ISRAELis

What ISRAELis does

ISRAELis (legally "Israel-Is - Changing and Improving Israel's Image in the World Ltd.") is an Israeli-registered nonprofit organization (amuta) founded in 2017 by three IDF officers who sought to counter negative perceptions of Israel encountered during post-army travels. The organization operates a multi-program portfolio centered on training young Israeli ambassadors in storytelling and digital advocacy, including SpeakUp for students abroad, Creator Lab and ALLSTARS for content creators and influencers, and Leaders for Peace for Abraham Accords people-to-people exchanges. Programs are delivered through workshops, campus tours (60 US campuses via "ISRAEL-is on Wheels"), community delegations, and digital content amplification across Instagram, TikTok, and other social platforms.

Following October 7, 2023, the organization pivoted to also operate as a memorial and education platform, launching the Survived To Tell initiative within days of the attack and opening a physical October 7th Education Center in Sderot in September 2025. The center deploys proprietary VR technology developed in collaboration with USC Shoah Foundation and Memory Workers, featuring 20+ synchronized screens showing real-time attack timelines and immersive first-person survivor testimony headsets. An interactive AI-powered Q&A system enables visitors to ask October 7th survivors questions through AI-generated responses. The Survived To Tell platform has reportedly reached 30 million people across 35 countries through 32 delegations.

ISRAELis is funded entirely through philanthropic donations from individuals, foundations, and partner organizations, with tax-deductible giving channels in Israel (Bank Leumi direct transfers), the US (via Central Fund of Israel, Cedarhurst NY), Canada, and the UK (via KKL Charity Accounts / SmartGiving). The organization serves a hybrid customer base including young Israeli adults pre- and post-army service, IDF soldiers and reservists, international Jewish communities and university audiences, English-speaking content creators, and MENA youth from Abraham Accords signatory states. Distribution is augmented through strategic partnerships with AIPAC, AJC, JFNA, JNF UK, and the IDF. The business has no commercial revenue stream apart from a nominal 30 NIS per-visitor fee at the Sderot Education Center; program participation is otherwise free, funded by donations.

Name

ISRAELis

Legal name

Israel-Is - Changing and Improving Israel's Image in the World Ltd.

Website

https://israel-is.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ISRAELis is an Israeli nonprofit founded in 2017 that trains young Israeli ambassadors in storytelling and digital advocacy, delivers campus delegations and content-creator programs, and operates the VR-powered October 7th Education Center in Sderot serving Jewish communities, IDF personnel, and international audiences.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Education

NAICS

Educational Services (611), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Civic and Social Organizations (813410)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

International Development & Donor-Funded Education Programs (EDADALAB)

akta.pro secondary industry

Disaster Relief & Humanitarian Aid Volunteering (EDAIAGAF)

Keywords

• Advocacy training programs
• Storytelling workshops
• Survivor testimony education
• Ambassador development
• Content creator training

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Donations and Philanthropic Support: As a registered nonprofit organization (amuta), ISRAEL-is operates primarily through donations from individuals, foundations, and organizations. The organization accepts tax-deductible donations in Israel, US, Canada, and UK through various channels including online payments, wire transfers, and checks. Donation channels include Central Fund of Israel for US donors, KKL Charity Accounts for UK donors, and direct bank transfers in Israel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ISRAELis is a nonprofit organization that trains and mobilizes young Israeli ambassadors, IDF soldiers, reservists, and content creators in personal storytelling, digital advocacy, and Israel-related education. The organization runs ambassador training programs (SpeakUp, SpeakUp Reservists, Creator Lab, ALLSTARS, CreatorZ), delegation programs (ISRAEL-is on Wheels, Campus Tours, Community Delegations), and immersive October 7th education programs (Survived To Tell VR initiative and the October 7th Education Center in Sderot) leveraging VR and AI technology to share survivor testimonies with global audiences.

Product overview

ISRAEL-is is an apolitical nonprofit organization established in 2017 with a mission to improve Israel's global image through person-to-person advocacy and storytelling. The organization offers a multi-product portfolio centered on three core pillars: (1) survivor testimony and education programs including the Sur"ived To Tell VR experience and the October 7th Education Center; (2) content creator training programs including Creator Lab, CreatorZ youth program, and ALLSTARS influencer network; and (3) advocacy training programs including SpeakUp, SpeakUp Reservists, and various workshops. The organization also operates delegation programs including ISRAEL-is on Wheels, Community Delegations, Campus Tours, and Leaders for Peace (Abraham Accords). All programs leverage authentic personal stories as the primary tool for advocacy and image improvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Survived To Tell
• October 7th Education Center
• Creator Lab
• SpeakUp
• SpeakUp Reservists
• Leaders for Peace
• CreatorZ
• ISRAEL-is on Wheels
• Community Delegations
• Campus Tours
• ALLSTARS
• Workshops Program
• Alumni Community

Quantifiable outcome

• Trained over 130,000 young Israeli ambassadors since 2017
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• TalkIsraelcoreStrategic or Co-development PartnerCo-creator of the Creator Lab program alongside ISRAEL-is. TalkIsrael is a partner organization focused on similar mission of improving Israel's image through young Israeli advocacy.
• USC Shoah FoundationcoreStrategic or Co-development PartnerCollaborated with Memory Workers and produced by Stephen D. Smith, USC Shoah Foundation Executive Director Emeritus, on the Survived To Tell VR experience. Provides expertise in testimony preservation technology.
• Memory WorkerscoreStrategic or Co-development PartnerCollaborated on Survived To Tell VR project for October 7th survivor testimonies. Memory Workers brings expertise in memorial and testimony documentation.
• AIPACmajorGTM or Marketing PartnerAmerican Israel Public Affairs Committee - listed as partner organization supporting ISRAEL-is advocacy mission.
• AJC (American Jewish Committee)majorGTM or Marketing PartnerMajor Jewish advocacy organization partnered with ISRAEL-is for community outreach and advocacy programs.
• JFNA (Jewish Federations of North America)majorGTM or Marketing PartnerJewish Federations of North America partnership for community engagement and support.
• Sderot TourismminorStrategic or Co-development PartnerLocal tourism organization in Sderot handling payment collection and logistics for October 7th Education Center visits.
• Israeli Government / IDFmajorStrategic or Co-development PartnerPartnership with IDF for reservist programs and military community outreach. IDF logo appears in partner listings.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AIPAC (American Israel Public Affairs Committee): AIPAC is a much larger incumbent Israel-advocacy organization. ISRAEL-is lists AIPAC as a formal GTM partner, and the two share mission alignment around improving Israel's image, though AIPAC focuses on legislative lobbying while ISRAEL-is focuses on people-to-people advocacy.
• Anti-Defamation League (ADL): ADL is a large, established Jewish civil-rights organization fighting antisemitism — adjacent to ISRAEL-is's mission (combating antisemitism is explicitly listed) but operating at much larger scale and with a broader civil-rights remit beyond Israel advocacy.
• Hillel: The Foundation for Jewish Campus Life: Hillel is the dominant Jewish campus organization in North America, operating at many of the same 60+ US campuses where ISRAEL-is runs delegations. ISRAEL-is uses Hillel-affiliated networks as a distribution channel, making Hillel both a partner and an adjacent provider of Jewish-identity programming.
• Jewish National Fund (JNF / KKL): JNF/KKL is a major Jewish philanthropic institution with which ISRAEL-is has a financial-partner relationship (KKL Charity Accounts in the UK). Both organizations operate in the Israel-advocacy and Jewish-identity space, though JNF is a far larger, land-focused incumbent.

Direct peers

• Birthright Israel Foundation: Birthright Israel runs subsidized Israel-experience trips for young Jewish adults — directly comparable to ISRAEL-is's "on Wheels" campus tours and Community Delegations in mission, target audience (young diaspora Jews), and people-to-people model.
• Hasbara Fellowships: Hasbara Fellowships trains university students in pro-Israel advocacy and public speaking — a near-direct match to ISRAEL-is's SpeakUp program in terms of content (advocacy skills), audience (campus-based), and delivery model (training workshops).
• HonestReporting: HonestReporting is a media-monitoring and advocacy organization pushing back against anti-Israel media coverage. It overlaps with ISRAEL-is's Creator Lab and ALLSTARS influencer programs in equipping individuals to counter negative narratives online.
• StandWithUs: StandWithUs is a US-based Israel advocacy and education nonprofit running campus programming, fellowships, and ambassador training — directly comparable to ISRAEL-is's ambassador training and campus-delegation model, with overlap in target audience (Jewish students and pro-Israel advocates).
• Masa Israel Journey: Masa runs long- and short-term Israel experience programs for young Jewish diaspora adults — closely comparable to ISRAEL-is's ambassador training and delegation programs in target audience, program structure, and people-to-people advocacy goals.
• CAMERA (Committee for Accuracy in Middle East Reporting in America): CAMERA monitors media coverage of Israel and trains advocates to respond to perceived bias — overlapping with ISRAEL-is's mission to counter misinformation, though CAMERA is media-monitoring-focused rather than people-to-people-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ISRAELis123
• Facebookfacebook.com/israelis2
• Instagraminstagram.com/israel.is.you
• LinkedInlinkedin.com/company/israelis

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ISRAELis