What brrr° does

brrr° is a privately held B2B textile technology company founded in 2014 and headquartered in Atlanta, Georgia, that develops and licenses patented cooling fabric technology to apparel brands and manufacturers worldwide. The company's core innovation is its Triple Chill Effect™ technology, which permanently embeds natural cooling minerals into yarn and combines that with active moisture wicking and rapid drying — creating an immediate and continuous cooling sensation that lasts for the lifetime of the garment. Every brrr° fabric is independently tested by third-party labs to validate performance, and the technology portfolio has expanded into brrr° Pro (enhanced micro-mineral cooling for athletic markets), brrr°X (engineered X-shaped yarn launching in 2026), brrr° Recycled (GRS-certified sustainable yarns), and brrr° CiCLO® (biodegradable fabrics). Production is anchored in Taiwan through a global network of mill partners, with the company itself operating with 11–50 employees in an asset-light model.

brrr° generates revenue primarily through licensing its Triple Chill Effect™ technology to apparel manufacturers and through fabric and yarn sales, supplemented by custom fabric development services from a library of hundreds of fabric blends. The go-to-market is partner-driven: the company reaches prospective brands via trade shows (Functional Fabric Fair, Performance Days Munich), direct outreach, and a website-driven inquiry process. Its customer base exceeds 100 brand partners across athletic apparel (adidas, Reebok), outdoor recreation (Bass Pro Shops, Jack Wolfskin, Macpac, Forloh), golf and lifestyle (Tiger Woods' SUN DAY RED, Greyson, Southern Tide), workwear and uniform (CAT Workwear, Dassy), medical and healthcare (INFAB radiation vests, medi USA lymphedema garments), protective equipment (Armor Express for law enforcement), and emerging verticals including airlines (Saudia's "Coolest Ihram") and modest activewear (QYNDA).

Leadership was substantially refreshed in 2025: founder Mary-Cathryn Kolb transitioned to Advisor/Board Member, Christopher Heyn (former CEO of Southern Tide and President of Nautica Sportswear) was appointed CEO in July 2025, and David Ludd joined as VP of Sales & Marketing in June 2025 to lead global expansion into medical apparel, military/police protective equipment, and the Middle East. The company has raised approximately $16 million across multiple funding rounds since founding, with the most recent being a $6.3 million Series B in June 2023 led by David Chu, founder of Nautica, who also joined the board.

Name

brrr°

Legal name

brrr° Inc!

Website

https://brrr.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

brrr° is a B2B textile technology company that develops and licenses its patented Triple Chill Effect™ cooling fabric technology — combining cooling minerals, active wicking, and rapid drying — to 100+ global apparel brands across athletic, outdoor, golf, medical, and workwear segments.

Ownership category

akta.pro rank

Product category

Performance Textiles

NAICS

Apparel Knitting Mills (3151)

SIC

Knit Outerwear Mills (2253), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Outerwear & Performance Apparel Cut & Sew (IMAOAEAB)

akta.pro secondary industry

Compression, Base Layers & Thermals (CRAAAEAH)

Keywords

• Cooling fabric technology
• Performance textiles
• Moisture wicking fabrics
• Apparel material licensing
• Cooling yarn technology

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Technology Licensing: brrr° licenses its Triple Chill Effect cooling fabric technology to apparel manufacturers and brands. Brands pay to incorporate brrr° technology into their products, either through existing fabric blends from brrr°'s library of hundreds of fabrics or through custom fabric development. brrr° works with global manufacturing partners to produce the technology-embedded fabrics.
2. Fabric and Yarn Sales: Sale of brrr° branded and licensed cooling fabric and yarn to manufacturing partners and brands worldwide. The company offers standard fabric blends as well as custom fabric and yarn development services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

brrr° develops and licenses its patented Triple Chill Effect™ cooling fabric technology to apparel brands and manufacturers worldwide. The company provides cooling yarn and fabric — combining cooling minerals, active wicking, and rapid drying permanently embedded in yarn — through a library of hundreds of fabric blends and custom fabric development services. Customers include athletic, outdoor, lifestyle, workwear, medical, and sleepwear brands such as adidas, Reebok, Southern Tide, Bass Pro Shops, Lilly Pulitzer, and Jack Wolfskin.

Product overview

brrr° is a B2B cooling fabric technology company that licenses its patented Triple Chill Effect™ fabric technology to apparel brands. The core product is the Triple Chill Effect™ technology combining natural cooling minerals, active wicking, and rapid drying. The product portfolio includes brrr° (core technology), brrr° Pro (enhanced micro-mineral version), brrr° Recycled (sustainable GRS-certified recycled materials), brrr°X (new X-shaped yarn innovation), and brrr° CiCLO® (biodegradable fabrics). brrr° also offers a library of hundreds of fabric blends and custom fabric development services for partners. The technology is embedded in yarn during manufacturing and lasts for the lifetime of the garment.

Differentiator

Problem solved

Functional benefit

Brands

• brrr° Pro: Advanced performance cooling fabric with micro-mineral cooling technology for enhanced athletic-grade performance.
• brrr° Recycled
• brrr°X
• brrr° CiCLO®

Products and services

• brrr° Triple Chill Effect™ Cooling Fabric

Quantifiable outcome

• brrr° fabric can lower skin temperature by several degrees compared to standard fabrics
• +3 more outcomes

Named customers39 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

38 partnerships are on record, tiered flagship and core.

• Tiger Woods' SUN DAY REDflagshipTechnology or Integration · 10 June 2025SUN DAY RED is the elite activewear and lifestyle brand created by legendary golfer Tiger Woods. brrr° provides its patented cooling technology for SUN DAY RED polo shirts.
• Saudia AirlinesflagshipStrategic or Co-development Partner · 23 April 2025brrr° partnered with Saudia, the national flag airline of Saudi Arabia, to create 'The Coolest Ihram' — the first high-tech Ihram powered by brrr° patented cooling performance fabric technology for Hajj and Umrah pilgrims. This partnership was shortlisted for a Cannes Lions International Festival of Creativity Award and featured in Fast Company.
• adidasflagshipTechnology or Integrationadidas incorporates brrr° cooling fabric technology in its athletic apparel products. adidas is one of the most prominent global athletic brands.
• ReebokflagshipTechnology or IntegrationReebok features brrr° cooling fabric in its athletic apparel line.
• Bass Pro ShopsflagshipTechnology or IntegrationBass Pro Shops features brrr° cooling technology in its World Wide Sportsman® 3D Cool apparel collection including hoodies and outdoor performance wear.
• Southern TideflagshipTechnology or IntegrationSouthern Tide is a longstanding partner that has used brrr° patented cooling technology in its apparel for several years. The partnership has expanded across multiple product lines including polos, shorts, dresses, and performance shirts.
• '47 BrandcoreTechnology or Integration'47 Brand is a longtime partner with brrr° cooling technology used in headwear and apparel. The brand received worldwide attention when the Pope was photographed wearing a Chicago White Sox hat made by '47.
• Dillard'scoreTechnology or IntegrationDillard's carries the Alex Marie women's apparel collection featuring brrr° cooling fabric, as well as Murano cooling camp shirts and shorts.
• ForlohcoreTechnology or IntegrationForloh is an American-made outdoor brand featuring brrr° Pro cooling fabric in its all-weather outdoor apparel collection. The partnership was highlighted in Forbes as an innovation collaboration.
• GreysoncoreTechnology or IntegrationPremium apparel brand using brrr° cooling fabric in golf apparel including polos for men and children.
• MacpaccoreTechnology or IntegrationNew Zealand outdoor performance apparel brand featuring brrr° cooling fabric in hiking shirts, t-shirts, button-front shirts, and other outdoor performance apparel.
• SimmscoreTechnology or IntegrationOutdoor fishing apparel brand with products featuring brrr° cooling technology.
• Genteal ApparelcoreTechnology or IntegrationMississippi-based casual lifestyle brand featuring brrr° cooling technology in performance button-downs, vented shirts, and casual lifestyle apparel.
• Lilly PulitzerflagshipTechnology or IntegrationLilly Pulitzer partnered with brrr° for a women's apparel collection combining the brand's vibrant prints with brrr° cooling fabric functionality.
• Jack WolfskincoreTechnology or IntegrationGerman outdoor and lifestyle apparel brand with a brrr° collection for stylish cooling performance.
• Martini SportswearcoreTechnology or IntegrationEuropean athletic wear brand featuring brrr° cooling fabric in outdoor pants for men and women.
• SchoeffelcoreTechnology or IntegrationPremium outdoor apparel brand featuring brrr° cooling technology.
• Tori RichardcoreTechnology or IntegrationHawaiian resortwear brand with Tradewind Collection featuring brrr° cooling fabric in Lanai shirts, shorts, and patterned Hawaii shirts.
• TriumphcoreTechnology or IntegrationApparel brand partner featuring brrr° cooling technology.
• ADAYcoreTechnology or IntegrationWomen's wardrobe essentials brand founded by former Goldman Sachs executives. Cool-Down Crop and Chill Out Blouse made with brrr°-powered Cool Weave fabric, plus the Super Swish Midi Dress and Fresh Start Shorts using brrr° Recycled fabric.
• LandorflagshipStrategic or Co-development PartnerLandor, a global brand consultancy, collaborated with Saudia Airlines and brrr° on 'The Coolest Ihram' project. Landor was featured in Fast Company for this innovation and the project was shortlisted for a Cannes Lions Award.
• QYNDAcoreTechnology or IntegrationKuwait-based modest activewear brand with a new line of gym and exercise apparel featuring brrr° cooling performance fabric and UPF sun protection.
• Armor ExpresscoreTechnology or IntegrationArmor Express is a leading provider of protective gear for law enforcement. Partnership brings brrr° cooling fabric technology to patrol carriers to help reduce officer heat stress.
• INFABcoreTechnology or IntegrationINFAB creates UnderShield radiation vests powered by brrr° cooling technology for orthopedic surgeons and radiation technologists, who have 3x higher breast cancer risk.
• NRScoreTechnology or IntegrationNRS (Northwest River Supplies) is an active outdoor brand bringing brrr° Pro cooling technology and UPF 50+ sun protection to a new line of apparel.
• UNTUCKitcoreTechnology or IntegrationUNTUCKit's COTTONTEK™ shirts made with brrr° cooling fabric technology using a cotton/nylon blend with Elastane for stretch and comfort.
• OrigincoreTechnology or IntegrationMen's performance shirts made with brrr° cooling performance fabric to keep wearers cool, dry, and comfortable.
• LinksoulcoreTechnology or IntegrationMen's fashion and function brand redefining cooling comfort with stylish brrr° technology.
• Vineyard VinescoreTechnology or IntegrationVineyard Vines brings brrr° cool comfort to a line of boys' button-down shirts for the back-to-school season.
• DassycoreTechnology or IntegrationProfessional workwear brand with performance uniform polos made with brrr° cooling fabric to help workers stay cooler and more comfortable.
• HalfdayscoreTechnology or IntegrationWomen's activewear brand co-founded by 2018 Winter Olympian Kiley McKinnon. New collection of tops, sports bras, leggings, and shorts made with brrr° Recycled Polyester for UPF 50+ sun protection and cooling comfort.
• Juniper & JamescoreTechnology or IntegrationSouthern golf and lifestyle apparel brand featuring brrr° cooling performance fabric in elevated performance polos designed for hot, humid playing conditions.
• Strafe OuterwearcoreTechnology or IntegrationPerformance winter outerwear brand with ski touring kit featuring brrr° cooling fabric. Expanded partnership includes Recon Kit + Active Insulator.
• medi USAcoreTechnology or Integrationmedi USA brings brrr° cooling comfort to people with lymphedema and other autoimmune conditions that cause painful swelling, overheating, and skin irritation.
• CiCLO®coreTechnology or IntegrationPartnership with CiCLO® to create biodegradable fabrics that break down faster in landfill conditions when moisture and microorganisms are present, while maintaining all brrr° cooling properties.
• PajamagramcoreTechnology or IntegrationWomen's pajama brand featuring brrr° Pro in pajama sets with natural cooling micro minerals, hyper wicking, and performance drying for people who sleep hot.
• CAT WorkwearcoreTechnology or IntegrationCAT Workwear features brrr° cooling fabric in men's cooling long-sleeve work shirts with UPF 50+ sun protection.
• StrikercoreTechnology or IntegrationOutdoor performance brand with Stretch Fit brrr° Gaiter featuring Triple Chill Effect, UPF 50+ sun protection, and saltwater-friendly material for outdoor enthusiasts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coolcore: Coolcore is a direct competitor in cooling fabric technology, developing moisture-activated cooling textiles for apparel brands. Notably, brrr°'s new VP of Sales David Ludd was formerly Global Head of Sales and Marketing at Coolcore, underscoring the direct overlap in technology, customer base, and category positioning.
• NILIT: NILIT is an Israeli performance-fiber manufacturer whose NILIT Breeze and Sensil product lines deliver cooling and thermal-regulation nylon yarns to apparel brands worldwide. NILIT competes head-to-head with brrr°'s cooling nylon technology across athletic and intimate-apparel categories.
• The Lycra Company (Coolmax): The Lycra Company owns the Coolmax brand of cooling polyester fibers, one of the most established cooling-textile ingredient brands globally, licensed to apparel manufacturers. Coolmax competes directly with brrr°'s Triple Chill Effect™ cooling yarns for the same brand-licensee customers.
• HeiQ Materials: HeiQ is a Swiss performance-textile technology company offering cooling, moisture-management, and freshness finishes (e.g., HeiQ Smart Temp, HeiQ Cool) applied to fabrics sold to apparel brands. HeiQ's technology-finish approach competes with brrr°'s yarn-embedded cooling in similar performance-apparel channels.
• 37.5 by Cocona: 37.5 technology (by Cocona Inc.) uses activated carbon derived from coconut shells to create thermoregulating fabrics that manage moisture and temperature. It is a direct competitor to brrr°'s cooling technology in athletic, outdoor, and workwear apparel markets.
• Outlast Technologies: Outlast Technologies licenses phase-change-material (PCM) technology originally developed for NASA to apparel brands for temperature regulation. Outlast competes with brrr° in the thermoregulation/cooling apparel segment, particularly in outdoor, workwear, and footwear applications.
• Schoeller Textil: Schoeller Textil is a Swiss high-performance textile manufacturer offering cooling, moisture-management, and stretch technologies licensed to apparel brands globally. Schoeller serves athletic, outdoor, and workwear markets with comparable technology-licensing economics to brrr°.

Emerging players

• Polygiene: Polygiene is a Swedish textile-technology company offering odor-control and freshness treatments sold to apparel brands. While focused on odor rather than cooling, Polygiene shares brrr°'s B2B ingredient-brand model and partners with comparable athletic and outdoor apparel customers.
• Unifi (Repreve / Sorbtek): Unifi produces performance and recycled fibers including Repreve (recycled) and Sorbtek (moisture-management/cooling) yarns sold to apparel manufacturers. Unifi competes with brrr° in the cooling-yarn ingredient space and also overlaps in the recycled/sustainability positioning brrr° emphasizes with its GRS-certified lines.

Broad incumbents

• Columbia Sportswear (Omni-Freeze / Omni-Wick): Columbia Sportswear is a major apparel incumbent with in-house cooling technologies (Omni-Freeze, Omni-Wick) used across its own brand portfolio. While vertically integrated rather than a licensor, Columbia is a benchmark and competitor on cooling-textile performance claims in outdoor apparel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks2 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/brrrcool
• LinkedInlinkedin.com/company/9450631
• Instagraminstagram.com/brrrcooltech
• Xx.com/brrrcooltech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about brrr°