Bison Track LLC

What Bison Track LLC does

Bison Track LLC is a US-based, family-owned e-commerce business that designs, sells, and distributes custom and ready-to-wear motorcycle racing apparel. The company operates a dual-mode product strategy: a Custom Built line of bespoke cowhide and kangaroo leather racing suits, gloves, boots, chest protectors, street jackets, and youth suits priced from $250 for custom gloves up to $1,785 for a premium Thor.2 AirHide/air-vest-prepared custom suit, alongside a Ready to Wear catalog of pre-made suits ($1,100–$1,600), gloves, undersuits, knee pucks, Helite electronic air vests, and a The Pasture clearance channel that resells returned custom pieces and cosmetic seconds at roughly 40% off. Customization is delivered through Design Central, a design intake process that produces initial mockups within about 3 business days with two included revision rounds, and a 30-point Measurement Central workflow that supports in-person measurement by Authorized Measurement Partners (AMPs), virtual appointments, or self-measured submission, with a Fitment Guarantee covering AMP-measured orders.

The company's core operational technology is the design-and-fitment workflow rather than a software platform: a 30-point measurement system, a Custom Design Profile intake process with bounded revisions, and an integration with Helite's electronic air vest technology under the AirHide brand. Production lead times are approximately 60 days from order placement, with design iterations averaging about 2 weeks, signaling a throughput-constrained, build-to-order manufacturing model rather than mass production. Beyond core gear, Bison Track also sells custom sublimated apparel (crews, jerseys, hoodies, softshells, racer posters), a Powered-by-VnM compression apparel sub-brand developed with VnM Sport, a Herd Collection of lifestyle/branded apparel, and Pit-Mat-and-event accessories.

Bison Track makes money through direct-to-consumer e-commerce on a Shopify storefront, complemented by trackside sales at racing events, a wholesale dealer network accessed via a partner-pricing portal, and service partnerships with Authorized Measurement Partners and Authorized Alterations Partners who qualify customers for the Fitment Guarantee. Customer segments span competitive motorcycle road racers (the primary persona, from track-day amateurs to FIM championship professionals), street riders purchasing custom street jackets and gloves, and a Youth segment served by a dedicated gear-up program. Marketing is community-led: sponsored riders in FIM and national championships, ambassador and 2026 sponsored-rider programs, trackside events, social media presence, Design/Measurement Central content, and earned media in outlets such as International Business Times and Ultimate Motorcycling. The company is privately held with no disclosed institutional funding, parent entity, or acquisitions.

Name

Bison Track LLC

Legal name

Bison Track LLC

Website

https://bisontrack.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bison Track LLC is a US-based, family-owned e-commerce company that designs and sells custom and ready-to-wear motorcycle racing suits, gloves, boots, and protective gear — built around a 30-point measurement system, a one-on-one design process, and a Fitment Guarantee — serving competitive racers, street riders, and youth programs globally.

Ownership category

akta.pro rank

Product category

Motorcycle Racing Gear and Protective Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599), Footwear Manufacturing (3162)

SIC

Sporting & Athletic Goods, Nec (3949), Motor Vehicle Parts & Accessories (3714)

akta.pro industry

PRIMARYCRAMANAA

Motorcycle Riding Gear & Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAF

Riding Jackets, Pants & Suits Retail (Leather/Textile)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAC

Protective Armor & Impact Protection Retail (Body/Back/Chest)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

SECONDARYCRAMANAK

High-Visibility, Rain & Thermal Riding Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

• Custom motorcycle suits
• Motorcycle racing gear
• Leather racing gloves
• Motorcycle protective apparel
• Custom motorcycle boots

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Motorcycle Suits: Bespoke custom racing suits (Thor.1, Thor.2, Vintage Rebirth) priced from $1,425 to $1,785 depending on tier. Includes vegan options. Premium pricing for full customization with measurement and design consultation.
2. Custom Gloves: Custom motorcycle racing gloves (Thor.1 through Thor.4) priced at $350-$400. Also includes custom street gloves at $250 and vegan options.
3. Ready to Wear Products: Pre-made racing suits ($1,100-$1,600), gloves ($200-$320), undersuits ($50-$70), and accessories available for immediate purchase. Includes colorway collections like Bright Future and Maverick.
4. Accessories and Apparel: Table covers, canopies, flags, softshell jackets, hoodies, t-shirts, stickers, and other branded merchandise priced from $3 to $135.
5. The Pasture (Overstock/Seconds): Discounted items sold as-is at 40% off retail prices. These are custom-crafted items that didn't find original buyers, returned items from Fitment Guarantee process, or pieces with minor cosmetic issues.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bison Track LLC designs, manufactures, and sells custom-fitted and ready-to-wear motorcycle racing suits, gloves, boots, chest protectors, and street jackets built to individual 30-point measurements. The company also offers motorcycle-themed apparel, team/crew sublimated clothing, lifestyle merchandise, and accessories, supported by Design Central design consultation and a Fitment Guarantee.

Product overview

Bison Track LLC offers a dual-mode motorcycle riding gear business: (1) Custom Built — bespoke leather suits, gloves, boots, chest protectors, street jackets, and accessories fully customized to individual measurements and design specifications with a Fitment Guarantee; (2) Ready to Wear — off-the-shelf racing suits, gloves, undersuits, air vests, knee pucks, and lifestyle apparel. The company also operates The Pasture as a clearance channel for discontinued or returned custom pieces. Design customization is facilitated through Design Central, while accurate fit is ensured via a 30-point Measurement Central process with Authorized Measurement Partners. Key product lines include Thor.1, Thor.2, Thor.3, and Thor.4 suit and glove tiers, the Vegan V.1 line, AirHide vest integration, and the Bright Future and Maverick colorway collections.

Differentiator

Problem solved

Functional benefit

Brands

• Bison Powered by VnM: Partnership with VnM Sport featuring ActivCool-GP and ActivThermal-GP compression tops
• The Pasture
• The Herd Collection

Products and services

• Bison Thor.1 Custom Motorcycle Racing Suit Premium custom-fitted one-piece motorcycle racing suit made to individual measurements, available in cowhide leather with extensive color and design customization options for competitive motorcycle racers.
• Bison Thor.2 Custom Motorcycle Racing Suit Advanced custom racing suit with AirHide technology and air vest-prepared construction, offering enhanced safety features and greater customization compared to Thor.1, for serious motorcycle racers.
• Bison Vintage Rebirth Custom Motorcycle Racing Suit Custom racing suit featuring vintage-inspired design elements combined with modern AirHide and air vest-prepared construction for motorcycle racers seeking retro styling.
• Bison Youth AirHide Custom Motorcycle Racing Suit Custom racing suit designed for younger riders with AirHide safety technology, available at a lower price point than adult suits for developing motorcycle racers.
• Bison Vegan Custom Motorcycle Racing Suit Fully custom racing suit made with vegan leather alternatives for motorcycle racers seeking animal-free protective gear.
• Bison Thor.2 Custom Motorcycle Racing Gloves Premium custom race gauntlet gloves matching Thor.2 suit specifications with full design customization for competitive motorcycle racing.
• Bison Thor.3 Custom Motorcycle Racing Gloves Custom racing gloves with design customization options for individual fit and style, offered for motorcycle racers.
• Bison Thor.4 Custom Motorcycle Racing Gloves Custom racing gloves with alternative design specifications compared to Thor.3 model, for motorcycle racers seeking distinct styling.
• Bison Vegan V.1 Custom Motorcycle Racing Gloves Animal-free custom racing gloves made with vegan materials for motorcycle racers seeking alternatives to leather.
• Bison Custom Motorcycle Street Gloves Custom-fitted gloves designed for street riding rather than racing, with comfort-focused features for everyday motorcycle enthusiasts.
• Bison Custom Chest Protector Custom-fitted chest protector designed to integrate with Bison suits for enhanced torso impact protection, priced at $100.
• Bison Thor.1 Custom Motorcycle Racing Boots Custom racing boots built to individual measurements for optimal fit and track performance, priced at $525.
• Bison Custom Motorcycle Street Jacket Custom-fitted motorcycle street jacket for urban and touring use with personalized styling options, priced at $550.
• Bison Custom Sublimated Crew Shirts and Jerseys Custom sublimated crew shirts and motorcycle racing jerseys with full color printing for teams, crew members, and racing apparel.
• Bison Custom Sublimated Hoodies Custom sublimated hooded sweatshirts with team or personal branding for racing teams and individuals.
• Bison Custom T-Shirts and Softshell Jackets Custom short-sleeve t-shirts and sublimated softshell jackets for casual wear and team apparel with design customization options.
• Bison Custom Racer Posters Custom-designed racer posters featuring personalized artwork for promotional and fan merchandise.
• Bison Powered by VnM ActivCool-GP Top High-temperature performance compression top developed in partnership with VnM Sport, designed for hot weather motorcycle riding conditions.
• Bison Powered by VnM ActivThermal-GP Top Cold-weather compression top developed in partnership with VnM Sport for motorcycle riding in temperatures below 60 degrees Fahrenheit.
• Bison Bright Future Colorway Ready to Wear Racing Suits Off-the-shelf one-piece racing suits in Bright Future colorway, available in standard Thor.1 ($1,100) and Thor.2 ($1,600) sizes without custom measurement process.
• Bison Maverick Colorway Ready to Wear Racing Suits Off-the-shelf racing suits featuring the Maverick Colorway design with natural hide leather and advanced safety technology, available in Thor.1 and Thor.2 tiers for immediate purchase.
• Bison Bright Future Colorway Ready to Wear Racing Gloves Ready-to-wear racing gloves available in multiple models (Thor.1 through Thor.4) with Bright Future colorway design, priced from $200 to $320 depending on model.
• Bison Ready to Wear Motorcycle Racing Undersuits Men's ($70) and women's ($50) base undersuits worn beneath racing suits for comfort and moisture management, featuring Bright Future colorway.
• Helite Integrated Electronic Vest Airbag vest system that integrates with Bison suits for automatic crash protection during motorcycle riding, priced at $850.
• Helite E-Vest Replacement Canister Replacement CO2 canister for Helite electronic airbag vest, required after vest deployment, priced at $85.
• Helite Remote with Wire Remote trigger mechanism with wire connection for manual Helite e-vest activation by motorcycle riders.
• Bison Motorcycle Racing Knee Pucks Knee protection pucks available in plastic ($40), wood ($50), and TPU ($50) materials worn by motorcycle racers for track-day protection.
• Bison Custom Accessories (Table Cover, Canopy, Flag) Branded table cover, canopy, and flags in multiple sizes (6', 8', 11', 15') for pit area and event display with Bison Track branding for racing teams.
• Bison Seabreeze Pit Mat Portable floor mat for pit area protection and comfort at motorcycle racing venues, featuring Seabreeze design.
• Bison Ready to Wear Style Apparel Broad category of branded casual wear including t-shirts, hoodies, long-sleeve tees, hats, tank tops, and other apparel items in The Herd Collection and related lines.
• Bison Ready to Wear Accessories Branded merchandise and accessories including stickers, mugs, can coolers, water bottles, and umbrellas sold through the Bison Track online store.
• The Pasture Collection Discounted past-season and returned custom-crafted gear offered at 40% or greater discounts from retail, sold as-is without Fitment Guarantee, including suits and gloves with minor cosmetic discrepancies.

Quantifiable outcome

• Design process can be completed in 24 hours, averaging 2 weeks depending on design complexity
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VnM SportcoreStrategic or Co-development PartnerPartnership with VnM Sport for 'Bison Powered by VnM' product line including ActivCool-GP (for high temp riding) and ActivThermal-GP compression tops. Products available in two customizable designs with pricing at $135.47.
• HelitecoreTechnology or IntegrationIntegration partnership for Helite Integrated Electronic Air Vests ($850) and replacement canisters ($85) compatible with Bison suits. AirHide technology allows air vests to be integrated into custom suits.
• Authorized Measurement Partners (AMPs)coreOthersNetwork of partners providing in-person and virtual measurement services. Measurements taken by AMPs qualify customers for Bison's Fitment Guarantee.
• Authorized Alterations Partners (AAPs)minorOthersAuthorized seamstresses who perform post-purchase alterations on Bison products when customers need fit adjustments.
• Trackside PartnersminorGTM or Marketing PartnerPartners at track events and racing venues who support Bison's trackside presence and community building efforts.
• DealersminorChannel Partner/ Reseller/ DistributorAuthorized dealer network for Bison products. Dealers have access to partner pricing through wholesale portal.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alpinestars: Global premium motorcycle racing apparel and protection brand offering leather suits, gloves, boots, and airbag systems. Directly competes with Bison Track across both custom and ready-to-wear racing gear categories at the professional and amateur level.
• Dainese: Italian premium motorcycle racing apparel pioneer offering made-to-measure leather suits (Mugello R, Laguna Seca), gloves, and integrated airbag systems (D-Air). Direct competitor in the bespoke and premium racing suit category.
• Furygan: French motorcycle apparel brand offering leather racing suits, gloves, and protective gear with racing heritage and integrated airbag options. Direct peer serving the same sport-riding and racing customer base as Bison Track.
• Held: German premium manufacturer specializing in motorcycle gloves, leather suits, and protective gear with deep racing pedigree. Direct competitor, particularly strong in the racing glove category where Bison also competes.
• RST (Racing Safety Technology): UK-based motorcycle racing and sport apparel brand offering leather suits, gloves, and boots across price points. Direct peer in track-day and racing apparel with comparable customization options and dealer-based distribution.
• Spidi: Italian motorcycle sportswear manufacturer with strong racing heritage producing leather suits, gloves, and protective gear. Direct peer in premium racing apparel with overlapping customer base in track day and racing enthusiasts.
• Knox (nox-atom): UK-based motorcycle protective gear specialist known for hand-built armor, back protectors, and racing gloves. Direct peer in the protective gear and racing glove categories with a comparable craftsmanship positioning.
• REV'IT!: Dutch motorcycle apparel brand offering sport, touring, and racing gear including leather suits and gloves. Competes with Bison Track in mid-to-premium racing and street motorcycle apparel segments.

Others

• Helite: French manufacturer of electronic and mechanical airbag vest systems for motorcyclists. Not a direct apparel competitor — Bison's AirHide technology integrates Helite vests into custom suits, making it both a technology partner and adjacent player in motorcycle safety equipment.
• VnM Sport: Specialist maker of high-performance compression undergarments for motorcycle and motorsport use. Co-development partner with Bison Track on the Bison Powered by VnM ActivCool-GP and ActivThermal-GP product lines — adjacent apparel category rather than a direct competitor in leather racing gear.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/bisontrack
• YouTubeyoutube.com/@bisontrack
• LinkedInlinkedin.com/company/bisontrack
• Instagraminstagram.com/bison_track

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bison Track LLC