray, PrimaLoft, YKK, and brrr°, the last being licensed specifically into licensed fan apparel for the first time. Outerwear is manufactured in Indonesia and headwear in China, with fulfillment and shipping handled from Austin. Products carry a 4.9/5 average verified review rating across 142+ reviews as published on bckr.com.

BCKR monetizes primarily through direct-to-consumer one-time e-commerce sales at premium price points ($49 headwear, $199 pullovers, $349 insulated jackets, $499 waterproof coats), supplemented by royalties paid under official licensing agreements with the University of Georgia, Ohio State University, University of Oregon, and University of Texas (each with a commitment of 10% of related sales donated back to support student athletes). Secondary channels include a custom-orders service for teams, organizations, and corporate groups that upload custom branding; an unbranded BCKR Core line using the same materials in solid colors; a limited approved-dealer / wholesale channel; and digital gift cards. Distribution is domestic U.S. only, with international shipping explicitly marked 'not yet.' The company's go-to-market relies on its own website, organic social across Instagram, TikTok, Facebook, X, LinkedIn, and YouTube, an email newsletter for drop announcements, and earned media through former-athlete testimonials from college football alumni of the four partner schools.

Name

Bckr

Legal name

BCKR, LLC

Website

https://bckr.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

BCKR is a privately held Austin-based apparel brand that designs and sells premium technical outerwear and headwear for college sports fans, using Tier-1 outdoor materials (Toray, PrimaLoft, YKK, brrr°) in officially licensed colors for Georgia, Ohio State, Oregon, and Texas, plus an unbranded BCKR Core line.

Ownership category

akta.pro rank

Product category

Premium Technical Fan Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

akta.pro secondary industry

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Technical outerwear
• Licensed fan apparel
• College team merchandise
• Premium rain jackets
• Insulated sports apparel

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Direct E-commerce Sales: Primary revenue stream through bckr.com. Direct-to-consumer sales of premium technical outerwear and headwear. One-time product purchases at premium price points ($49-$499).
2. Licensing Royalties: Percentage of sales paid to university athletic departments in exchange for rights to use team logos and branding on officially licensed products.
3. Wholesale: Limited distribution through approved dealers. Wholesale pricing available to approved dealers with group order discounts available in some situations.
4. Custom/Group Orders: Custom orders for teams, organizations, and corporate customers with their own branding. Upload custom marks for custom BCKR gear.
5. Gift Cards: Store credit issued in the form of gift cards for returns and purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

BCKR designs and sells a modular three-jacket technical outerwear system—a Cool One UPF 50+ cooling pullover, a Warm One PrimaLoft-insulated jacket, and a Dry One Toray three-layer waterproof coat—plus matching headwear, built with elite outdoor-industry materials (Toray, PrimaLoft, YKK, brrr°). Products are offered in officially licensed colors and branding for four college teams (Georgia, Ohio State, Oregon, Texas) and in unbranded BCKR Core solid colors, sold direct-to-consumer at premium price points of $49–$499.

Product overview

BCKR is a premium technical fan gear brand offering a unified product system of three weather-specific jackets (Cool One UPF Pullover, Dry One Waterproof Coat, Warm One Insulated Jacket) and complementary headwear (caps and bucket hats), all using elite outdoor materials (Toray, PrimaLoft, YKK, brrr°). Products are available in officially licensed team colors for Georgia Bulldogs, Ohio State Buckeyes, Oregon Ducks, and Texas Longhorns, as well as the BCKR Core solid-color collection without team branding. The company also offers custom orders for teams and organizations. Outerwear is manufactured in Indonesia; headwear is made in China.

Differentiator

Problem solved

Functional benefit

Products and services

• Cool One UPF Pullover A UPF 50+ sun-protection pullover with patented brrr° cooling fabric and Toray DotAir breathable knit panels, designed for hot-weather game days and outdoor activities. Available in officially licensed team colors for Georgia, Ohio State, Oregon, and Texas, plus BCKR Core solid colors, priced at $199.
• Dry One Waterproof Coat A Toray three-layer Dermizax waterproof breathable shell rated at 20,000mm waterproof / 10,000g breathability, with YKK AquaGuard water-blocking zippers and fully taped seams, designed to be worn alone or layered with the Warm One jacket for cold-and-wet conditions. Available in officially licensed team colors and BCKR Core solid colors, priced at $499.
• Warm One Insulated Jacket A cold-weather insulated jacket using PrimaLoft Gold Active+ synthetic fill, featuring water repellency and four hand-warmer pockets; designed to layer under the Dry One waterproof coat. Available in officially licensed team colors and BCKR Core solid colors, priced at $349.
• Dry One Waterproof Cap A waterproof cap constructed with Toray waterproof materials and YKK AquaGuard components to keep the head dry in rain, matching the Dry One jacket in officially licensed team colors, priced at $49.
• Cool One UPF Bucket Hat A UPF-protective cooling bucket hat using brrr° cooling and Toray DotAir breathable fabric for warm-weather and sun-exposure wear, matching the Cool One pullover in officially licensed team colors, priced at $49.
• Warm One Insulated Cap An insulated cap for cold-weather wear matching the Warm One insulated jacket in officially licensed team colors, priced at $49.
• BCKR Core Collection A sub-brand collection of BCKR technical outerwear and headwear in solid colors without team-specific logos, using the same materials and construction as the licensed team-licensed line and intended for everyday outdoor wear, priced across the same $49–$499 tiers.
• Custom Orders A custom branding service for teams, organizations, clubs, events, and corporate customers who want BCKR-quality technical outerwear and headwear with their own logo or branding uploaded in place of team marks, accessed via the Custom Orders page and [email protected].
• BCKR Gift Card Digital gift cards available in any amount that can be used toward BCKR products on bckr.com, also issued as store credit for returns.

Quantifiable outcome

• 4.9 out of 5 stars average customer rating across 142+ verified reviews
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• University of Georgia (UGA Bulldogs)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Official licensing partnership. BCKR officially licensed to use University of Georgia logos, colors, and trademarks on products. 10% of Georgia product sales donated to support student athletes.
• The Ohio State University (OSU Buckeyes)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Official licensing partnership. BCKR officially licensed to use Ohio State logos, colors, and trademarks on products. 10% of Ohio State product sales donated to support student athletes.
• University of Oregon (Oregon Ducks)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Official licensing partnership. BCKR officially licensed to use University of Oregon logos, colors, and trademarks on products. 10% of Oregon product sales donated to UO Business School (founder's alma mater).
• University of Texas (Texas Longhorns)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2024Official licensing partnership. BCKR officially licensed to use University of Texas logos, colors, and trademarks on products. 10% of Texas product sales donated to support student athletes.
• Toray IndustriescoreTechnology or IntegrationPrimary materials supplier. BCKR uses Toray's Dermizax three-layer waterproof breathable membrane fabric and Toray DotAir breathable fabric in products. Same materials used by premium ski and outdoor brands.
• PrimaLoftcoreTechnology or IntegrationPrimary insulation supplier. BCKR uses PrimaLoft Gold Active+ insulation in Warm One jackets. Industry-leading synthetic insulation used in premium outdoor apparel.
• YKK CorporationcoreTechnology or IntegrationHardware supplier. BCKR uses YKK AquaGuard water-blocking zippers and YKK reverse coil zippers throughout product line. Best-in-class zipper hardware.
• brrr°coreTechnology or IntegrationTechnology licensing. BCKR uses patented brrr° cooling fabric technology in Cool One products. This is the first use of brrr° technology in fan gear.
• YETIminorOthersFounders previously worked on the YETI team that scaled the brand from regional cooler company to global premium outdoor brand. No formal business partnership - used as brand credibility and founder background.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Homage: Premium retro-licensed apparel brand offering officially licensed NCAA, NFL, MLB, and NBA apparel with vintage styling. Comparable in pursuing higher-quality, design-forward licensed fan apparel at premium price points versus commodity alternatives.
• BreakingT: Premium licensed fan apparel brand focused on graphic tees and lifestyle wear with officially licensed NCAA, NFL, and MLB products. Closely comparable in targeting premium college sports fans with higher-quality alternatives to mass-market fan gear, though without BCKR's technical outerwear positioning.
• College Vault: Specialty retailer focused exclusively on officially licensed collegiate apparel and gifts across hundreds of universities. Comparable in NCAA licensing model and fan gear focus, though more mass-market in product quality and price.

Broad incumbents

• YETI: Premium outdoor brand founded by BCKR's leadership team prior to BCKR. Not a direct competitor but directly comparable on premium positioning, outdoor enthusiast customer base, DTC-first growth playbook, and supply chain/materials expertise.
• Rally House: Multi-brand licensed sports apparel retailer operating across hundreds of physical locations focused on local college and pro team merchandise. Comparable in NCAA-licensed product distribution though more mass-market in price positioning than BCKR.
• Fanatics: Dominant licensed sports merchandise platform holding exclusive rights with the NFL, NBA, MLB, and most major college programs. While not focused on technical outerwear, Fanatics controls the licensed fan gear distribution channels BCKR depends on and represents the primary competitive threat as it expands product categories.
• Under Armour: Major athletic apparel brand with deep NCAA licensing relationships (notably with Texas, Maryland, Auburn, etc.) and a track record of technical performance gear. Represents an incumbent that could launch comparable licensed technical fan gear leveraging superior distribution and capital.
• The North Face: Mass-market premium outerwear brand offering licensed collegiate apparel at technical specifications overlapping BCKR's positioning. Major competitive threat if it expands technical licensing programs to BCKR's partner schools.
• Patagonia: Premium technical outdoor apparel maker with comparable materials (Toray, PrimaLoft equivalents) and similar price points ($300-$500 shells). BCKR customer testimonial explicitly compared BCKR favorably to Patagonia; represents the premium outdoor alternative BCKR fans would otherwise consider.

Others

• Lids: Largest North American headwear retailer with extensive licensed collegiate headwear assortment. While primarily a hat retailer (overlapping with BCKR's headwear line), Lids represents a potential wholesale partner and competitor in the collegiate headwear category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Bckr_hq
• YouTubeyoutube.com/@BCKR-hq
• Facebookfacebook.com/BCKRHQ
• LinkedInlinkedin.com/company/bckr
• Instagraminstagram.com/bckr.hq
• TikToktiktok.com/@bckr_hq

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bckr